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Pokemon Go

Fail

Buyers convert on only 0.7% of searches, so Pokemon Go is a Fail.

Flapen Score
42
42 / 100
Ranks 845 of 1,488 Electronics & Photo niches · −2 vs the category median of 44
Market size
£42K/yr171K searches / yr
90-day growth
+2.7%search demand this quarter
Competition
60%top-5 click share · 8 brands · 38 sellers

Flapen Score

Pokemon Go against its category

The dotted line is the Electronics & Photo average. Past it, Pokemon Go is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pokemon Go market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Pokemon Go 171K times last year and spent an estimated £42K. The top 5 brands take 91% of clicks. Demand peaks in Jul. Flapen scores it 42 out of 100, a Fail.

01 · Demand

0.7% of searches ended in a purchase last week.

Shoppers searched for this 171K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.7% of those searches ended in a purchase. Searches in the last 90 days moved +2.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £42K a year.

Searches, last 12 months
171K
Growth, 90 days vs prior 90
+2.7%
Conversion, latest week
0.7%
Market size, estimated
£42Ka year
Peak month
July1.8× the quietest month
Top search term
pokemon go70K searches a year

02 · Price

A sale here is worth £34.80.

Listings sell for £34.80 on average, from £12.45 to £65.82. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £34.80 that is £0 to £3K a year per listing.

Average price
£34.80inside the $15 to $100 sweet spot
Price range
£12.45–£65.82
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£3K
Returns
3.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

63% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 12.3% of listings are out of stock. The average listing ranks #3,668 within Wearable Technology. It carries 793 reviews at 3.67 stars, so a new listing needs social proof before a better product.

Sponsored listings
63%
Prime listings
100%
Out of stock, average day
12.3%
Average rank
#3,668in Wearable Technology
Average rating
3.67 starsAmazon United Kingdom average 4.36 stars
Average reviews
793per listing
Listings tracked
16

04 · Newcomers

Brands here are young.

The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
34 months

Products

Top Pokemon Go products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£8K£13K£17K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

38

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

60%

Top 20: 100%

Open market

5%

  • Datel29%
  • Brook28%
  • UltrA CatcheR17%
  • Mcbazel10%
  • MoPei6%
  • NEWZEROL5%
  • Open — no brand owns it (2 brands, 5%)

Demand

Pokemon Go search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KHoliday '24Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul · busiest ÷ quietest = 1.8×

Search terms

Top Pokemon Go search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pokemon go70K/yr
  • pokemon go plus47K/yr
  • pokemon go auto catcher32K/yr
  • pokemon go auto catch9K/yr
  • gotcha pokemon go8K/yr
  • pokémon go5K/yr

Reviews and returns

What reviews say buyers love and hate about Pokemon Go

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Connectivity-Overall21%−0.15

Connection issues

Disconnects often

it kept disconnecting

Charging14%−0.22

Barely holds charge

finally refused to charge at all

Did not charge

Functionality-Overall13%−0.22

Doesn't work

Worked well until I dropped it once now it only works if it's charging

even then it didnt work

Durability10%−0.13

Broken within 6 months

Mine broke within the first week

Worked for 2 weeks then nothing

Quality-Overall5%+0.70

Absolute waste of money for cheap rubbish

Very poor quality

Load of rubbish

Love

Quality-Overall15%+0.70

Better than previous brands Ive had

Good quality build

Brilliant product

Advertised Vs Actual Product14%+0.91

Does the job

Does what it says

Exactly what I wanted

Assembly/Installation13%+1.17

easy to set up

Looks great easy to use and set up both on Android and iOS

works a treat, no issues, easy to setup

Ease Of Use10%+0.76

easy to use

It is pretty straight forward to use

It's really simple

Battery Life9%+0.42

Amazing battery life

apart from this I hope I get some good play time from the 2 I brought for this summer as it has a 200mah battery I think it might last 1 year at a push you won't get a higher amount of charge cycles out of it as it's so small

Battery life is good also

Return

3.8% Return rate 0% Fixable by listing

Charging21%█▅█▄▇▇

Barely holds charge

finally refused to charge at all

Did not charge

Functionality-Overall19%▄█▃▆▇▅

Doesn't work

Worked well until I dropped it once now it only works if it's charging

even then it didnt work

Connectivity-Overall19%▆▁▅▇▃█

Connection issues

Disconnects often

it kept disconnecting

Defective Material/Parts11%▂█▄▄▃▃

Product doesn't work

Compatibility-Overall7%▁▁█▅▇▄

FAQ

Common Pokemon Go questions

Answered from the same tracked data.