Is phone strap profitable to sell on Amazon United Kingdom?

The niche generates £389K/yr across 18 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is +13.2%. Flapen's verdict: Skip it (43/100).

How competitive is the phone strap niche?

11 brands and 17 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 83% of demand.

What do buyers complain about in phone strap?

Top complaints mined from reviews: Durability, Charging, Quality-Overall. The return rate is 1.5%.

When does demand for phone strap peak?

Demand peaks in Aug–Sep; the busiest month runs 2.0× the quietest.

What does it cost to enter the phone strap niche?

Listings span £2.86–£10.68; the average listing price is £6.64 (sweet spot $15–$100). The average incumbent carries 2,792 reviews — the moat a new listing must climb.

phone strap

Skip it

Prices mostly outside the sweet spot ($2.86–$10.68) — this niche doesn't clear our bar today.

Returns

Great1.5%

return rate — above 5% kills the launch gate

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Market size

Good£389K

£389K/yr · 2.0M searches

Growth

Okay+13.2%

90-day search growth — must beat 0% to launch

Conversion

Okay2.9%

search→purchase rate — share of searches ending in a sale

Review moat

Okay2,792.06

avg incumbent reviews — the moat a new listing must climb

Brand share

Okay83%

top-5 brand share — brands hold most of the demand

Competition

Okay69%

top-5 click share — leaders hold, buyers still browse

Avg price

Bad£6.64

avg listing price — sweet spot $15–$100

Price range

Bad£2.86–£10.68

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, phone strap is a £389K/yr Amazon United Kingdom market (2.0M searches/yr). The top 5 brands hold 83% of demand. Demand peaks in Aug–Sep. Verdict: Skip it — 43/100.

Data updated Jul 25, 2026 · scored weekly · How we score niches

phone strap market data

Units sold / yr: 50K–60K; avg 3,000–4,000/product
Revenue / yr: £332K–£398K; units × avg price
Conversion rate: 2.9%
Avg BSR: #11
Page quality: 0%
Prime: 100%
Sponsored: 83%
Out of stock: 0.0%
Avg brand age: 23 months
Avg seller age: 178 days

Competition & brand share

The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.

Brands

11 falling

Sellers

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

11%

SURPHY28%
COCASES27%
CACOE15%
Golifyne8%
takyu6%
ROCONTRIP6%
Open — no brand owns it (5 brands, 11%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +13.2% search growth over the last 90 days.

Peak months: Aug, Sep · busiest ÷ quietest = 2.0×

Open Trend

Top phone strap search terms

phone lanyard395K/yr +56.2%1.7% conv.
phone strap371K/yr -7.7%1.0% conv.
phone wrist strap283K/yr +15.1%0.6% conv.
mobile phone lanyard137K/yr +11.6%1.6% conv.
phone lanyards for iphone98K/yr +0.7%2.4% conv.
phone strap wrist84K/yr -2.2%0.6% conv.
phone chain82K/yr +1.8%0.3% conv.
phone strap crossbody72K/yr +45.4%1.5% conv.
anti theft phone strap59K/yr +1.0%1.1% conv.
phone wrist strap anti theft50K/yr -10.9%1.2% conv.

All search terms

Top phone strap products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 18 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

COCASES Phone Lanyard Crossbody 2 Pack Adjustable Anti-Theft Strap Crossbody and 2 Pack Wrist Strap for Neck Belts iphone Lanyard Compatible with Most Mobile Phone-2 Patches Black/Grey

COCASES£6.944.4★984 rev

SURPHY Wrist Strap Lanyard for Phone 2 Pack Adjustable Combination Strap Compatible with Phone Purse Keychain and more Pink & Grey

