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Raw

Fail

The top 5 brands take 100% of clicks, so Raw is a Fail.

Flapen Score
40
40 / 100
Ranks 975 of 1,488 Electronics & Photo niches · −4 vs the category median of 44
Market size
£762K/yr515K searches / yr
90-day growth
-5.8%search demand this quarter
Competition
96%top-5 click share · 2 brands · 55 sellers

Flapen Score

Raw against its category

The dotted line is the Electronics & Photo average. Past it, Raw is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Raw market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Raw 515K times last year and spent an estimated £762K. All 2 brands take every click. Demand peaks in Feb. Flapen scores it 40 out of 100, a Fail.

01 · Demand

13.3% of searches ended in a purchase last week.

Shoppers searched for this 515K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 13.3% of those searches ended in a purchase. Searches in the last 90 days moved -5.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £762K a year.

Searches, last 12 months
515K
Growth, 90 days vs prior 90
-5.8%
Conversion, latest week
13.3%
Market size, estimated
£762Ka year
Peak month
February2.4× the quietest month
Top search term
raw papers229K searches a year

02 · Price

A sale here is worth £11.11.

Listings sell for £11.11 on average, from £2.82 to £19.99. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 4,000 to 5,000 of them. At £11.11 that is £44K to £56K a year per listing.

Average price
£11.11under the $15 to $100 sweet spot
Price range
£2.82–£19.99
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
60K–80K
Units per listing a year
4,000–5,000
Revenue per listing a year
£44K–£56K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #11 within E-Cigarettes, E-Shisha & Heat-Not-Burn. It carries 21,731 reviews at 4.67 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#11in E-Cigarettes, E-Shisha & Heat-Not-Burn
Average rating
4.67 starsAmazon United Kingdom average 4.36 stars
Average reviews
21,731per listing
Listings tracked
6

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
56 months

Products

Top Raw products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 96% of clicks. A locked shelf that new listings rarely crack.

£0£114K£229K£343K£457K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 falling

Sellers

55

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

96%

Top 20: 100%

Open market

0%

  • ITK_TRADE51%
  • RAW49%

Demand

Raw search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KHoliday '24Black Friday '25Holiday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Feb · busiest ÷ quietest = 2.4×

Search terms

Top Raw search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • raw papers229K/yr
  • raw128K/yr
  • raw rizla42K/yr
  • raw rolling papers36K/yr
  • raw skins17K/yr
  • raws15K/yr
  • raw paper14K/yr
  • raw king size rolling papers12K/yr
  • raws rolling papers7K/yr
  • raw rizla king size 50 box6K/yr

Reviews and returns

What reviews say buyers love and hate about Raw

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Adhesion/Stickiness30%−0.07

Poor adhesive

Gum line doesnt stick

Not sticking

Value For Money30%+0.58

cheaper

They are more expensive

so it cost me double the money

Size-Overall10%−0.03

Not what I expected in size

The actual size of the papers in mm is 43x75 much bigger than standard rizla

size is not what buyers can expect

Quality-Overall5%+0.85

Poorly made unfortunately

Moist/Dry5%−0.01

half of the packets all the papers were dry and shrivelled and stuck together

Love

Advertised Vs Actual Product31%+2.65

Great product just as you see in the advert

As described

exactly like the picture

Value For Money27%+0.58

Great value

Good price

Worth buying

Quality-Overall17%+0.85

Dirt cheap, no problems at all, comes in a nice ziplock bag too

Good quality

Top quality and work well

Taste-Overall5%−0.01

Nice taste

Tastes like fun with a hint of the za

Adhesion/Stickiness5%−0.07

Glue's well

Good some do come without glue

Return

0.1% Return rate 82% Fixable by listing

Size-Overall64%█▆█▆▆▅

Not what I expected in size

The actual size of the papers in mm is 43x75 much bigger than standard rizla

size is not what buyers can expect

Advertised Vs Actual Product18%▁█▁▁▁▅
Water Resistance5%▁▁▁▁▁█
Value For Money5%▁▁▁█▁▁

cheaper

They are more expensive

so it cost me double the money

Thin5%▁▁▁▁█▁

FAQ

Common Raw questions

Answered from the same tracked data.