Skip to content

Pocket Radio

Fail

Buyers convert on only 1.5% of searches, so Pocket Radio is a Fail.

Flapen Score
45
45 / 100
Top 44% of 1,488 Electronics & Photo niches · +1 vs the category median of 44
Market size
£78K/yr91K searches / yr
90-day growth
-4.5%search demand this quarter
Competition
35%top-5 click share · 17 brands · 74 sellers

Flapen Score

Pocket Radio against its category

The dotted line is the Electronics & Photo average. Past it, Pocket Radio is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pocket Radio market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Pocket Radio 91K times last year and spent an estimated £78K. The top 5 brands take 90% of clicks. Demand peaks in Nov–Dec. Flapen scores it 45 out of 100, a Fail.

01 · Demand

1.5% of searches ended in a purchase last week.

Shoppers searched for this 91K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.5% of those searches ended in a purchase. Searches in the last 90 days moved -4.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £78K a year.

Searches, last 12 months
91K
Growth, 90 days vs prior 90
-4.5%
Conversion, latest week
1.5%
Market size, estimated
£78Ka year
Peak month
December4.7× the quietest month
Top search term
pure radio28K searches a year

02 · Price

A sale here is worth £59.29.

Listings sell for £59.29 on average, from £17.22 to £167.27. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At £59.29 that is £0 to £6K a year per listing.

Average price
£59.29inside the $15 to $100 sweet spot
Price range
£17.22–£167.27
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£6K
Returns
2.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

65% of listings pay for placement with sponsored ads. 84% ship with Prime. On an average day, 1.3% of listings are out of stock. The average listing ranks #81 within Portable Sound & Video. It carries 3,524 reviews at 4.26 stars, so a new listing needs social proof before a better product.

Sponsored listings
65%
Prime listings
84%
Out of stock, average day
1.3%
Average rank
#81in Portable Sound & Video
Average rating
4.26 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,524per listing
Listings tracked
49

04 · Newcomers

Amazon counts 5 of last year's 10 launches as successful.

10 products launched here in the last 12 months. Amazon counts 5 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
10
Successful launches
5Amazon's first-year sales bar
Average brand age
44 months

Products

Top Pocket Radio products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 35% of clicks. An open shelf where new products get seen.

£0£2K£5K£7K£9K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

17 rising

Sellers

74

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

35%

Top 20: 77%

Open market

8%

  • Pure68%
  • Sony13%
  • AZATOM4%
  • Roberts3%
  • WOVTE2%
  • Viarcher2%
  • Open — no brand owns it (11 brands, 8%)

Demand

Pocket Radio search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KHoliday '24Prime Day '25Spike '25Black Friday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 4.7×

Search terms

Top Pocket Radio search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pure radio28K/yr
  • pure dab radio28K/yr
  • sony dab radio11K/yr
  • pure radio dab11K/yr
  • bluetooth speaker with dab radio5K/yr
  • dab radio with remote control6K/yr
  • sony dab radio portable3K/yr

Reviews and returns

What reviews say buyers love and hate about Pocket Radio

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall10%−0.05

Item not fit for purpose

Quite small

Cable is to short

Audio Quality8%+2.76

Poor Sound Quality

Cheap sounding speaker

not good quality speaker

Charging5%−0.01

doesn't hold a charge

Difficult to charge

it's not charging

Functionality-Overall4%−0.05

Didnt work out the box

Disappointed in the performance

Didn't work

Noise Level4%−0.02

not that loud

VERY loud

loud

Love

Audio Quality34%+2.76

Amazing sound

Amazing clear sound

has decent sound

Value For Money11%+0.71

Good value for money

Excellent value

Especially for the price

Quality-Overall9%+0.47

Build quality seems to be excellent

Great build quality

Decent quality

Ease Of Use5%+0.24

easy to read

Ease of use

Easy to operate

Battery Life5%+0.17

long lasting battery

great battery

Battery life is great

Return

2.7% Return rate 19% Fixable by listing

Audio Quality18%▆▆▆▇█▆

Poor Sound Quality

Cheap sounding speaker

not good quality speaker

Size-Overall14%▅▇█▇▇▇

Item not fit for purpose

Quite small

Cable is to short

Functionality-Overall10%█▆██▇█

Didnt work out the box

Disappointed in the performance

Didn't work

Connectivity-Overall7%█▅▇▆▇▆
Quality-Overall5%▇▆▇▆█▅

Disappointed in the performance

poor quality radio

Poor quality

FAQ

Common Pocket Radio questions

Answered from the same tracked data.