Phone Controller
FailReturns run at 9.1% of orders, so Phone Controller is a Fail.
- Flapen Score
- 33 / 100Ranks 1,337 of 1,488 Electronics & Photo niches · −11 vs the category median of 4433
- Market size
- £80K/yr237K searches / yr
- 90-day growth
- -20.0%search demand this quarter
- Competition
- 84%top-5 click share · 7 brands · 15 sellers
Flapen Score
Phone Controller against its category
The dotted line is the Electronics & Photo average. Past it, Phone Controller is stronger. Inside it, weaker.
Market
The Phone Controller market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Phone Controller 237K times last year and spent an estimated £80K. The top 5 brands take 95% of clicks. Demand peaks in Dec. Flapen scores it 33 out of 100, a Fail.
01 · Demand
1.0% of searches ended in a purchase last week.
Shoppers searched for this 237K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -20.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £80K a year.
- Searches, last 12 months
- 237K
- Growth, 90 days vs prior 90
- -20.0%
- Conversion, latest week
- 1.0%
- Market size, estimated
- £80Ka year
- Peak month
- December2.2× the quietest month
- Top search term
- phone controller53K searches a year
02 · Price
A sale here is worth £34.38.
Listings sell for £34.38 on average, from £15.01 to £62.10. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £34.38 that is £3K to £9K a year per listing.
- Average price
- £34.38inside the $15 to $100 sweet spot
- Price range
- £15.01–£62.10
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £3K–£9K
- Returns
- 9.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 16.4% of listings are out of stock. The average listing ranks #51 within Gaming Accessories. It carries 511 reviews at 4.08 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 80%
- Prime listings
- 100%
- Out of stock, average day
- 16.4%
- Average rank
- #51in Gaming Accessories
- Average rating
- 4.08 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 511per listing
- Listings tracked
- 10
04 · Newcomers
Amazon counts 0 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 29 months
Products
Top Phone Controller products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Razer Kishi V2 - USB-C Mobile Gaming Controller for iPhone and Android (Mecha-Tactile Action Buttons D-Pad Analog Sticks 3 5mm Audio Jack Low-Latency RGB) Black
- Price
- £35.84
- Rating
- 4.1/5
- Reviews
- 91
- Age
- 2y ago

HASACOOL Wireless Mobile Game Controller for iPhone/Android with Hall Effect Joystick Phone Case Support RGB Lights - Compatible with Xbox Cloud/Steam/COD/Roblox Ergonomic Grip Phone Controller
- Price
- £30.19
- Rating
- 4.5/5
- Reviews
- 72
- Age
- 1y ago

EasySMX M15 Type C Mobile Gaming Controller for Android iPhone 15 Series USB C Cloud Gaming Xbox Playstation Game Pass Bluetooth Gaming Controller with Hall Joysticks Trigger Mechanical Plug and Play
- Price
- £20.97
- Rating
- 4.1/5
- Reviews
- 722
- Age
- 2y ago

EasySMX M05 Type-C Mobile Gaming Controller for Android iPhone 15 Xbox Game Pass Gaming Controller with Hall Trigger Mapping function Plug & Play Passthrough Charging Low Latency
- Price
- £15.01
- Rating
- 3.8/5
- Reviews
- 99
- Age
- 2y ago

Koiiko Wireless Controller for iPhone/iPad/iOS/Android/Tablet/PC/Switch Phone Game Controller Joystick for Xbox Cloud Gaming/PS Remote Play/Steam Link - Bluetooth Gamepad for iPhone 17/16/Samsung
- Price
- £18.94
- Rating
- 3.1/5
- Reviews
- 5
- Age
- 8mo ago
Trending
90-day click momentum
abxylute S8 Retro Blue Bluetooth Mobile Gaming Controller for iPhone15/16/17 iPad Android Phones Tablets Switch 1&2 Wireless Gamepad with Hall Joystick Trigger (black)
- Price
- £34.74
- Rating
- 4.3/5
- Reviews
- 216
- Age
- 1y ago

abxylute S9 Full-Size Gaming Phone Controller for iPhone 15/16 iPad Mini 6/7 and Android Phone Tablet Bluetooth and Type-C Mobile Gamepad with App for Roblox Hall Joystick &Trigger (black)
- Price
- £53.00
- Rating
- 4.4/5
- Reviews
- 637
- Age
- 1y ago

