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Pixel 7a Case

Fail

Demand is soft, at -15.6% this quarter, so Pixel 7a Case is a Fail.

Flapen Score
44
44 / 100
Ranks 708 of 1,488 Electronics & Photo niches · on the category median
Market size
£78K/yr255K searches / yr
90-day growth
-15.6%search demand this quarter
Competition
54%top-5 click share · 27 brands · 36 sellers

Flapen Score

Pixel 7a Case against its category

The dotted line is the Electronics & Photo average. Past it, Pixel 7a Case is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pixel 7a Case market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Pixel 7a Case 255K times last year and spent an estimated £78K. The top 5 brands take 63% of clicks. Demand peaks in Aug–Sep–Dec. Flapen scores it 44 out of 100, a Fail.

01 · Demand

3.9% of searches ended in a purchase last week.

Shoppers searched for this 255K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.9% of those searches ended in a purchase. Searches in the last 90 days moved -15.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £78K a year.

Searches, last 12 months
255K
Growth, 90 days vs prior 90
-15.6%
Conversion, latest week
3.9%
Market size, estimated
£78Ka year
Peak month
September2.0× the quietest month
Top search term
google pixel 7a case92K searches a year

02 · Price

A sale here is worth £7.87.

Listings sell for £7.87 on average, from £3.15 to £17.70. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £7.87 that is £787 to £2K a year per listing.

Average price
£7.87under the $15 to $100 sweet spot
Price range
£3.15–£17.70
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
£787–£2K
Returns
1.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

62% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.0% of listings are out of stock. The average listing ranks #2,864 within Cases & Covers. It carries 1,404 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
62%
Prime listings
100%
Out of stock, average day
5.0%
Average rank
#2,864in Cases & Covers
Average rating
4.41 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,404per listing
Listings tracked
34

04 · Newcomers

Amazon counts 0 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
28 months

Products

Top Pixel 7a Case products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£6K£9K£12K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

27 falling

Sellers

36

Top-5 brand share

63%

Top 20: 94%

Top-5 click share

54%

Top 20: 87%

Open market

32%

  • kwmobile18%
  • KOVASIA14%
  • BENTOBEN13%
  • JETech13%
  • Kuafcase6%
  • Spigen5%

Demand

Pixel 7a Case search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSepDecMarJunAugNovMarMay

Peak months: Aug, Sep, Dec · busiest ÷ quietest = 2.0×

Search terms

Top Pixel 7a Case search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • google pixel 7a case92K/yr
  • pixel 7a case79K/yr
  • google pixel 7a phone case32K/yr
  • pixel 7a phone case19K/yr
  • google pixel 7a cover case14K/yr
  • phone case google pixel 7a8K/yr
  • phone case pixel 7a5K/yr
  • google 7a phone case7K/yr

Reviews and returns

What reviews say buyers love and hate about Pixel 7a Case

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability18%−0.11

The ring fell off after a couple of months of use

Non durable case

Phone broke from a fall of about 1m onto its front while wearing case

Size-Overall16%+0.73

This case is too small

it's millimetres too short

Too small

Color11%−0.05

However it does not do well in the heat and the colour is cracking and coming off

It does yellow or rather gets brown in time

Surface colour comes off

Weight Heavy5%+0.44

is quite heavy

It's heavy

Adhesion/Stickiness5%−0.04

It was fine until I needed to take the case off because a small bit of fluff caught between the screen

Love

Size-Overall29%+0.73

Fits well

fits as it should

Fits perfectly, great case

Advertised Vs Actual Product12%−0.01

as advertised

Perfect, as described

Does the job

Durability5%−0.11

its doing well not split or cracked yet

Well made and built to last

Drop/Impact Protection5%+0.66

Simple protection for mobile

Good Phone Protection

Perfect fit screen protector great

Design-Overall5%+0.15

Good design at a great price

Lovely design, feels great & the ring on the back is very handy too

Very sleek

Return

1.3% Return rate 65% Fixable by listing

Size-Overall51%▆▆▅█▅▆

This case is too small

it's millimetres too short

Too small

Grip7%▁█▁▁▃▇
Magnetic Strength/Adsorption6%▆▆▁█▄▁

Weak magnetic closure

am returning it as the magnetic closure was too weak to hold the case closed

Color6%▅▁█▁▄▁

However it does not do well in the heat and the colour is cracking and coming off

It does yellow or rather gets brown in time

Surface colour comes off

Compatibility-Overall5%▁▄▇▁█▁

FAQ

Common Pixel 7a Case questions

Answered from the same tracked data.