Phone Finder
FailThe top 5 brands take 98% of clicks, so Phone Finder is a Fail.
- Flapen Score
- 45 / 100Top 44% of 1,488 Electronics & Photo niches · +1 vs the category median of 4445
- Market size
- £178K/yr146K searches / yr
- 90-day growth
- -5.3%search demand this quarter
- Competition
- 66%top-5 click share · 6 brands · 79 sellers
Flapen Score
Phone Finder against its category
The dotted line is the Electronics & Photo average. Past it, Phone Finder is stronger. Inside it, weaker.
Market
The Phone Finder market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Phone Finder 146K times last year and spent an estimated £178K. The top 5 brands take 98% of clicks. Demand peaks in Nov. Flapen scores it 45 out of 100, a Fail.
01 · Demand
3.2% of searches ended in a purchase last week.
Shoppers searched for this 146K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.2% of those searches ended in a purchase. Searches in the last 90 days moved -5.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £178K a year.
- Searches, last 12 months
- 146K
- Growth, 90 days vs prior 90
- -5.3%
- Conversion, latest week
- 3.2%
- Market size, estimated
- £178Ka year
- Peak month
- November1.8× the quietest month
- Top search term
- chipolo tracker28K searches a year
02 · Price
A sale here is worth £37.93.
Listings sell for £37.93 on average, from £12.27 to £101.21. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £37.93 that is £4K to £9K a year per listing.
- Average price
- £37.93inside the $15 to $100 sweet spot
- Price range
- £12.27–£101.21
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £4K–£9K
- Returns
- 1.7%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
71% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 27.4% of listings are out of stock. The average listing ranks #54 within GPS, Finders & Accessories. It carries 4,383 reviews at 4.18 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 71%
- Prime listings
- 86%
- Out of stock, average day
- 27.4%
- Average rank
- #54in GPS, Finders & Accessories
- Average rating
- 4.18 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 4,383per listing
- Listings tracked
- 14
04 · Newcomers
Amazon counts 3 of last year's 6 launches as successful.
6 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 22 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 6
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 22 months
Products
Top Phone Finder products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Chipolo POP Tracker Tag - Colorful Compatible Loud Bluetooth Tracker with Call Your Phone & Out of Range Alert Works with Apple Find My or Googles Find My Device (Black)
- Price
- £23.17
- Rating
- 3.9/5
- Reviews
- 1,187
- Age
- 1y ago
Life360 Tile Pro - Powerful Bluetooth Tracker Key Finder and Item Locator for Keys Bags and More. Both iOS and Android Compatible. Phone Finder. 1-Pack (Black)
- Price
- £18.39
- Rating
- 4.3/5
- Reviews
- 3,672
- Age
- 1y ago
Pebblebee Clip 5 Bluetooth Tracker Tag for Keys & Bags 130dB Siren
- Price
- £60.57
- Rating
- 3.9/5
- Reviews
- 205
- Age
- 8mo ago
Chipolo CARD Rechargeable wallet tracker card Bluetooth tracker
- Price
- £32.17
- Rating
- 4.4/5
- Reviews
- 413
- Age
- 11mo ago
Pebblebee Card 5 | Rechargeable Bluetooth Wallet Tracking Card | Slim & Eco Friendly Tracking Card Alternative to Air Tag & Android Tracker | 18-Month Battery | Built-in Link
- Price
- £31.69
- Rating
- 3.5/5
- Reviews
- 254
- Age
- 8mo ago
Trending
90-day click momentum
UGREEN FineTrack Tracker Tag for iOS & Android USB-C Rechargeable (4 Pack)
- Price
- £24.02
- Rating
- 4.2/5
- Reviews
- 5,056
- Age
- 10mo ago
Pebblebee Clip 5 Bluetooth Tracker Tag for Keys & Bags 130dB Siren
- Price
- £60.57
- Rating
- 3.9/5
- Reviews
- 205
- Age
- 8mo ago
Chipolo LOOP - Rechargeable Bluetooth Tracking tag - 4 Pack
- Price
- £101.21
- Rating
- 4.4/5
- Reviews
- 418
- Age
- 11mo ago
Chipolo POP Tracker Tag - Colorful Compatible Loud Bluetooth Tracker
- Price
- £68.67
- Rating
- 3.9/5
- Reviews
- 1,187
- Age
- 1y ago
Pebblebee Card 5 | Rechargeable Bluetooth Wallet Tracking Card | Slim & Eco Friendly Tracking Card Alternative to Air Tag & Android Tracker | 18-Month Battery | Built-in Link
- Price
- £31.69
- Rating
- 3.5/5
- Reviews
- 254
- Age
- 8mo ago
Newest
by launch datePebblebee Clip 5 Bluetooth Tracker Tag for Keys & Bags 130dB Siren
- Price
- £60.57
- Rating
- 3.9/5
- Reviews
- 205
- Age
- 8mo ago
Pebblebee Card 5 | Rechargeable Bluetooth Wallet Tracking Card | Slim & Eco Friendly Tracking Card Alternative to Air Tag & Android Tracker | 18-Month Battery | Built-in Link
- Price
- £31.69
- Rating
- 3.5/5
- Reviews
- 254
- Age
- 8mo ago
UGREEN FineTrack Tracker Tag for iOS & Android USB-C Rechargeable (4 Pack)
- Price
- £24.02
- Rating
- 4.2/5
- Reviews
- 5,056
- Age
- 10mo ago
Chipolo CARD Rechargeable wallet tracker card Bluetooth tracker
- Price
- £32.17
- Rating
- 4.4/5
- Reviews
- 413
- Age
- 11mo ago
Chipolo LOOP Rechargeable Bluetooth Tracker for Key and Pocket Location
- Price
- £32.14
- Rating
- 4.4/5
- Reviews
- 418
- Age
- 11mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.
Brands
6 falling
Sellers
79
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
66%
Top 20: 100%
Open market
0%
- Chipolo46%
- Life36024%
- Pebblebee20%
- UGREEN6%
- Samsung2%
- Tile2%
Demand
Phone Finder search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov · busiest ÷ quietest = 1.8×
Search terms
Top Phone Finder search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- chipolo tracker28K/yr
- pebblebee34K/yr
- chipolo36K/yr
- tile pro17K/yr
- pebblebee tracker10K/yr
- tile pro tracker7K/yr
- pebblebee clip4K/yr
- chipolo one5K/yr
- pebblebee tracker android6K/yr
- tile pro tracker 2024208/yr
Reviews and returns
What reviews say buyers love and hate about Phone Finder
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Didn't work
Doesn't work as well as we hoped
Only one phone works
Disappointed with the quality
And is unreliable by comparison to others
Garbage trackers
Location accuracy questionable
Not a GPS tracker
Not true GPS
Battery life is rubbish
Battery dead
the battery has run out
Failed after weeks
Fell apart
Broke in less than 4 months
Love
Good price
Excellent value for money
Worth it
Seem very good quality, packing and instructions are excellent
Good Kit
Excellent product
Ease of installation
Easy to set up
Took less than 5 minutes to set up without any drama
Good tracking
Great tracker
The tracking is accurate
Work as intended
Works like they promise
As described
Return
1.7% Return rate 7% Fixable by listing
Not compatible
Only works with a Samsung phone
Couldn't pair so returned
Didn't work
Doesn't work as well as we hoped
Only one phone works
It lost connection for a while
You cant connect it
It cannot even connect to my phone
Location accuracy questionable
Not a GPS tracker
Not true GPS
Dose not always fine my items when in range
Bluetooth range is limited
Short range
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Phone Finder questions
Answered from the same tracked data.