Skip to content

Reversing Camera

Maybe

Products sell for $49.00 on average, inside the sweet spot. But demand is soft, at -16.8% this quarter, so Reversing Camera is a Maybe.

Flapen Score
55
55 / 100
Top 10% of 1,488 Electronics & Photo niches · +11 vs the category median of 44
Market size
£721K/yr840K searches / yr
90-day growth
-16.8%search demand this quarter
Competition
42%top-5 click share · 24 brands · 34 sellers

Flapen Score

Reversing Camera against its category

The dotted line is the Electronics & Photo average. Past it, Reversing Camera is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Reversing Camera market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Reversing Camera 840K times last year and spent an estimated £721K. The top 5 brands take 67% of clicks. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

1.8% of searches ended in a purchase last week.

Shoppers searched for this 840K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.8% of those searches ended in a purchase. Searches in the last 90 days moved -16.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £721K a year.

Searches, last 12 months
840K
Growth, 90 days vs prior 90
-16.8%
Conversion, latest week
1.8%
Market size, estimated
£721Ka year
Peak month
October1.3× the quietest month
Top search term
reversing camera212K searches a year

02 · Price

A sale here is worth £49.00.

Listings sell for £49.00 on average, from £6.46 to £116.53. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At £49.00 that is £12K to £25K a year per listing.

Average price
£49.00inside the $15 to $100 sweet spot
Price range
£6.46–£116.53
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
250–500
Revenue per listing a year
£12K–£25K
Returns
5.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.8% of listings are out of stock. The average listing ranks #68 within Car & Vehicle Electronics. It carries 973 reviews at 4.08 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
100%
Out of stock, average day
8.8%
Average rank
#68in Car & Vehicle Electronics
Average rating
4.08 starsAmazon United Kingdom average 4.36 stars
Average reviews
973per listing
Listings tracked
40

04 · Newcomers

Amazon counts 2 of last year's 11 launches as successful.

11 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
11
Successful launches
2Amazon's first-year sales bar
Average brand age
32 months

Products

Top Reversing Camera products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 42% of clicks. Leaders hold, but buyers still shop past them.

£0£29K£58K£86K£115K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

24 rising

Sellers

34

Top-5 brand share

67%

Top 20: 97%

Top-5 click share

42%

Top 20: 80%

Open market

29%

  • AUTO-VOX25%
  • Vtopek20%
  • Tomoia12%
  • Kairiyard5%
  • STONVUE5%
  • CEMOFE4%

Demand

Reversing Camera search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KSpike '24Prime Day '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Reversing Camera search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • reversing camera212K/yr
  • reverse camera107K/yr
  • wireless reversing camera78K/yr
  • reverse camera for car35K/yr
  • rear view camera37K/yr
  • reversing camera kit for vans33K/yr
  • wireless reversing camera kit25K/yr
  • car reverse camera19K/yr
  • reversing camera for car33K/yr
  • reversing camera kit20K/yr

Reviews and returns

What reviews say buyers love and hate about Reversing Camera

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Connectivity-Overall12%−0.15

Connectivity- absolutely appalling to the point its unusable

Doesnt connect

Not connecting

Quality-Overall10%−0.05

very poor quality control just come to install. ran all cables etc

Average quality

Rubbish quality

Durability8%−0.09

Broke after 3 months

Stopped working after 12 months

Didn't even last 6 months

Charging7%−0.02

Had problem with battery charging

then stopped charging

Does not charge

Camera Quality5%+1.23

Camera didn't last long, not working

recently the camera failed

the camera quality is poor

Love

Camera Quality16%+1.23

Camera is good

Camera is nice and clear,

the camera quality is clear

Assembly/Installation13%+1.22

Easy set up

Easy to install

It really is a one minute install

Quality-Overall12%−0.05

it looked the best on paper

Fabulous product

Excellent product for the money

Value For Money9%+0.58

Excellent price point

Excellent product for the money

Excellent value

Size-Overall7%+0.35

Fits like a glove

Easy fit

Easy to fit

Return

5.6% Return rate 17% Fixable by listing

Compatibility-Overall22%▇█▆▆▆▅
Size-Overall14%▇▇█▇█▆

A little small screen

difficult to fit myself

too short

Functionality-Overall13%▆▅▆▅▇█

Doesn't work

Does not work well at all

not ideal as full-time mirror

Connectivity-Overall11%▇▅▆▇█▆

Connectivity- absolutely appalling to the point its unusable

Doesnt connect

Not connecting

Camera Quality5%▆▇▇█▆█

Camera didn't last long, not working

recently the camera failed

the camera quality is poor

FAQ

Common Reversing Camera questions

Answered from the same tracked data.