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Phone Controller

Fail

Returns run at 9.1% of orders, so Phone Controller is a Fail.

Flapen Score
33
33 / 100
Ranks 1,337 of 1,488 Electronics & Photo niches · −11 vs the category median of 44
Market size
£80K/yr237K searches / yr
90-day growth
-20.0%search demand this quarter
Competition
84%top-5 click share · 7 brands · 15 sellers

Flapen Score

Phone Controller against its category

The dotted line is the Electronics & Photo average. Past it, Phone Controller is stronger. Inside it, weaker.

33Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Phone Controller market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Phone Controller 237K times last year and spent an estimated £80K. The top 5 brands take 95% of clicks. Demand peaks in Dec. Flapen scores it 33 out of 100, a Fail.

01 · Demand

1.0% of searches ended in a purchase last week.

Shoppers searched for this 237K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -20.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £80K a year.

Searches, last 12 months
237K
Growth, 90 days vs prior 90
-20.0%
Conversion, latest week
1.0%
Market size, estimated
£80Ka year
Peak month
December2.2× the quietest month
Top search term
phone controller53K searches a year

02 · Price

A sale here is worth £34.38.

Listings sell for £34.38 on average, from £15.01 to £62.10. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £34.38 that is £3K to £9K a year per listing.

Average price
£34.38inside the $15 to $100 sweet spot
Price range
£15.01–£62.10
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
£3K–£9K
Returns
9.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 16.4% of listings are out of stock. The average listing ranks #51 within Gaming Accessories. It carries 511 reviews at 4.08 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
100%
Out of stock, average day
16.4%
Average rank
#51in Gaming Accessories
Average rating
4.08 starsAmazon United Kingdom average 4.36 stars
Average reviews
511per listing
Listings tracked
10

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
29 months

Products

Top Phone Controller products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 84% of clicks. A locked shelf that new listings rarely crack.

£0£8K£16K£24K£32K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 rising

Sellers

15

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

84%

Top 20: 100%

Open market

2%

  • Razer28%
  • HASACOOL26%
  • EasySMX24%
  • abxylute11%
  • Koiiko6%
  • GameSir3%
  • Open — no brand owns it (1 brand, 2%)

Demand

Phone Controller search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.2×

Search terms

Top Phone Controller search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • phone controller53K/yr
  • android controller22K/yr
  • mobile controller16K/yr
  • iphone controller17K/yr
  • phone game controller16K/yr
  • mobile gaming controller20K/yr
  • iphone game controller16K/yr
  • android game controller13K/yr
  • controller for phone10K/yr
  • mobile phone controller6K/yr

Reviews and returns

What reviews say buyers love and hate about Phone Controller

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Functionality-Overall15%−0.20

Doesn't work give me my money back

Quite Disappointed 😞 Not worked a second.

Value For Money13%−0.06

it is a little more expensive than other options

Not that good for the price

Very overpriced

Durability10%−0.16

Didnt last a full week until it starts to rattle

Rubbish stop working after a week

Compatibility-Overall9%−0.09

It doesn't fit with a case on the phone

didnt work with either

Quality-Overall8%+1.19

Overall a very poor product

Not good at all

Not the best quality in terms of slight flexing when playing

Love

Quality-Overall20%+1.19

Good quality

Overall really good bulld quality

Great reliable controller

Touch/Button Controls12%+0.27

Used this way all the buttons work as you'd expect

the buttons well spaced out

the controls feel good to use

Value For Money8%−0.06

Great value

Good for the money

Definitely worth the money

Compatibility-Overall8%−0.09

other reviews online say it is compatible

it's perfectly compatible with most games I play

Works great with my phone

Connectivity-Overall8%+0.71

the connection is rock solid

its connection is decent

It also has a bluetooth mode that works just as well

Return

9.1% Return rate 25% Fixable by listing

Size-Overall18%▄▇▃█▄▇

- iPhone 17 Pro's camera bump is too big - it fits

Connectivity-Overall16%▇▃▅▄█▄
Functionality-Overall13%█▇█▆▆▆

Doesn't work give me my money back

Quite Disappointed 😞 Not worked a second.

Compatibility-Overall12%█▆▇▄▁▅

It doesn't fit with a case on the phone

didnt work with either

Touch/Button Controls9%▅▆▂█▅▄

Not a good controller

FAQ

Common Phone Controller questions

Answered from the same tracked data.