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Pixel 7 Case

Fail

Prices span $2.90–$16.86, mostly outside the sweet spot, so Pixel 7 Case is a Fail.

Flapen Score
48
48 / 100
Top 31% of 1,488 Electronics & Photo niches · +4 vs the category median of 44
Market size
£69K/yr239K searches / yr
90-day growth
-12.7%search demand this quarter
Competition
37%top-5 click share · 33 brands · 41 sellers

Flapen Score

Pixel 7 Case against its category

The dotted line is the Electronics & Photo average. Past it, Pixel 7 Case is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pixel 7 Case market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Pixel 7 Case 239K times last year and spent an estimated £69K. The top 5 brands take 52% of clicks. Demand peaks in Aug. Flapen scores it 48 out of 100, a Fail.

01 · Demand

3.5% of searches ended in a purchase last week.

Shoppers searched for this 239K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.5% of those searches ended in a purchase. Searches in the last 90 days moved -12.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £69K a year.

Searches, last 12 months
239K
Growth, 90 days vs prior 90
-12.7%
Conversion, latest week
3.5%
Market size, estimated
£69Ka year
Peak month
August1.7× the quietest month
Top search term
google pixel 7 case97K searches a year

02 · Price

A sale here is worth £8.33.

Listings sell for £8.33 on average, from £2.90 to £16.86. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £8.33 that is £833 to £2K a year per listing.

Average price
£8.33under the $15 to $100 sweet spot
Price range
£2.90–£16.86
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
£833–£2K
Returns
1.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

71% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.8% of listings are out of stock. The average listing ranks #3,022 within Cases & Covers. It carries 1,726 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
100%
Out of stock, average day
5.8%
Average rank
#3,022in Cases & Covers
Average rating
4.39 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,726per listing
Listings tracked
45

04 · Newcomers

Amazon counts 0 of last year's 8 launches as successful.

8 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
8
Successful launches
0Amazon's first-year sales bar
Average brand age
31 months

Products

Top Pixel 7 Case products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 37% of clicks. An open shelf where new products get seen.

£0£2K£4K£6K£8K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

33 rising

Sellers

41

Top-5 brand share

52%

Top 20: 92%

Top-5 click share

37%

Top 20: 82%

Open market

41%

  • kwmobile18%
  • YINLAI12%
  • JETech8%
  • Yxnvixn8%
  • LeYi7%
  • Ringke6%

Demand

Pixel 7 Case search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KPrime Day '25SepDecMarJunAugNovMarMay

Peak months: Aug · busiest ÷ quietest = 1.7×

Search terms

Top Pixel 7 Case search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • google pixel 7 case97K/yr
  • pixel 7 case92K/yr
  • pixel 7 phone case26K/yr
  • google pixel 7 phone case18K/yr
  • phone case google pixel 76K/yr

Reviews and returns

What reviews say buyers love and hate about Pixel 7 Case

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall32%+0.13

Didn't fit my phone now U wouldn't by another one because that might not fit

size wrong

Big and bulky

Durability9%−0.06

Lasts only 1 week

Fell apart in 8 weeks

Advertised Vs Actual Product9%−0.09

Misleading

Quality-Overall8%+2.57

Product looks aesthetically pleasing however build quality is not what i expected with signs of wear on the corners of the case after only a few weeks of use

Not well made

Functionality-Overall5%−0.02

Doesnt job

Love

Quality-Overall28%+2.57

Quality case

Good quality

Great phone case feels high quality

Size-Overall24%+0.13

Fits perfectly

on time easy to fit

Fits phone well

Color9%+0.36

colour is good

Good quality and blue for money

a lovely bright colour also

Strength7%+1.04

Strong and hard silicone type case, covers everything needed to be protected, fits perfectly, just a tight room to put 1 card maximum on the back

strong, the phone was not damaged even after several falls, it is not too large like other cases of this type

Brilliant, sturdy case

Value For Money6%+0.13

good value for money

Good value for money

Excellent product at good price

Return

1.9% Return rate 59% Fixable by listing

Size-Overall51%▇▆█▅▃▄

Didn't fit my phone now U wouldn't by another one because that might not fit

size wrong

Big and bulky

Compatibility-Overall10%▄▅▁▄█▃
Quality-Overall6%▄▃▁▃█▂

Product looks aesthetically pleasing however build quality is not what i expected with signs of wear on the corners of the case after only a few weeks of use

Not well made

Thin4%▁▃▁▁▂█
Charging3%▁▁▆▇▇█

The biggest issue i have is that the case prevents wireless charging in my vehicle

Blocks Wireless Charging on a Pixel 7

FAQ

Common Pixel 7 Case questions

Answered from the same tracked data.