Red Dot Sight
FailDemand is soft, at -15.1% this quarter, so Red Dot Sight is a Fail.
- Flapen Score
- 36 / 100Ranks 1,214 of 1,488 Electronics & Photo niches · −8 vs the category median of 4436
- Market size
- £76K/yr192K searches / yr
- 90-day growth
- -15.1%search demand this quarter
- Competition
- 73%top-5 click share · 8 brands · 8 sellers
Flapen Score
Red Dot Sight against its category
The dotted line is the Electronics & Photo average. Past it, Red Dot Sight is stronger. Inside it, weaker.
Market
The Red Dot Sight market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Red Dot Sight 192K times last year and spent an estimated £76K. The top 5 brands take 92% of clicks. Flapen scores it 36 out of 100, a Fail.
01 · Demand
1.4% of searches ended in a purchase last week.
Shoppers searched for this 192K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -15.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £76K a year.
- Searches, last 12 months
- 192K
- Growth, 90 days vs prior 90
- -15.1%
- Conversion, latest week
- 1.4%
- Market size, estimated
- £76Ka year
- Peak month
- December1.4× the quietest month
- Top search term
- red dot sight84K searches a year
02 · Price
A sale here is worth £29.26.
Listings sell for £29.26 on average, from £15.78 to £131.89. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £29.26 that is £0 to £3K a year per listing.
- Average price
- £29.26inside the $15 to $100 sweet spot
- Price range
- £15.78–£131.89
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£3K
- Returns
- 3.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
6% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #4 within Camera & Photo. It carries 809 reviews at 4.37 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 6%
- Prime listings
- 100%
- Out of stock, average day
- 3.9%
- Average rank
- #4in Camera & Photo
- Average rating
- 4.37 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 809per listing
- Listings tracked
- 16
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 59 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 59 months
Products
Top Red Dot Sight products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Goetland 1x30mm Red Dot Sight Reflex Sight Scope Green Red Dot Optics SFP Flip up Lens Cap 4 MOA with 20mm Rail Mount
- Price
- £15.78
- Rating
- 4.3/5
- Reviews
- 980
- Age
- 7y ago

Feyachi Red Dot Sight Reflex Sight Green & Red Adjustable Reticle (4 Styles) Riflescope with 20mm/22mm Weaver/Picatinny Rail Mount and Cover for Hunting Crossbow
- Price
- £23.08
- Rating
- 4.4/5
- Reviews
- 4,066
- Age
- 6y ago

Goetland 1x30mm Red Dot Sight Reflex Sight Scope Green Red Dot Optics SFP Flip up Lens Cap 4 MOA with 20mm Rail Mount
- Price
- £16.41
- Rating
- 4.3/5
- Reviews
- 980
- Age
- 1y ago

Feyachi RDS-25 Red Dot Sight 4 MOA Red Dot Gun Sight Rifle Scope
- Price
- £29.21
- Rating
- 4.4/5
- Reviews
- 2,435
- Age
- 5y ago

553 Metal Holographic Sight Bright Green & Red Dot Sight
- Price
- £26.81
- Rating
- 4.6/5
- Reviews
- 15
- Age
- 1y ago
Trending
90-day click momentum
Aomekie 1X Green Red Dot Sight Airsoft Rifle Scope 4 Reticles 5 Levels Brightness Multi-coated Lens Tactical with 20mm/22mm Picatinny Rail Mount for Hunting Shooting
- Price
- £18.84
- Rating
- 4.3/5
- Reviews
- 411
- Age
- 7y ago

TREYTECH Jackal Pro Red Dot Sight 2MOA Motion Awake Optics IPX7 Waterproof Shockproof Compact Red Dot Scope 10 Brightness with Co-Witness Riser and Low-Profile Mount Rifle Scope for 20mm Rail Mount
- Price
- £34.68
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 1y ago

