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Phone Wrist Strap

Fail

Prices span $3.30–$10.68, mostly outside the sweet spot, so Phone Wrist Strap is a Fail.

Flapen Score
39
39 / 100
Ranks 1,036 of 1,488 Electronics & Photo niches · −5 vs the category median of 44
Market size
£167K/yr860K searches / yr
90-day growth
+9.6%search demand this quarter
Competition
69%top-5 click share · 12 brands · 16 sellers

Flapen Score

Phone Wrist Strap against its category

The dotted line is the Electronics & Photo average. Past it, Phone Wrist Strap is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Phone Wrist Strap market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Phone Wrist Strap 860K times last year and spent an estimated £167K. The top 5 brands take 84% of clicks. Flapen scores it 39 out of 100, a Fail.

01 · Demand

2.9% of searches ended in a purchase last week.

Shoppers searched for this 860K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.9% of those searches ended in a purchase. Searches in the last 90 days moved +9.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £167K a year.

Searches, last 12 months
860K
Growth, 90 days vs prior 90
+9.6%
Conversion, latest week
2.9%
Market size, estimated
£167Ka year
Peak month
March1.3× the quietest month
Top search term
phone wrist strap283K searches a year

02 · Price

A sale here is worth £6.72.

Listings sell for £6.72 on average, from £3.30 to £10.68. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 750 to 1,000 of them. At £6.72 that is £5K to £7K a year per listing.

Average price
£6.72under the $15 to $100 sweet spot
Price range
£3.30–£10.68
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
25K–30K
Units per listing a year
750–1,000
Revenue per listing a year
£5K–£7K
Returns
1.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #18 within Lanyards & Wrist Straps. It carries 2,837 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#18in Lanyards & Wrist Straps
Average rating
4.39 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,837per listing
Listings tracked
18

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 22 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
22 months

Products

Top Phone Wrist Strap products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 69% of clicks. Leaders hold, but buyers still shop past them.

£0£17K£33K£50K£67K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 falling

Sellers

16

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

11%

  • SURPHY39%
  • COCASES21%
  • Golifyne12%
  • Gerhua6%
  • ROCONTRIP6%
  • CACOE5%
  • Open — no brand owns it (6 brands, 11%)

Demand

Phone Wrist Strap search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '25Spike '26DecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Phone Wrist Strap search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • phone wrist strap283K/yr
  • phone strap wrist84K/yr
  • phone strap crossbody72K/yr
  • phone wrist strap anti theft50K/yr
  • iphone wrist strap43K/yr
  • cross body phone strap35K/yr
  • phone tether32K/yr
  • wrist lanyard30K/yr
  • wrist strap for phone55K/yr
  • phone hand strap25K/yr

Reviews and returns

What reviews say buyers love and hate about Phone Wrist Strap

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability16%−0.15

Broke on first use

Broke a few times

broke

Quality-Overall12%−0.03

Arrived on time was a little disappointed with the quality it was difficult to open the clasp and looked cheap

Not ok for corporate settings low quality too

Poor quality

Charging11%−0.08

Interferes with charger

Unable to connect charger

Unfortunately the charging cable doesn't connect when using this product

Size-Overall6%+0.21

Awkward fit

At first, it felt too long,

Think the case has too snug a fit

Strength5%+0.70

Flimsy product

Flimsy

not strong

Love

Quality-Overall19%−0.03

The cord feels good quality and strong

Excellent Quality

Great idea and looks well made

Strength11%+0.70

Pleased with these, quite strong and adjustable

Very sturdy

This strap looks very strong and sturdy

Ease Of Use9%+0.81

Easy to fit

Very handy

Easy to use

Value For Money9%+0.98

Great value for money

Cheap price

Excellent value

Strap/String Quality8%−0.03

Good strong straps

Strap is nice

Excellent quality strap

Return

1.5% Return rate 46% Fixable by listing

Size-Overall20%▇█▄▆▅▆

Awkward fit

At first, it felt too long,

Think the case has too snug a fit

Color10%▅▄▃█▆▆
Quality-Overall9%▇▇▅█▄▅

Arrived on time was a little disappointed with the quality it was difficult to open the clasp and looked cheap

Not ok for corporate settings low quality too

Poor quality

Compatibility-Overall8%▄▆▅▄▃█
Length7%▂▃██▆▅

FAQ

Common Phone Wrist Strap questions

Answered from the same tracked data.