Phone Controller
high returns (9.1%) — Phone Controller doesn't clear our bar today.
Flapen Score
Is Phone Controller profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Phone Controller is a £80K/yr Amazon United Kingdom market (237K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Dec. Verdict: Skip it — 33/100.
Phone Controller: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -20.0% over the last 90 days and 1.0% of searches end in a purchase.
£80K
revenue / yr
Who owns the niche?
The top 5 brands hold 95% of demand, so 5% of the market is open.
5%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.1★ — the gap to enter on.
0/100
page quality · 10 products
Top Phone Controller products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Razer Kishi V2 - USB-C Mobile Gaming Controller for iPhone and Android (Mecha-Tactile Action Buttons D-Pad Analog Sticks 3 5mm Audio Jack Low-Latency RGB) Black
- Price
- £35.84
- Rating
- 4.1/5
- Reviews
- 91
- Age
- 2y ago
HASACOOL Wireless Mobile Game Controller for iPhone/Android with Hall Effect Joystick Phone Case Support RGB Lights - Compatible with Xbox Cloud/Steam/COD/Roblox Ergonomic Grip Phone Controller
- Price
- £30.19
- Rating
- 4.5/5
- Reviews
- 72
- Age
- 1y ago
EasySMX M15 Type C Mobile Gaming Controller for Android iPhone 15 Series USB C Cloud Gaming Xbox Playstation Game Pass Bluetooth Gaming Controller with Hall Joysticks Trigger Mechanical Plug and Play
- Price
- £20.97
- Rating
- 4.1/5
- Reviews
- 722
- Age
- 2y ago
EasySMX M05 Type-C Mobile Gaming Controller for Android iPhone 15 Xbox Game Pass Gaming Controller with Hall Trigger Mapping function Plug & Play Passthrough Charging Low Latency
- Price
- £15.01
- Rating
- 3.8/5
- Reviews
- 99
- Age
- 2y ago
Koiiko Wireless Controller for iPhone/iPad/iOS/Android/Tablet/PC/Switch Phone Game Controller Joystick for Xbox Cloud Gaming/PS Remote Play/Steam Link - Bluetooth Gamepad for iPhone 17/16/Samsung
- Price
- £18.94
- Rating
- 3.1/5
- Reviews
- 5
- Age
- 8mo ago
Trending
90-day click momentum
abxylute S8 Retro Blue Bluetooth Mobile Gaming Controller for iPhone15/16/17 iPad Android Phones Tablets Switch 1&2 Wireless Gamepad with Hall Joystick Trigger (black)
- Price
- £34.74
- Rating
- 4.3/5
- Reviews
- 216
- Age
- 1y ago
abxylute S9 Full-Size Gaming Phone Controller for iPhone 15/16 iPad Mini 6/7 and Android Phone Tablet Bluetooth and Type-C Mobile Gamepad with App for Roblox Hall Joystick &Trigger (black)
- Price
- £53.00
- Rating
- 4.4/5
- Reviews
- 637
- Age
- 1y ago
Razer Kishi V2 - USB-C Mobile Gaming Controller for iPhone and Android (Mecha-Tactile Action Buttons D-Pad Analog Sticks 3 5mm Audio Jack Low-Latency RGB) Black
- Price
- £35.84
- Rating
- 4.1/5
- Reviews
- 91
- Age
- 2y ago
abxylute S9 Full-Size Gaming Phone Controller for iPhone 15/16 iPad Mini 6/7 and Android Phone Tablet Bluetooth and Type-C Mobile Gamepad with App for Roblox Hall Joystick &Trigger (grey)
- Price
- £53.99
- Rating
- 4.4/5
- Reviews
- 637
- Age
- 8mo ago
Koiiko Wireless Controller for iPhone/iPad/iOS/Android/Tablet/PC/Switch Phone Game Controller Joystick for Xbox Cloud Gaming/PS Remote Play/Steam Link - Bluetooth Gamepad for iPhone 17/16/Samsung
- Price
- £18.94
- Rating
- 3.1/5
- Reviews
- 5
- Age
- 8mo ago
Newest
by launch dateabxylute S9 Full-Size Gaming Phone Controller for iPhone 15/16 iPad Mini 6/7 and Android Phone Tablet Bluetooth and Type-C Mobile Gamepad with App for Roblox Hall Joystick &Trigger (grey)
- Price
- £53.99
- Rating
- 4.4/5
- Reviews
- 637
- Age
- 8mo ago
Koiiko Wireless Controller for iPhone/iPad/iOS/Android/Tablet/PC/Switch Phone Game Controller Joystick for Xbox Cloud Gaming/PS Remote Play/Steam Link - Bluetooth Gamepad for iPhone 17/16/Samsung
- Price
- £18.94
- Rating
- 3.1/5
- Reviews
- 5
- Age
- 8mo ago
abxylute S8 Retro Blue Bluetooth Mobile Gaming Controller for iPhone15/16/17 iPad Android Phones Tablets Switch 1&2 Wireless Gamepad with Hall Joystick Trigger (black)
- Price
- £34.74
- Rating
- 4.3/5
- Reviews
- 216
- Age
- 1y ago
abxylute S9 Full-Size Gaming Phone Controller for iPhone 15/16 iPad Mini 6/7 and Android Phone Tablet Bluetooth and Type-C Mobile Gamepad with App for Roblox Hall Joystick &Trigger (black)
- Price
- £53.00
- Rating
- 4.4/5
- Reviews
- 637
- Age
- 1y ago
HASACOOL Wireless Mobile Game Controller for iPhone/Android with Hall Effect Joystick Phone Case Support RGB Lights - Compatible with Xbox Cloud/Steam/COD/Roblox Ergonomic Grip Phone Controller
- Price
- £30.19
- Rating
- 4.5/5
- Reviews
- 72
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products capture 84% of clicks — a locked-up shelf that new listings rarely crack.
Brands
7 rising
Sellers
15
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
84%
Top 20: 100%
Open market
2%
- Razer28%
- HASACOOL26%
- EasySMX24%
- abxylute11%
- Koiiko6%
- GameSir3%
- Open — no brand owns it (1 brand, 2%)
Phone Controller demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Dec · busiest ÷ quietest = 2.2×
Top Phone Controller search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- phone controller53K/yr
- android controller22K/yr
- mobile controller16K/yr
- iphone controller17K/yr
- phone game controller16K/yr
- mobile gaming controller20K/yr
- iphone game controller16K/yr
- android game controller13K/yr
- controller for phone10K/yr
- mobile phone controller6K/yr
What reviews say buyers love and hate about Phone Controller
What buyers mention most, as a share of all reviews.
What buyers love
75% of reviews“Good quality”
“Used this way all the buttons work as you'd expect”
“Great value”
“other reviews online say it is compatible”
“the connection is rock solid”
What buyers complain about
71% of reviews“Doesn't work give me my money back”
“it is a little more expensive than other options”
“Didnt last a full week until it starts to rattle”
“It doesn't fit with a case on the phone”
“Overall a very poor product”
Phone Controller return rate & reasons
Why buyers send it back, as a share of all return requests.
9.1%
Return rate
25%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Phone Controller questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
