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Roku Remote

Fail

Demand is soft, at -12.3% this quarter, so Roku Remote is a Fail.

Flapen Score
43
43 / 100
Ranks 776 of 1,488 Electronics & Photo niches · −1 vs the category median of 44
Market size
£105K/yr115K searches / yr
90-day growth
-12.3%search demand this quarter
Competition
72%top-5 click share · 10 brands · 92 sellers

Flapen Score

Roku Remote against its category

The dotted line is the Electronics & Photo average. Past it, Roku Remote is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Roku Remote market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Roku Remote 115K times last year and spent an estimated £105K. The top 5 brands take 78% of clicks. Flapen scores it 43 out of 100, a Fail.

01 · Demand

8.6% of searches ended in a purchase last week.

Shoppers searched for this 115K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.6% of those searches ended in a purchase. Searches in the last 90 days moved -12.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £105K a year.

Searches, last 12 months
115K
Growth, 90 days vs prior 90
-12.3%
Conversion, latest week
8.6%
Market size, estimated
£105Ka year
Peak month
December1.4× the quietest month
Top search term
roku remote control60K searches a year

02 · Price

A sale here is worth £10.61.

Listings sell for £10.61 on average, from £4.97 to £33.19. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At £10.61 that is £5K to £8K a year per listing.

Average price
£10.61under the $15 to $100 sweet spot
Price range
£4.97–£33.19
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
500–750
Revenue per listing a year
£5K–£8K
Returns
2.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 15.4% of listings are out of stock. The average listing ranks #245 within Home Cinema, TV & Video. It carries 6,298 reviews at 4.24 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
100%
Out of stock, average day
15.4%
Average rank
#245in Home Cinema, TV & Video
Average rating
4.24 starsAmazon United Kingdom average 4.36 stars
Average reviews
6,298per listing
Listings tracked
13

04 · Newcomers

Amazon counts 0 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
36 months

Products

Top Roku Remote products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 72% of clicks. A locked shelf that new listings rarely crack.

£0£10K£21K£31K£42K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 rising

Sellers

92

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

15%

  • APYRDH23%
  • OMAIC22%
  • Roku18%
  • Pmqs9%
  • Yisica7%
  • Gvirtue7%
  • Open — no brand owns it (4 brands, 15%)

Demand

Roku Remote search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KPrime Day '25Spike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Roku Remote search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • roku remote control60K/yr
  • roku remote40K/yr
  • roku stick remote5K/yr
  • roku remote control replacement4K/yr
  • roku voice remote4K/yr
  • roku replacement remote3K/yr

Reviews and returns

What reviews say buyers love and hate about Roku Remote

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Functionality-Overall18%−0.15

working very slow

Did not work

Hardly works

Software/Application14%−0.01

Just beware of some apps they give viruses

don`t like the software

Stuck on loading page

Connectivity-Overall8%−0.03

Keeps disconnecting

as couldn't connect

connection is a problem, it is not click and go and if my son was not to hand who works in IT it would have been sent back

Quality-Overall7%+0.36

Really poor quality controller

Poor quality

Absolute rubbish

Durability6%−0.04

Breaks easily and difficult to resolve

Dosnt last long will breaks

Stopped working after a few weeks

Love

Assembly/Installation17%+1.13

It is easy to put together and install

Easy installation

Easy set up

Software/Application15%−0.01

app choice is amazing

streaming made easy

no issues streaming

Value For Money14%+1.25

Good value for money

Good value

Great Value

Quality-Overall9%+0.36

Excellent Product

Good qualty and easy to install

Quality seems fair

Ease Of Use9%+0.96

EASY to Use

easy to navigate

Really handy

Return

2.7% Return rate 2% Fixable by listing

Compatibility-Overall37%▆▆█▆▇▆

Not compatible

Not a UK-spec item so doesn't work with some apps

not suitable for Roku

Functionality-Overall22%▇▅▅███

working very slow

Did not work

Hardly works

Connectivity-Overall11%▇█▅▆▅▅

Keeps disconnecting

as couldn't connect

connection is a problem, it is not click and go and if my son was not to hand who works in IT it would have been sent back

Software/Application6%▆█▃▅▅▃

Just beware of some apps they give viruses

don`t like the software

Stuck on loading page

Defective Material/Parts4%█▅▆▆▆█

FAQ

Common Roku Remote questions

Answered from the same tracked data.