Polaroid Film
MaybeShoppers spend $11.4M a year here. But the top 5 brands take 100% of clicks, so Polaroid Film is a Maybe.
- Flapen Score
- 51 / 100Top 20% of 1,488 Electronics & Photo niches · +7 vs the category median of 4451
- Market size
- £11.4M/yr2.7M searches / yr
- 90-day growth
- +12.7%search demand this quarter
- Competition
- 96%top-5 click share · 3 brands · 42 sellers
Flapen Score
Polaroid Film against its category
The dotted line is the Electronics & Photo average. Past it, Polaroid Film is stronger. Inside it, weaker.
Market
The Polaroid Film market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Polaroid Film 2.7M times last year and spent an estimated £11.4M. All 3 brands take every click. Demand peaks in Jan. Flapen scores it 51 out of 100, a Maybe.
01 · Demand
10.5% of searches ended in a purchase last week.
Shoppers searched for this 2.7M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 10.5% of those searches ended in a purchase. Searches in the last 90 days moved +12.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £11.4M a year.
- Searches, last 12 months
- 2.7M
- Growth, 90 days vs prior 90
- +12.7%
- Conversion, latest week
- 10.5%
- Market size, estimated
- £11.4Ma year
- Peak month
- January2.2× the quietest month
- Top search term
- instax mini film1.0M searches a year
02 · Price
A sale here is worth £40.33.
Listings sell for £40.33 on average, from £7.55 to £138.99. Amazon reports units sold in ranges. This niche sold 250K to 300K a year. The average listing sells 60,000 to 80,000 of them. At £40.33 that is £2.4M to £3.2M a year per listing.
- Average price
- £40.33inside the $15 to $100 sweet spot
- Price range
- £7.55–£138.99
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 250K–300K
- Units per listing a year
- 60,000–80,000
- Revenue per listing a year
- £2.4M–£3.2M
- Returns
- 0.5%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
33% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #3 within Camera & Photo. It carries 47,706 reviews at 4.60 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 33%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #3in Camera & Photo
- Average rating
- 4.60 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 47,706per listing
- Listings tracked
- 6
04 · Newcomers
Brands here are young.
The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 30 months
Products
Top Polaroid Film products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
INSTAX mini instant film White Border 20 shot Pack suitable for all mini cameras and printers
- Price
- £12.89
- Rating
- 4.7/5
- Reviews
- 217,779
- Age
- 25y ago

instax mini instant film white border 10 shot pack suitable for all instax mini cameras and printers
- Price
- £7.55
- Rating
- 4.7/5
- Reviews
- 20,409
- Age
- 13y ago

Instax Mini Film Bundle Pack (40 Shots) + Free Wall Album
- Price
- £35.61
- Rating
- 4.7/5
- Reviews
- 2,785
- Age
- 11y ago

instax Limited edition 3 pack Deco mini film Bundle Confetti SKY Blue Mermaid Borders pack contains 3 x 10 shot film catridges
- Price
- £23.37
- Rating
- 4.5/5
- Reviews
- 606
- Age
- 3y ago

Instax mini EVO 2-in-1 photo camera and printer with a 2.7 inch LCD screen 10 Lens and 10 film effects mini film format BLACK. Make and create stunning instant photos
- Price
- £138.99
- Rating
- 4.6/5
- Reviews
- 2,296
- Age
- 3y ago
Trending
90-day click momentum
instax Limited edition 3 pack Deco mini film Bundle Confetti SKY Blue Mermaid Borders pack contains 3 x 10 shot film catridges
- Price
- £23.37
- Rating
- 4.5/5
- Reviews
- 606
- Age
- 3y ago

Polaroid 6009 Color Film for i-Type - Double Pack 8.8 cm X 10.7 cm
- Price
- £23.60
- Rating
- 4.4/5
- Reviews
- 42,359
- Age
- 6y ago

instax mini instant film white border 10 shot pack suitable for all instax mini cameras and printers
- Price
- £7.55
- Rating
- 4.7/5
- Reviews
- 20,409
- Age
- 13y ago

Instax mini EVO 2-in-1 photo camera and printer with a 2.7 inch LCD screen 10 Lens and 10 film effects mini film format BLACK. Make and create stunning instant photos
- Price
- £138.99
- Rating
- 4.6/5
- Reviews
- 2,296
- Age
- 3y ago

INSTAX mini instant film White Border 20 shot Pack suitable for all mini cameras and printers
- Price
- £12.89
- Rating
- 4.7/5
- Reviews
- 217,779
- Age
- 25y ago
Newest
by launch date
Instax mini EVO 2-in-1 photo camera and printer with a 2.7 inch LCD screen 10 Lens and 10 film effects mini film format BLACK. Make and create stunning instant photos
- Price
- £138.99
- Rating
- 4.6/5
- Reviews
- 2,296
- Age
- 3y ago

instax Limited edition 3 pack Deco mini film Bundle Confetti SKY Blue Mermaid Borders pack contains 3 x 10 shot film catridges
- Price
- £23.37
- Rating
- 4.5/5
- Reviews
- 606
- Age
- 3y ago

Polaroid 6009 Color Film for i-Type - Double Pack 8.8 cm X 10.7 cm
- Price
- £23.60
- Rating
- 4.4/5
- Reviews
- 42,359
- Age
- 6y ago

Instax Mini Film Bundle Pack (40 Shots) + Free Wall Album
- Price
- £35.61
- Rating
- 4.7/5
- Reviews
- 2,785
- Age
- 11y ago

instax mini instant film white border 10 shot pack suitable for all instax mini cameras and printers
- Price
- £7.55
- Rating
- 4.7/5
- Reviews
- 20,409
- Age
- 13y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 96% of clicks. A locked shelf that new listings rarely crack.
Brands
3 flat
Sellers
42
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
96%
Top 20: 100%
Open market
0%
- INSTAX90%
- Fujifilm6%
- Polaroid4%
Demand
Polaroid Film search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan · busiest ÷ quietest = 2.2×
Search terms
Top Polaroid Film search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- instax mini film1.0M/yr
- polaroid film373K/yr
- fujifilm189K/yr
- fujifilm instax mini film195K/yr
- instax mini165K/yr
- instax film124K/yr
- polaroid film instax mini109K/yr
- instax mini 12 film83K/yr
- instax mini evo72K/yr
- instax mini 1272K/yr
Reviews and returns
What reviews say buyers love and hate about Polaroid Film
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Too expensive
A bit pricey
Not value for money, too expensive
Too expensive for poor quality pictures
Worst picture quality
photos wouldn't develop
the colour quality is a little faded
just comes out white
Its looks dark
not the best
Poor quality
The quality does not seem great
have not worked
First 5 pictures never worked
Love
It's well made
Overall, its reliable and easy to use
Excellent quality
the pictures are so lovely
The image quality is pretty consistent
Good quality pictures
Exactly what I wanted
As described
Same as the picture
Good product good price good value
great value for money
Great value
Easy to use
Easy to use instant camera
easy to work around
Return
0.5% Return rate 33% Fixable by listing
This product didnt work in my camera at all after following instructions too
have not worked
First 5 pictures never worked
Too expensive for poor quality pictures
Worst picture quality
photos wouldn't develop
Camera refil
This is not a serious camera
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Polaroid Film questions
Answered from the same tracked data.









