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Rechargeable D Batteries

Fail

Shoppers spend only $52K a year here, so Rechargeable D Batteries is a Fail.

Flapen Score
46
46 / 100
Top 38% of 1,488 Electronics & Photo niches · +2 vs the category median of 44
Market size
£52K/yr49K searches / yr
90-day growth
-17.3%search demand this quarter
Competition
65%top-5 click share · 13 brands · 33 sellers

Flapen Score

Rechargeable D Batteries against its category

The dotted line is the Electronics & Photo average. Past it, Rechargeable D Batteries is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Rechargeable D Batteries market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Rechargeable D Batteries 49K times last year and spent an estimated £52K. The top 5 brands take 67% of clicks. Demand peaks in Jan–Dec. Flapen scores it 46 out of 100, a Fail.

01 · Demand

6.3% of searches ended in a purchase last week.

Shoppers searched for this 49K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.3% of those searches ended in a purchase. Searches in the last 90 days moved -17.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £52K a year.

Searches, last 12 months
49K
Growth, 90 days vs prior 90
-17.3%
Conversion, latest week
6.3%
Market size, estimated
£52Ka year
Peak month
December2.5× the quietest month
Top search term
rechargeable d batteries17K searches a year

02 · Price

A sale here is worth £17.03.

Listings sell for £17.03 on average, from £7.17 to £25.41. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £17.03 that is £2K to £4K a year per listing.

Average price
£17.03inside the $15 to $100 sweet spot
Price range
£7.17–£25.41
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
£2K–£4K
Returns
1.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.5% of listings are out of stock. The average listing ranks #109 within Camera & Photo. It carries 9,610 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
100%
Out of stock, average day
5.5%
Average rank
#109in Camera & Photo
Average rating
4.38 starsAmazon United Kingdom average 4.36 stars
Average reviews
9,610per listing
Listings tracked
18

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 70 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
70 months

Products

Top Rechargeable D Batteries products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.

£0£5K£10K£16K£21K101001K10K100K1.0M Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 flat

Sellers

33

Top-5 brand share

67%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

27%

  • Amazon Basics33%
  • Energizer11%
  • wowpower8%
  • POWEROWL8%
  • EBL8%
  • HiQuick6%

Demand

Rechargeable D Batteries search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Dec · busiest ÷ quietest = 2.5×

Search terms

Top Rechargeable D Batteries search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • rechargeable d batteries17K/yr
  • d batteries rechargeable11K/yr
  • rechargeable d batteries and charger6K/yr
  • d rechargeable batteries5K/yr
  • d cell rechargeable batteries6K/yr
  • rechargeable battery d4K/yr

Reviews and returns

What reviews say buyers love and hate about Rechargeable D Batteries

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Charging33%−0.10

Do not hold a good charge

One of the batteries will not charge

Took ages to charge

Battery Life18%−0.05

Not satisfied with these batteries

Poor battery life

No more batteries to buy

Durability13%−0.10

it doesnt last long

Failing after only one year

unfortunately only two are still working

Quality-Overall4%+1.06

Cheap lacks quality

However, the drop in quality and lifespan is quite noticeable

I have to say the performance was disappointing as they have expired already

Weight Light3%+0.45

Lighter than expected

Love

Value For Money22%+2.68

Good value

good value

Great Value

Battery Life20%−0.05

batteries good

The battery life is very good I charge it once

they hold their charge well

Charging20%−0.10

Quick to charge

Charges well

Good product easy to charge

Quality-Overall13%+1.06

far better than alkaline equivalent

Good Quality

Great Product

Advertised Vs Actual Product9%+0.34

Does the job

does the job i bought it for

As described

Return

1.3% Return rate 49% Fixable by listing

Size-Overall47%▇██▅█▇
Charging21%▅▅▄▇▄█

Do not hold a good charge

One of the batteries will not charge

Took ages to charge

Compatibility-Overall7%█▄▄▅▄▄
Battery Life7%▃▂▂▆█▃

Not satisfied with these batteries

Poor battery life

No more batteries to buy

Functionality-Overall6%▄██▂▃▇

Very poor current output

FAQ

Common Rechargeable D Batteries questions

Answered from the same tracked data.