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Polaroid Itype Film

Fail

The top 5 brands take 100% of clicks, so Polaroid Itype Film is a Fail.

Flapen Score
41
41 / 100
Ranks 922 of 1,488 Electronics & Photo niches · −3 vs the category median of 44
Market size
£248K/yr74K searches / yr
90-day growth
-6.9%search demand this quarter
Competition
94%top-5 click share · 2 brands · 34 sellers

Flapen Score

Polaroid Itype Film against its category

The dotted line is the Electronics & Photo average. Past it, Polaroid Itype Film is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Polaroid Itype Film market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Polaroid Itype Film 74K times last year and spent an estimated £248K. All 2 brands take every click. Demand peaks in Dec. Flapen scores it 41 out of 100, a Fail.

01 · Demand

9.2% of searches ended in a purchase last week.

Shoppers searched for this 74K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.2% of those searches ended in a purchase. Searches in the last 90 days moved -6.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £248K a year.

Searches, last 12 months
74K
Growth, 90 days vs prior 90
-6.9%
Conversion, latest week
9.2%
Market size, estimated
£248Ka year
Peak month
December3.1× the quietest month
Top search term
polaroid i-type film23K searches a year

02 · Price

A sale here is worth £36.35.

Listings sell for £36.35 on average, from £11.80 to £58.88. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 500 to 750 of them. At £36.35 that is £18K to £27K a year per listing.

Average price
£36.35inside the $15 to $100 sweet spot
Price range
£11.80–£58.88
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
500–750
Revenue per listing a year
£18K–£27K
Returns
2.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

71% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.6% of listings are out of stock. The average listing ranks #10 within Camera & Photo. It carries 29,532 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
100%
Out of stock, average day
8.6%
Average rank
#10in Camera & Photo
Average rating
4.34 starsAmazon United Kingdom average 4.36 stars
Average reviews
29,532per listing
Listings tracked
7

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
55 months

Products

Top Polaroid Itype Film products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 94% of clicks. A locked shelf that new listings rarely crack.

£0£37K£74K£111K£149K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 flat

Sellers

34

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

94%

Top 20: 100%

Open market

0%

  • Polaroid96%
  • Clikoze4%
  • Open — no brand owns it (0%)

Demand

Polaroid Itype Film search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KHoliday '24Prime Day '25Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 3.1×

Search terms

Top Polaroid Itype Film search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • polaroid i-type film23K/yr
  • polaroid now film10K/yr
  • i type films polaroid10K/yr
  • polaroid film i type film8K/yr
  • polaroid i type film8K/yr
  • polaroid itype film5K/yr
  • colour i type film polaroid3K/yr
  • polaroid now gen 2 film3K/yr
  • polaroid i type films2K/yr
  • polaroid i-type2K/yr

Reviews and returns

What reviews say buyers love and hate about Polaroid Itype Film

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money27%−0.17

Too expensive

not really worth the price at all

Quite disappointing, for the price

Image/Picture Clarity23%+0.65

Not good film

The picture is not very clear

Too expensive for poor quality pictures

Color18%−0.10

should be kept cool or you get colour disfiguration

Its looks dark

.no colour looked smokey

Quality-Overall17%−0.16

Horrible bad out of date film damaged and bad shorts

not the best

Low quality,reliability

Functionality-Overall5%−0.02

Didn't work proper

Love

Advertised Vs Actual Product17%+1.80

Just has expected

Size-Overall17%+0.65

Fits the go camera well

Fun/Entertainment Experience17%+1.80

I got this film to use for a party keep sake fun

Image/Picture Clarity17%+0.65

Photos have turned out excellent

Quality-Overall17%−0.16

Product was fine, works well

Return

2.9% Return rate 54% Fixable by listing

Size-Overall49%▆█▇█▆▇
Compatibility-Overall28%█▇█▇▇▇
Functionality-Overall5%▃▃▂▃▄█

Didn't work proper

Camera Quality4%█▁▆▃▆▃
Image/Picture Clarity3%▇▂▆▃█▇

Not good film

The picture is not very clear

Too expensive for poor quality pictures

FAQ

Common Polaroid Itype Film questions

Answered from the same tracked data.