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Photo Light

Fail

Demand is soft, at -40.0% this quarter, so Photo Light is a Fail.

Flapen Score
47
47 / 100
Top 35% of 1,488 Electronics & Photo niches · +3 vs the category median of 44
Market size
£23K/yr41K searches / yr
90-day growth
-40.0%search demand this quarter
Competition
42%top-5 click share · 23 brands · 47 sellers

Flapen Score

Photo Light against its category

The dotted line is the Electronics & Photo average. Past it, Photo Light is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Photo Light market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Photo Light 41K times last year and spent an estimated £23K. The top 5 brands take 59% of clicks. Demand peaks in Feb–Nov–Dec. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 2.6% of those searches ended in a purchase.

Shoppers searched for this 41K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.6% of those searches ended in a purchase. Searches in the last 90 days moved -40.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £23K a year.

Searches, last 12 months
41K
Growth, 90 days vs prior 90
-40.0%
Conversion, latest week
2.6%
Market size, estimated
£23Ka year
Peak month
December2.0× the quietest month
Top search term
photo light25K searches a year

02 · Price

A sale here is worth £20.91.

Listings sell for £20.91 on average, from £8.14 to £59.04. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At £20.91 that is £0 to £2K a year per listing.

Average price
£20.91inside the $15 to $100 sweet spot
Price range
£8.14–£59.04
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
2.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.2% of listings are out of stock. The average listing ranks #22 within Camera & Photo. It carries 2,352 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
100%
Out of stock, average day
4.2%
Average rank
#22in Camera & Photo
Average rating
4.35 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,352per listing
Listings tracked
38

04 · Newcomers

3 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
3Amazon's first-year sales bar
Average brand age
33 months

Products

Top Photo Light products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 42% of clicks. Leaders hold, but buyers still shop past them.

£0£902£2K£3K£4K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

23 falling

Sellers

47

Est. top-5 brand share

59%

Top 20: 98%

Est. top-5 click share

42%

Top 20: 83%

Open market

36%

  • NEEWER25%
  • ALTSON12%
  • Efilerup9%
  • Cyowoyre7%
  • RaLeno6%
  • Ci-Fotto5%

Demand

Photo Light search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Spike '24Black Friday '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Nov, Dec · busiest ÷ quietest = 2.0×

Search terms

Top Photo Light search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • photo light25K/yr
  • influencer light8K/yr
  • neewer phone light3K/yr
  • led photo light2K/yr
  • newmowa797/yr
  • alix earle light741/yr
  • newmowa light900/yr
  • newmowa 60 led light96/yr

Reviews and returns

What reviews say buyers love and hate about Photo Light

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Brightness/Shine/Glow”
19%of negative reviews mention “Durability”
2.4%of orders come back
“Broke very easily”
A buyer, on “Durability”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Photo Light questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data