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Renewed

Fail

The top 5 brands take 100% of clicks, so Renewed is a Fail.

Flapen Score
44
44 / 100
Ranks 708 of 1,488 Electronics & Photo niches · on the category median
Market size
£230K/yr186K searches / yr
90-day growth
-4.4%search demand this quarter
Competition
39%top-5 click share · 3 brands · 224 sellers

Flapen Score

Renewed against its category

The dotted line is the Electronics & Photo average. Past it, Renewed is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Renewed market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Renewed 186K times last year and spent an estimated £230K. All 3 brands take every click. Demand peaks in Dec. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 0.4% of those searches ended in a purchase.

Shoppers searched for this 186K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -4.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £230K a year.

Searches, last 12 months
186K
Growth, 90 days vs prior 90
-4.4%
Conversion, latest week
0.4%
Market size, estimated
£230Ka year
Peak month
December1.8× the quietest month
Top search term
renewed56K searches a year

02 · Price

A sale here is worth £287.32.

Listings sell for £287.32 on average, from £77.57 to £649.00. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At £287.32 that is £0 to £29K a year per listing.

Average price
£287.32above the $15 to $100 sweet spot
Price range
£77.57–£649.00
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
£0–£29K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

71% of listings pay for placement with sponsored ads. 34% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #143 within Mobile Phones & Smartphones. It carries 1,297 reviews at 4.25 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
34%
Out of stock, average day
0.0%
Average rank
#143in Mobile Phones & Smartphones
Average rating
4.25 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,297per listing
Listings tracked
41

04 · Newcomers

9 of last year's 9 launches cleared the first-year sales bar.

9 products launched here in the last 12 months. 9 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
9
Successful launches
9Amazon's first-year sales bar
Average brand age
31 months

Products

Top Renewed products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 25, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 39% of clicks, no more. An open shelf where new products get seen.

£0£9K£18K£28K£37K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 rising

Sellers

224

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

39%

Top 20: 79%

Open market

0%

  • Samsung88%
  • Apple10%
  • Dell2%

Demand

Renewed search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.8×

Search terms

Top Renewed search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • renewed56K/yr
  • samsung galaxy s35K/yr
  • samsung s36K/yr
  • amazon refurbished phones35K/yr
  • amazon renewed store24K/yr

Reviews and returns

What reviews say buyers love and hate about Renewed

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Value For Money”
14%of negative reviews mention “Battery Life”
0.8%of orders come back
“Battery doesnt last very long”
A buyer, on “Battery Life”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Renewed questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data