How competitive is the Portra 400 niche on Amazon United Kingdom?

6 brands and 60 sellers compete in Portra 400 on Amazon United Kingdom. The top 5 Portra 400 products take 80% of clicks and its top 5 brands hold 98% of demand.

What do buyers complain about in Portra 400?

Portra 400 buyers on Amazon United Kingdom complain most about Value For Money, Quality-Overall, Ease Of Use, the themes mined from the niche's reviews. Its return rate is 0.3%.

What does it cost to enter the Portra 400 niche?

Portra 400 sells for £48.86 on average on Amazon United Kingdom, inside our $15–$100 sweet spot. Listings span £8.65–£162.09. The average incumbent carries 738 reviews — the moat a new listing must climb.

Portra 400

brand-locked demand (top 5 brands take 98% of clicks) — Portra 400 doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Portra 400 profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Portra 400 is a £260K/yr Amazon United Kingdom market (81K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Jan–May–Jul–Dec. Verdict: Skip it — 47/100.

Portra 400: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +15.6% over the last 90 days and 6.6% of searches end in a purchase.

£260K

revenue / yr

Units sold / yr6K

Search volume / yr+15.6%81K

Conversion rate6.6%

Avg price£48.86

Who owns the niche?

The top 5 brands hold 98% of demand, so 2% of the market is open.

open market share

Brands · sellers6 · 60

Top-5 product click share80%

Open market2%

Avg brand age66 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 12 products

Top Portra 400 products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Kodak Portra 400 35m 36exp Film Professional 5 Pack

Price: £73.39
Rating: 4.8/5
Reviews: 2,857
Age: 15y ago

Kodak Portra 400 Professional ISO 400 35 mm 36 Exposures Color Negative Film (5 Roll per Pack)

Price: £76.19
Rating: 4.8/5
Reviews: 11
Age: 10y ago

Kodak Portra 400 36 exp Single!

Price: £21.31
Rating: 4.5/5
Reviews: 985
Age: 16y ago

Kodak Portra 400 120 Roll Film Professional 5 Pack

Price: £68.73
Rating: 4.7/5
Reviews: 1,670
Age: 15y ago

Kodak Portra 400 Colour Negative Film Bundle - 35mm 36 Exposures x2 Includes Photography Tips Card

Price: £38.29
Rating: 4.6/5
Reviews: 9
Age: 1y ago

Newest

by launch date

PAN 200 120 Black & White Roll Film

Price: £8.65
Rating: 3.7/5
Reviews: 5
Age: 1y ago

Kodak Portra 400 Colour Negative Film Bundle - 35mm 36 Exposures x2 Includes Photography Tips Card

Price: £38.29
Rating: 4.6/5
Reviews: 9
Age: 1y ago

Kodak Portra 400 35mm Film Bundle - 5 Pack Color Negative 36 Exposures (2 Packs) With Clikoze Camera Photography Tips Card

Price: £162.09
Rating: 0.0/5
Reviews: 0
Age: 2y ago

Kodak film gold 200-120x5

Price: £37.09
Rating: 4.8/5
Reviews: 363
Age: 4y ago

3 x Kodak Gold 200 ISO 36 Exposures 35-mm Reel Photo Films Colour.

Price: £27.52
Rating: 4.8/5
Reviews: 1,646
Age: 6y ago

Competition: brands, sellers & click share

The top 5 products capture 80% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

6 rising

Sellers

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

80%

Top 20: 100%

Open market

KODAK69%
GRDE13%
Clikoze11%
Foma3%
Kentmere2%
Ilford2%
Open — no brand owns it (0%)

Portra 400 demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume81KCVR6.6%Products12Brands6Top 5 Brands98%OOS Rate0.0%Rating4.6★Reviews738Avg BSR#64

Peak months: Jan, May, Jul, Dec · busiest ÷ quietest = 12.4×

Top Portra 400 search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

portra 40021K/yr +11.7%8.7% conv.
120 film18K/yr -4.3%1.9% conv.
kodak portra 40014K/yr +24.8%6.2% conv.
portra 400 35mm9K/yr +31.4%9.4% conv.
kodak portra 400 35mm5K/yr +31.0%8.6% conv.
120mm film4K/yr +9.6%3.3% conv.
kodak portra3K/yr +39.9%4.6% conv.
porta 4003K/yr +15.8%8.5% conv.
portra5K/yr +60.8%5.5% conv.

What reviews say buyers love and hate about Portra 400

What buyers mention most, as a share of all reviews.

What buyers love

97% of reviews

Value For Money33%

“Great value for money compared to buying them in high street stores”

Advertised Vs Actual Product18%

“As advertised”

Image/Picture Clarity14%

“pictures came out great”

Quality-Overall12%

“Quality and great value”

Color6%

“Colors are beautiful”

What buyers complain about

80% of reviews

Value For Money33%

“Price-wise it's on the expensive end”

Quality-Overall17%

“Not good”

Ease Of Use17%

“cannot use now”

Night Vision7%

“I have noticed a slight green tint in darker lighting the shadows etc”

Display Colors7%

“I have noticed a slight green tint in darker lighting the shadows etc”

Portra 400 return rate & reasons

Why buyers send it back, as a share of all return requests.

0.3%

Return rate

34%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Compatibility-Overall

29%

2Size-Overall

15%

3Value For Money

13%

4Color

10%

5Camera Quality

Common Portra 400 questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Portra 400 47/100 on Amazon United Kingdom — Skip it. The niche generates £260K/yr across 12 tracked products. Search demand moved +15.6% over the last 90 days.