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Pokemon Go

Fail

Buyers convert on only 0.7% of searches, so Pokemon Go is a Fail.

Flapen Score
42
42 / 100
Ranks 845 of 1,488 Electronics & Photo niches · −2 vs the category median of 44
Market size
£42K/yr171K searches / yr
90-day growth
+2.7%search demand this quarter
Competition
60%top-5 click share · 8 brands · 38 sellers

Flapen Score

Pokemon Go against its category

The dotted line is the Electronics & Photo average. Past it, Pokemon Go is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pokemon Go market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Pokemon Go 171K times last year and spent an estimated £42K. The top 5 brands take 91% of clicks. Demand peaks in Jul. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 0.7% of those searches ended in a purchase.

Shoppers searched for this 171K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved +2.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £42K a year.

Searches, last 12 months
171K
Growth, 90 days vs prior 90
+2.7%
Conversion, latest week
0.7%
Market size, estimated
£42Ka year
Peak month
July1.8× the quietest month
Top search term
pokemon go70K searches a year

02 · Price

A sale here is worth £34.80.

Listings sell for £34.80 on average, from £12.45 to £65.82. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £34.80 that is £0 to £3K a year per listing.

Average price
£34.80inside the $15 to $100 sweet spot
Price range
£12.45–£65.82
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£3K
Returns
3.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

63% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 12.3% of listings are out of stock. The average listing ranks #3,668 within Wearable Technology. It carries 793 reviews at 3.67 stars, so a new listing needs social proof before a better product.

Sponsored listings
63%
Prime listings
100%
Out of stock, average day
12.3%
Average rank
#3,668in Wearable Technology
Average rating
3.67 starsAmazon United Kingdom average 4.36 stars
Average reviews
793per listing
Listings tracked
16

04 · Newcomers

Brands here are young.

The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
34 months

Products

Top Pokemon Go products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 60% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£8K£13K£17K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

38

Est. top-5 brand share

91%

Top 20: 100%

Est. top-5 click share

60%

Top 20: 100%

Open market

5%

  • Datel29%
  • Brook28%
  • UltrA CatcheR17%
  • Mcbazel10%
  • MoPei6%
  • NEWZEROL5%
  • Open — no brand owns it (2 brands, 5%)

Demand

Pokemon Go search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KHoliday '24Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul · busiest ÷ quietest = 1.8×

Search terms

Top Pokemon Go search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • pokemon go70K/yr
  • pokemon go plus47K/yr
  • pokemon go auto catcher32K/yr
  • pokemon go auto catch9K/yr
  • gotcha pokemon go8K/yr
  • pokémon go5K/yr

Reviews and returns

What reviews say buyers love and hate about Pokemon Go

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Quality-Overall”
21%of negative reviews mention “Connectivity-Overall”
3.8%of orders come back
“Connection issues”
A buyer, on “Connectivity-Overall”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Pokemon Go questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data