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Portable Iphone Charger

Maybe

Returns run at only 1.1% of orders. But shoppers spend only $55K a year here, so Portable Iphone Charger is a Maybe.

Flapen Score
56
56 / 100
Top 8% of 1,488 Electronics & Photo niches · +12 vs the category median of 44
Market size
£55K/yr71K searches / yr
90-day growth
+42.5%search demand this quarter
Competition
58%top-5 click share · 21 brands · 56 sellers

Flapen Score

Portable Iphone Charger against its category

The dotted line is the Electronics & Photo average. Past it, Portable Iphone Charger is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Portable Iphone Charger market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Portable Iphone Charger 71K times last year and spent an estimated £55K. The top 5 brands take 63% of clicks. Demand peaks in Aug–Sep–Oct–Nov–Dec. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

5.0% of searches ended in a purchase last week.

Shoppers searched for this 71K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.0% of those searches ended in a purchase. Searches in the last 90 days moved +42.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £55K a year.

Searches, last 12 months
71K
Growth, 90 days vs prior 90
+42.5%
Conversion, latest week
5.0%
Market size, estimated
£55Ka year
Peak month
December4.6× the quietest month
Top search term
portable iphone charger29K searches a year

02 · Price

A sale here is worth £15.34.

Listings sell for £15.34 on average, from £8.38 to £23.20. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £15.34 that is £0 to £2K a year per listing.

Average price
£15.34inside the $15 to $100 sweet spot
Price range
£8.38–£23.20
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
1.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 21.1% of listings are out of stock. The average listing ranks #78 within Chargers. It carries 10,895 reviews at 4.20 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
100%
Out of stock, average day
21.1%
Average rank
#78in Chargers
Average rating
4.20 starsAmazon United Kingdom average 4.36 stars
Average reviews
10,895per listing
Listings tracked
27

04 · Newcomers

Amazon counts 9 of last year's 10 launches as successful.

10 products launched here in the last 12 months. Amazon counts 9 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 25 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
10
Successful launches
9Amazon's first-year sales bar
Average brand age
25 months

Products

Top Portable Iphone Charger products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£6K£8K£11K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

21 rising

Sellers

56

Top-5 brand share

63%

Top 20: 99%

Top-5 click share

58%

Top 20: 93%

Open market

31%

  • HELLEE19%
  • INIU15%
  • HETP11%
  • charmast10%
  • TRKOY8%
  • CFIAI6%

Demand

Portable Iphone Charger search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep, Oct, Nov, Dec · busiest ÷ quietest = 4.6×

Search terms

Top Portable Iphone Charger search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • portable iphone charger29K/yr
  • lightning power bank7K/yr
  • iphone charger portable7K/yr
  • iphone 14 portable charger5K/yr
  • iphone 13 portable charger5K/yr
  • iphone charger pack7K/yr
  • iphone 11 portable charger5K/yr
  • iphone 12 portable charger4K/yr
  • iphone se battery pack2K/yr
  • portable iphone charger uk754/yr

Reviews and returns

What reviews say buyers love and hate about Portable Iphone Charger

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Charging39%−0.14

Didn't charge

Doesnt hold charge

Wont charge

Durability13%−0.16

Does not last

Broke after a month

Broke after one use

Quality-Overall5%+0.77

To expensive for the quality

Bad quality

Cheap quality

Functionality-Overall4%−0.04

Stopped Working

Doesnt work properly

DIDN'T WORK

Weight Heavy4%−0.01

heavier than I expected

Heavier than I thought it would be

It is a bit heavy

Love

Charging35%−0.14

Charges my quickly

Fast Charging

Charges well

Quality-Overall12%+0.77

Excellent product

Build quality feels solid

quality build is very good

Value For Money9%+1.02

Value for money

Good value for money

Good for price

Ease Of Use5%+0.66

Easy to hold

Easy to operate

Easy to use

Portability5%+0.60

Great for travel

Easy to carry around

Light and portable

Return

1.1% Return rate 10% Fixable by listing

Charging43%██▇▇██

Didn't charge

Doesnt hold charge

Wont charge

Compatibility-Overall9%▆▇▇▇▇█
Size-Overall8%▇▆███▇

Smaller than I expected

Quite large

Not fit for purpose

Functionality-Overall8%█▆▆▇▆▆

Stopped Working

Doesnt work properly

DIDN'T WORK

Weight Heavy7%▆▆█▆█▆

heavier than I expected

Heavier than I thought it would be

It is a bit heavy

FAQ

Common Portable Iphone Charger questions

Answered from the same tracked data.