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Rechargeable Battery Aa with Charger

Fail

Demand is soft, at -28.3% this quarter, so Rechargeable Battery Aa with Charger is a Fail.

Flapen Score
49
49 / 100
Top 26% of 1,488 Electronics & Photo niches · +5 vs the category median of 44
Market size
£309K/yr305K searches / yr
90-day growth
-28.3%search demand this quarter
Competition
60%top-5 click share · 12 brands · 53 sellers

Flapen Score

Rechargeable Battery Aa with Charger against its category

The dotted line is the Electronics & Photo average. Past it, Rechargeable Battery Aa with Charger is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Rechargeable Battery Aa with Charger market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Rechargeable Battery Aa with Charger 305K times last year and spent an estimated £309K. The top 5 brands take 77% of clicks. Demand peaks in Nov–Dec. Flapen scores it 49 out of 100, a Fail.

01 · Demand

7.1% of searches ended in a purchase last week.

Shoppers searched for this 305K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.1% of those searches ended in a purchase. Searches in the last 90 days moved -28.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £309K a year.

Searches, last 12 months
305K
Growth, 90 days vs prior 90
-28.3%
Conversion, latest week
7.1%
Market size, estimated
£309Ka year
Peak month
December2.6× the quietest month
Top search term
rechargeable battery aa with charger93K searches a year

02 · Price

A sale here is worth £14.22.

Listings sell for £14.22 on average, from £6.33 to £30.06. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 750 to 1,000 of them. At £14.22 that is £11K to £14K a year per listing.

Average price
£14.22under the $15 to $100 sweet spot
Price range
£6.33–£30.06
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
750–1,000
Revenue per listing a year
£11K–£14K
Returns
0.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 12.7% of listings are out of stock. The average listing ranks #38 within Camera & Photo. It carries 4,436 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
100%
Out of stock, average day
12.7%
Average rank
#38in Camera & Photo
Average rating
4.49 starsAmazon United Kingdom average 4.36 stars
Average reviews
4,436per listing
Listings tracked
25

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
48 months

Products

Top Rechargeable Battery Aa with Charger products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.

£0£15K£31K£46K£62K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 falling

Sellers

53

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

60%

Top 20: 95%

Open market

17%

  • Duracell23%
  • Amazon Basics21%
  • Energizer14%
  • BEVIGOR11%
  • Zepath8%
  • POWEROWL6%
  • Open — no brand owns it (6 brands, 17%)

Demand

Rechargeable Battery Aa with Charger search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.6×

Search terms

Top Rechargeable Battery Aa with Charger search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • rechargeable battery aa with charger93K/yr
  • aa rechargeable batteries with charger68K/yr
  • rechargeable aa batteries and charger20K/yr
  • duracell battery charger21K/yr
  • rechargeable batteries aa and charger10K/yr
  • aa batteries rechargeable with charger15K/yr
  • rechargeable aa batteries with charger7K/yr
  • duracell charger12K/yr
  • energizer battery charger11K/yr
  • aa rechargeable batteries and charger7K/yr

Reviews and returns

What reviews say buyers love and hate about Rechargeable Battery Aa with Charger

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Charging38%−0.20

Stopped charging

would not charge

Doesn't charge

Battery Life17%+0.05

Batteries dont last

the battery life is terrible

Low quality battery

Quality-Overall8%+0.54

Absolute garbage

Complete rubbish product

Not good quality

Durability6%−0.06

Stops working

Doesn't last

died within 1 day

Functionality-Overall4%−0.06

Doesn't work

Stopped working

Never worked

Love

Charging29%−0.20

Charges well

Great Charger

Fast charge

Battery Life18%+0.05

Great battery life

The batteries are great

the batteries are long lasting

Value For Money14%+1.81

Excellent value

Value for money

GREAT VALUE

Quality-Overall11%+0.54

The build quality is excellent

Good quality

Good Product Selection

Ease Of Use6%+0.82

Easy to use

very handy

Neat and straightforward

Return

0.9% Return rate 8% Fixable by listing

Charging39%█▇▇▆▇▇

Stopped charging

would not charge

Doesn't charge

Battery Life15%▆▅▆█▆▅

Batteries dont last

the battery life is terrible

Low quality battery

Functionality-Overall13%▄▅▆██▇

Doesn't work

Stopped working

Never worked

Compatibility-Overall7%█▄▆▄▄▄

it turns out they are not compatible with the radio we are unable to tune it

could be incompatible with some older toys

Not compatible for the blink out door camera

Size-Overall6%▅▇█▇▆▇

Too big

Not fit for purpose at all

This plug is not fit for purpose

FAQ

Common Rechargeable Battery Aa with Charger questions

Answered from the same tracked data.