SURPHY£7.484.6★4,822 rev

SURPHY Phone Lanyard with Tether Tab Adjustable Crossbody Phone Strap

SURPHY£9.904.4★3,350 rev

CACOE Phone Lanyard Adjustable Strap with patch Crossbody for Smartphones

CACOE£7.014.4★9,730 rev

takyu 2 Pcs Adjustable Phone Lanyard Neck Strap Universal Mobile Phone Lanyard with 4 Adhesive Tethers Compatible for iPhone Samsung HUAWEI and Most Smartphone Black & Grey

takyu£6.654.4★3,043 rev

Newest

by launch date

caslord Mobile Phone Lanyard*1 Transparent Universal Patch*2 Suitable for All Smartphones Mobile Phone Strap Can Be Combined with Any Case Adjustable and Removable- Purple+Transparent

caslord£4.715,098 rev

8mo ago

COCASES Phone Lanyard Crossbody 2 Pack Adjustable Anti-Theft Strap and 2 Pack Wrist Strap for Neck Belts iphone Lanyard Compatible with Most Mobile Phone-2 Patches Black/Deep Purple

COCASES£7.62984 rev

10mo ago

Gerhua Phone Wrist Strap Wrist Strap Lanyard for Phone P/hone Lanyard Wrist Comfortable Cellphone Lanya/rd Pho/ne Charm Pho/ne Safety Str/ap Anti Theft Phon/e Bracelet Str/ap Phon/e Case Strap

Gerhua£3.4028 rev

11mo ago

ivoler Crossbody Phone Lanyard Adjustable Neck Strap with Secure Patch Holder Compatible with Most Smartphones Durable Hands-Free Anti-Theft Multifunctional with Earbud/Glasses Hook Black

ivoler£4.25736 rev

1y ago

Golifyne Phone Wrist Strap | 6mm Wristlet Lanyard + Tether Tabs | Anti-Theft Armband for iPhone/Samsung/Most Cellphone (Without Case) - Morning Teal

Golifyne£8.34283 rev

1y ago

What buyers say about phone strap

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall22%

“The cord feels good quality and strong”

Ease Of Use10%

“Easy to fit”

Strength9%

“Very sturdy”

Security9%

“They felt really strong and secure”

Advertised Vs Actual Product8%

“Does what it says”

Value For Money7%

“Excellent price”

Size-Overall6%

“good size”

Strap/String Quality5%

“Smart strap”

Durability4%

“durable”

Adjustability/Rotatability/Reclining4%

“easy to adjust”

What buyers complain about

Durability14%

“Broke on first use”

Charging14%

“is an obstacle for your charger”

Quality-Overall12%

“Poor quality”

Size-Overall9%

“Bad fit”

Functionality-Overall4%

“Dont work”

Ease Of Use4%

“No use to me”

Instructions/User Manual/Troubleshooting3%

“I took one star off because there was no instructions”

Thickness3%

“The lanyards are a bit too thick”

Compatibility-Overall3%

“Not any good with my iPhone as I cant charge or use wired headphones as theres no room for both the loop and the plug in”

Flexibility3%

“Will fail after repeated bending perhaps”

Top return reasons

Size-Overall20%

Color9%

Quality-Overall9%

Compatibility-Overall8%

Length7%

Strength6%

Charging4%

Advertised Vs Actual Product4%

Functionality-Overall3%

Add-Ons/Attachments3%

Common questions

Is phone strap profitable to sell on Amazon United Kingdom?: The niche generates £389K/yr across 18 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is +13.2%. Flapen's verdict: Skip it (43/100).
How competitive is the phone strap niche?: 11 brands and 17 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 83% of demand.
What do buyers complain about in phone strap?: Top complaints mined from reviews: Durability, Charging, Quality-Overall. The return rate is 1.5%.
When does demand for phone strap peak?: Demand peaks in Aug–Sep; the busiest month runs 2.0× the quietest.
What does it cost to enter the phone strap niche?: Listings span £2.86–£10.68; the average listing price is £6.64 (sweet spot $15–$100). The average incumbent carries 2,792 reviews — the moat a new listing must climb.