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Renewed

Fail

The top 5 brands take 100% of clicks, so Renewed is a Fail.

Flapen Score
44
44 / 100
Ranks 708 of 1,488 Electronics & Photo niches · on the category median
Market size
£230K/yr186K searches / yr
90-day growth
-4.4%search demand this quarter
Competition
39%top-5 click share · 3 brands · 224 sellers

Flapen Score

Renewed against its category

The dotted line is the Electronics & Photo average. Past it, Renewed is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Renewed market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Renewed 186K times last year and spent an estimated £230K. All 3 brands take every click. Demand peaks in Dec. Flapen scores it 44 out of 100, a Fail.

01 · Demand

0.4% of searches ended in a purchase last week.

Shoppers searched for this 186K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -4.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £230K a year.

Searches, last 12 months
186K
Growth, 90 days vs prior 90
-4.4%
Conversion, latest week
0.4%
Market size, estimated
£230Ka year
Peak month
December1.8× the quietest month
Top search term
renewed56K searches a year

02 · Price

A sale here is worth £287.32.

Listings sell for £287.32 on average, from £77.57 to £649.00. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At £287.32 that is £0 to £29K a year per listing.

Average price
£287.32above the $15 to $100 sweet spot
Price range
£77.57–£649.00
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
£0–£29K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

71% of listings pay for placement with sponsored ads. 34% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #143 within Mobile Phones & Smartphones. It carries 1,297 reviews at 4.25 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
34%
Out of stock, average day
0.0%
Average rank
#143in Mobile Phones & Smartphones
Average rating
4.25 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,297per listing
Listings tracked
41

04 · Newcomers

Amazon counts 9 of last year's 9 launches as successful.

9 products launched here in the last 12 months. Amazon counts 9 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
9
Successful launches
9Amazon's first-year sales bar
Average brand age
31 months

Products

Top Renewed products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 39% of clicks. An open shelf where new products get seen.

£0£9K£18K£28K£37K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 rising

Sellers

224

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

39%

Top 20: 79%

Open market

0%

  • Samsung88%
  • Apple10%
  • Dell2%

Demand

Renewed search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.8×

Search terms

Top Renewed search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • renewed56K/yr
  • samsung galaxy s35K/yr
  • samsung s36K/yr
  • amazon refurbished phones35K/yr
  • amazon renewed store24K/yr

Reviews and returns

What reviews say buyers love and hate about Renewed

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Battery Life14%−0.06

Battery doesnt last very long

Poor battery life

Low battery quality

Charging10%−0.08

no charge

it has stopped charging

it would not charge up or hold charge

Durability9%−0.14

Broke early on

Mine broke within 2 month

Phone broke less than a month old

Quality-Overall8%+0.37

So dissapinted with the quality and the hassle

Poor quality

Terrible quality dropped once in its case

Functionality-Overall6%−0.11

Doesnt work

Stopped working

Not working properly

Love

Value For Money24%+2.05

Excellent value for money

Good value for money

Good Price

Quality-Overall16%+0.37

Excellent Quality

the overall build quality feels really premium

Phone is good quality

Product Condition10%+0.84

LIKE NEW

Brand new condition

appears to be new

Battery Life9%−0.06

Battery life is great

Battery lasts very long

Its battery was amazing

Advertised Vs Actual Product7%+0.48

As advertised

Better than expected

As described

Return

0.8% Return rate 6% Fixable by listing

Functionality-Overall14%█▇█▆█▆

Doesnt work

Stopped working

Not working properly

Battery Life10%▆▇▇█▇▇

Battery doesnt last very long

Poor battery life

Low battery quality

Charging9%█▇▆▆▅▇

no charge

it has stopped charging

it would not charge up or hold charge

Touch Screen6%▆▅▇█▆▇

Screen fault after half day

Defective screen

The screen is very unresponsive

Connectivity-Overall5%▆█▇▆▆▆

FAQ

Common Renewed questions

Answered from the same tracked data.