Skip to content

Pokemon Go

weak search conversion (0.7%) — Pokemon Go doesn't clear our bar today.

Flapen Score

42
Skip it
Market size 11Growth 28Conversion 9Competition 42Returns 41Price range 91Avg price 95Brand share 24Review moat 68Quality gap 98
This niche Category average

Is Pokemon Go profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Pokemon Go is a £42K/yr Amazon United Kingdom market (171K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Jul. Verdict: Skip it — 42/100.

Pokemon Go: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +2.7% over the last 90 days and 0.7% of searches end in a purchase.

£42K

revenue / yr

Units sold / yr3K
Search volume / yr+2.7%171K
Conversion rate0.7%
Avg price£34.80

Who owns the niche?

The top 5 brands hold 91% of demand, so 9% of the market is open.

9%

open market share

Brands · sellers8 · 38
Top-5 product click share60%
Open market9%
Avg brand age34 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 3.7★ — the gap to enter on.

0/100

page quality · 16 products

Sponsored placement63%
New entrants (1y)0· 0 succeeded
Avg rating3.7★
Avg reviews793

Top Pokemon Go products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.

£0£4K£8K£13K£17K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

38

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

60%

Top 20: 100%

Open market

5%

  • Datel29%
  • Brook28%
  • UltrA CatcheR17%
  • Mcbazel10%
  • MoPei6%
  • NEWZEROL5%
  • Open — no brand owns it (2 brands, 5%)

Pokemon Go demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume171KCVR0.7%Products16Brands8Top 5 Brands91%OOS Rate12.3%Rating3.7★Reviews793Avg BSR#3,668
5K3KHoliday '24Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul · busiest ÷ quietest = 1.8×

Top Pokemon Go search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • pokemon go70K/yr
  • pokemon go plus47K/yr
  • pokemon go auto catcher32K/yr
  • pokemon go auto catch9K/yr
  • gotcha pokemon go8K/yr
  • pokémon go5K/yr

What reviews say buyers love and hate about Pokemon Go

What buyers mention most, as a share of all reviews.

What buyers love

77% of reviews
Quality-Overall15%

Better than previous brands Ive had

Advertised Vs Actual Product14%

Does the job

Assembly/Installation13%

easy to set up

Ease Of Use10%

easy to use

Battery Life9%

Amazing battery life

What buyers complain about

80% of reviews
Connectivity-Overall21%

Connection issues

Charging14%

Barely holds charge

Functionality-Overall13%

Doesn't work

Durability10%

Broken within 6 months

Quality-Overall5%

Absolute waste of money for cheap rubbish

Pokemon Go return rate & reasons

Why buyers send it back, as a share of all return requests.

3.8%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Charging
21%
2Functionality-Overall
19%
3Connectivity-Overall
19%
4Defective Material/Parts
11%
5Compatibility-Overall
7%

Common Pokemon Go questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Pokemon Go 42/100 on Amazon United Kingdom — Skip it. The niche generates £42K/yr across 16 tracked products. Search demand moved +2.7% over the last 90 days.
Search demand for Pokemon Go on Amazon United Kingdom peaks in Jul, where the busiest month runs 1.8× the quietest.