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Portra 400

Fail

The top 5 brands take 98% of clicks, so Portra 400 is a Fail.

Flapen Score
47
47 / 100
Top 35% of 1,488 Electronics & Photo niches · +3 vs the category median of 44
Market size
£260K/yr81K searches / yr
90-day growth
+15.6%search demand this quarter
Competition
80%top-5 click share · 6 brands · 60 sellers

Flapen Score

Portra 400 against its category

The dotted line is the Electronics & Photo average. Past it, Portra 400 is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Portra 400 market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Portra 400 81K times last year and spent an estimated £260K. The top 5 brands take 98% of clicks. Demand peaks in Jan–May–Jul–Dec. Flapen scores it 47 out of 100, a Fail.

01 · Demand

6.6% of searches ended in a purchase last week.

Shoppers searched for this 81K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.6% of those searches ended in a purchase. Searches in the last 90 days moved +15.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £260K a year.

Searches, last 12 months
81K
Growth, 90 days vs prior 90
+15.6%
Conversion, latest week
6.6%
Market size, estimated
£260Ka year
Peak month
May12.4× the quietest month
Top search term
portra 40021K searches a year

02 · Price

A sale here is worth £48.86.

Listings sell for £48.86 on average, from £8.65 to £162.09. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At £48.86 that is £12K to £24K a year per listing.

Average price
£48.86inside the $15 to $100 sweet spot
Price range
£8.65–£162.09
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
250–500
Revenue per listing a year
£12K–£24K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #64 within Camera & Photo. It carries 738 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#64in Camera & Photo
Average rating
4.61 starsAmazon United Kingdom average 4.36 stars
Average reviews
738per listing
Listings tracked
12

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 66 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
66 months

Products

Top Portra 400 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 80% of clicks. A locked shelf that new listings rarely crack.

£0£26K£52K£78K£104K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

6 rising

Sellers

60

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

80%

Top 20: 100%

Open market

0%

  • KODAK69%
  • GRDE13%
  • Clikoze11%
  • Foma3%
  • Kentmere2%
  • Ilford2%
  • Open — no brand owns it (0%)

Demand

Portra 400 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, May, Jul, Dec · busiest ÷ quietest = 12.4×

Search terms

Top Portra 400 search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • portra 40021K/yr
  • 120 film18K/yr
  • kodak portra 40014K/yr
  • portra 400 35mm9K/yr
  • kodak portra 400 35mm5K/yr
  • 120mm film4K/yr
  • kodak portra3K/yr
  • porta 4003K/yr
  • portra5K/yr

Reviews and returns

What reviews say buyers love and hate about Portra 400

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money33%−0.04

Price-wise it's on the expensive end

Can't judge it yet, and it's pricey

Quality-Overall17%−0.04

Not good

Ease Of Use17%−0.08

cannot use now

Night Vision7%+0.24

I have noticed a slight green tint in darker lighting the shadows etc

Display Colors7%+0.09

I have noticed a slight green tint in darker lighting the shadows etc

Love

Value For Money33%−0.04

Great value for money compared to buying them in high street stores

Great value

Good price

Advertised Vs Actual Product18%−0.02

As advertised

Just as described

Does what it says on the packet

Image/Picture Clarity14%+2.01

pictures came out great

great quality pictures

A reliable film for when you want to photograph something special

Quality-Overall12%−0.04

Quality and great value

Good product

Excellent items, very pleased

Color6%+0.76

Colors are beautiful

vibrant colours the ultra max 400 gives

Contrast/colour is great

Return

0.3% Return rate 34% Fixable by listing

Compatibility-Overall29%█▇▁█▃▅
Size-Overall15%▁▅▅▇█▁
Value For Money13%▁▄█▁▄▂

Price-wise it's on the expensive end

Can't judge it yet, and it's pricey

Color10%▁▁▁▁▄█
Camera Quality9%█▁▄▁▁▂

FAQ

Common Portra 400 questions

Answered from the same tracked data.