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Phone Wrist Strap

Fail

Prices span $3.30–$10.68, mostly outside the sweet spot, so Phone Wrist Strap is a Fail.

Flapen Score
39
39 / 100
Ranks 1,036 of 1,488 Electronics & Photo niches · −5 vs the category median of 44
Market size
£167K/yr860K searches / yr
90-day growth
+9.6%search demand this quarter
Competition
69%top-5 click share · 12 brands · 16 sellers

Flapen Score

Phone Wrist Strap against its category

The dotted line is the Electronics & Photo average. Past it, Phone Wrist Strap is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Phone Wrist Strap market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Phone Wrist Strap 860K times last year and spent an estimated £167K. The top 5 brands take 84% of clicks. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 2.9% of those searches ended in a purchase.

Shoppers searched for this 860K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.9% of those searches ended in a purchase. Searches in the last 90 days moved +9.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £167K a year.

Searches, last 12 months
860K
Growth, 90 days vs prior 90
+9.6%
Conversion, latest week
2.9%
Market size, estimated
£167Ka year
Peak month
March1.3× the quietest month
Top search term
phone wrist strap283K searches a year

02 · Price

A sale here is worth £6.72.

Listings sell for £6.72 on average, from £3.30 to £10.68. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 750 to 1,000 of them. At £6.72 that is £5K to £7K a year per listing.

Average price
£6.72under the $15 to $100 sweet spot
Price range
£3.30–£10.68
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
25K–30K
Units per listing a year
750–1,000
Revenue per listing a year
£5K–£7K
Returns
1.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #18 within Lanyards & Wrist Straps. It carries 2,837 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#18in Lanyards & Wrist Straps
Average rating
4.39 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,837per listing
Listings tracked
18

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 22 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
22 months

Products

Top Phone Wrist Strap products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 25, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 69% of clicks. Leaders hold, but buyers still shop past them.

£0£17K£33K£50K£67K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 falling

Sellers

16

Est. top-5 brand share

84%

Top 20: 100%

Est. top-5 click share

69%

Top 20: 100%

Open market

11%

  • SURPHY39%
  • COCASES21%
  • Golifyne12%
  • Gerhua6%
  • ROCONTRIP6%
  • CACOE5%
  • Open — no brand owns it (6 brands, 11%)

Demand

Phone Wrist Strap search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '25Spike '26DecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Phone Wrist Strap search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • phone wrist strap283K/yr
  • phone strap wrist84K/yr
  • phone strap crossbody72K/yr
  • phone wrist strap anti theft50K/yr
  • iphone wrist strap43K/yr
  • cross body phone strap35K/yr
  • phone tether32K/yr
  • wrist lanyard30K/yr
  • wrist strap for phone55K/yr
  • phone hand strap25K/yr

Reviews and returns

What reviews say buyers love and hate about Phone Wrist Strap

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Quality-Overall”
16%of negative reviews mention “Durability”
1.5%of orders come back
“Broke on first use”
A buyer, on “Durability”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Phone Wrist Strap questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data