Is portra 400 profitable to sell on Amazon United Kingdom?

The niche generates £260K/yr across 12 tracked products. 90-day search growth is +15.6%. Flapen's verdict: Skip it (47/100).

How competitive is the portra 400 niche?

6 brands and 60 sellers compete. The top 5 products take 80% of clicks and top 5 brands hold 98% of demand.

What do buyers complain about in portra 400?

Top complaints mined from reviews: Value For Money, Quality-Overall, Ease Of Use. The return rate is 0.3%.

When does demand for portra 400 peak?

Demand peaks in Jan–May–Jul–Dec; the busiest month runs 12.4× the quietest.

What does it cost to enter the portra 400 niche?

Listings span £8.65–£162.09; the average listing price is £48.86 (sweet spot $15–$100). The average incumbent carries 738 reviews — the moat a new listing must climb.

portra 400

Skip it

Brand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Avg price

Great£48.86

avg listing price — sweet spot $15–$100

Conversion

Good6.6%

search→purchase rate — share of searches ending in a sale

Review moat

Good737.67

avg incumbent reviews — the moat a new listing must climb

Price range

Good£8.65–£162.09

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Okay£260K

£260K/yr · 81K searches

Growth

Okay+15.6%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Competition

Bad80%

top-5 click share — a locked-up shelf

Brand share

Bad98%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United Kingdom niche tracking, portra 400 is a £260K/yr Amazon United Kingdom market (81K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Jan–May–Jul–Dec. Verdict: Skip it — 47/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

portra 400 market data

Units sold / yr: 5K–6K; avg 250–500/product
Revenue / yr: £244K–£293K; units × avg price
Conversion rate: 6.6%
Avg BSR: #64
Page quality: 0%
Prime: 100%
Sponsored: 67%
Out of stock: 0.0%
Avg brand age: 66 months
Avg seller age: 169 days

Competition & brand share

The top 5 products capture 80% of clicks — a locked-up shelf that new listings rarely crack.

Brands

6 rising

Sellers

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

80%

Top 20: 100%

Open market

KODAK69%
GRDE13%
Clikoze11%
Foma3%
Kentmere2%
Ilford2%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +15.6% search growth over the last 90 days.

Peak months: Jan, May, Jul, Dec · busiest ÷ quietest = 12.4×

Open Trend

Top portra 400 search terms

portra 40021K/yr +11.7%8.7% conv.
120 film18K/yr -4.3%1.9% conv.
kodak portra 40014K/yr +24.8%6.2% conv.
portra 400 35mm9K/yr +31.4%9.4% conv.
kodak portra 400 35mm5K/yr +31.0%8.6% conv.
120mm film4K/yr +9.6%3.3% conv.
kodak portra3K/yr +39.9%4.6% conv.
porta 4003K/yr +15.8%8.5% conv.
portra5K/yr +60.8%5.5% conv.

All search terms

Top portra 400 products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 12 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Kodak Portra 400 35m 36exp Film Professional 5 Pack

KODAK£73.394.8★2,857 rev

Kodak Portra 400 Professional ISO 400 35 mm 36 Exposures Color Negative Film (5 Roll per Pack)

KODAK£76.194.8★11 rev

Kodak Portra 400 36 exp Single!

GRDE£21.314.5★985 rev

Kodak Portra 400 120 Roll Film Professional 5 Pack

KODAK£68.734.7★1,670 rev

Kodak Portra 400 Colour Negative Film Bundle - 35mm 36 Exposures x2 Includes Photography Tips Card

Clikoze£38.294.6★9 rev

Newest

by launch date

PAN 200 120 Black & White Roll Film

Kentmere£8.655 rev

1y ago

Kodak Portra 400 Colour Negative Film Bundle - 35mm 36 Exposures x2 Includes Photography Tips Card

Clikoze£38.299 rev

1y ago

Kodak Portra 400 35mm Film Bundle - 5 Pack Color Negative 36 Exposures (2 Packs) With Clikoze Camera Photography Tips Card

Clikoze£162.090 rev

2y ago

Kodak film gold 200-120x5

KODAK£37.09363 rev

4y ago

3 x Kodak Gold 200 ISO 36 Exposures 35-mm Reel Photo Films Colour.

KODAK£27.521,646 rev

6y ago

What buyers say about portra 400

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money33%

“Great value for money compared to buying them in high street stores”

Advertised Vs Actual Product18%

“As advertised”

Image/Picture Clarity14%

“pictures came out great”

Quality-Overall12%

“Quality and great value”

Color6%

“Colors are beautiful”

Display Resolution5%

“Kodak film. Very good quality film”

Security4%

“Reliable”

Compatibility-Overall3%

“Great pric for Kodak film”

Exposure1%

“i always get great exposures from the film”

Night Vision1%

“Makes shooting in the gloomy uk weather a bit easier”

What buyers complain about

Value For Money33%

“Price-wise it's on the expensive end”

Quality-Overall17%

“Not good”

Ease Of Use17%

“cannot use now”

Night Vision7%

“I have noticed a slight green tint in darker lighting the shadows etc”

Display Colors7%

“I have noticed a slight green tint in darker lighting the shadows etc”

Top return reasons

Compatibility-Overall29%

Size-Overall15%

Value For Money13%

Color10%

Camera Quality9%

Advertised Vs Actual Product6%

Functionality-Overall4%

Durability2%

Product Condition2%

Image/Video Stabilization2%

Common questions

Is portra 400 profitable to sell on Amazon United Kingdom?: The niche generates £260K/yr across 12 tracked products. 90-day search growth is +15.6%. Flapen's verdict: Skip it (47/100).
How competitive is the portra 400 niche?: 6 brands and 60 sellers compete. The top 5 products take 80% of clicks and top 5 brands hold 98% of demand.
What do buyers complain about in portra 400?: Top complaints mined from reviews: Value For Money, Quality-Overall, Ease Of Use. The return rate is 0.3%.
When does demand for portra 400 peak?: Demand peaks in Jan–May–Jul–Dec; the busiest month runs 12.4× the quietest.
What does it cost to enter the portra 400 niche?: Listings span £8.65–£162.09; the average listing price is £48.86 (sweet spot $15–$100). The average incumbent carries 738 reviews — the moat a new listing must climb.