Phone Strap
FailPrices span $2.86–$10.68, mostly outside the sweet spot, so Phone Strap is a Fail.
- Flapen Score
- 43 / 100Ranks 776 of 1,488 Electronics & Photo niches · −1 vs the category median of 4443
- Market size
- £389K/yr2.0M searches / yr
- 90-day growth
- +13.2%search demand this quarter
- Competition
- 69%top-5 click share · 11 brands · 17 sellers
Flapen Score
Phone Strap against its category
The dotted line is the Electronics & Photo average. Past it, Phone Strap is stronger. Inside it, weaker.
Market
The Phone Strap market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Phone Strap 2.0M times last year and spent an estimated £389K. The top 5 brands take 83% of clicks. Demand peaks in Aug–Sep. Flapen scores it 43 out of 100, a Fail.
01 · Demand
2.9% of searches ended in a purchase last week.
Shoppers searched for this 2.0M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.9% of those searches ended in a purchase. Searches in the last 90 days moved +13.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £389K a year.
- Searches, last 12 months
- 2.0M
- Growth, 90 days vs prior 90
- +13.2%
- Conversion, latest week
- 2.9%
- Market size, estimated
- £389Ka year
- Peak month
- August2.0× the quietest month
- Top search term
- phone lanyard395K searches a year
02 · Price
A sale here is worth £6.64.
Listings sell for £6.64 on average, from £2.86 to £10.68. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 3,000 to 4,000 of them. At £6.64 that is £20K to £27K a year per listing.
- Average price
- £6.64under the $15 to $100 sweet spot
- Price range
- £2.86–£10.68
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 50K–60K
- Units per listing a year
- 3,000–4,000
- Revenue per listing a year
- £20K–£27K
- Returns
- 1.5%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #11 within Lanyards & Wrist Straps. It carries 2,792 reviews at 4.39 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 83%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #11in Lanyards & Wrist Straps
- Average rating
- 4.39 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,792per listing
- Listings tracked
- 18
04 · Newcomers
Amazon counts 1 of last year's 3 launches as successful.
3 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 23 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 3
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 23 months
Products
Top Phone Strap products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
COCASES Phone Lanyard Crossbody 2 Pack Adjustable Anti-Theft Strap Crossbody and 2 Pack Wrist Strap for Neck Belts iphone Lanyard Compatible with Most Mobile Phone-2 Patches Black/Grey
- Price
- £6.94
- Rating
- 4.4/5
- Reviews
- 984
- Age
- 2y ago
SURPHY Wrist Strap Lanyard for Phone 2 Pack Adjustable Combination Strap Compatible with Phone Purse Keychain and more Pink & Grey
- Price
- £7.48
- Rating
- 4.6/5
- Reviews
- 4,822
- Age
- 2y ago
SURPHY Phone Lanyard with Tether Tab Adjustable Crossbody Phone Strap
- Price
- £9.90
- Rating
- 4.4/5
- Reviews
- 3,350
- Age
- 2y ago
CACOE Phone Lanyard Adjustable Strap with patch Crossbody for Smartphones
- Price
- £7.01
- Rating
- 4.4/5
- Reviews
- 9,730
- Age
- 4y ago
takyu 2 Pcs Adjustable Phone Lanyard Neck Strap Universal Mobile Phone Lanyard with 4 Adhesive Tethers Compatible for iPhone Samsung HUAWEI and Most Smartphone Black & Grey
- Price
- £6.65
- Rating
- 4.4/5
- Reviews
- 3,043
- Age
- 2y ago
Trending
90-day click momentum
COCASES Phone Lanyard Crossbody 2 Pack Adjustable Anti-Theft Strap and 2 Pack Wrist Strap for Neck Belts iphone Lanyard Compatible with Most Mobile Phone-2 Patches Black/Deep Purple
- Price
- £7.62
- Rating
- 4.4/5
- Reviews
- 984
- Age
- 10mo ago
caslord Mobile Phone Lanyard*1 Transparent Universal Patch*2 Suitable for All Smartphones Mobile Phone Strap Can Be Combined with Any Case Adjustable and Removable- Purple+Transparent
- Price
- £4.71
- Rating
- 4.3/5
- Reviews
- 5,098
- Age
- 8mo ago
COCASES Phone Lanyard Crossbody and Wrist Strap Adjustable iPhone Strap with 2 Durable Patches for Neck Strap Phone Chain Compatible with Most Smartphones-Black
