Phone Charm

Shoppers searched for this 1.3M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.3% of those searches ended in a purchase. Searches in the last 90 days moved -8.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £180K a year.

Searches, last 12 months

1.3M

Growth, 90 days vs prior 90

-8.2%

Conversion, latest week

2.3%

Market size, estimated

£180Ka year

Peak month

December1.3× the quietest month

Top search term

phone charm774K searches a year

Listings sell for £6.12 on average, from £3.14 to £10.76. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 250 to 500 of them. At £6.12 that is £2K to £3K a year per listing.

Average price

£6.12under the $15 to $100 sweet spot

Price range

£3.14–£10.76

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

25K–30K

Units per listing a year

250–500

Revenue per listing a year

£2K–£3K

Returns

1.3%of orders · Amazon United Kingdom median 0.6%

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.5% of listings are out of stock. The average listing ranks #50 within Décor. It carries 403 reviews at 4.26 stars, so a new listing needs social proof before a better product.

Sponsored listings

93%

Prime listings

100%

Out of stock, average day

3.5%

Average rank

#50in Décor

Average rating

4.26 starsAmazon United Kingdom average 4.36 stars

Average reviews

403per listing

Listings tracked

41

12 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 18 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

12

Successful launches

2Amazon's first-year sales bar

Average brand age

18 months