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Rca Cables

Fail

Prices span $3.14–$9.65, mostly outside the sweet spot, so Rca Cables is a Fail.

Flapen Score
33
33 / 100
Ranks 1,337 of 1,488 Electronics & Photo niches · −11 vs the category median of 44
Market size
£135K/yr301K searches / yr
90-day growth
-18.4%search demand this quarter
Competition
81%top-5 click share · 7 brands · 12 sellers

Flapen Score

Rca Cables against its category

The dotted line is the Electronics & Photo average. Past it, Rca Cables is stronger. Inside it, weaker.

33Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Rca Cables market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Rca Cables 301K times last year and spent an estimated £135K. The top 5 brands take 92% of clicks. Flapen scores it 33 out of 100, a Fail.

01 · Demand

7.8% of searches ended in a purchase last week.

Shoppers searched for this 301K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.8% of those searches ended in a purchase. Searches in the last 90 days moved -18.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £135K a year.

Searches, last 12 months
301K
Growth, 90 days vs prior 90
-18.4%
Conversion, latest week
7.8%
Market size, estimated
£135Ka year
Peak month
January1.5× the quietest month
Top search term
rca cables128K searches a year

02 · Price

A sale here is worth £5.74.

Listings sell for £5.74 on average, from £3.14 to £9.65. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,500 to 2,000 of them. At £5.74 that is £9K to £11K a year per listing.

Average price
£5.74under the $15 to $100 sweet spot
Price range
£3.14–£9.65
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
25K–30K
Units per listing a year
1,500–2,000
Revenue per listing a year
£9K–£11K
Returns
1.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.3% of listings are out of stock. The average listing ranks #18 within Home Cinema, TV & Video. It carries 15,718 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
100%
Out of stock, average day
6.3%
Average rank
#18in Home Cinema, TV & Video
Average rating
4.52 starsAmazon United Kingdom average 4.36 stars
Average reviews
15,718per listing
Listings tracked
13

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 64 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
64 months

Products

Top Rca Cables products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 81% of clicks. A locked shelf that new listings rarely crack.

£0£14K£27K£41K£54K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

12

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

81%

Top 20: 100%

Open market

4%

  • Amazon Basics35%
  • KabelDirekt20%
  • MOSWAG18%
  • TanQY12%
  • Wzhiy8%
  • BOULTON UK5%
  • Open — no brand owns it (1 brand, 4%)

Demand

Rca Cables search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '24Holiday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Rca Cables search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • rca cables128K/yr
  • rca cable41K/yr
  • rca to rca cable24K/yr
  • phono cable27K/yr
  • phono to phono cable14K/yr
  • phono leads11K/yr
  • rca to rca12K/yr
  • rca11K/yr
  • rca audio cable6K/yr
  • rca male to male4K/yr

Reviews and returns

What reviews say buyers love and hate about Rca Cables

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall19%+3.42

not well made would not recommend

poor quality

clearly cost is driving down the quality

Audio Quality13%+0.29

Really poor sound

there's actually no discernable audio difference

you will only be able to tell yourself you can hear a difference that's in no meaningful way quantifiable

Amplification11%+0.05

So reducing it a tad on my amp had the effect of exposing more of the mids

leaving it in my amplifier

Functionality-Overall7%−0.04

Didn't work at all

Size-Overall6%−0.04

These are just far too tight

Too tight, don't fit

Love

Quality-Overall44%+3.42

Good Quality

They are well made

cable quality is excellent

Value For Money14%+0.82

Great value

Excellent value

the price is good

Advertised Vs Actual Product10%−0.10

Works as it should

Does the job

Exactly as described

Audio Quality8%+0.29

Great sound

Crisp, clear sound

improves the sound level

Connectivity-Overall4%0.00

Good cable

Excellent sound from these connection cables

the connections are always spot on

Return

1.4% Return rate 20% Fixable by listing

Size-Overall18%▅▅▆▆▇█

These are just far too tight

Too tight, don't fit

Functionality-Overall17%▄▇▄█▄▁

Didn't work at all

Compatibility-Overall13%▇▆▇▂█▁
Connectivity-Overall11%▅▆▅█▁▆
Amplification7%▃▂█▅▅▁

So reducing it a tad on my amp had the effect of exposing more of the mids

leaving it in my amplifier

FAQ

Common Rca Cables questions

Answered from the same tracked data.