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Phone Umbrella

Pass

Phone Umbrella scores 65 out of 100, a Pass. Shoppers spend an estimated $28K a year here, search demand grew +734.0% this quarter, and an estimated 1.3% of orders come back.

Flapen Score
65
65 / 100
Top 1% of 1,488 Electronics & Photo niches · +21 vs the category median of 44
Market size
£28K/yr77K searches / yr
90-day growth
+734.0%search demand this quarter
Competition
39%top-5 click share · 31 brands · 35 sellers

Flapen Score

Phone Umbrella against its category

The dotted line is the Electronics & Photo average. Past it, Phone Umbrella is stronger. Inside it, weaker.

65Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Phone Umbrella market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Phone Umbrella 77K times last year and spent an estimated £28K. The top 5 brands take 61% of clicks. Demand peaks in May–Jun–Jul–Aug. Flapen scores it 65 out of 100, a Pass.

01 · Demand

An estimated 4.7% of those searches ended in a purchase.

Shoppers searched for this 77K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.7% of those searches ended in a purchase. Searches in the last 90 days moved +734.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £28K a year.

Searches, last 12 months
77K
Growth, 90 days vs prior 90
+734.0%
Conversion, latest week
4.7%
Market size, estimated
£28Ka year
Peak month
July14.4× the quietest month
Top search term
phone umbrella for sun26K searches a year

02 · Price

A sale here is worth £7.70.

Listings sell for £7.70 on average, from £4.14 to £14.62. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £7.70 that is £0 to £770 a year per listing.

Average price
£7.70under the $15 to $100 sweet spot
Price range
£4.14–£14.62
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
£0–£770
Returns
1.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

89% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 32.2% of listings are out of stock. The average listing ranks #2,756 within Camera & Photo. It carries 118 reviews at 3.79 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
95%
Out of stock, average day
32.2%
Average rank
#2,756in Camera & Photo
Average rating
3.79 starsAmazon United Kingdom average 4.36 stars
Average reviews
118per listing
Listings tracked
44

04 · Newcomers

1 of last year's 18 launches cleared the first-year sales bar.

18 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 20 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
18
Successful launches
1Amazon's first-year sales bar
Average brand age
20 months

Products

Top Phone Umbrella products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 39% of clicks, no more. An open shelf where new products get seen.

£0£828£2K£2K£3K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)3 products missing review or click data not plotted

Brands

31 rising

Sellers

35

Est. top-5 brand share

61%

Top 20: 93%

Est. top-5 click share

39%

Top 20: 81%

Open market

31%

  • Leeneen16%
  • KSVFTB13%
  • Kiorafoto12%
  • CocCCoon10%
  • TOPCZY10%
  • XcnPer8%

Demand

Phone Umbrella search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KBlack Friday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 14.4×

Search terms

Top Phone Umbrella search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • phone umbrella for sun26K/yr
  • phone umbrella26K/yr
  • phone sun shade8K/yr
  • umbrella for phone6K/yr
  • phone shade5K/yr
  • phone shade for sun4K/yr
  • mobile phone umbrella shade3K/yr

Reviews and returns

What reviews say buyers love and hate about Phone Umbrella

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Quality-Overall”
19%of negative reviews mention “Quality-Overall”
1.3%of orders come back
“Cheap and nasty”
A buyer, on “Quality-Overall”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Phone Umbrella questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data