Phone Charm
Phone Charm shows low returns (1.3%), but prices mostly outside the sweet spot ($3.14–$10.76) keeps it on the watch list.
Flapen Score
Is Phone Charm profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Phone Charm is a £180K/yr Amazon United Kingdom market (1.3M searches/yr). The top 5 brands hold 59% of demand. Verdict: Worth a look — 53/100.
Phone Charm: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -8.2% over the last 90 days and 2.3% of searches end in a purchase.
£180K
revenue / yr
Who owns the niche?
The top 5 brands hold 59% of demand, so 41% of the market is open.
41%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.
0/100
page quality · 41 products
Top Phone Charm products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
SURPHY Wrist Strap Lanyard for Phone 2 Pack Adjustable Combination Strap Compatible with Phone Purse Keychain and more Pink & Grey
- Price
- £7.48
- Rating
- 4.6/5
- Reviews
- 4,822
- Age
- 2y ago
SURPHY Phone Lanyard with Tether Tab Adjustable Crossbody Phone Strap
- Price
- £9.90
- Rating
- 4.4/5
- Reviews
- 3,350
- Age
- 2y ago
OFFCUP Phone Charm Natural Crystal Beaded Charms Lanyard Anti- Lost Charm Wrist Strap Phone Lanyard Wrist Strap Keychain for Wallet Handbag Camera Cell Decoration (Pink)
- Price
- £4.17
- Rating
- 3.7/5
- Reviews
- 191
- Age
- 1y ago
POSADINA Phone Charm for Women Anti-Theft Phone Wrist Strap Hands-Free & Detachable Cellphone Lanyard Chain with Tether Tab
- Price
- £9.93
- Rating
- 4.5/5
- Reviews
- 387
- Age
- 1y ago
Wincredulous 1PC Shiny Wrist Lanyard Charm Strap Universal Cellphone Lanyard Wrist Smartphone Chain String Charm for Earphone Case(Pink Bow A 1PC)
- Price
- £3.27
- Rating
- 4.1/5
- Reviews
- 81
- Age
- 1y ago
Trending
90-day click momentum
ROCONTRIP Phone Lanyard Crossbody Phone Strap Premium Phone Neck Strap Adjustable Phone Charm with Upgrade Metal Buckle and 2 TPU Tether Tabs Compatible with Most SmartphonesBlack
- Price
- £10.07
- Rating
- 4.5/5
- Reviews
- 590
- Age
- 2y ago
POSADINA Phone Charm for Women Anti-Theft Phone Wrist Strap Hands-Free & Detachable Cellphone Lanyard Chain with Tether Tab
- Price
- £9.52
- Rating
- 4.5/5
- Reviews
- 387
- Age
- 1y ago
POSADINA Phone Charm for Women Anti-Theft Phone Wrist Strap Hands-Free & Detachable Cellphone Lanyard Chain with Tether Tab
- Price
- £9.37
- Rating
- 4.5/5
- Reviews
- 387
- Age
- 1y ago
POSADINA Phone Charm for Women Anti-Theft Phone Wrist Strap Hands-Free & Detachable Cellphone Lanyard Chain with Tether Tab
- Price
- £9.93
- Rating
- 4.5/5
- Reviews
- 387
- Age
- 1y ago
SURPHY Phone Lanyard with Tether Tab Adjustable Crossbody Phone Strap
- Price
- £9.90
- Rating
- 4.4/5
- Reviews
- 3,350
- Age
- 2y ago
Newest
by launch date
Zernavith 3Pcs Phone Wrist Straps Crystal Beads Wrist Straps Wrist Strap Phones Charm Strap Crystal Beads Phone Charms Hanging String Anti-Lost Keychain for Girls Ladies Women
- Price
- £3.70
- Rating
- 4.1/5
- Reviews
- 11
- Age
- 9mo ago
Ouligay Phone Charm Strap Cherry Phone Charm Cute Phones Lanyard Wrist Beaded Camera Strap Wrist Chain String for Bag Case Camera Bags Pendants Decor
- Price
- £4.13
- Rating
- 4.0/5
- Reviews
- 31
- Age
- 11mo ago
POSADINA Natural Stone Phone Charm Beaded Healing Phone Wrist Strap Handmade Cellphone Chain Lanyard with Tether Tab
- Price
- £10.10
- Rating
- 4.5/5
- Reviews
- 511
- Age
- 11mo ago
Reownest Universal Phone Beaded Strap Cute Butterfly Flowers Vintage Aesthetic Chain Cellphone Lanyard Wrist Strap Accessories for Bag Key Pendants Decor - Green
- Price
- £4.89
- Rating
- 3.8/5
- Reviews
- 37
- Age
- 11mo ago
POSADINA Phone Charm for Women Anti-Theft Phone Wrist Strap Hands-Free & Detachable Cellphone Lanyard Chain with Tether Tab
- Price
- £9.52
- Rating
- 4.5/5
- Reviews
- 387
- Age
- 1y ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.
Brands
29 falling
Sellers
36
Top-5 brand share
59%
Top 20: 92%
Top-5 click share
35%
Top 20: 76%
Open market
37%
- SURPHY20%
- POSADINA18%
- OFFCUP12%
- Wincredulous5%
- ROCONTRIP4%
- Mozeat Lens4%
Phone Charm demand & seasonality
Weekly search volume, with the niche's key stats alongside.
No pronounced peak months · busiest ÷ quietest = 1.3×
Top Phone Charm search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- phone charm774K/yr
- phone charms133K/yr
- phone charm strap96K/yr
- pink phone charm26K/yr
- phone bracelet strap28K/yr
- beaded phone strap27K/yr
- phone wrist strap beaded22K/yr
- iphone charm24K/yr
- phone keychain19K/yr
- phone charm pink21K/yr
What reviews say buyers love and hate about Phone Charm
What buyers mention most, as a share of all reviews.
What buyers love
75% of reviews“Great idea and looks well made”
“very sturdy”
“Strap is nice”
“Does what it says”
“Gorgeous colour”
What buyers complain about
79% of reviews“breaks easily”
“I will say it was better quality than expected - pretty heavy beads”
“At first, it felt too long,”
“It's a good item just disappointed with the length of the string is VERY long. the length of my pinky finger”
“Not very strong / Break Easily”
Phone Charm return rate & reasons
Why buyers send it back, as a share of all return requests.
1.3%
Return rate
60%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Phone Charm questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
