phone wrist strap
Skip itPrices mostly outside the sweet spot ($3.30–$10.68) — this niche doesn't clear our bar today.
Returns
Great1.5%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Okay+9.6%90-day search growth — must beat 0% to launch
Review moat
Okay2,837.39avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.9%search→purchase rate — share of searches ending in a sale
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Market size
Okay£167K£167K/yr · 860K searches
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Avg price
Bad£6.72avg listing price — sweet spot $15–$100
Price range
Bad£3.30–£10.68cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, phone wrist strap is a £167K/yr Amazon United Kingdom market (860K searches/yr). The top 5 brands hold 84% of demand. Verdict: Skip it — 39/100.
Data updated Jul 25, 2026 · scored weekly · How we score niches
phone wrist strap market data
- Units sold / yr
- 25K–30K
- avg 750–1,000/product
- Revenue / yr
- £168K–£202K
- units × avg price
- Conversion rate
- 2.9%
- Avg BSR
- #18
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 0.0%
- Avg brand age
- 22 months
- Avg seller age
- 194 days
Competition & brand share
The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.Brands
12 falling
Sellers
16
Top-5 brand share
84%
Top 20: 100%
Top-5 click share
69%
Top 20: 100%
Open market
11%
- SURPHY39%
- COCASES21%
- Golifyne12%
- Gerhua6%
- ROCONTRIP6%
- CACOE5%
- Open — no brand owns it (6 brands, 11%)
Demand & seasonality
Weekly Amazon search volume, last 94 weeks — +9.6% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.3×
Top phone wrist strap search terms
- phone wrist strap283K/yr
- phone strap wrist84K/yr
- phone strap crossbody72K/yr
- phone wrist strap anti theft50K/yr
- iphone wrist strap43K/yr
- cross body phone strap35K/yr
- phone tether32K/yr
- wrist lanyard30K/yr
- wrist strap for phone55K/yr
- phone hand strap25K/yr
Top phone wrist strap products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 18 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
SURPHY Wrist Strap Lanyard for Phone 2 Pack Adjustable Combination Strap Compatible with Phone Purse Keychain and more Pink & Grey
SURPHY£7.484.6★4,822 rev
COCASES Phone Lanyard Crossbody 2 Pack Adjustable Anti-Theft Strap Crossbody and 2 Pack Wrist Strap for Neck Belts iphone Lanyard Compatible with Most Mobile Phone-2 Patches Black/Grey
COCASES£6.944.4★984 rev
SURPHY Phone Lanyard with Tether Tab Adjustable Crossbody Phone Strap
SURPHY£9.904.4★3,350 rev
Gerhua Phone Wrist Strap Wrist Strap Lanyard for Phone P/hone Lanyard Wrist Comfortable Cellphone Lanya/rd Pho/ne Charm Pho/ne Safety Str/ap Anti Theft Phon/e Bracelet Str/ap Phon/e Case Strap
Gerhua£3.403.7★28 rev
ROCONTRIP Phone Lanyard Crossbody Phone Strap Premium Neck Strap Adjustable Phones Lanyard with Upgrade Metal Buckle and 2 TPU Tether Tabs Compatible with Most Smartphones
ROCONTRIP£9.454.5★590 rev
Newest
by launch dateGerhua Phone Wrist Strap Wrist Strap Lanyard for Phone P/hone Lanyard Wrist Comfortable Cellphone Lanya/rd Pho/ne Charm Pho/ne Safety Str/ap Anti Theft Phon/e Bracelet Str/ap Phon/e Case Strap
Gerhua£3.4028 rev
flintronic 2pcs Universal Printing Phone Lanyard Wide Neck Phone Strap with 4 Patches Adjustable Crossbody Phone Lanyard Crossbody Bag Strap Compatible with Most Phones Airpods Key Lan-yard
flintronic£6.86108 rev
Golifyne Phone Wrist Strap | 6mm Wristlet Lanyard + Tether Tabs | Anti-Theft Armband for iPhone/Samsung/Most Cellphone (Without Case) - Camel Beige
Golifyne£8.31283 rev
Golifyne Phone Wrist Strap | 6mm Wristlet Lanyard + Tether Tabs | Anti-Theft Armband for iPhone/Samsung/Most Cellphone (Without Case) - Morning Teal
Golifyne£8.34283 rev
NganSuRong Phone Wrist Strap 2 Pack Adjustable Anti Theft Phone Lanyard Hand Wrist Strap with Tether Tabs for Cellphone and Case (Black-Grey)
NganSuRong£5.69142 rev
Trending
90-day click momentum
SURDOCA Adjustable Phone Lanyard Wrist Strap Camera Wrist Strap Nylon Wrist Lanyard Anti Theft Strap Lanyard for Earphone USB Flash Drive ID Name Tag Badge (No Paw)
SURDOCA£3.364.4★
flintronic 2pcs Universal Printing Phone Lanyard Wide Neck Phone Strap with 4 Patches Adjustable Crossbody Phone Lanyard Crossbody Bag Strap Compatible with Most Phones Airpods Key Lan-yard
flintronic£6.864.1★
SURPHY Phone Lanyard with Tether Tab Adjustable Crossbody Phone Strap
SURPHY£9.904.4★
Golifyne Phone Wrist Strap | 6mm Wristlet Lanyard + Tether Tabs | Anti-Theft Armband for iPhone/Samsung/Most Cellphone (Without Case) - Camel Beige
Golifyne£8.314.5★
Golifyne Phone Wrist Strap | 6mm Wristlet Lanyard + Tether Tabs | Anti-Theft Armband for iPhone/Samsung/Most Cellphone (Without Case) - Morning Teal
Golifyne£8.344.5★
What buyers say about phone wrist strap
What buyers praise and complain about, mined from review topics.What buyers love
“The cord feels good quality and strong”
“Pleased with these, quite strong and adjustable”
“Easy to fit”
“Great value for money”
“Good strong straps”
“Does what it says”
“They felt really strong and secure”
“good size”
“easy to adjust”
“Love the colour”
What buyers complain about
“Broke on first use”
“Arrived on time was a little disappointed with the quality it was difficult to open the clasp and looked cheap”
“Interferes with charger”
“Awkward fit”
“Flimsy product”
“Dont work”
“A bit bulky”
“The lanyards are a bit too thick”
“so can't use it”
“I took one star off because there was no instructions”
Top return reasons
Common questions
- Is phone wrist strap profitable to sell on Amazon United Kingdom?
- The niche generates £167K/yr across 18 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +9.6%. Flapen's verdict: Skip it (39/100).
- How competitive is the phone wrist strap niche?
- 12 brands and 16 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 84% of demand.
- What do buyers complain about in phone wrist strap?
- Top complaints mined from reviews: Durability, Quality-Overall, Charging. The return rate is 1.5%.
- When does demand for phone wrist strap peak?
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- What does it cost to enter the phone wrist strap niche?
- Listings span £3.30–£10.68; the average listing price is £6.72 (sweet spot $15–$100). The average incumbent carries 2,837 reviews — the moat a new listing must climb.