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Phone Finder

Fail

The top 5 brands take 98% of clicks, so Phone Finder is a Fail.

Flapen Score
45
45 / 100
Top 44% of 1,488 Electronics & Photo niches · +1 vs the category median of 44
Market size
£178K/yr146K searches / yr
90-day growth
-5.3%search demand this quarter
Competition
66%top-5 click share · 6 brands · 79 sellers

Flapen Score

Phone Finder against its category

The dotted line is the Electronics & Photo average. Past it, Phone Finder is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Phone Finder market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Phone Finder 146K times last year and spent an estimated £178K. The top 5 brands take 98% of clicks. Demand peaks in Nov. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 3.2% of those searches ended in a purchase.

Shoppers searched for this 146K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.2% of those searches ended in a purchase. Searches in the last 90 days moved -5.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £178K a year.

Searches, last 12 months
146K
Growth, 90 days vs prior 90
-5.3%
Conversion, latest week
3.2%
Market size, estimated
£178Ka year
Peak month
November1.8× the quietest month
Top search term
chipolo tracker28K searches a year

02 · Price

A sale here is worth £37.93.

Listings sell for £37.93 on average, from £12.27 to £101.21. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £37.93 that is £4K to £9K a year per listing.

Average price
£37.93inside the $15 to $100 sweet spot
Price range
£12.27–£101.21
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
£4K–£9K
Returns
1.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

71% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 27.4% of listings are out of stock. The average listing ranks #54 within GPS, Finders & Accessories. It carries 4,383 reviews at 4.18 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
86%
Out of stock, average day
27.4%
Average rank
#54in GPS, Finders & Accessories
Average rating
4.18 starsAmazon United Kingdom average 4.36 stars
Average reviews
4,383per listing
Listings tracked
14

04 · Newcomers

3 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 22 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
6
Successful launches
3Amazon's first-year sales bar
Average brand age
22 months

Products

Top Phone Finder products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 31, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 66% of clicks. Leaders hold, but buyers still shop past them.

£0£18K£36K£53K£71K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

79

Est. top-5 brand share

98%

Top 20: 100%

Est. top-5 click share

66%

Top 20: 100%

Open market

0%

  • Chipolo46%
  • Life36024%
  • Pebblebee20%
  • UGREEN6%
  • Samsung2%
  • Tile2%

Demand

Phone Finder search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KPrime Day '25Spike '25Black Friday '25Spike '26JulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Nov · busiest ÷ quietest = 1.8×

Search terms

Top Phone Finder search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • chipolo tracker28K/yr
  • pebblebee34K/yr
  • chipolo36K/yr
  • tile pro17K/yr
  • pebblebee tracker10K/yr
  • tile pro tracker7K/yr
  • pebblebee clip4K/yr
  • chipolo one5K/yr
  • pebblebee tracker android6K/yr
  • tile pro tracker 2024208/yr

Reviews and returns

What reviews say buyers love and hate about Phone Finder

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Value For Money”
11%of negative reviews mention “Functionality-Overall”
1.7%of orders come back
“Didn't work”
A buyer, on “Functionality-Overall”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Phone Finder questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data