Pocket Radio
FailBuyers convert on only 1.5% of searches, so Pocket Radio is a Fail.
- Flapen Score
- 45 / 100Top 44% of 1,488 Electronics & Photo niches · +1 vs the category median of 4445
- Market size
- £78K/yr91K searches / yr
- 90-day growth
- -4.5%search demand this quarter
- Competition
- 35%top-5 click share · 17 brands · 74 sellers
Flapen Score
Pocket Radio against its category
The dotted line is the Electronics & Photo average. Past it, Pocket Radio is stronger. Inside it, weaker.
Market
The Pocket Radio market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Pocket Radio 91K times last year and spent an estimated £78K. The top 5 brands take 90% of clicks. Demand peaks in Nov–Dec. Flapen scores it 45 out of 100, a Fail.
01 · Demand
1.5% of searches ended in a purchase last week.
Shoppers searched for this 91K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.5% of those searches ended in a purchase. Searches in the last 90 days moved -4.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £78K a year.
- Searches, last 12 months
- 91K
- Growth, 90 days vs prior 90
- -4.5%
- Conversion, latest week
- 1.5%
- Market size, estimated
- £78Ka year
- Peak month
- December4.7× the quietest month
- Top search term
- pure radio28K searches a year
02 · Price
A sale here is worth £59.29.
Listings sell for £59.29 on average, from £17.22 to £167.27. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At £59.29 that is £0 to £6K a year per listing.
- Average price
- £59.29inside the $15 to $100 sweet spot
- Price range
- £17.22–£167.27
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 1K–1K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£6K
- Returns
- 2.7%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
65% of listings pay for placement with sponsored ads. 84% ship with Prime. On an average day, 1.3% of listings are out of stock. The average listing ranks #81 within Portable Sound & Video. It carries 3,524 reviews at 4.26 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 65%
- Prime listings
- 84%
- Out of stock, average day
- 1.3%
- Average rank
- #81in Portable Sound & Video
- Average rating
- 4.26 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 3,524per listing
- Listings tracked
- 49
04 · Newcomers
Amazon counts 5 of last year's 10 launches as successful.
10 products launched here in the last 12 months. Amazon counts 5 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 44 months on average, so the names here are settling in.
- Launched, last 12 months
- 10
- Successful launches
- 5Amazon's first-year sales bar
- Average brand age
- 44 months
Products
Top Pocket Radio products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Pure Classic H4 Digital Kitchen Radio (DAB+/FM Bluetooth USB AUX Kitchen Timer Alarm) Cotton White/Oak
- Price
- £65.36
- Rating
- 4.4/5
- Reviews
- 523
- Age
- 2y ago

Pure Elan One2 portable DAB+/FM radio with Bluetooth 5.1 (LCD display 10 preset buttons can run with 4xAA batteries) Cotton White
- Price
- £25.35
- Rating
- 4.2/5
- Reviews
- 1,590
- Age
- 2y ago

Pure Elan Connect+ All-In-One Stereo Internet Radio with DAB+ and Bluetooth 5.0 (DAB/DAB+ & FM radio Internet Radio TFT Display Music Streaming Podcasts Mains and Battery Powered) Stone Grey
- Price
- £42.79
- Rating
- 4.1/5
- Reviews
- 610
- Age
- 5y ago

Pure Elan Connect portable DAB+ radio with Bluetooth 5.0 (DAB/DAB+ & FM radio TFT colour display 20 station memory preset buttons 3.5mm AUX jack mains and battery powered) Stone Grey
- Price
- £28.46
- Rating
- 4.3/5
- Reviews
- 459
- Age
- 5y ago

Sony XDRS40DBPB.CEK DAB/DAB+/FM Ultra Compact Digital Radio - Black
- Price
- £47.26
- Rating
- 4.3/5
- Reviews
- 697
- Age
- 13y ago
Trending
90-day click momentum
Sony XDR-S61D Portable Digital Radio - Black
- Price
- £62.33
- Rating
- 4.6/5
- Reviews
- 488
- Age
- 8y ago

Pure Elan Move Portable DAB+ & FM Digital Radio with Bluetooth 5.3 UltraCompact Pocket Radio Rechargeable Battery up to 16 Hours Headphone Jack & LCD Display Sand
- Price
- £37.62
- Rating
- 4.1/5
- Reviews
- 30
- Age
- 3mo ago

