pokemon go
Skip itWeak search conversion (0.7%) — this niche doesn't clear our bar today.
Quality gap
Incredible3.7★avg incumbent rating — lower means beatable quality
Avg price
Incredible£34.80avg listing price — sweet spot $15–$100
Price range
Great£12.45–£65.82cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good792.69avg incumbent reviews — the moat a new listing must climb
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Returns
Okay3.8%return rate — above 5% kills the launch gate
Growth
Okay+2.7%90-day search growth — must beat 0% to launch
Brand share
Bad91%top-5 brand share — brand-locked demand
Market size
Bad£42K£42K/yr · 171K searches
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United Kingdom niche tracking, pokemon go is a £42K/yr Amazon United Kingdom market (171K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Jul. Verdict: Skip it — 42/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
pokemon go market data
- Units sold / yr
- 2K–3K
- avg 0–100/product
- Revenue / yr
- £70K–£87K
- units × avg price
- Conversion rate
- 0.7%
- Avg BSR
- #3,668
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 63%
- Out of stock
- 12.3%
- Avg brand age
- 34 months
- Avg seller age
- 181 days
Competition & brand share
The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.Brands
8 falling
Sellers
38
Top-5 brand share
91%
Top 20: 100%
Top-5 click share
60%
Top 20: 100%
Open market
5%
- Datel29%
- Brook28%
- UltrA CatcheR17%
- Mcbazel10%
- MoPei6%
- NEWZEROL5%
- Open — no brand owns it (2 brands, 5%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +2.7% search growth over the last 90 days.Peak months: Jul · busiest ÷ quietest = 1.8×
Top pokemon go search terms
- pokemon go70K/yr
- pokemon go plus47K/yr
- pokemon go auto catcher32K/yr
- pokemon go auto catch9K/yr
- gotcha pokemon go8K/yr
- pokémon go5K/yr
Top pokemon go products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 16 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share![Brook Pocket Auto Catch Plus with Keychain - Upgraded Version of Auto Catch Auto Spin Catching pocket monsters Collecting Items Wristband Bracelet Auto Catcher Accessory [Exclusive Version]](https://m.media-amazon.com/images/I/41a9yiN4ZBL.jpg)
Brook Pocket Auto Catch Plus with Keychain - Upgraded Version of Auto Catch Auto Spin Catching pocket monsters Collecting Items Wristband Bracelet Auto Catcher Accessory [Exclusive Version]
Brook£37.533.8★218 rev
Datel Go-tchaClip Auto catcher For use with Pokemon Go Catch Pokemon
Datel£21.362.6★73 rev
Pocket GoGo Auto Catcher Black | USB-C Plug-and-Play No Charging Needed Catches Monsters & Spins Stops | Compatible with Android & iOS
UltrA CatcheR£22.993.6★98 rev
Go-tcha Tag Auto Catch for Pokémon (Alternative for Go Plus)
Datel£13.732.0★65 rev
Pocket GoGo - Ultimate Pocket Monster Auto-Catcher | USB-C Plug-and-Play No Charging Catches Pocket Monster & Spins Stops (Red)
UltrA CatcheR£23.833.6★98 rev
Newest
by launch datePocket GoGo - Ultimate Pocket Monster Auto-Catcher | USB-C Plug-and-Play No Charging Catches Pocket Monster & Spins Stops (Red)
UltrA CatcheR£23.8398 rev
Pocket GoGo Auto Catcher Black | USB-C Plug-and-Play No Charging Needed Catches Monsters & Spins Stops | Compatible with Android & iOS
UltrA CatcheR£22.9998 rev
megacom DuoMon3 2025ver. 1P/2P Pocket Auto Catcher(Redball) IPX7 Waterproof with APP set up Lights Vibration Sound- Bluetooth One Touch Reconnect Type-C & Wireless Rechargeable(Black)
megacom£60.32104 rev
Brook Pocket Auto Catch Plus with Keychain - Upgraded Version of Auto Catch Auto Spin Catching pocket monsters Collecting Items Wristband Bracelet Auto Catcher Accessory [Exclusive Version]
Brook£37.53218 rev
Brook Pocket Auto Catch Watchic Lite with Keychain Auto Catcher IPX7 Waterproof 0.96 Color Display Long Battery Life Pocket Monster Accessory (Exclusive Version)
Brook£33.17471 rev
Trending
90-day click momentum
Pokémon TCG: GO Special Collection - Team Instinct (1 Foil Promo Card 1 Deluxe pin & 6 Booster Packs)
Pokémon£65.824.6★
Pocket GoGo Auto Catcher Black | USB-C Plug-and-Play No Charging Needed Catches Monsters & Spins Stops | Compatible with Android & iOS
UltrA CatcheR£22.993.6★
Pocket GoGo - Ultimate Pocket Monster Auto-Catcher | USB-C Plug-and-Play No Charging Catches Pocket Monster & Spins Stops (Red)
UltrA CatcheR£23.833.6★
Brook Pocket Auto Catch Plus with Keychain - Upgraded Version of Auto Catch Auto Spin Catching pocket monsters Collecting Items Wristband Bracelet Auto Catcher Accessory [Exclusive Version]
Brook£37.533.8★
Go-Tcha Evolve LED-Touch Wristband Watch For Pokemon Go with Auto Catch and Auto Spin - Blue/Black (Electronic Games)
Datel£36.934.1★
What buyers say about pokemon go
What buyers praise and complain about, mined from review topics.What buyers love
“Better than previous brands Ive had”
“Does the job”
“easy to set up”
“easy to use”
“Amazing battery life”
“Works well on both phones”
“Connect and let it do its job”
“Does it work”
“now easy to connect with pogo app”
“Fantastic device, catches like crazy at good range too”
What buyers complain about
“Connection issues”
“Barely holds charge”
“Doesn't work”
“Broken within 6 months”
“Absolute waste of money for cheap rubbish”
“no instructions included”
“Very short battery life”
“Product doesn't work”
“Not worth the money”
“Not keen on the aggressive vibration when the front gets held or put down on a surface”
Top return reasons
Common questions
- Is pokemon go profitable to sell on Amazon United Kingdom?
- The niche generates £42K/yr across 16 tracked products. 90-day search growth is +2.7%. Flapen's verdict: Skip it (42/100).
- How competitive is the pokemon go niche?
- 8 brands and 38 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 91% of demand.
- What do buyers complain about in pokemon go?
- Top complaints mined from reviews: Connectivity-Overall, Charging, Functionality-Overall. The return rate is 3.8%.
- When does demand for pokemon go peak?
- Demand peaks in Jul; the busiest month runs 1.8× the quietest.
- What does it cost to enter the pokemon go niche?
- Listings span £12.45–£65.82; the average listing price is £34.80 (sweet spot $15–$100). The average incumbent carries 793 reviews — the moat a new listing must climb.