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Record Cleaner for Vinyl

Fail

Demand is soft, at -16.3% this quarter, so Record Cleaner for Vinyl is a Fail.

Flapen Score
40
40 / 100
Ranks 975 of 1,488 Electronics & Photo niches · −4 vs the category median of 44
Market size
£110K/yr191K searches / yr
90-day growth
-16.3%search demand this quarter
Competition
67%top-5 click share · 9 brands · 16 sellers

Flapen Score

Record Cleaner for Vinyl against its category

The dotted line is the Electronics & Photo average. Past it, Record Cleaner for Vinyl is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Record Cleaner for Vinyl market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Record Cleaner for Vinyl 191K times last year and spent an estimated £110K. The top 5 brands take 92% of clicks. Demand peaks in Jan–Dec. Flapen scores it 40 out of 100, a Fail.

01 · Demand

4.1% of searches ended in a purchase last week.

Shoppers searched for this 191K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.1% of those searches ended in a purchase. Searches in the last 90 days moved -16.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £110K a year.

Searches, last 12 months
191K
Growth, 90 days vs prior 90
-16.3%
Conversion, latest week
4.1%
Market size, estimated
£110Ka year
Peak month
December2.4× the quietest month
Top search term
vinyl record cleaner49K searches a year

02 · Price

A sale here is worth £13.91.

Listings sell for £13.91 on average, from £6.22 to £49.21. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At £13.91 that is £3K to £7K a year per listing.

Average price
£13.91under the $15 to $100 sweet spot
Price range
£6.22–£49.21
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
250–500
Revenue per listing a year
£3K–£7K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.1% of listings are out of stock. The average listing ranks #80 within Home Cinema, TV & Video. It carries 3,458 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
100%
Out of stock, average day
3.1%
Average rank
#80in Home Cinema, TV & Video
Average rating
4.57 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,458per listing
Listings tracked
18

04 · Newcomers

Amazon counts 2 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
49 months

Products

Top Record Cleaner for Vinyl products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.

£0£11K£22K£33K£44K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

16

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

5%

  • SPINCARE72%
  • kulloomii7%
  • BIG FUDGE5%
  • MOPIANO4%
  • Record Remedy4%
  • Vinyl Clear2%
  • Open — no brand owns it (3 brands, 5%)

Demand

Record Cleaner for Vinyl search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '24Holiday '24Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Dec · busiest ÷ quietest = 2.4×

Search terms

Top Record Cleaner for Vinyl search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • vinyl record cleaner49K/yr
  • record cleaner for vinyl68K/yr
  • record cleaner28K/yr
  • vinyl cleaner31K/yr
  • vinyl cleaning6K/yr
  • vinyl cleaner for records4K/yr
  • record cleaning5K/yr

Reviews and returns

What reviews say buyers love and hate about Record Cleaner for Vinyl

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Ease Of Cleaning15%+1.22

I was worried I'd need an ultrasonic cleaner for them

may need up to three cleans if the static is bad

These are often dirty and need cleaning

Value For Money11%−0.04

Costly

Too expensive

Expensive

Noise Level8%−0.07

crackles than when I started

Its scratched up all my vinyls now they have a crackling noise whenever played

Functionality-Overall8%−0.01

It didn't do my Hands any good

the wipe over didnt work

Design-Overall8%−0.07

bad design

There is a design flaw whereby when you take the record out you would get a deposit of dirt as you pull it up so you have to try and pull and turn it at the same time

Word of warning this items design is flawed in as much as the housing for the carbon fibre bristles has very sharp corners which can come in contact with the record surface when using I have scratched one record while using this brush

Love

Ease Of Cleaning28%+1.22

quite good cleans very well

Effective cleaning kit

Quality cleaner

Quality-Overall27%+2.19

Good quality arrived on time works as expected

Great quality kit

Good quality

Value For Money14%−0.04

Excellent value

Excellent value

Money well spent

Advertised Vs Actual Product9%+0.15

Works as it should

as described

does the job

Ease Of Use5%+0.23

Easy to use

Easy to apply, and effective

The kit is easy to use

Return

0.4% Return rate 12% Fixable by listing

Quality-Overall15%▇█▅▁▆▁

Cheap Brushes

Defective Material/Parts14%▂▂█▃▅▁
Material Quality11%█▄▆▅▁▆
Size-Overall9%▃▁▃█▆▆

Too small

I personally think it's a little too high as the small bottle of solution really is small

Functionality-Overall8%▃█▁▁▁▇

It didn't do my Hands any good

the wipe over didnt work

FAQ

Common Record Cleaner for Vinyl questions

Answered from the same tracked data.