How competitive is the Polaroid Itype Film niche on Amazon United Kingdom?

2 brands and 34 sellers compete in Polaroid Itype Film on Amazon United Kingdom. The top 5 Polaroid Itype Film products take 94% of clicks and its top 5 brands hold 100% of demand.

What do buyers complain about in Polaroid Itype Film?

Polaroid Itype Film buyers on Amazon United Kingdom complain most about Value For Money, Image/Picture Clarity, Color, the themes mined from the niche's reviews. Its return rate is 2.9%.

What does it cost to enter the Polaroid Itype Film niche?

Polaroid Itype Film sells for £36.35 on average on Amazon United Kingdom, inside our $15–$100 sweet spot. Listings span £11.80–£58.88. The average incumbent carries 29,532 reviews — the moat a new listing must climb.

Polaroid Itype Film

brand-locked demand (top 5 brands take 100% of clicks) — Polaroid Itype Film doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Polaroid Itype Film profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Polaroid Itype Film is a £248K/yr Amazon United Kingdom market (74K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Dec. Verdict: Skip it — 41/100.

Polaroid Itype Film: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -6.9% over the last 90 days and 9.2% of searches end in a purchase.

£248K

revenue / yr

Units sold / yr6K

Search volume / yr-6.9%74K

Conversion rate9.2%

Avg price£36.35

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers2 · 34

Top-5 product click share94%

Open market0%

Avg brand age55 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 7 products

Top Polaroid Itype Film products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Polaroid 6009 Color Film for i-Type - Double Pack 8.8 cm X 10.7 cm

Price: £23.60
Rating: 4.4/5
Reviews: 42,359
Age: 6y ago

Polaroid 6000 Color Film for i-Type 8 Films

Price: £11.80
Rating: 4.4/5
Reviews: 42,359
Age: 6y ago

Polaroid Color Film for i-Type-6010 40 Films

Price: £58.88
Rating: 4.4/5
Reviews: 42,359
Age: 6y ago

Colour Film for i-Type - Triple Pack

Price: £42.37
Rating: 4.4/5
Reviews: 42,359
Age: 3y ago

Polaroid GO Color film - 16 Photos

Price: £14.95
Rating: 4.3/5
Reviews: 6,294
Age: 5y ago

Newest

by launch date

I-Type Color Film Bundle for Polaroid Camera (Pack of 32 Shots) - Compatible with Polaroid I-Type not Go or 600 Cameras - Clikoze Instant Cameras Tips Card Included

Price: £57.63
Rating: 4.1/5
Reviews: 64
Age: 2y ago

Colour Film for i-Type - Triple Pack

Price: £42.37
Rating: 4.4/5
Reviews: 42,359
Age: 3y ago

Polaroid - Color 600 Film Triple Pack 24 Photos (6273)

Price: £45.21
Rating: 4.4/5
Reviews: 30,933
Age: 3y ago

Polaroid GO Color film - 16 Photos

Price: £14.95
Rating: 4.3/5
Reviews: 6,294
Age: 5y ago

Polaroid Color Film for i-Type-6010 40 Films

Price: £58.88
Rating: 4.4/5
Reviews: 42,359
Age: 6y ago

Competition: brands, sellers & click share

The top 5 products capture 94% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

94%

Top 20: 100%

Open market

Polaroid96%
Clikoze4%
Open — no brand owns it (0%)

Polaroid Itype Film demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume74KCVR9.2%Products7Brands2Top 5 Brands100%OOS Rate8.6%Rating4.3★Reviews29,532Avg BSR#10

Peak months: Dec · busiest ÷ quietest = 3.1×

Top Polaroid Itype Film search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

polaroid i-type film23K/yr -9.0%8.0% conv.
polaroid now film10K/yr -1.4%5.9% conv.
i type films polaroid10K/yr -4.9%8.8% conv.
polaroid film i type film8K/yr -6.5%10.4% conv.
polaroid i type film8K/yr -11.3%7.5% conv.
polaroid itype film5K/yr -6.1%8.9% conv.
colour i type film polaroid3K/yr -0.2%6.5% conv.
polaroid now gen 2 film3K/yr -16.9%4.3% conv.
polaroid i type films2K/yr +4.2%4.9% conv.
polaroid i-type2K/yr -15.4%6.2% conv.

What reviews say buyers love and hate about Polaroid Itype Film

What buyers mention most, as a share of all reviews.

What buyers love

89% of reviews

Advertised Vs Actual Product17%

“Just has expected”

Size-Overall17%

“Fits the go camera well”

Fun/Entertainment Experience17%

“I got this film to use for a party keep sake fun”

Image/Picture Clarity17%

“Photos have turned out excellent”

Quality-Overall17%

“Product was fine, works well”

What buyers complain about

97% of reviews

Value For Money27%

“Too expensive”

Image/Picture Clarity23%

“Not good film”

Color18%

“should be kept cool or you get colour disfiguration”

Quality-Overall17%

“Horrible bad out of date film damaged and bad shorts”

Functionality-Overall5%

“Didn't work proper”

Polaroid Itype Film return rate & reasons

Why buyers send it back, as a share of all return requests.

2.9%

Return rate

54%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall

49%

2Compatibility-Overall

28%

3Functionality-Overall

4Camera Quality

5Image/Picture Clarity

Common Polaroid Itype Film questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Polaroid Itype Film 41/100 on Amazon United Kingdom — Skip it. The niche generates £248K/yr across 7 tracked products. Search demand moved -6.9% over the last 90 days.