phone controller
Skip itHigh returns (9.1%) — this niche doesn't clear our bar today.
Avg price
Incredible£34.38avg listing price — sweet spot $15–$100
Price range
Incredible£15.01–£62.10cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Review moat
Good510.6avg incumbent reviews — the moat a new listing must climb
Market size
Bad£80K£80K/yr · 237K searches
Growth
Bad-20.0%90-day search growth — must beat 0% to launch
Competition
Bad84%top-5 click share — a locked-up shelf
Conversion
Bad1.0%search→purchase rate — share of searches ending in a sale
Brand share
Bad95%top-5 brand share — brand-locked demand
Returns
Bad9.1%return rate — above 5% kills the launch gate
According to Flapen's Amazon United Kingdom niche tracking, phone controller is a £80K/yr Amazon United Kingdom market (237K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Dec. Verdict: Skip it — 33/100.
Data updated Jul 25, 2026 · scored weekly · How we score niches
phone controller market data
- Units sold / yr
- 3K–4K
- avg 100–250/product
- Revenue / yr
- £103K–£138K
- units × avg price
- Conversion rate
- 1.0%
- Avg BSR
- #51
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 80%
- Out of stock
- 16.4%
- Avg brand age
- 29 months
- Avg seller age
- 177 days
Competition & brand share
The top 5 products capture 84% of clicks — a locked-up shelf that new listings rarely crack.Brands
7 rising
Sellers
15
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
84%
Top 20: 100%
Open market
2%
- Razer28%
- HASACOOL26%
- EasySMX24%
- abxylute11%
- Koiiko6%
- GameSir3%
- Open — no brand owns it (1 brand, 2%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -20.0% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 2.2×
Top phone controller search terms
- phone controller53K/yr
- android controller22K/yr
- mobile controller16K/yr
- iphone controller17K/yr
- phone game controller16K/yr
- mobile gaming controller20K/yr
- iphone game controller16K/yr
- android game controller13K/yr
- controller for phone10K/yr
- mobile phone controller6K/yr
Top phone controller products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 10 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Razer Kishi V2 - USB-C Mobile Gaming Controller for iPhone and Android (Mecha-Tactile Action Buttons D-Pad Analog Sticks 3 5mm Audio Jack Low-Latency RGB) Black
Razer£35.844.1★91 rev
HASACOOL Wireless Mobile Game Controller for iPhone/Android with Hall Effect Joystick Phone Case Support RGB Lights - Compatible with Xbox Cloud/Steam/COD/Roblox Ergonomic Grip Phone Controller
HASACOOL£30.194.5★72 rev
EasySMX M15 Type C Mobile Gaming Controller for Android iPhone 15 Series USB C Cloud Gaming Xbox Playstation Game Pass Bluetooth Gaming Controller with Hall Joysticks Trigger Mechanical Plug and Play
EasySMX£20.974.1★722 rev
EasySMX M05 Type-C Mobile Gaming Controller for Android iPhone 15 Xbox Game Pass Gaming Controller with Hall Trigger Mapping function Plug & Play Passthrough Charging Low Latency
EasySMX£15.013.8★99 rev
Koiiko Wireless Controller for iPhone/iPad/iOS/Android/Tablet/PC/Switch Phone Game Controller Joystick for Xbox Cloud Gaming/PS Remote Play/Steam Link - Bluetooth Gamepad for iPhone 17/16/Samsung
Koiiko£18.943.1★5 rev
Newest
by launch date
abxylute S9 Full-Size Gaming Phone Controller for iPhone 15/16 iPad Mini 6/7 and Android Phone Tablet Bluetooth and Type-C Mobile Gamepad with App for Roblox Hall Joystick &Trigger (grey)
abxylute£53.99637 rev
Koiiko Wireless Controller for iPhone/iPad/iOS/Android/Tablet/PC/Switch Phone Game Controller Joystick for Xbox Cloud Gaming/PS Remote Play/Steam Link - Bluetooth Gamepad for iPhone 17/16/Samsung
