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Phone Umbrella

Phone Umbrella shows demand growing +734.0% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

65
Worth a look
Market size 7Growth 100Conversion 56Competition 76Returns 90Price range 0Avg price 21Brand share 74Review moat 94Quality gap 97
This niche Category average

Is Phone Umbrella profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Phone Umbrella is a £28K/yr Amazon United Kingdom market (77K searches/yr). The top 5 brands hold 61% of demand. Demand peaks in May–Jun–Jul–Aug. Verdict: Worth a look — 65/100.

Phone Umbrella: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +734.0% over the last 90 days and 4.7% of searches end in a purchase.

£28K

revenue / yr

Units sold / yr4K
Search volume / yr+734.0%77K
Conversion rate4.7%
Avg price£7.70

Who owns the niche?

The top 5 brands hold 61% of demand, so 39% of the market is open.

39%

open market share

Brands · sellers31 · 35
Top-5 product click share39%
Open market39%
Avg brand age20 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 3.8★ — the gap to enter on.

0/100

page quality · 44 products

Sponsored placement89%
New entrants (1y)18· 1 succeeded
Avg rating3.8★
Avg reviews118

Top Phone Umbrella products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.

£0£828£2K£2K£3K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)3 products missing review or click data not plotted

Brands

31 rising

Sellers

35

Top-5 brand share

61%

Top 20: 93%

Top-5 click share

39%

Top 20: 81%

Open market

31%

  • Leeneen16%
  • KSVFTB13%
  • Kiorafoto12%
  • CocCCoon10%
  • TOPCZY10%
  • XcnPer8%

Phone Umbrella demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume77KCVR4.7%Products44Brands31Top 5 Brands61%OOS Rate32.2%Rating3.8★Reviews118Avg BSR#2,756
9K7KBlack Friday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 14.4×

Top Phone Umbrella search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • phone umbrella for sun26K/yr
  • phone umbrella26K/yr
  • phone sun shade8K/yr
  • umbrella for phone6K/yr
  • phone shade5K/yr
  • phone shade for sun4K/yr
  • mobile phone umbrella shade3K/yr

What reviews say buyers love and hate about Phone Umbrella

What buyers mention most, as a share of all reviews.

What buyers love

90% of reviews
Quality-Overall20%

Great idea and looks well made

Value For Money17%

definitely worth buying

Advertised Vs Actual Product14%

Just as described

Strength13%

I actually think that makes it more stable

Size-Overall11%

Great size

What buyers complain about

92% of reviews
Quality-Overall19%

Cheap and nasty

Durability11%

It broke as soon as I used one

Adhesion/Stickiness8%

I couldnt get it to stick once in the heat by the pool

Charging8%

Although I'm happy with my purchase I find it doesn't make it easy to charge my phone whilst it's attached

Value For Money8%

expensive for what it is

Phone Umbrella return rate & reasons

Why buyers send it back, as a share of all return requests.

1.3%

Return rate

47%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
23%
2Functionality-Overall
13%
3Color
9%
4Adhesion/Stickiness
9%
5Defective Material/Parts
6%

Common Phone Umbrella questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Phone Umbrella 65/100 on Amazon United Kingdom — Worth a look. The niche generates £28K/yr across 44 tracked products. 1 of 18 products launched in the last 360 days are still selling. Search demand moved +734.0% over the last 90 days.
Search demand for Phone Umbrella on Amazon United Kingdom peaks in May–Jun–Jul–Aug, where the busiest month runs 14.4× the quietest.