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Portable Dvd Player

Maybe

Prices already span $14.83–$82.45, with room to position. But demand is soft, at -7.0% this quarter, so Portable Dvd Player is a Maybe.

Flapen Score
51
51 / 100
Top 20% of 1,488 Electronics & Photo niches · +7 vs the category median of 44
Market size
£725K/yr646K searches / yr
90-day growth
-7.0%search demand this quarter
Competition
48%top-5 click share · 9 brands · 22 sellers

Flapen Score

Portable Dvd Player against its category

The dotted line is the Electronics & Photo average. Past it, Portable Dvd Player is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Portable Dvd Player market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Portable Dvd Player 646K times last year and spent an estimated £725K. The top 5 brands take 86% of clicks. Demand peaks in Nov–Dec. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

2.3% of searches ended in a purchase last week.

Shoppers searched for this 646K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.3% of those searches ended in a purchase. Searches in the last 90 days moved -7.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £725K a year.

Searches, last 12 months
646K
Growth, 90 days vs prior 90
-7.0%
Conversion, latest week
2.3%
Market size, estimated
£725Ka year
Peak month
December1.6× the quietest month
Top search term
portable dvd player330K searches a year

02 · Price

A sale here is worth £49.23.

Listings sell for £49.23 on average, from £14.83 to £82.45. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 500 to 750 of them. At £49.23 that is £25K to £37K a year per listing.

Average price
£49.23inside the $15 to $100 sweet spot
Price range
£14.83–£82.45
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
500–750
Revenue per listing a year
£25K–£37K
Returns
3.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.0% of listings are out of stock. The average listing ranks #16 within Portable Sound & Video. It carries 1,206 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
5.0%
Average rank
#16in Portable Sound & Video
Average rating
4.43 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,206per listing
Listings tracked
26

04 · Newcomers

Amazon counts 2 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
2Amazon's first-year sales bar
Average brand age
43 months

Products

Top Portable Dvd Player products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.

£0£29K£58K£87K£116K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 flat

Sellers

22

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

48%

Top 20: 94%

Open market

6%

  • YOTON27%
  • ieGeek24%
  • DBPOWER17%
  • BOIFUN10%
  • pofoto8%
  • WOLFANG8%
  • Open — no brand owns it (3 brands, 6%)

Demand

Portable Dvd Player search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 1.6×

Search terms

Top Portable Dvd Player search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • portable dvd player330K/yr
  • portable dvd player with screen103K/yr
  • dvd player portable97K/yr
  • portable dvd player 17.5 inch screen25K/yr
  • dvd player with screen17K/yr
  • portable dvd & blu-ray players21K/yr
  • portable dvd players11K/yr
  • portable dvd10K/yr
  • portable dvd player with bluetooth8K/yr
  • portable dvd-player9K/yr

Reviews and returns

What reviews say buyers love and hate about Portable Dvd Player

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall11%−0.02

Poor quality

Garbage

Broke upon 2nd use cheap quality

Functionality-Overall11%−0.17

It no longer functions

Doesnt work properly

Not working

Durability10%−0.08

Stopped working after less than 2 weeks of very occasional use

Lasted 2 weeks

Doesn't work after a few months

Audio Quality6%

As the sound quality is very very poor

no sound comes out of the TV

the sound is a bit tinny

Value For Money5%+0.50

However they've doubled the price after we bought it

Ok so it was a little pricey

Not worth money

Love

Value For Money15%+0.50

Great value for money

Good for the price

Excellent value

Quality-Overall13%−0.02

Excellent construction quality

Excellent product

Great dvd great quality

Ease Of Use10%+1.07

Easy to Use

the controls are super easy to use

It's easy to control

Portability9%+0.84

Light and portable

Light, portable and easy to operate

Perfect for travel

Audio Quality7%

Great sound

the speakers are surprisingly good

Decent screen and audio

Return

3.3% Return rate 9% Fixable by listing

Functionality-Overall30%▇▆▅█▇▇

It no longer functions

Doesnt work properly

Not working

Compatibility-Overall11%▂▇███▇
Size-Overall7%▄▅█▃▄▃

The Screen is small

even bigger than I imagined

It is small

Audio Quality6%▇█▇▅▅▅

As the sound quality is very very poor

no sound comes out of the TV

the sound is a bit tinny

Defective Material/Parts6%▅▃▃█▆▅

FAQ

Common Portable Dvd Player questions

Answered from the same tracked data.