Koiiko£18.945 rev
abxylute S8 Retro Blue Bluetooth Mobile Gaming Controller for iPhone15/16/17 iPad Android Phones Tablets Switch 1&2 Wireless Gamepad with Hall Joystick Trigger (black)
abxylute£34.74216 rev
abxylute S9 Full-Size Gaming Phone Controller for iPhone 15/16 iPad Mini 6/7 and Android Phone Tablet Bluetooth and Type-C Mobile Gamepad with App for Roblox Hall Joystick &Trigger (black)
abxylute£53.00637 rev
HASACOOL Wireless Mobile Game Controller for iPhone/Android with Hall Effect Joystick Phone Case Support RGB Lights - Compatible with Xbox Cloud/Steam/COD/Roblox Ergonomic Grip Phone Controller
HASACOOL£30.1972 rev
Trending
90-day click momentumabxylute S8 Retro Blue Bluetooth Mobile Gaming Controller for iPhone15/16/17 iPad Android Phones Tablets Switch 1&2 Wireless Gamepad with Hall Joystick Trigger (black)
abxylute£34.744.3★
abxylute S9 Full-Size Gaming Phone Controller for iPhone 15/16 iPad Mini 6/7 and Android Phone Tablet Bluetooth and Type-C Mobile Gamepad with App for Roblox Hall Joystick &Trigger (black)
abxylute£53.004.4★
Razer Kishi V2 - USB-C Mobile Gaming Controller for iPhone and Android (Mecha-Tactile Action Buttons D-Pad Analog Sticks 3 5mm Audio Jack Low-Latency RGB) Black
Razer£35.844.1★
abxylute S9 Full-Size Gaming Phone Controller for iPhone 15/16 iPad Mini 6/7 and Android Phone Tablet Bluetooth and Type-C Mobile Gamepad with App for Roblox Hall Joystick &Trigger (grey)
abxylute£53.994.4★
Koiiko Wireless Controller for iPhone/iPad/iOS/Android/Tablet/PC/Switch Phone Game Controller Joystick for Xbox Cloud Gaming/PS Remote Play/Steam Link - Bluetooth Gamepad for iPhone 17/16/Samsung
Koiiko£18.943.1★
What buyers say about phone controller
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality”
“Used this way all the buttons work as you'd expect”
“Great value”
“other reviews online say it is compatible”
“the connection is rock solid”
“Really good and easy to set up and use”
“with decent weight to it”
“Feels good in the hands and has all the features I need, plus vibration and gyro for the switch work great”
“This is perfect bought for my son who uses it to play games on his phone”
“thankfully didnt break”
What buyers complain about
“Doesn't work give me my money back”
“it is a little more expensive than other options”
“Didnt last a full week until it starts to rattle”
“It doesn't fit with a case on the phone”
“Overall a very poor product”
“The only downside is you can't charge your phone while using it”
“The app seems a bit weird to me”
“Not a good controller”
“Didnt last a full week until it starts to rattle”
“- iPhone 17 Pro's camera bump is too big - it fits”
Top return reasons
Common questions
- Is phone controller profitable to sell on Amazon United Kingdom?
- The niche generates £80K/yr across 10 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -20.0%. Flapen's verdict: Skip it (33/100).
- How competitive is the phone controller niche?
- 7 brands and 15 sellers compete. The top 5 products take 84% of clicks and top 5 brands hold 95% of demand.
- What do buyers complain about in phone controller?
- Top complaints mined from reviews: Functionality-Overall, Value For Money, Durability. The return rate is 9.1% — above our launch gate.
- When does demand for phone controller peak?
- Demand peaks in Dec; the busiest month runs 2.2× the quietest.
- What does it cost to enter the phone controller niche?
- Listings span £15.01–£62.10; the average listing price is £34.38 (sweet spot $15–$100). The average incumbent carries 511 reviews — the moat a new listing must climb.