Is refillable vaping profitable to sell on Amazon United Kingdom?

The niche generates £109K/yr across 35 tracked products. 5 of 10 products launched in the last 360 days are still selling. 90-day search growth is -9.1%. Flapen's verdict: Worth a look (52/100).

How competitive is the refillable vaping niche?

9 brands and 31 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 89% of demand.

What do buyers complain about in refillable vaping?

Top complaints mined from reviews: Leak-Proof, Charging, Durability. The return rate is 1.1%.

When does demand for refillable vaping peak?

Demand peaks in Apr–Dec; the busiest month runs 6.9× the quietest.

What does it cost to enter the refillable vaping niche?

Listings span £5.28–£27.18; the average listing price is £12.05 (sweet spot $15–$100). The average incumbent carries 232 reviews — the moat a new listing must climb.

refillable vaping

Worth a look

Shows beatable incumbent ratings (3.8★), but soft demand (-9.1% this quarter) keeps it on the watch list.

Quality gap

Incredible3.8★

avg incumbent rating — lower means beatable quality

Returns

Great1.1%

return rate — above 5% kills the launch gate

Review moat

Great231.89

avg incumbent reviews — the moat a new listing must climb

Competition

Good42%

top-5 click share — leaders hold, buyers still browse

Price range

Good£5.28–£27.18

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Good£12.05

avg listing price — sweet spot $15–$100

Brand share

Okay89%

top-5 brand share — brands hold most of the demand

Market size

Okay£109K

£109K/yr · 435K searches

Conversion

Okay2.1%

search→purchase rate — share of searches ending in a sale

Growth

Bad-9.1%

90-day search growth — must beat 0% to launch

Signals Quality Gap

According to Flapen's Amazon United Kingdom niche tracking, refillable vaping is a £109K/yr Amazon United Kingdom market (435K searches/yr). The top 5 brands hold 89% of demand. Demand peaks in Apr–Dec. Verdict: Worth a look — 52/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

refillable vaping market data

Units sold / yr: 6K–8K; avg 100–250/product
Revenue / yr: £72K–£96K; units × avg price
Conversion rate: 2.1%
Avg BSR: #0
Page quality: 0%
Prime: 100%
Sponsored: 0%
Out of stock: 8.0%
Avg brand age: 36 months
Avg seller age: 210 days

Competition & brand share

The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.

Brands

9 falling

Sellers

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

42%

Top 20: 80%

Open market

Survival Boyz51%
VAPORESSO20%
vaporr9%
SMOK5%
aspire5%
TILLELOT5%
Open — no brand owns it (3 brands, 6%)

Demand & seasonality

Weekly Amazon search volume, last 61 weeks — -9.1% search growth over the last 90 days.

Peak months: Apr, Dec · busiest ÷ quietest = 6.9×

Open Trend

Top refillable vaping search terms

refillable vaping120K/yr -14.1%1.2% conv.
refillable vape79K/yr -3.7%1.0% conv.
pink vape45K/yr -7.4%1.9% conv.
refillable vaping kit48K/yr -27.4%0.6% conv.
refillable vapes21K/yr +2.3%0.6% conv.
vape refillable25K/yr -15.5%0.9% conv.
xslim16K/yr +13.8%0.6% conv.
vaping kit rechargeable9K/yr +7.0%0.4% conv.
vape pink15K/yr +7.8%1.4% conv.
vape device14K/yr -9.7%0.7% conv.

All search terms

Top refillable vaping products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Oxva Xlim Go Pod Kit [Pink] - Available in 16 colours - 1000mAh Battery Type-C Fast Charging 30W Output RGB Indicator Anti-Leak - Works with all Xlim Pods - No Nicotine

Survival Boyz£8.074.0★378 rev

VAPORESSO XROS 3 Mini Pod Vape Kit [Rose Pink] Refillable

VAPORESSO£9.323.0★169 rev

Oxva XLIM GO Lite Vape Pod Kit [8 Colors] 30W Max Output |1000mAh Battery|Anti-Leak Top Fill Cartridges|USB-C Lightweight Vape Device Compatible with Xlim Pods - No Nicotine (Light Pink)

vaporr£6.064.0★26 rev

SMOK PRIV N19 Refillable Rechargeable Vape Kit [7 Colour Black]

SMOK£18.993.7★963 rev

ASPIRE Gotek X Pod Vape Kit [Violet] Refillable Rechargeable

aspire£7.314.1★1,107 rev

Newest

by launch date

Oxva Xlim Go Lite Vape Kit [Black Carbon] - Available in 8 colours - Type-C Fast Charge 1000mAh Battery 30W Max RGB Indicator - Compatible with Full Xlim Pod Range - No Nicotine

Survival Boyz£5.9633 rev

3mo ago

Oxva XLIM GO Lite Vape Pod Kit [8 Colors] 30W Max Output |1000mAh Battery|Anti-Leak Top Fill Cartridges|USB-C Lightweight Vape Device Compatible with Xlim Pods - No Nicotine (Light Pink)

vaporr£6.0626 rev

4mo ago

Smok Scar P3 Vape Kit [Fluid Black White] - Available in 8 colours - Type-C Fast Charge Built-in 2000mAh Battery 80W IP67 Waterproof IQ-80 Chip - Compatible with RPM 2 Pods and Coils - No Nicotine

Survival Boyz£11.8455 rev

7mo ago

Oxva Xlim Pro 3 Vape Kit [Purple Silk] - Available in 15 colours - 2A Fast Charge 1500mAh Battery 30W Output 1.05 HD Display Auto Draw - Compatible with Full Xlim V2 V3 EZ Pods - No Nicotine

Survival Boyz£17.84118 rev

8mo ago

Oxva Xlim Pro 3 Vape Kit [Pink Silk] - Available in 15 colours - 2A Fast Charge 1500mAh Battery 30W Output 1.05 HD Display Auto Draw - Compatible with Full Xlim V2 V3 EZ Pods - No Nicotine

Survival Boyz£18.00118 rev

8mo ago

What buyers say about refillable vaping

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money20%

“Good price”

Quality-Overall16%

“Product worked really well”

Ease Of Use11%

“Easy to use”

Charging8%

“Great very compact holds charge”

Advertised Vs Actual Product7%

“Better than expected”

Battery Life6%

“Battery life is good”

Color5%

“Great range of colours”

Leak-Proof4%

“Doesn't leak”

Assembly/Installation2%

“easy to put together”

Size-Overall2%

“Love it,nice size,easy to use”

What buyers complain about

Leak-Proof20%

“They leak”

Charging20%

“Stopped charging”

Durability14%

“broke both times”

Functionality-Overall13%

“Doesnt work”

Battery Life4%

“Battery life is short”

Quality-Overall4%

“Bad quality”

Advertised Vs Actual Product4%

“false listing”

Value For Money3%

“it was more expensive”

Defective Material/Parts2%

“The item doesnt work the pods broken very disappointing”

Smell2%

“I hadnt been able too put liquid in it because of the burnt smell on both the pods”

Top return reasons

Functionality-Overall31%

Charging25%

Leak-Proof15%

Defective Material/Parts8%

Battery Life3%

Durability3%