Polaroid Film
Polaroid Film shows a $11.4M/yr market, but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Flapen Score
Is Polaroid Film profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Polaroid Film is a £11.4M/yr Amazon United Kingdom market (2.7M searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan. Verdict: Worth a look — 51/100.
Polaroid Film: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved +12.7% over the last 90 days and 10.5% of searches end in a purchase.
£11.4M
revenue / yr
Who owns the niche?
The top 5 brands hold 100% of demand, so 0% of the market is open.
0%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.
0/100
page quality · 6 products
Top Polaroid Film products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
INSTAX mini instant film White Border 20 shot Pack suitable for all mini cameras and printers
- Price
- £12.89
- Rating
- 4.7/5
- Reviews
- 217,779
- Age
- 25y ago

instax mini instant film white border 10 shot pack suitable for all instax mini cameras and printers
- Price
- £7.55
- Rating
- 4.7/5
- Reviews
- 20,409
- Age
- 13y ago

Instax Mini Film Bundle Pack (40 Shots) + Free Wall Album
- Price
- £35.61
- Rating
- 4.7/5
- Reviews
- 2,785
- Age
- 11y ago

instax Limited edition 3 pack Deco mini film Bundle Confetti SKY Blue Mermaid Borders pack contains 3 x 10 shot film catridges
- Price
- £23.37
- Rating
- 4.5/5
- Reviews
- 606
- Age
- 3y ago

Instax mini EVO 2-in-1 photo camera and printer with a 2.7 inch LCD screen 10 Lens and 10 film effects mini film format BLACK. Make and create stunning instant photos
- Price
- £138.99
- Rating
- 4.6/5
- Reviews
- 2,296
- Age
- 3y ago
Trending
90-day click momentum
instax Limited edition 3 pack Deco mini film Bundle Confetti SKY Blue Mermaid Borders pack contains 3 x 10 shot film catridges
- Price
- £23.37
- Rating
- 4.5/5
- Reviews
- 606
- Age
- 3y ago

Polaroid 6009 Color Film for i-Type - Double Pack 8.8 cm X 10.7 cm
- Price
- £23.60
- Rating
- 4.4/5
- Reviews
- 42,359
- Age
- 6y ago

instax mini instant film white border 10 shot pack suitable for all instax mini cameras and printers
- Price
- £7.55
- Rating
- 4.7/5
- Reviews
- 20,409
- Age
- 13y ago

Instax mini EVO 2-in-1 photo camera and printer with a 2.7 inch LCD screen 10 Lens and 10 film effects mini film format BLACK. Make and create stunning instant photos
- Price
- £138.99
- Rating
- 4.6/5
- Reviews
- 2,296
- Age
- 3y ago

INSTAX mini instant film White Border 20 shot Pack suitable for all mini cameras and printers
- Price
- £12.89
- Rating
- 4.7/5
- Reviews
- 217,779
- Age
- 25y ago
Newest
by launch date
Instax mini EVO 2-in-1 photo camera and printer with a 2.7 inch LCD screen 10 Lens and 10 film effects mini film format BLACK. Make and create stunning instant photos
- Price
- £138.99
- Rating
- 4.6/5
- Reviews
- 2,296
- Age
- 3y ago

instax Limited edition 3 pack Deco mini film Bundle Confetti SKY Blue Mermaid Borders pack contains 3 x 10 shot film catridges
- Price
- £23.37
- Rating
- 4.5/5
- Reviews
- 606
- Age
- 3y ago

Polaroid 6009 Color Film for i-Type - Double Pack 8.8 cm X 10.7 cm
- Price
- £23.60
- Rating
- 4.4/5
- Reviews
- 42,359
- Age
- 6y ago

Instax Mini Film Bundle Pack (40 Shots) + Free Wall Album
- Price
- £35.61
- Rating
- 4.7/5
- Reviews
- 2,785
- Age
- 11y ago

instax mini instant film white border 10 shot pack suitable for all instax mini cameras and printers
- Price
- £7.55
- Rating
- 4.7/5
- Reviews
- 20,409
- Age
- 13y ago
Competition: brands, sellers & click share
The top 5 products capture 96% of clicks — a locked-up shelf that new listings rarely crack.
Brands
3 flat
Sellers
42
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
96%
Top 20: 100%
Open market
0%
- INSTAX90%
- Fujifilm6%
- Polaroid4%
Polaroid Film demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jan · busiest ÷ quietest = 2.2×
Top Polaroid Film search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- instax mini film1.0M/yr
- polaroid film373K/yr
- fujifilm189K/yr
- fujifilm instax mini film195K/yr
- instax mini165K/yr
- instax film124K/yr
- polaroid film instax mini109K/yr
- instax mini 12 film83K/yr
- instax mini evo72K/yr
- instax mini 1272K/yr
What reviews say buyers love and hate about Polaroid Film
What buyers mention most, as a share of all reviews.
What buyers love
91% of reviews“It's well made”
“the pictures are so lovely”
“Exactly what I wanted”
“Good product good price good value”
“Easy to use”
What buyers complain about
90% of reviews“Too expensive”
“Too expensive for poor quality pictures”
“the colour quality is a little faded”
“not the best”
“have not worked”
Polaroid Film return rate & reasons
Why buyers send it back, as a share of all return requests.
0.5%
Return rate
33%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Polaroid Film questions
The questions sellers ask about this niche, answered from the tracked metrics.
Best Flapen score
The highest-scoring niches we track right now, across every category.