Razer Kishi V2 - USB-C Mobile Gaming Controller for iPhone and Android (Mecha-Tactile Action Buttons D-Pad Analog Sticks 3 5mm Audio Jack Low-Latency RGB) Black
- Price
- £35.84
- Rating
- 4.1/5
- Reviews
- 91
- Age
- 2y ago

abxylute S9 Full-Size Gaming Phone Controller for iPhone 15/16 iPad Mini 6/7 and Android Phone Tablet Bluetooth and Type-C Mobile Gamepad with App for Roblox Hall Joystick &Trigger (grey)
- Price
- £53.99
- Rating
- 4.4/5
- Reviews
- 637
- Age
- 8mo ago

Koiiko Wireless Controller for iPhone/iPad/iOS/Android/Tablet/PC/Switch Phone Game Controller Joystick for Xbox Cloud Gaming/PS Remote Play/Steam Link - Bluetooth Gamepad for iPhone 17/16/Samsung
- Price
- £18.94
- Rating
- 3.1/5
- Reviews
- 5
- Age
- 8mo ago
Newest
by launch date
abxylute S9 Full-Size Gaming Phone Controller for iPhone 15/16 iPad Mini 6/7 and Android Phone Tablet Bluetooth and Type-C Mobile Gamepad with App for Roblox Hall Joystick &Trigger (grey)
- Price
- £53.99
- Rating
- 4.4/5
- Reviews
- 637
- Age
- 8mo ago

Koiiko Wireless Controller for iPhone/iPad/iOS/Android/Tablet/PC/Switch Phone Game Controller Joystick for Xbox Cloud Gaming/PS Remote Play/Steam Link - Bluetooth Gamepad for iPhone 17/16/Samsung
- Price
- £18.94
- Rating
- 3.1/5
- Reviews
- 5
- Age
- 8mo ago

abxylute S8 Retro Blue Bluetooth Mobile Gaming Controller for iPhone15/16/17 iPad Android Phones Tablets Switch 1&2 Wireless Gamepad with Hall Joystick Trigger (black)
- Price
- £34.74
- Rating
- 4.3/5
- Reviews
- 216
- Age
- 1y ago

abxylute S9 Full-Size Gaming Phone Controller for iPhone 15/16 iPad Mini 6/7 and Android Phone Tablet Bluetooth and Type-C Mobile Gamepad with App for Roblox Hall Joystick &Trigger (black)
- Price
- £53.00
- Rating
- 4.4/5
- Reviews
- 637
- Age
- 1y ago

HASACOOL Wireless Mobile Game Controller for iPhone/Android with Hall Effect Joystick Phone Case Support RGB Lights - Compatible with Xbox Cloud/Steam/COD/Roblox Ergonomic Grip Phone Controller
- Price
- £30.19
- Rating
- 4.5/5
- Reviews
- 72
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 84% of clicks. A locked shelf that new listings rarely crack.
Brands
7 rising
Sellers
15
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
84%
Top 20: 100%
Open market
2%
- Razer28%
- HASACOOL26%
- EasySMX24%
- abxylute11%
- Koiiko6%
- GameSir3%
- Open — no brand owns it (1 brand, 2%)
Demand
Phone Controller search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 2.2×
Search terms
Top Phone Controller search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- phone controller53K/yr
- android controller22K/yr
- mobile controller16K/yr
- iphone controller17K/yr
- phone game controller16K/yr
- mobile gaming controller20K/yr
- iphone game controller16K/yr
- android game controller13K/yr
- controller for phone10K/yr
- mobile phone controller6K/yr
Reviews and returns
What reviews say buyers love and hate about Phone Controller
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Doesn't work give me my money back
Quite Disappointed 😞 Not worked a second.
it is a little more expensive than other options
Not that good for the price
Very overpriced
Didnt last a full week until it starts to rattle
Rubbish stop working after a week
It doesn't fit with a case on the phone
didnt work with either
Overall a very poor product
Not good at all
Not the best quality in terms of slight flexing when playing
Love
Good quality
Overall really good bulld quality
Great reliable controller
Used this way all the buttons work as you'd expect
the buttons well spaced out
the controls feel good to use
Great value
Good for the money
Definitely worth the money
other reviews online say it is compatible
it's perfectly compatible with most games I play
Works great with my phone
the connection is rock solid
its connection is decent
It also has a bluetooth mode that works just as well
Return
9.1% Return rate 25% Fixable by listing
- iPhone 17 Pro's camera bump is too big - it fits
Doesn't work give me my money back
Quite Disappointed 😞 Not worked a second.
It doesn't fit with a case on the phone
didnt work with either
Not a good controller
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Phone Controller questions
Answered from the same tracked data.









