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Puffco

Fail

The top 5 brands take 100% of clicks, so Puffco is a Fail.

Flapen Score
34
34 / 100
Ranks 1,308 of 1,488 Electronics & Photo niches · −10 vs the category median of 44
Market size
£43K/yr65K searches / yr
90-day growth
+1.9%search demand this quarter
Competition
64%top-5 click share · 2 brands · 4 sellers

Flapen Score

Puffco against its category

The dotted line is the Electronics & Photo average. Past it, Puffco is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Puffco market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Puffco 65K times last year and spent an estimated £43K. All 2 brands take every click. Demand peaks in Dec. Flapen scores it 34 out of 100, a Fail.

01 · Demand

An estimated 0.4% of those searches ended in a purchase.

Shoppers searched for this 65K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved +1.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £43K a year.

Searches, last 12 months
65K
Growth, 90 days vs prior 90
+1.9%
Conversion, latest week
0.4%
Market size, estimated
£43Ka year
Peak month
December1.6× the quietest month
Top search term
puffco41K searches a year

02 · Price

A sale here is worth £163.82.

Listings sell for £163.82 on average, from £51.43 to £329.03. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At £163.82 that is £0 to £16K a year per listing.

Average price
£163.82above the $15 to $100 sweet spot
Price range
£51.43–£329.03
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
£0–£16K
Returns
3.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 19.2% of listings are out of stock. The average listing ranks #0 within E-Cigarettes, E-Shisha & Heat-Not-Burn. It carries 3 reviews at 3.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
100%
Out of stock, average day
19.2%
Average rank
#0in E-Cigarettes, E-Shisha & Heat-Not-Burn
Average rating
3.53 starsAmazon United Kingdom average 4.36 stars
Average reviews
3per listing
Listings tracked
16

04 · Newcomers

0 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
39 months

Products

Top Puffco products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 64% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£9K£13K£17K110100 Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)10 products missing review or click data not plotted

Brands

2 falling

Sellers

4

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

64%

Top 20: 100%

Open market

0%

  • EVERTREE73%
  • Captivate27%
  • Open — no brand owns it (0%)

Demand

Puffco search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '24Holiday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.6×

Search terms

Top Puffco search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • puffco41K/yr
  • puffco peak11K/yr
  • puffco pivot5K/yr
  • puffco proxy4K/yr
  • puff co4K/yr

Reviews and returns

What reviews say buyers love and hate about Puffco

We read the reviews and the return reasons for every product selling here.

50%of positive reviews mention “Quality-Overall”
25%of negative reviews mention “Heating”
3.4%of orders come back
“chamber is completely clear - just wont heat up anymore”
A buyer, on “Heating”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

12 topics

NegativePositive

FAQ

Common Puffco questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data