- Price
- £5.15
- Rating
- 4.4/5
- Reviews
- 984
- Age
- 1y ago
SURPHY Phone Lanyard with Tether Tab Adjustable Crossbody Phone Strap
- Price
- £9.90
- Rating
- 4.4/5
- Reviews
- 3,350
- Age
- 2y ago
Golifyne 6mm Crossbody Phone Lanyard | 80-150cm Universal Phone Strap | w/ 2 Non-Adhesive Tether Tabs | Compatible with iPhone/Samsung/Huawei Smartphones (no cases included) - Teal
- Price
- £10.68
- Rating
- 4.5/5
- Reviews
- 1,989
- Age
- 2y ago
Newest
by launch datecaslord Mobile Phone Lanyard*1 Transparent Universal Patch*2 Suitable for All Smartphones Mobile Phone Strap Can Be Combined with Any Case Adjustable and Removable- Purple+Transparent
- Price
- £4.71
- Rating
- 4.3/5
- Reviews
- 5,098
- Age
- 8mo ago
COCASES Phone Lanyard Crossbody 2 Pack Adjustable Anti-Theft Strap and 2 Pack Wrist Strap for Neck Belts iphone Lanyard Compatible with Most Mobile Phone-2 Patches Black/Deep Purple
- Price
- £7.62
- Rating
- 4.4/5
- Reviews
- 984
- Age
- 10mo ago
Gerhua Phone Wrist Strap Wrist Strap Lanyard for Phone P/hone Lanyard Wrist Comfortable Cellphone Lanya/rd Pho/ne Charm Pho/ne Safety Str/ap Anti Theft Phon/e Bracelet Str/ap Phon/e Case Strap
- Price
- £3.40
- Rating
- 3.7/5
- Reviews
- 28
- Age
- 11mo ago
ivoler Crossbody Phone Lanyard Adjustable Neck Strap with Secure Patch Holder Compatible with Most Smartphones Durable Hands-Free Anti-Theft Multifunctional with Earbud/Glasses Hook Black
- Price
- £4.25
- Rating
- 4.4/5
- Reviews
- 736
- Age
- 1y ago
Golifyne Phone Wrist Strap | 6mm Wristlet Lanyard + Tether Tabs | Anti-Theft Armband for iPhone/Samsung/Most Cellphone (Without Case) - Morning Teal
- Price
- £8.34
- Rating
- 4.5/5
- Reviews
- 283
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 69% of clicks. Leaders hold, but buyers still shop past them.
Brands
11 falling
Sellers
17
Top-5 brand share
83%
Top 20: 100%
Top-5 click share
69%
Top 20: 100%
Open market
11%
- SURPHY28%
- COCASES27%
- CACOE15%
- Golifyne8%
- takyu6%
- ROCONTRIP6%
- Open — no brand owns it (5 brands, 11%)
Demand
Phone Strap search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Aug, Sep · busiest ÷ quietest = 2.0×
Search terms
Top Phone Strap search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- phone lanyard395K/yr
- phone strap371K/yr
- phone wrist strap283K/yr
- mobile phone lanyard137K/yr
- phone lanyards for iphone98K/yr
- phone strap wrist84K/yr
- phone chain82K/yr
- phone strap crossbody72K/yr
- anti theft phone strap59K/yr
- phone wrist strap anti theft50K/yr
Reviews and returns
What reviews say buyers love and hate about Phone Strap
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Broke on first use
Came apart after one use
broke
is an obstacle for your charger
Unable to connect charger
Doesnt work if you need to charge your phone
Poor quality
Not ok for corporate settings low quality too
Not the best
Bad fit
At first, it felt too long,
Think the case has too snug a fit
Dont work
Didnt really work for me
at risk of phone-snatchers BUT didn't work for me
Love
The cord feels good quality and strong
Excellent Quality
Great idea and looks well made
Easy to fit
Very handy
Easy to use
Very sturdy
Strong tags
This strap looks very strong and sturdy
They felt really strong and secure
Great item - phone feels secure
Good safe item
Does what it says
As described
Does what it needs to
Return
1.5% Return rate 45% Fixable by listing
Bad fit
At first, it felt too long,
Think the case has too snug a fit
Poor quality
Not ok for corporate settings low quality too
Not the best
Not any good with my iPhone as I cant charge or use wired headphones as theres no room for both the loop and the plug in
it didnt work with my phone case
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Disposable Cameras Multipack
£2.4M/yr+56.2%
Magsafe Charger
£1.4M/yr-13.4%
Wireless Power Bank
£1.8M/yr+22.5%
Spy Camera
£762K/yr-2.8%
Solar Power Bank
£716K/yr+5.7%
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Phone Strap questions
Answered from the same tracked data.