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Red Dot Sight

Fail

Demand is soft, at -15.1% this quarter, so Red Dot Sight is a Fail.

Flapen Score
36
36 / 100
Ranks 1,214 of 1,488 Electronics & Photo niches · −8 vs the category median of 44
Market size
£76K/yr192K searches / yr
90-day growth
-15.1%search demand this quarter
Competition
73%top-5 click share · 8 brands · 8 sellers

Flapen Score

Red Dot Sight against its category

The dotted line is the Electronics & Photo average. Past it, Red Dot Sight is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Red Dot Sight market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Red Dot Sight 192K times last year and spent an estimated £76K. The top 5 brands take 92% of clicks. Flapen scores it 36 out of 100, a Fail.

01 · Demand

1.4% of searches ended in a purchase last week.

Shoppers searched for this 192K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -15.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £76K a year.

Searches, last 12 months
192K
Growth, 90 days vs prior 90
-15.1%
Conversion, latest week
1.4%
Market size, estimated
£76Ka year
Peak month
December1.4× the quietest month
Top search term
red dot sight84K searches a year

02 · Price

A sale here is worth £29.26.

Listings sell for £29.26 on average, from £15.78 to £131.89. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £29.26 that is £0 to £3K a year per listing.

Average price
£29.26inside the $15 to $100 sweet spot
Price range
£15.78–£131.89
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£3K
Returns
3.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

6% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #4 within Camera & Photo. It carries 809 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings
6%
Prime listings
100%
Out of stock, average day
3.9%
Average rank
#4in Camera & Photo
Average rating
4.37 starsAmazon United Kingdom average 4.36 stars
Average reviews
809per listing
Listings tracked
16

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
59 months

Products

Top Red Dot Sight products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 73% of clicks. A locked shelf that new listings rarely crack.

£0£8K£15K£23K£30K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

8

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

5%

  • Goetland39%
  • Feyachi34%
  • Paike12%
  • Generic5%
  • TREYTECH3%
  • Afranti3%
  • Open — no brand owns it (2 brands, 5%)

Demand

Red Dot Sight search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '24SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Red Dot Sight search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • red dot sight84K/yr
  • red dot28K/yr
  • airsoft sight21K/yr
  • airsoft red dot sight12K/yr
  • airsoft sights9K/yr
  • red dor sight4K/yr
  • red dot scope9K/yr
  • sight10K/yr
  • airsoft red dot8K/yr
  • micro red dot6K/yr

Reviews and returns

What reviews say buyers love and hate about Red Dot Sight

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall29%−0.18

Red dot isn't very good

Not good quality

Advertised Vs Actual Product14%−0.13

a shame about the text on the side not being as advertised

Durability10%−0.06

fell off after been used a few times

Glass broke in 1 game

Strength10%−0.06

They both cracked

The glass is not strong enough

Size-Overall7%+0.49

Too big

Love

Value For Money24%+1.54

Good value

worth the price

Great value

Quality-Overall20%−0.18

However, it cuts necessary corners on premium convenience features and high-tier quality control

Good quality

Nicely made

Size-Overall13%+0.49

Good fit

It fits securely on both sizes of rail

Fits crossbow

Ease Of Use7%+0.59

easy to use

easy to dial in

I personally find this much easier to use than a traditional scope it is extremely accurate once it has been set up

Adjustability/Rotatability/Reclining5%+0.39

Easy adjustments

The site is easy to adjust

Clear sight, plenty of possibilities of sight and colour plus easy to adjust

Return

3.0% Return rate 57% Fixable by listing

Size-Overall49%▇▆█▇▇▇

Too big

Compatibility-Overall11%▂█▅▆▄▃
Functionality-Overall11%█▄▄▆▄▄
Defective Material/Parts7%▁█▄▁▅▅
Mounting5%▃▁▆▁▃█

FAQ

Common Red Dot Sight questions

Answered from the same tracked data.