phone umbrella
Worth a lookShows demand growing +734.0% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Incredible+734.0%90-day search growth — must beat 0% to launch
Quality gap
Incredible3.8★avg incumbent rating — lower means beatable quality
Review moat
Great117.95avg incumbent reviews — the moat a new listing must climb
Returns
Great1.3%return rate — above 5% kills the launch gate
Competition
Great39%top-5 click share — an open shelf
Brand share
Good61%top-5 brand share — brands hold most of the demand
Conversion
Good4.7%search→purchase rate — share of searches ending in a sale
Avg price
Bad£7.70avg listing price — sweet spot $15–$100
Market size
Bad£28K£28K/yr · 77K searches
Price range
Bad£4.14–£14.62cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, phone umbrella is a £28K/yr Amazon United Kingdom market (77K searches/yr). The top 5 brands hold 61% of demand. Demand peaks in May–Jun–Jul–Aug. Verdict: Worth a look — 65/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
phone umbrella market data
- Units sold / yr
- 3K–4K
- avg 0–100/product
- Revenue / yr
- £23K–£31K
- units × avg price
- Conversion rate
- 4.7%
- Avg BSR
- #2,756
- Page quality
- 0%
- Prime
- 95%
- Sponsored
- 89%
- Out of stock
- 32.2%
- Avg brand age
- 20 months
- Avg seller age
- 234 days
Competition & brand share
Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.Brands
31 rising
Sellers
35
Top-5 brand share
61%
Top 20: 93%
Top-5 click share
39%
Top 20: 81%
Open market
31%
- Leeneen16%
- KSVFTB13%
- Kiorafoto12%
- CocCCoon10%
- TOPCZY10%
- XcnPer8%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +734.0% search growth over the last 90 days.Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 14.4×
Top phone umbrella search terms
- phone umbrella for sun26K/yr
- phone umbrella26K/yr
- phone sun shade8K/yr
- umbrella for phone6K/yr
- phone shade5K/yr
- phone shade for sun4K/yr
- mobile phone umbrella shade3K/yr
Top phone umbrella products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
TOPCZY 2Pcs Cell Phone Umbrella Anti-Glare Coolness Phone Umbrella UV Sun Protection Mini Sun Shade with Piggy Suction Cup Cute Phone Umbrella for Photograph Bicycles Moto
TOPCZY£6.293.9★23 rev
Magnetic Mobile Phone Umbrella Shade for Sun Outdoor Phone Holder with Sun Umbrella Flexible Angle Design & Rotatable Phone Ring for iPhone 17 16 15 14 13 12 Pro Max Plus & All Phones (PINK)
Kiorafoto£13.554.3★467 rev
Leeneen Phone Umbrella-Anti-Glare Sun Shade Phone for Sun iPhone Clip On umbrella for Shade Protects from Sunlight and Glare Outdoor Activities Universal Fit for All Smartphones (black)
Leeneen£6.754.2★16 rev
KSVFTB Phone Umbrella for Sun 2Pcs Phone Umbrella with 2 Suction Cups Outdoor Photography Cycling Motorcycling Beach ActivitiesPink+Blue
KSVFTB£8.345.0★1 rev
XcnPer Phone Umbrella for Sun 2Pcs Phone Umbrella Sun Shade with Piggy Suction Cups Outdoor Photography Cycling Motorcycling Black and Pink
XcnPer£7.903.6★13 rev
Newest
by launch date
nuneoeuo 2 Pieces Phone Umbrella for Sun Set Phone Sun Shade Umbrella for Phones Mobile Phones Umbrellas Shade Black and Pink Universal Models Suitable for Multiple Mobile Phones
nuneoeuo£7.550 rev
Moxychrony 2Pcs Phone Umbrella for Sun Phone Umbrella Sun Shade with Piggy Suction Cups Outdoor Photography Cycling Motorcycling Purple and Orange
Moxychrony£6.590 rev
RJFUJP 3Pcs Phone Umbrella for Sun Mini phone umbrella Cute Suction Cup Mobile Phone Shade Perfect for Outdoor Photography Cycling and Motorcycling
RJFUJP£7.312 rev
XcnPer 2PCS Phone Umbrella Piglet Suction Cups for Outdoor Photography Cycling Navigation Beach Activities Blue and Pink Phone Sun Shade for Smartphones
XcnPer£7.380 rev
KSVFTB Phone Umbrella 2-Piece Set with Piglet Suction Cups for Outdoor Photography Cycling Navigation Beach Activities Blue and Pink Phone Sun Shade for Smartphones
KSVFTB£8.152 rev
Trending
90-day click momentumRJFUJP 3Pcs Phone Umbrella for Sun Mini phone umbrella Cute Suction Cup Mobile Phone Shade Perfect for Outdoor Photography Cycling and Motorcycling
RJFUJP£7.315.0★
2Pcs Phone Umbrella for Sun Protection Dual Pack Phone Umbrella with Suction Cup UV Resistant Phone Shade for Outdoor Photography and Cycling Cute Phones Umbrellas for Photograph Bicycles Moto
KSVFTB£8.285.0★
KSVFTB Phone Umbrella for Sun 2Pcs Phone Umbrella with 2 Suction Cups Outdoor Photography Cycling Motorcycling Beach ActivitiesPink+Blue
KSVFTB£8.345.0★
SURPHY Phone Lanyard with Tether Tab Adjustable Crossbody Phone Strap
SURPHY£9.904.4★
Moxychrony 2Pcs Phone Umbrella for Sun Phone Umbrella Sun Shade with Piggy Suction Cups Outdoor Photography Cycling Motorcycling Purple and Orange
Moxychrony£6.590.0★
What buyers say about phone umbrella
What buyers praise and complain about, mined from review topics.What buyers love
“Great idea and looks well made”
“definitely worth buying”
“Just as described”
“I actually think that makes it more stable”
“Great size”
“Convenient and Comfortable Phone Lanyard for Everyday Use”
“The colours are gorgeous”
“Convenient and Comfortable Phone Lanyard for Everyday Use”
“The adjustable strap allows it to be worn comfortably across the body or around the neck, making it useful for shopping, travelling, walking, festivals, or simply keeping your hands free throughout the day”
“Adjustable length which is ideal”
What buyers complain about
“Cheap and nasty”
“It broke as soon as I used one”
“I couldnt get it to stick once in the heat by the pool”
“Although I'm happy with my purchase I find it doesn't make it easy to charge my phone whilst it's attached”
“expensive for what it is”
“Cant move the umbrella around so theres no flexibility”
“not fit for purpose”
“Cheap plastic”
“This one appears to have been used, it has multiple stains and looks hideous”
“Waste”
Top return reasons
Common questions
- Is phone umbrella profitable to sell on Amazon United Kingdom?
- The niche generates £28K/yr across 44 tracked products. 1 of 18 products launched in the last 360 days are still selling. 90-day search growth is +734.0%. Flapen's verdict: Worth a look (65/100).
- How competitive is the phone umbrella niche?
- 31 brands and 35 sellers compete. The top 5 products take 39% of clicks and top 5 brands hold 61% of demand.
- What do buyers complain about in phone umbrella?
- Top complaints mined from reviews: Quality-Overall, Durability, Adhesion/Stickiness. The return rate is 1.3%.
- When does demand for phone umbrella peak?
- Demand peaks in May–Jun–Jul–Aug; the busiest month runs 14.4× the quietest.
- What does it cost to enter the phone umbrella niche?
- Listings span £4.14–£14.62; the average listing price is £7.70 (sweet spot $15–$100). The average incumbent carries 118 reviews — the moat a new listing must climb.