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Puffco

Fail

The top 5 brands take 100% of clicks, so Puffco is a Fail.

Flapen Score
34
34 / 100
Ranks 1,308 of 1,488 Electronics & Photo niches · −10 vs the category median of 44
Market size
£43K/yr65K searches / yr
90-day growth
+1.9%search demand this quarter
Competition
64%top-5 click share · 2 brands · 4 sellers

Flapen Score

Puffco against its category

The dotted line is the Electronics & Photo average. Past it, Puffco is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Puffco market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Puffco 65K times last year and spent an estimated £43K. All 2 brands take every click. Demand peaks in Dec. Flapen scores it 34 out of 100, a Fail.

01 · Demand

0.4% of searches ended in a purchase last week.

Shoppers searched for this 65K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.4% of those searches ended in a purchase. Searches in the last 90 days moved +1.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £43K a year.

Searches, last 12 months
65K
Growth, 90 days vs prior 90
+1.9%
Conversion, latest week
0.4%
Market size, estimated
£43Ka year
Peak month
December1.6× the quietest month
Top search term
puffco41K searches a year

02 · Price

A sale here is worth £163.82.

Listings sell for £163.82 on average, from £51.43 to £329.03. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At £163.82 that is £0 to £16K a year per listing.

Average price
£163.82above the $15 to $100 sweet spot
Price range
£51.43–£329.03
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
£0–£16K
Returns
3.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 19.2% of listings are out of stock. The average listing ranks #0 within E-Cigarettes, E-Shisha & Heat-Not-Burn. It carries 3 reviews at 3.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
100%
Out of stock, average day
19.2%
Average rank
#0in E-Cigarettes, E-Shisha & Heat-Not-Burn
Average rating
3.53 starsAmazon United Kingdom average 4.36 stars
Average reviews
3per listing
Listings tracked
16

04 · Newcomers

Amazon counts 0 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
39 months

Products

Top Puffco products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 64% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£9K£13K£17K110100 Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)10 products missing review or click data not plotted

Brands

2 falling

Sellers

4

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

64%

Top 20: 100%

Open market

0%

  • EVERTREE73%
  • Captivate27%
  • Open — no brand owns it (0%)

Demand

Puffco search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '24Holiday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.6×

Search terms

Top Puffco search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • puffco41K/yr
  • puffco peak11K/yr
  • puffco pivot5K/yr
  • puffco proxy4K/yr
  • puff co4K/yr

Reviews and returns

What reviews say buyers love and hate about Puffco

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Heating25%

chamber is completely clear - just wont heat up anymore

Durability25%

Stopped working after one month of use

Design-Overall25%

its design is flawed

Could be better design

Love

Quality-Overall50%

Good piece of kit

Return

3.4% Return rate 14% Fixable by listing

Heating12%▁█▃▁▆▁

chamber is completely clear - just wont heat up anymore

Defective Material/Parts10%▆▁▅█▁▁
Functionality-Overall10%█▁▃▁▁▁
Connectivity-Overall10%▁▁█▁▆▁
Charging10%▇█▁▁▁▁

FAQ

Common Puffco questions

Answered from the same tracked data.