- Flapen Score
- 28 / 100Ranks 1,436 of 1,488 Electronics & Photo niches · −16 vs the category median of 4428
- Market size
- £0/yr26K searches / yr
- 90-day growth
- -28.3%search demand this quarter
- Competition
- 68%top-5 click share · 5 brands · 143 sellers
Flapen Score
Polaroid Now against its category
The dotted line is the Electronics & Photo average. Past it, Polaroid Now is stronger. Inside it, weaker.
Market
The Polaroid Now market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Polaroid Now 26K times last year and spent an estimated £0. All 5 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 28 out of 100, a Fail.
01 · Demand
0.0% of searches ended in a purchase last week.
Shoppers searched for this 26K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.0% of those searches ended in a purchase. Searches in the last 90 days moved -28.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £0 a year.
- Searches, last 12 months
- 26K
- Growth, 90 days vs prior 90
- -28.3%
- Conversion, latest week
- 0.0%
- Market size, estimated
- £0a year
- Peak month
- December3.6× the quietest month
- Top search term
- polaroid camera i-type20K searches a year
02 · Price
A sale here is worth £83.89.
Listings sell for £83.89 on average, from £23.60 to £168.66. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At £83.89 that is £0 to £8K a year per listing.
- Average price
- £83.89inside the $15 to $100 sweet spot
- Price range
- £23.60–£168.66
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 250–500
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£8K
- Returns
- 2.3%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.1% of listings are out of stock. The average listing ranks #50 within Camera & Photo. It carries 4,722 reviews at 4.31 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 75%
- Prime listings
- 100%
- Out of stock, average day
- 6.1%
- Average rank
- #50in Camera & Photo
- Average rating
- 4.31 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 4,722per listing
- Listings tracked
- 16
04 · Newcomers
Amazon counts 1 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 2
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 26 months
Products
Top Polaroid Now products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Polaroid Everything Box Polaroid Go Generation 2 White Mini Instant Film Camera
- Price
- £69.46
- Rating
- 4.1/5
- Reviews
- 2,804
- Age
- 2y ago

Polaroid - Now Gen 3 - Instant Camera - Bundle Camera + Colour Film (16 Photos) White (6561)
- Price
- £102.50
- Rating
- 4.1/5
- Reviews
- 1,299
- Age
- 1y ago

Polaroid - Now Gen 3 - Instant Camera - Bundle Camera + Colour Film (16 Photos) Black (6560)
- Price
- £106.10
- Rating
- 4.1/5
- Reviews
- 1,299
- Age
- 1y ago

Polaroid Now+ Instant Camera i-Type - Calm Blue
- Price
- £68.09
- Rating
- 4.4/5
- Reviews
- 2,402
- Age
- 4y ago

Polaroid - NOW+ Gen3 - Instant Camera Bluetooth Connected - Camera + Color Film Bundle (16 photos) Black (6562)
- Price
- £119.13
- Rating
- 4.2/5
- Reviews
- 525
- Age
- 1y ago
Trending
90-day click momentum
Polaroid Now Gen 2 Instant Camera - Blue
- Price
- £55.35
- Rating
- 4.3/5
- Reviews
- 3,724
- Age
- 3y ago

Polaroid Now 3rd Generation I-Type Instant Film Camera - Coral - Camera Only No Film (9156)
- Price
- £116.52
- Rating
- 4.1/5
- Reviews
- 38
- Age
- 1y ago

Polaroid - Now Generation 3 - Instant Camera - Black (9154)
- Price
- £78.78
- Rating
- 4.3/5
- Reviews
- 282
- Age
- 1y ago

Polaroid Now+ Instant Camera i-Type - Calm Blue
- Price
- £68.09
- Rating
- 4.4/5
- Reviews
- 2,402
- Age
- 4y ago

Polaroid FLIP Pack Instant Camera Black + Colour Film (16 Photos)
- Price
- £168.66
- Rating
- 4.1/5
- Reviews
- 169
- Age
- 1y ago
Newest
by launch date
Instant Camera Bundle with Polaroid Now Gen 2 8x Shot Colour i-Type Film Large Polaroid Album and Clikoze Photography Tips Card
- Price
- £91.33
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 10mo ago

Polaroid NOW Gen3 - Artic Blue + Color Film Bundle (16 photos)
- Price
- £104.25
- Rating
- 4.1/5
- Reviews
- 1,299
- Age
- 10mo ago

Polaroid FLIP Pack Instant Camera Black + Colour Film (16 Photos)
- Price
- £168.66
- Rating
- 4.1/5
- Reviews
- 169
- Age
- 1y ago

Polaroid Now 3rd Generation I-Type Instant Film Camera - Coral - Camera Only No Film (9156)
- Price
- £116.52
- Rating
- 4.1/5
- Reviews
- 38
- Age
- 1y ago

Polaroid - Now Gen 3 - Instant Camera - Bundle Camera + Colour Film (16 Photos) White (6561)
- Price
- £102.50
- Rating
- 4.1/5
- Reviews
- 1,299
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 68% of clicks. Leaders hold, but buyers still shop past them.
Brands
5 flat
Sellers
143
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
68%
Top 20: 100%
Open market
0%
- Polaroid90%
- HiMont4%
- INSTAX2%
- Clikoze2%
- LEGO1%
- Open — no brand owns it (0%)
Demand
Polaroid Now search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 3.6×
Reviews and returns
What reviews say buyers love and hate about Polaroid Now
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Very disappointing and expensive
Felt it was overpriced for what it was
Too expensive
However, the actual image quality was very disappointing
This is the worst camera I've ever bought the picture quality is so poor
Disappointing Image Quality
Didn't work
doesn't work sufficiently enough to bother with
Screen freeze
all low quality compared to the photography
Absolute rubbish
Bad quality
Break easily
Brocken in few months
No longer working after being used for 3 weeks
Love
Fun set
Great fun for all ages
lots of fun
the pictures are very clear
The image quality satisfied too
Perfect for fun 🥳 Very good picture quality
Easy to use
Its easy to carry
Its really easy to use — you just turn it on
Perfectly detailed enough
Great price and quality
quality is good based on size of product
A very good product for the price
Good value for money
Value for money
Return
2.3% Return rate 10% Fixable by listing
However, the actual image quality was very disappointing
This is the worst camera I've ever bought the picture quality is so poor
Disappointing Image Quality
Didn't work
doesn't work sufficiently enough to bother with
Screen freeze
all low quality compared to the photography
Absolute rubbish
Bad quality
uts smaller than the normal camera
Photos very small
the photos are smaller than passport size
Camera quality is quite bad
This is the worst camera I've ever bought the picture quality is so poor
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Polaroid Now questions
Answered from the same tracked data.