Feyachi Red Dot Sight Reflex Sight Green & Red Adjustable Reticle (4 Styles) Riflescope with 20mm/22mm Weaver/Picatinny Rail Mount and Cover for Hunting Crossbow
- Price
- £23.08
- Rating
- 4.4/5
- Reviews
- 4,066
- Age
- 6y ago

Goetland 1x30mm Red Dot Sight Reflex Sight Scope Green Red Dot Optics SFP Flip up Lens Cap 4 MOA with 20mm Rail Mount
- Price
- £16.41
- Rating
- 4.3/5
- Reviews
- 980
- Age
- 1y ago

Goetland 1x30mm Red Dot Sight Reflex Sight Scope Green Red Dot Optics SFP Flip up Lens Cap 4 MOA with 20mm Rail Mount
- Price
- £15.78
- Rating
- 4.3/5
- Reviews
- 980
- Age
- 7y ago
Newest
by launch date
553 Metal Holographic Sight Bright Green & Red Dot Sight
- Price
- £26.81
- Rating
- 4.6/5
- Reviews
- 15
- Age
- 1y ago

Feyachi Red Dot Sight and Magnifier Combo 1.5-5x Adjustable Magnification 25mm V90 HD Lens 2 MOA Dot Absolute Co-Witness 11 Brightness Settings Waterproof & Shockproof
- Price
- £131.89
- Rating
- 4.2/5
- Reviews
- 24
- Age
- 1y ago

TREYTECH Jackal Pro Red Dot Sight 2MOA Motion Awake Optics IPX7 Waterproof Shockproof Compact Red Dot Scope 10 Brightness with Co-Witness Riser and Low-Profile Mount Rifle Scope for 20mm Rail Mount
- Price
- £34.68
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 1y ago

Goetland 1x30mm Red Dot Sight Reflex Sight Scope Green Red Dot Optics SFP Flip up Lens Cap 4 MOA with 20mm Rail Mount
- Price
- £16.41
- Rating
- 4.3/5
- Reviews
- 980
- Age
- 1y ago

Afranti Red Dot Sight Scope Tactical 4 Reticles Green & Red Air Rifle Scope with 20mm Weaver/Picatinny Rail Mount and Cover for Hunting Crossbow
- Price
- £17.54
- Rating
- 4.3/5
- Reviews
- 236
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 73% of clicks. A locked shelf that new listings rarely crack.
Brands
8 falling
Sellers
8
Top-5 brand share
92%
Top 20: 100%
Top-5 click share
73%
Top 20: 100%
Open market
5%
- Goetland39%
- Feyachi34%
- Paike12%
- Generic5%
- TREYTECH3%
- Afranti3%
- Open — no brand owns it (2 brands, 5%)
Demand
Red Dot Sight search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Red Dot Sight search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- red dot sight84K/yr
- red dot28K/yr
- airsoft sight21K/yr
- airsoft red dot sight12K/yr
- airsoft sights9K/yr
- red dor sight4K/yr
- red dot scope9K/yr
- sight10K/yr
- airsoft red dot8K/yr
- micro red dot6K/yr
Reviews and returns
What reviews say buyers love and hate about Red Dot Sight
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Red dot isn't very good
Not good quality
a shame about the text on the side not being as advertised
fell off after been used a few times
Glass broke in 1 game
They both cracked
The glass is not strong enough
Too big
Love
Good value
worth the price
Great value
However, it cuts necessary corners on premium convenience features and high-tier quality control
Good quality
Nicely made
Good fit
It fits securely on both sizes of rail
Fits crossbow
easy to use
easy to dial in
I personally find this much easier to use than a traditional scope it is extremely accurate once it has been set up
Easy adjustments
The site is easy to adjust
Clear sight, plenty of possibilities of sight and colour plus easy to adjust
Return
3.0% Return rate 57% Fixable by listing
Too big
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Red Dot Sight questions
Answered from the same tracked data.









