Phone Strap
prices mostly outside the sweet spot ($2.86–$10.68) — Phone Strap doesn't clear our bar today.
Flapen Score
Is Phone Strap profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Phone Strap is a £389K/yr Amazon United Kingdom market (2.0M searches/yr). The top 5 brands hold 83% of demand. Demand peaks in Aug–Sep. Verdict: Skip it — 43/100.
Phone Strap: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved +13.2% over the last 90 days and 2.9% of searches end in a purchase.
£389K
revenue / yr
Who owns the niche?
The top 5 brands hold 83% of demand, so 17% of the market is open.
17%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.
0/100
page quality · 18 products
Top Phone Strap products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
COCASES Phone Lanyard Crossbody 2 Pack Adjustable Anti-Theft Strap Crossbody and 2 Pack Wrist Strap for Neck Belts iphone Lanyard Compatible with Most Mobile Phone-2 Patches Black/Grey
- Price
- £6.94
- Rating
- 4.4/5
- Reviews
- 984
- Age
- 2y ago
SURPHY Wrist Strap Lanyard for Phone 2 Pack Adjustable Combination Strap Compatible with Phone Purse Keychain and more Pink & Grey
- Price
- £7.48
- Rating
- 4.6/5
- Reviews
- 4,822
- Age
- 2y ago
SURPHY Phone Lanyard with Tether Tab Adjustable Crossbody Phone Strap
- Price
- £9.90
- Rating
- 4.4/5
- Reviews
- 3,350
- Age
- 2y ago
CACOE Phone Lanyard Adjustable Strap with patch Crossbody for Smartphones
- Price
- £7.01
- Rating
- 4.4/5
- Reviews
- 9,730
- Age
- 4y ago
takyu 2 Pcs Adjustable Phone Lanyard Neck Strap Universal Mobile Phone Lanyard with 4 Adhesive Tethers Compatible for iPhone Samsung HUAWEI and Most Smartphone Black & Grey
- Price
- £6.65
- Rating
- 4.4/5
- Reviews
- 3,043
- Age
- 2y ago
Trending
90-day click momentum
COCASES Phone Lanyard Crossbody 2 Pack Adjustable Anti-Theft Strap and 2 Pack Wrist Strap for Neck Belts iphone Lanyard Compatible with Most Mobile Phone-2 Patches Black/Deep Purple
- Price
- £7.62
- Rating
- 4.4/5
- Reviews
- 984
- Age
- 10mo ago
caslord Mobile Phone Lanyard*1 Transparent Universal Patch*2 Suitable for All Smartphones Mobile Phone Strap Can Be Combined with Any Case Adjustable and Removable- Purple+Transparent
- Price
- £4.71
- Rating
- 4.3/5
- Reviews
- 5,098
- Age
- 8mo ago
COCASES Phone Lanyard Crossbody and Wrist Strap Adjustable iPhone Strap with 2 Durable Patches for Neck Strap Phone Chain Compatible with Most Smartphones-Black
- Price
- £5.15
- Rating
- 4.4/5
- Reviews
- 984
- Age
- 1y ago
SURPHY Phone Lanyard with Tether Tab Adjustable Crossbody Phone Strap
- Price
- £9.90
- Rating
- 4.4/5
- Reviews
- 3,350
- Age
- 2y ago
Golifyne 6mm Crossbody Phone Lanyard | 80-150cm Universal Phone Strap | w/ 2 Non-Adhesive Tether Tabs | Compatible with iPhone/Samsung/Huawei Smartphones (no cases included) - Teal
- Price
- £10.68
- Rating
- 4.5/5
- Reviews
- 1,989
- Age
- 2y ago
Newest
by launch datecaslord Mobile Phone Lanyard*1 Transparent Universal Patch*2 Suitable for All Smartphones Mobile Phone Strap Can Be Combined with Any Case Adjustable and Removable- Purple+Transparent
- Price
- £4.71
- Rating
- 4.3/5
- Reviews
- 5,098
- Age
- 8mo ago
COCASES Phone Lanyard Crossbody 2 Pack Adjustable Anti-Theft Strap and 2 Pack Wrist Strap for Neck Belts iphone Lanyard Compatible with Most Mobile Phone-2 Patches Black/Deep Purple
- Price
- £7.62
- Rating
- 4.4/5
- Reviews
- 984
- Age
- 10mo ago
Gerhua Phone Wrist Strap Wrist Strap Lanyard for Phone P/hone Lanyard Wrist Comfortable Cellphone Lanya/rd Pho/ne Charm Pho/ne Safety Str/ap Anti Theft Phon/e Bracelet Str/ap Phon/e Case Strap
- Price
- £3.40
- Rating
- 3.7/5
- Reviews
- 28
- Age
- 11mo ago
ivoler Crossbody Phone Lanyard Adjustable Neck Strap with Secure Patch Holder Compatible with Most Smartphones Durable Hands-Free Anti-Theft Multifunctional with Earbud/Glasses Hook Black
- Price
- £4.25
- Rating
- 4.4/5
- Reviews
- 736
- Age
- 1y ago
Golifyne Phone Wrist Strap | 6mm Wristlet Lanyard + Tether Tabs | Anti-Theft Armband for iPhone/Samsung/Most Cellphone (Without Case) - Morning Teal
- Price
- £8.34
- Rating
- 4.5/5
- Reviews
- 283
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.
Brands
11 falling
Sellers
17
Top-5 brand share
83%
Top 20: 100%
Top-5 click share
69%
Top 20: 100%
Open market
11%
- SURPHY28%
- COCASES27%
- CACOE15%
- Golifyne8%
- takyu6%
- ROCONTRIP6%
- Open — no brand owns it (5 brands, 11%)
Phone Strap demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Aug, Sep · busiest ÷ quietest = 2.0×
Top Phone Strap search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- phone lanyard395K/yr
- phone strap371K/yr
- phone wrist strap283K/yr
- mobile phone lanyard137K/yr
- phone lanyards for iphone98K/yr
- phone strap wrist84K/yr
- phone chain82K/yr
- phone strap crossbody72K/yr
- anti theft phone strap59K/yr
- phone wrist strap anti theft50K/yr
What reviews say buyers love and hate about Phone Strap
What buyers mention most, as a share of all reviews.
What buyers love
83% of reviews“The cord feels good quality and strong”
“Easy to fit”
“Very sturdy”
“They felt really strong and secure”
“Does what it says”
What buyers complain about
69% of reviews“Broke on first use”
“is an obstacle for your charger”
“Poor quality”
“Bad fit”
“Dont work”
Phone Strap return rate & reasons
Why buyers send it back, as a share of all return requests.
1.5%
Return rate
45%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Phone Strap questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
