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Refillable Vaping

Refillable Vaping shows beatable incumbent ratings (3.8★), but soft demand (-9.1% this quarter) keeps it on the watch list.

Flapen Score

52
Worth a look
Market size 26Growth 20Conversion 26Competition 72Returns 93Price range 56Avg price 50Brand share 27Review moat 88Quality gap 97
This niche Category average

Is Refillable Vaping profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Refillable Vaping is a £109K/yr Amazon United Kingdom market (435K searches/yr). The top 5 brands hold 89% of demand. Demand peaks in Apr–Dec. Verdict: Worth a look — 52/100.

Refillable Vaping: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -9.1% over the last 90 days and 2.1% of searches end in a purchase.

£109K

revenue / yr

Units sold / yr8K
Search volume / yr-9.1%435K
Conversion rate2.1%
Avg price£12.05

Who owns the niche?

The top 5 brands hold 89% of demand, so 11% of the market is open.

11%

open market share

Brands · sellers9 · 31
Top-5 product click share42%
Open market11%
Avg brand age36 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 3.8★ — the gap to enter on.

0/100

page quality · 35 products

Sponsored placement0%
New entrants (1y)10· 5 succeeded
Avg rating3.8★
Avg reviews232

Top Refillable Vaping products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.

£0£5K£11K£16K£22K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

31

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

42%

Top 20: 80%

Open market

6%

  • Survival Boyz51%
  • VAPORESSO20%
  • vaporr9%
  • SMOK5%
  • aspire5%
  • TILLELOT5%
  • Open — no brand owns it (3 brands, 6%)

Refillable Vaping demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume435KCVR2.1%Products35Brands9Top 5 Brands89%OOS Rate8.0%Rating3.8★Reviews232Avg BSR#0
15K10KSpike '25Holiday '25Spike '26Prime Day '26JunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Apr, Dec · busiest ÷ quietest = 6.9×

Top Refillable Vaping search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • refillable vaping120K/yr
  • refillable vape79K/yr
  • pink vape45K/yr
  • refillable vaping kit48K/yr
  • refillable vapes21K/yr
  • vape refillable25K/yr
  • xslim16K/yr
  • vaping kit rechargeable9K/yr
  • vape pink15K/yr
  • vape device14K/yr

What reviews say buyers love and hate about Refillable Vaping

What buyers mention most, as a share of all reviews.

What buyers love

82% of reviews
Value For Money20%

Good price

Quality-Overall16%

Product worked really well

Ease Of Use11%

Easy to use

Charging8%

Great very compact holds charge

Advertised Vs Actual Product7%

Better than expected

What buyers complain about

86% of reviews
Leak-Proof20%

They leak

Charging20%

Stopped charging

Durability14%

broke both times

Functionality-Overall13%

Doesnt work

Battery Life4%

Battery life is short

Refillable Vaping return rate & reasons

Why buyers send it back, as a share of all return requests.

1.1%

Return rate

2%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Functionality-Overall
31%
2Charging
25%
3Leak-Proof
15%
4Defective Material/Parts
8%
5Battery Life
3%

Common Refillable Vaping questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Refillable Vaping 52/100 on Amazon United Kingdom — Worth a look. The niche generates £109K/yr across 35 tracked products. 5 of 10 products launched in the last 360 days are still selling. Search demand moved -9.1% over the last 90 days.
Search demand for Refillable Vaping on Amazon United Kingdom peaks in Apr–Dec, where the busiest month runs 6.9× the quietest.