Skip to content

Refillable Vaping

Maybe

The products selling today average only 3.8★. But demand is soft, at -9.1% this quarter, so Refillable Vaping is a Maybe.

Flapen Score
52
52 / 100
Top 17% of 1,488 Electronics & Photo niches · +8 vs the category median of 44
Market size
£109K/yr435K searches / yr
90-day growth
-9.1%search demand this quarter
Competition
42%top-5 click share · 9 brands · 31 sellers

Flapen Score

Refillable Vaping against its category

The dotted line is the Electronics & Photo average. Past it, Refillable Vaping is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Refillable Vaping market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Refillable Vaping 435K times last year and spent an estimated £109K. The top 5 brands take 89% of clicks. Demand peaks in Apr–Dec. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

2.1% of searches ended in a purchase last week.

Shoppers searched for this 435K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.1% of those searches ended in a purchase. Searches in the last 90 days moved -9.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £109K a year.

Searches, last 12 months
435K
Growth, 90 days vs prior 90
-9.1%
Conversion, latest week
2.1%
Market size, estimated
£109Ka year
Peak month
December6.9× the quietest month
Top search term
refillable vaping120K searches a year

02 · Price

A sale here is worth £12.05.

Listings sell for £12.05 on average, from £5.28 to £27.18. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £12.05 that is £1K to £3K a year per listing.

Average price
£12.05under the $15 to $100 sweet spot
Price range
£5.28–£27.18
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
1.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.0% of listings are out of stock. The average listing ranks #0 within E-Cigarettes, E-Shisha & Heat-Not-Burn. It carries 232 reviews at 3.83 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
100%
Out of stock, average day
8.0%
Average rank
#0in E-Cigarettes, E-Shisha & Heat-Not-Burn
Average rating
3.83 starsAmazon United Kingdom average 4.36 stars
Average reviews
232per listing
Listings tracked
35

04 · Newcomers

Amazon counts 5 of last year's 10 launches as successful.

10 products launched here in the last 12 months. Amazon counts 5 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
10
Successful launches
5Amazon's first-year sales bar
Average brand age
36 months

Products

Top Refillable Vaping products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 42% of clicks. Leaders hold, but buyers still shop past them.

£0£5K£11K£16K£22K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

31

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

42%

Top 20: 80%

Open market

6%

  • Survival Boyz51%
  • VAPORESSO20%
  • vaporr9%
  • SMOK5%
  • aspire5%
  • TILLELOT5%
  • Open — no brand owns it (3 brands, 6%)

Demand

Refillable Vaping search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '25Holiday '25Spike '26Prime Day '26JunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Apr, Dec · busiest ÷ quietest = 6.9×

Search terms

Top Refillable Vaping search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • refillable vaping120K/yr
  • refillable vape79K/yr
  • pink vape45K/yr
  • refillable vaping kit48K/yr
  • refillable vapes21K/yr
  • vape refillable25K/yr
  • xslim16K/yr
  • vaping kit rechargeable9K/yr
  • vape pink15K/yr
  • vape device14K/yr

Reviews and returns

What reviews say buyers love and hate about Refillable Vaping

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Leak-Proof20%

They leak

Leaks

Leaked everywhere

Charging20%−0.18

Stopped charging

Doesn't charge

Wont charge

Durability14%−0.21

broke both times

breaks after first use

Broke after a couple of days

Functionality-Overall13%−0.19

Doesnt work

wont do anything

Doesnt work properly

Battery Life4%−0.02

Battery life is short

Battery isnt good

Faulty poor battery life

Love

Value For Money20%+1.61

Good price

Value for money

Excellent value for money

Quality-Overall16%+0.83

Product worked really well

seems reasonable well made

Excellent Product

Ease Of Use11%+0.86

Easy to use

Easy to use and fill

really good to use, easy to understand and follow,

Charging8%−0.18

Great very compact holds charge

charges quickly too

charging very fast

Advertised Vs Actual Product7%+0.31

Better than expected

Just what I wanted

As expected

Return

1.1% Return rate 2% Fixable by listing

Functionality-Overall31%█▆█▇▆▆

Doesnt work

wont do anything

Doesnt work properly

Charging25%▆█▅███

Stopped charging

Doesn't charge

Wont charge

Leak-Proof15%▇▇█▇▇▆

They leak

Leaks

Leaked everywhere

Defective Material/Parts8%▅█▄▅▅▅

The item doesnt work the pods broken very disappointing

the full unit wont work

This item is faulty

Battery Life3%▃▃▆█▅▃

Battery life is short

Battery isnt good

Faulty poor battery life

FAQ

Common Refillable Vaping questions

Answered from the same tracked data.