Polaroid Camera
MaybeShoppers spend $29.1M a year here. But the top 5 brands take 100% of clicks, so Polaroid Camera is a Maybe.
- Flapen Score
- 58 / 100Top 6% of 1,488 Electronics & Photo niches · +14 vs the category median of 4458
- Market size
- £29.1M/yr8.5M searches / yr
- 90-day growth
- +52.1%search demand this quarter
- Competition
- 74%top-5 click share · 4 brands · 70 sellers
Flapen Score
Polaroid Camera against its category
The dotted line is the Electronics & Photo average. Past it, Polaroid Camera is stronger. Inside it, weaker.
Market
The Polaroid Camera market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Polaroid Camera 8.5M times last year and spent an estimated £29.1M. All 4 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 58 out of 100, a Maybe.
01 · Demand
6.4% of searches ended in a purchase last week.
Shoppers searched for this 8.5M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.4% of those searches ended in a purchase. Searches in the last 90 days moved +52.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £29.1M a year.
- Searches, last 12 months
- 8.5M
- Growth, 90 days vs prior 90
- +52.1%
- Conversion, latest week
- 6.4%
- Market size, estimated
- £29.1Ma year
- Peak month
- December2.5× the quietest month
- Top search term
- polaroid camera1.5M searches a year
02 · Price
A sale here is worth £53.42.
Listings sell for £53.42 on average, from £7.55 to £138.99. Amazon reports units sold in ranges. This niche sold 300K to 400K a year. The average listing sells 25,000 to 30,000 of them. At £53.42 that is £1.3M to £1.6M a year per listing.
- Average price
- £53.42inside the $15 to $100 sweet spot
- Price range
- £7.55–£138.99
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 300K–400K
- Units per listing a year
- 25,000–30,000
- Revenue per listing a year
- £1.3M–£1.6M
- Returns
- 0.7%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
69% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #3 within Camera & Photo. It carries 25,859 reviews at 4.48 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 69%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #3in Camera & Photo
- Average rating
- 4.48 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 25,859per listing
- Listings tracked
- 13
04 · Newcomers
Brands here are young.
The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 28 months
Products
Top Polaroid Camera products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
INSTAX mini instant film White Border 20 shot Pack suitable for all mini cameras and printers
- Price
- £12.89
- Rating
- 4.7/5
- Reviews
- 217,779
- Age
- 25y ago

instax mini 12 camera PASTEL BLUE
- Price
- £59.22
- Rating
- 4.5/5
- Reviews
- 13,644
- Age
- 3y ago

instax mini 12 camera Lilac Purple
- Price
- £59.40
- Rating
- 4.5/5
- Reviews
- 13,644
- Age
- 3y ago

instax mini 12 camera Mint Green
- Price
- £59.33
- Rating
- 4.5/5
- Reviews
- 13,644
- Age
- 3y ago

instax mini instant film white border 10 shot pack suitable for all instax mini cameras and printers
- Price
- £7.55
- Rating
- 4.7/5
- Reviews
- 20,409
- Age
- 13y ago
Trending
90-day click momentum
Polaroid Everything Box Polaroid Go Generation 2 White Mini Instant Film Camera
- Price
- £69.46
- Rating
- 4.1/5
- Reviews
- 2,804
- Age
- 2y ago

instax Limited edition 3 pack Deco mini film Bundle Confetti SKY Blue Mermaid Borders pack contains 3 x 10 shot film catridges
- Price
- £23.37
- Rating
- 4.5/5
- Reviews
- 606
- Age
- 3y ago

instax mini 12 camera PASTEL BLUE
- Price
- £59.22
- Rating
- 4.5/5
- Reviews
- 13,644
- Age
- 3y ago

Polaroid 6009 Color Film for i-Type - Double Pack 8.8 cm X 10.7 cm
- Price
- £23.60
- Rating
- 4.4/5
- Reviews
- 42,359
- Age
- 6y ago

instax mini instant film white border 10 shot pack suitable for all instax mini cameras and printers
- Price
- £7.55
- Rating
- 4.7/5
- Reviews
- 20,409
- Age
- 13y ago
Newest
by launch date
INSTAX mini 41 instant camera simple operation with Auto Exposure Built-in flash Selfie lens and close up mode a classic design camera which uses all mini films sold separately
- Price
- £74.66
- Rating
- 4.6/5
- Reviews
- 509
- Age
- 1y ago

Polaroid - Now Gen 3 - Instant Camera - Bundle Camera + Colour Film (16 Photos) Black (6560)
- Price
- £106.10
- Rating
- 4.1/5
- Reviews
- 1,299
- Age
- 1y ago

HiMont Kids Camera Instant Print 1080P Instant Print Camera for Kids with 32GB Card & 3 Rolls Paper Selfie Digital Camara Funny Toys Gifts for Boys & Girls Age 3-12 (Black)
- Price
- £24.27
- Rating
- 4.3/5
- Reviews
- 4,388
- Age
- 1y ago

Polaroid Everything Box Polaroid Go Generation 2 White Mini Instant Film Camera
- Price
- £69.46
- Rating
- 4.1/5
- Reviews
- 2,804
- Age
- 2y ago

Instax mini EVO 2-in-1 photo camera and printer with a 2.7 inch LCD screen 10 Lens and 10 film effects mini film format BLACK. Make and create stunning instant photos
- Price
- £138.99
- Rating
- 4.6/5
- Reviews
- 2,296
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 74% of clicks. A locked shelf that new listings rarely crack.
Brands
4 falling
Sellers
70
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
74%
Top 20: 100%
Open market
0%
- INSTAX84%
- Polaroid11%
- Fujifilm4%
- HiMont2%
- Open — no brand owns it (0%)
Demand
Polaroid Camera search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 2.5×
Search terms
Top Polaroid Camera search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- polaroid camera1.5M/yr
- instax mini film1.0M/yr
- polaroid film373K/yr
- instant camera411K/yr
- instax camera302K/yr
- fujifilm189K/yr
- instax259K/yr
- fujifilm instax mini film195K/yr
- polaroid164K/yr
- instax mini165K/yr
Reviews and returns
What reviews say buyers love and hate about Polaroid Camera
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
A bit pricey
Too expensive
Not value for money, too expensive
Disappointing Image Quality
Very poor quality of images
Worst picture quality
Screen freeze
Didn't work
doesn't work sufficiently enough to bother with
all low quality compared to the photography
Absolute rubbish
Bad quality
the colours are not true
just comes out white
Its looks dark
Love
Decent quality
looks well made
It's well made
Quality of picture, amazing
Good quality pictures
the pictures are so lovely
Fun toy
fun for all ages
lots of fun
Easy to use
Its easy to carry
easy to work around
Good value for money
A very good product for the price
Great value
Return
0.7% Return rate 24% Fixable by listing
Disappointing Image Quality
Very poor quality of images
Worst picture quality
Screen freeze
Didn't work
doesn't work sufficiently enough to bother with
Camera is quite big
They are small think paspprt size
uts smaller than the normal camera
Camera quality is quite bad
This isn't cheap camera
This is not a serious camera
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Polaroid Camera questions
Answered from the same tracked data.









