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Phone Magnet

Fail

Prices span $2.60–$6.10, mostly outside the sweet spot, so Phone Magnet is a Fail.

Flapen Score
42
42 / 100
Ranks 845 of 1,488 Electronics & Photo niches · −2 vs the category median of 44
Market size
£68K/yr144K searches / yr
90-day growth
-13.1%search demand this quarter
Competition
68%top-5 click share · 11 brands · 15 sellers

Flapen Score

Phone Magnet against its category

The dotted line is the Electronics & Photo average. Past it, Phone Magnet is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Phone Magnet market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Phone Magnet 144K times last year and spent an estimated £68K. The top 5 brands take 78% of clicks. Flapen scores it 42 out of 100, a Fail.

01 · Demand

13.2% of searches ended in a purchase last week.

Shoppers searched for this 144K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 13.2% of those searches ended in a purchase. Searches in the last 90 days moved -13.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £68K a year.

Searches, last 12 months
144K
Growth, 90 days vs prior 90
-13.1%
Conversion, latest week
13.2%
Market size, estimated
£68Ka year
Peak month
September1.3× the quietest month
Top search term
phone magnet44K searches a year

02 · Price

A sale here is worth £3.59.

Listings sell for £3.59 on average, from £2.60 to £6.10. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,000 to 1,250 of them. At £3.59 that is £4K to £4K a year per listing.

Average price
£3.59under the $15 to $100 sweet spot
Price range
£2.60–£6.10
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
1,000–1,250
Revenue per listing a year
£4K–£4K
Returns
1.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.7% of listings are out of stock. The average listing ranks #245 within Automobile Accessories. It carries 5,382 reviews at 4.18 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
100%
Out of stock, average day
1.7%
Average rank
#245in Automobile Accessories
Average rating
4.18 starsAmazon United Kingdom average 4.36 stars
Average reviews
5,382per listing
Listings tracked
16

04 · Newcomers

Amazon counts 0 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 24 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
6
Successful launches
0Amazon's first-year sales bar
Average brand age
24 months

Products

Top Phone Magnet products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 68% of clicks. Leaders hold, but buyers still shop past them.

£0£7K£14K£20K£27K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

15

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

15%

  • YIANERM30%
  • Generic16%
  • HeiTao16%
  • YOSH9%
  • sphires7%
  • Qinoc7%
  • Open — no brand owns it (5 brands, 15%)

Demand

Phone Magnet search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Phone Magnet search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • phone magnet44K/yr
  • magnet for phone case19K/yr
  • phone magnet sticker25K/yr
  • magnet for phone9K/yr
  • phone case magnet7K/yr
  • metal plate for magnetic phone holder7K/yr
  • magnet phone case5K/yr
  • magnetic sticker for phone case5K/yr
  • magnet for phone holder3K/yr
  • magnetic phone4K/yr

Reviews and returns

What reviews say buyers love and hate about Phone Magnet

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Magnetic Strength/Adsorption29%−0.02

Not magnetic

The magnet does not work

Magnet is too weak

Adhesion/Stickiness15%−0.22

Adhesion not great

Not enough glue to stick properly

doesn't stick at all

Quality-Overall7%+1.28

Cheap

Bad quality

Absolutely rubbish

Strength6%+0.11

too weak

Not strong enough

Magnet is too weak

Charging4%−0.05

Stops phone maglite charging

Also not magnetic enough to stick to the charger

Doesnt work with magnetic charger

Love

Magnetic Strength/Adsorption28%−0.02

Strong magnetic

Strong magnet

Strong magnetism

Quality-Overall17%+1.28

Excellent quality

Good kit

It's well made

Advertised Vs Actual Product8%+1.00

As advertised

As described

Does the job

Strength7%+0.11

Sturdy phone holder

Good and strong,

The phone holder is so sturdy and nice

Value For Money6%+0.52

Great product at a competitive price

Good value for money

Very good for Price

Return

1.3% Return rate 27% Fixable by listing

Magnetic Strength/Adsorption26%███▆▇▅

Not magnetic

The magnet does not work

Magnet is too weak

Size-Overall23%▇▆▇▇▇█

Not fit for purpose

Small

It's bigger than you'd think

Compatibility-Overall15%▄▆▇█▇▆
Functionality-Overall9%▇▇▅▇▆█

Doesnt work

Looks good and fits well just doesnt work for us

Unfortunately this didnt work for me at all

Adhesion/Stickiness8%▇█▆▇▅▆

Adhesion not great

Not enough glue to stick properly

doesn't stick at all

FAQ

Common Phone Magnet questions

Answered from the same tracked data.