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Portable Dvd Player

Maybe

Prices already span $14.83–$82.45, with room to position. But demand is soft, at -7.0% this quarter, so Portable Dvd Player is a Maybe.

Flapen Score
51
51 / 100
Top 20% of 1,488 Electronics & Photo niches · +7 vs the category median of 44
Market size
£725K/yr646K searches / yr
90-day growth
-7.0%search demand this quarter
Competition
48%top-5 click share · 9 brands · 22 sellers

Flapen Score

Portable Dvd Player against its category

The dotted line is the Electronics & Photo average. Past it, Portable Dvd Player is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Portable Dvd Player market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Portable Dvd Player 646K times last year and spent an estimated £725K. The top 5 brands take 86% of clicks. Demand peaks in Nov–Dec. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 2.3% of those searches ended in a purchase.

Shoppers searched for this 646K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.3% of those searches ended in a purchase. Searches in the last 90 days moved -7.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £725K a year.

Searches, last 12 months
646K
Growth, 90 days vs prior 90
-7.0%
Conversion, latest week
2.3%
Market size, estimated
£725Ka year
Peak month
December1.6× the quietest month
Top search term
portable dvd player330K searches a year

02 · Price

A sale here is worth £49.23.

Listings sell for £49.23 on average, from £14.83 to £82.45. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 500 to 750 of them. At £49.23 that is £25K to £37K a year per listing.

Average price
£49.23inside the $15 to $100 sweet spot
Price range
£14.83–£82.45
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
500–750
Revenue per listing a year
£25K–£37K
Returns
3.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.0% of listings are out of stock. The average listing ranks #16 within Portable Sound & Video. It carries 1,206 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
5.0%
Average rank
#16in Portable Sound & Video
Average rating
4.43 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,206per listing
Listings tracked
26

04 · Newcomers

2 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
2Amazon's first-year sales bar
Average brand age
43 months

Products

Top Portable Dvd Player products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 48% of clicks. Leaders hold, but buyers still shop past them.

£0£29K£58K£87K£116K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 flat

Sellers

22

Est. top-5 brand share

86%

Top 20: 100%

Est. top-5 click share

48%

Top 20: 94%

Open market

6%

  • YOTON27%
  • ieGeek24%
  • DBPOWER17%
  • BOIFUN10%
  • pofoto8%
  • WOLFANG8%
  • Open — no brand owns it (3 brands, 6%)

Demand

Portable Dvd Player search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 1.6×

Search terms

Top Portable Dvd Player search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • portable dvd player330K/yr
  • portable dvd player with screen103K/yr
  • dvd player portable97K/yr
  • portable dvd player 17.5 inch screen25K/yr
  • dvd player with screen17K/yr
  • portable dvd & blu-ray players21K/yr
  • portable dvd players11K/yr
  • portable dvd10K/yr
  • portable dvd player with bluetooth8K/yr
  • portable dvd-player9K/yr

Reviews and returns

What reviews say buyers love and hate about Portable Dvd Player

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Value For Money”
11%of negative reviews mention “Quality-Overall”
3.3%of orders come back
“Poor quality”
A buyer, on “Quality-Overall”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Portable Dvd Player questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data