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Rayban Meta Gen 2

Fail

The top 5 brands take 100% of clicks, so Rayban Meta Gen 2 is a Fail.

Flapen Score
44
44 / 100
Ranks 708 of 1,488 Electronics & Photo niches · on the category median
Market size
£123K/yr55K searches / yr
90-day growth
+61.6%search demand this quarter
Competition
70%top-5 click share · 1 brands · 24 sellers

Flapen Score

Rayban Meta Gen 2 against its category

The dotted line is the Electronics & Photo average. Past it, Rayban Meta Gen 2 is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Rayban Meta Gen 2 market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Rayban Meta Gen 2 55K times last year and spent an estimated £123K. One brand takes every click. Flapen scores it 44 out of 100, a Fail.

01 · Demand

0.8% of searches ended in a purchase last week.

Shoppers searched for this 55K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.8% of those searches ended in a purchase. Searches in the last 90 days moved +61.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £123K a year.

Searches, last 12 months
55K
Growth, 90 days vs prior 90
+61.6%
Conversion, latest week
0.8%
Market size, estimated
£123Ka year
Top search term
rayban meta gen 223K searches a year

02 · Price

A sale here is worth £297.08.

Listings sell for £297.08 on average, from £242.85 to £377.19. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At £297.08 that is £0 to £30K a year per listing.

Average price
£297.08above the $15 to $100 sweet spot
Price range
£242.85–£377.19
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
£0–£30K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.1% of listings are out of stock. The average listing ranks #13 within Wearable Technology. It carries 423 reviews at 4.18 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
6.1%
Average rank
#13in Wearable Technology
Average rating
4.18 starsAmazon United Kingdom average 4.36 stars
Average reviews
423per listing
Listings tracked
13

04 · Newcomers

Amazon counts 12 of last year's 13 launches as successful.

13 products launched here in the last 12 months. Amazon counts 12 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
13
Successful launches
12Amazon's first-year sales bar
Average brand age
28 months

Products

Top Rayban Meta Gen 2 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 70% of clicks. A locked shelf that new listings rarely crack.

£0£12K£25K£37K£49K1001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

1

Sellers

24

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

0%

  • Meta100%

Demand

Rayban Meta Gen 2 search demand

Weekly searches over the year. Pick a range.

3K2KSpike '26May '26May '26Jun '26Jun '26Jun '26Jun '26Jul '26Jul '26Jul '26

Search terms

Top Rayban Meta Gen 2 search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • rayban meta gen 223K/yr
  • meta rayban gen 217K/yr
  • ray ban meta gen 210K/yr
  • meta glasses rayban gen 25K/yr

Reviews and returns

What reviews say buyers love and hate about Rayban Meta Gen 2

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Advertised Vs Actual Product15%−0.07

Misleading

Its not as advertised

Value For Money15%+1.07

Its good,but too expensive

Really over priced for what you get

Durability15%−0.21

24hours then they broke

arm has snapped

Quality-Overall12%+1.65

the control quality needs to be better

However, for the price, the actual build quality feels a bit lacking; the plastic frame doesnt feel as premium as Id expect from a pair of Ray-Bans

build quality could be better

Connectivity-Overall8%−0.10

used for a week or so before the mic just stop working also Bluetooth connectivity keeps dropping so I return within the 30 day period

Love

Quality-Overall30%+1.65

Top quality no doubt

Quite good not bad

Great product

Ease Of Use17%+1.36

Very useful

So simple and easy and look great

It's convenient and cool if you're bloggers

Functionality-Overall7%−0.10

The camera works well

Value For Money7%+1.07

Great investment

Weight Light7%+0.78

not as bulky or heavy as youd think

Return

0.0% Return rate 45% Fixable by listing

Size-Overall32%▁█▁▄▄▃

don't seem to fit correctly

Functionality-Overall11%▁▁▁▆▄█

Issues are the camera only records 3 minutes and if something gets in the way of the silly light it won't work which is soo annoying

Value For Money7%▁▁▁█▃▅

Its good,but too expensive

Really over priced for what you get

Connectivity-Overall7%▁▁▁▃▆█

used for a week or so before the mic just stop working also Bluetooth connectivity keeps dropping so I return within the 30 day period

Battery Life6%▁▁▁█▇█

FAQ

Common Rayban Meta Gen 2 questions

Answered from the same tracked data.