Phone Case

Shoppers searched for this 3.3M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.3% of those searches ended in a purchase. Searches in the last 90 days moved -5.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £81K a year.

Searches, last 12 months

3.3M

Growth, 90 days vs prior 90

-5.7%

Conversion, latest week

0.3%

Market size, estimated

£81Ka year

Top search term

phone case2.0M searches a year

Listings sell for £8.40 on average, from £3.15 to £33.18. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £8.40 that is £840 to £2K a year per listing.

Average price

£8.40under the $15 to $100 sweet spot

Price range

£3.15–£33.18

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

6K–8K

Units per listing a year

100–250

Revenue per listing a year

£840–£2K

Returns

1.2%of orders · Amazon United Kingdom median 0.6%

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.6% of listings are out of stock. The average listing ranks #229 within Cases & Covers. It carries 15,496 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings

95%

Prime listings

100%

Out of stock, average day

1.6%

Average rank

#229in Cases & Covers

Average rating

4.45 starsAmazon United Kingdom average 4.36 stars

Average reviews

15,496per listing

Listings tracked

44

15 products launched here in the last 12 months. Amazon counts 8 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

15

Successful launches

8Amazon's first-year sales bar

Average brand age

32 months