Pure Elan Move Portable DAB+ & FM Digital Radio with Bluetooth 5.3 UltraCompact Pocket Radio Rechargeable Battery up to 16 Hours Headphone Jack & LCD Display Black
- Price
- £39.70
- Rating
- 4.1/5
- Reviews
- 30
- Age
- 3mo ago

DAB/DAB+ & FM Digital Radio Mains Powered DAB Radios with Bluetooth Dual Alarms Sleep Timer 60 Presets AUX IN Headphone Jack 2.4Color Display Kitchen Radio Perfect for Home White/Oak
- Price
- £45.44
- Rating
- 4.5/5
- Reviews
- 38
- Age
- 10mo ago

Pure Elan Connect portable DAB+ radio with Bluetooth 5.0 (DAB/DAB+ & FM radio TFT colour display 20 station memory preset buttons 3.5mm AUX jack mains and battery powered) Stone Grey
- Price
- £28.46
- Rating
- 4.3/5
- Reviews
- 459
- Age
- 5y ago
Newest
by launch date
Pure Elan Move Portable DAB+ & FM Digital Radio with Bluetooth 5.3 UltraCompact Pocket Radio Rechargeable Battery up to 16 Hours Headphone Jack & LCD Display Black
- Price
- £39.70
- Rating
- 4.1/5
- Reviews
- 30
- Age
- 3mo ago

Pure Elan Move Portable DAB+ & FM Digital Radio with Bluetooth 5.3 UltraCompact Pocket Radio Rechargeable Battery up to 16 Hours Headphone Jack & LCD Display Sand
- Price
- £37.62
- Rating
- 4.1/5
- Reviews
- 30
- Age
- 3mo ago

Pure Classic C-D4 DAB Radio with CD Player Mains Powered Bluetooth 5.3 USB & AUX Colour Display 15 W Speaker Dual Alarms Sleep & Kitchen Timers Remote Control Cotton White/Oak
- Price
- £121.77
- Rating
- 4.3/5
- Reviews
- 49
- Age
- 9mo ago

Pure Classic H6 HiFi Stereo Radio Tabletop Music System with DAB+ FM and Bluetooth 5 3 USB and AUX 2 4 inch Colour TFT Display Remote Dual Alarms Sleep and Kitchen Timers for Cotton White/Oak
- Price
- £117.51
- Rating
- 3.9/5
- Reviews
- 18
- Age
- 10mo ago

DAB/DAB+ & FM Digital Radio Mains Powered DAB Radios with Bluetooth Dual Alarms Sleep Timer 60 Presets AUX IN Headphone Jack 2.4Color Display Kitchen Radio Perfect for Home White/Oak
- Price
- £45.44
- Rating
- 4.5/5
- Reviews
- 38
- Age
- 10mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 35% of clicks. An open shelf where new products get seen.
Brands
17 rising
Sellers
74
Top-5 brand share
90%
Top 20: 100%
Top-5 click share
35%
Top 20: 77%
Open market
8%
- Pure68%
- Sony13%
- AZATOM4%
- Roberts3%
- WOVTE2%
- Viarcher2%
- Open — no brand owns it (11 brands, 8%)
Demand
Pocket Radio search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 4.7×
Search terms
Top Pocket Radio search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- pure radio28K/yr
- pure dab radio28K/yr
- sony dab radio11K/yr
- pure radio dab11K/yr
- bluetooth speaker with dab radio5K/yr
- dab radio with remote control6K/yr
- sony dab radio portable3K/yr
Reviews and returns
What reviews say buyers love and hate about Pocket Radio
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Item not fit for purpose
Quite small
Cable is to short
Poor Sound Quality
Cheap sounding speaker
not good quality speaker
doesn't hold a charge
Difficult to charge
it's not charging
Didnt work out the box
Disappointed in the performance
Didn't work
not that loud
VERY loud
loud
Love
Amazing sound
Amazing clear sound
has decent sound
Good value for money
Excellent value
Especially for the price
Build quality seems to be excellent
Great build quality
Decent quality
easy to read
Ease of use
Easy to operate
long lasting battery
great battery
Battery life is great
Return
2.7% Return rate 19% Fixable by listing
Poor Sound Quality
Cheap sounding speaker
not good quality speaker
Item not fit for purpose
Quite small
Cable is to short
Didnt work out the box
Disappointed in the performance
Didn't work
Disappointed in the performance
poor quality radio
Poor quality
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Pocket Radio questions
Answered from the same tracked data.









