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Phone Holder for Bed

Fail

Demand is soft, at -25.8% this quarter, so Phone Holder for Bed is a Fail.

Flapen Score
45
45 / 100
Top 44% of 1,488 Electronics & Photo niches · +1 vs the category median of 44
Market size
£227K/yr384K searches / yr
90-day growth
-25.8%search demand this quarter
Competition
62%top-5 click share · 18 brands · 43 sellers

Flapen Score

Phone Holder for Bed against its category

The dotted line is the Electronics & Photo average. Past it, Phone Holder for Bed is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Phone Holder for Bed market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Phone Holder for Bed 384K times last year and spent an estimated £227K. The top 5 brands take 74% of clicks. Demand peaks in Jan–Dec. Flapen scores it 45 out of 100, a Fail.

01 · Demand

5.5% of searches ended in a purchase last week.

Shoppers searched for this 384K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.5% of those searches ended in a purchase. Searches in the last 90 days moved -25.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £227K a year.

Searches, last 12 months
384K
Growth, 90 days vs prior 90
-25.8%
Conversion, latest week
5.5%
Market size, estimated
£227Ka year
Peak month
December1.9× the quietest month
Top search term
phone holder for bed116K searches a year

02 · Price

A sale here is worth £10.74.

Listings sell for £10.74 on average, from £6.17 to £18.53. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At £10.74 that is £5K to £8K a year per listing.

Average price
£10.74under the $15 to $100 sweet spot
Price range
£6.17–£18.53
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
500–750
Revenue per listing a year
£5K–£8K
Returns
2.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.3% of listings are out of stock. The average listing ranks #45 within Mounts. It carries 3,703 reviews at 4.11 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
100%
Out of stock, average day
5.3%
Average rank
#45in Mounts
Average rating
4.11 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,703per listing
Listings tracked
24

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
33 months

Products

Top Phone Holder for Bed products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.

£0£23K£45K£68K£91K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

18 falling

Sellers

43

Top-5 brand share

74%

Top 20: 96%

Top-5 click share

62%

Top 20: 96%

Open market

21%

  • Lamicall31%
  • TRYONE21%
  • SHAWE12%
  • MEMOEVER6%
  • --4%
  • Xiumeso4%

Demand

Phone Holder for Bed search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KHoliday '24Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Dec · busiest ÷ quietest = 1.9×

Search terms

Top Phone Holder for Bed search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • phone holder for bed116K/yr
  • gooseneck phone holder47K/yr
  • bed phone holder36K/yr
  • phone stand for bed26K/yr
  • phone clamp14K/yr
  • phone holder bed16K/yr
  • flexible phone holder14K/yr
  • clip on phone holder13K/yr
  • phone holder clamp10K/yr
  • bedside phone holder14K/yr

Reviews and returns

What reviews say buyers love and hate about Phone Holder for Bed

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability23%−0.36

Breaks easily

Broken

Broke in half not good

Strength11%+1.10

Not as sturdy as I was hoping

It is not strong

Its very weak

Quality-Overall9%+1.56

not the best product

Its absolutely cheap quality product

Low quality

Flexibility7%−0.02

Quite hard to bend it

Not sufficiently bendy

something with more flexible would be better

Size-Overall7%−0.04

Not fit for purpose

is also much larger than expected

Too short

Love

Quality-Overall21%+1.56

Nice quality components

The build quality is high

Good quality

Strength21%+1.10

Sturdy stand

Strong and sturdy

Really sturdy construction

Value For Money10%+0.43

Worth the money

Good Value for Money

Great value

Ease Of Use7%+0.25

Easy to use

very handy to have

Love it very handy

Advertised Vs Actual Product6%+0.69

As advertised

As described

does the job

Return

2.4% Return rate 25% Fixable by listing

Size-Overall19%████▇█

Not fit for purpose

is also much larger than expected

Too short

Strength11%▇▆█▆▆▄

Not as sturdy as I was hoping

It is not strong

Its very weak

Flexibility10%▆▇█▆█▇

Quite hard to bend it

Not sufficiently bendy

something with more flexible would be better

Functionality-Overall9%▅▄▅▄▄█
Defective Material/Parts6%▇▅▆▄█▄

FAQ

Common Phone Holder for Bed questions

Answered from the same tracked data.