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Phone Umbrella

Pass

Phone Umbrella scores 65 out of 100, a Pass. Shoppers spend $28K a year here, search demand grew +734.0% this quarter, and returns run at 1.3% of orders.

Flapen Score
65
65 / 100
Top 1% of 1,488 Electronics & Photo niches · +21 vs the category median of 44
Market size
£28K/yr77K searches / yr
90-day growth
+734.0%search demand this quarter
Competition
39%top-5 click share · 31 brands · 35 sellers

Flapen Score

Phone Umbrella against its category

The dotted line is the Electronics & Photo average. Past it, Phone Umbrella is stronger. Inside it, weaker.

65Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Phone Umbrella market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Phone Umbrella 77K times last year and spent an estimated £28K. The top 5 brands take 61% of clicks. Demand peaks in May–Jun–Jul–Aug. Flapen scores it 65 out of 100, a Pass.

01 · Demand

4.7% of searches ended in a purchase last week.

Shoppers searched for this 77K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.7% of those searches ended in a purchase. Searches in the last 90 days moved +734.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £28K a year.

Searches, last 12 months
77K
Growth, 90 days vs prior 90
+734.0%
Conversion, latest week
4.7%
Market size, estimated
£28Ka year
Peak month
July14.4× the quietest month
Top search term
phone umbrella for sun26K searches a year

02 · Price

A sale here is worth £7.70.

Listings sell for £7.70 on average, from £4.14 to £14.62. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £7.70 that is £0 to £770 a year per listing.

Average price
£7.70under the $15 to $100 sweet spot
Price range
£4.14–£14.62
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
£0–£770
Returns
1.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

89% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 32.2% of listings are out of stock. The average listing ranks #2,756 within Camera & Photo. It carries 118 reviews at 3.79 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
95%
Out of stock, average day
32.2%
Average rank
#2,756in Camera & Photo
Average rating
3.79 starsAmazon United Kingdom average 4.36 stars
Average reviews
118per listing
Listings tracked
44

04 · Newcomers

Amazon counts 1 of last year's 18 launches as successful.

18 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 20 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
18
Successful launches
1Amazon's first-year sales bar
Average brand age
20 months

Products

Top Phone Umbrella products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 39% of clicks. An open shelf where new products get seen.

£0£828£2K£2K£3K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)3 products missing review or click data not plotted

Brands

31 rising

Sellers

35

Top-5 brand share

61%

Top 20: 93%

Top-5 click share

39%

Top 20: 81%

Open market

31%

  • Leeneen16%
  • KSVFTB13%
  • Kiorafoto12%
  • CocCCoon10%
  • TOPCZY10%
  • XcnPer8%

Demand

Phone Umbrella search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KBlack Friday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 14.4×

Search terms

Top Phone Umbrella search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • phone umbrella for sun26K/yr
  • phone umbrella26K/yr
  • phone sun shade8K/yr
  • umbrella for phone6K/yr
  • phone shade5K/yr
  • phone shade for sun4K/yr
  • mobile phone umbrella shade3K/yr

Reviews and returns

What reviews say buyers love and hate about Phone Umbrella

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall19%−0.07

Cheap and nasty

Total tat

Rubbish

Durability11%−0.11

It broke as soon as I used one

Phone dropped within an hour of using it

Adhesion/Stickiness8%−0.08

I couldnt get it to stick once in the heat by the pool

Does not stick to phones

Charging8%−0.04

Although I'm happy with my purchase I find it doesn't make it easy to charge my phone whilst it's attached

Unfortunately the charging cable doesn't connect when using this product

Value For Money8%+1.40

expensive for what it is

I thought it was a bit expensive for what it was

Love

Quality-Overall20%−0.07

Great idea and looks well made

Good quality

Great product

Value For Money17%+1.40

definitely worth buying

Good value for money

Good value

Advertised Vs Actual Product14%+1.08

Just as described

Does exactly what it says

Just what I wanted

Strength13%+0.92

I actually think that makes it more stable

very sturdy

This lanyard is sturdy, well made, and very pretty too

Size-Overall11%+0.76

Great size

Easy to fit

The included patch fits neatly inside a compatible phone case

Return

1.3% Return rate 47% Fixable by listing

Size-Overall23%█▁▁▇██

not fit for purpose

At first, it felt too long,

Functionality-Overall13%█▁▄▆█▅
Color9%██▄▄▃▃
Adhesion/Stickiness9%▁▁█▅▅▇

I couldnt get it to stick once in the heat by the pool

Does not stick to phones

Defective Material/Parts6%▁▁▁▅█▃

FAQ

Common Phone Umbrella questions

Answered from the same tracked data.