phone case
Skip itWeak search conversion (0.3%) — this niche doesn't clear our bar today.
Returns
Great1.2%return rate — above 5% kills the launch gate
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Brand share
Good63%top-5 brand share — brands hold most of the demand
Price range
Good£3.15–£33.18cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Avg price
Bad£8.40avg listing price — sweet spot $15–$100
Growth
Bad-5.7%90-day search growth — must beat 0% to launch
Market size
Bad£81K£81K/yr · 3.3M searches
Review moat
Bad15,495.5avg incumbent reviews — the moat a new listing must climb
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United Kingdom niche tracking, phone case is a £81K/yr Amazon United Kingdom market (3.3M searches/yr). The top 5 brands hold 63% of demand. Verdict: Skip it — 44/100.
Data updated Jul 25, 2026 · scored weekly · How we score niches
phone case market data
- Units sold / yr
- 6K–8K
- avg 100–250/product
- Revenue / yr
- £50K–£67K
- units × avg price
- Conversion rate
- 0.3%
- Avg BSR
- #229
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 95%
- Out of stock
- 1.6%
- Avg brand age
- 32 months
- Avg seller age
- 178 days
Competition & brand share
The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.Brands
26 falling
Sellers
36
Top-5 brand share
63%
Top 20: 96%
Top-5 click share
41%
Top 20: 80%
Open market
33%
- Reownest17%
- ORNARTO17%
- TOCOL14%
- oakxco8%
- NITITOP7%
- JETech4%
Demand
Weekly Amazon search volume, last 46 weeks — -5.7% search growth over the last 90 days.Top phone case search terms
- phone case2.0M/yr
- phone cases353K/yr
- iphone case352K/yr
- magsafe phone case89K/yr
- pink phone case74K/yr
- cute phone case76K/yr
- iphone cases63K/yr
- magnetic phone case51K/yr
- phone cover40K/yr
- apple phone cases37K/yr
Top phone case products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Reownest Case for iPhone 13 iPhone 14 with Cute Polka Dot Pattern Aesthetic Design Simple Stylish Soft TPU Protective Phone Cover for iPhone 13/14 -White
Reownest£6.754.5★419 rev
TOCOL for iPhone 14 Case Fit for MagSafe Upgraded Full Camera Protection 14FT Military Grade Drop Tested Shockproof Magnetic Slim Translucent Matte Back Phone Cover (Black)
TOCOL£8.214.5★65,851 rev
oakxco Thin Slim Clear case for iPhone 15 iPhone 14 iPhone 13 Case Transparent Hybrid Hard Plastic & Soft Silicone Rubber Bumper Non-Yellow Acrylic Protective Cover for Women Girl Light Pink
oakxco£5.984.0★987 rev
ORNARTO for iPhone 13 Case 6.1 Liquid Silicone Shockproof Cover Cases
ORNARTO£7.174.6★10,339 rev
Reownest Case for iPhone 13 iPhone 14 with Cute Polka Dot Pattern Aesthetic Design Simple Stylish Soft TPU Protective Phone Cover for iPhone 13/14 -Pink
Reownest£6.714.5★419 rev
Newest
by launch date![Miracase for iPhone 17 Case with MagSafe [with 9H+Screen Protector & Strong Magnet] Military-Grade Protection Shockproof Scratch-Resistant with Velvet Touch for iPhone 17 Cover 6.3 Matte Black](https://m.media-amazon.com/images/I/415tPwbDFPL.jpg)
Miracase for iPhone 17 Case with MagSafe [with 9H+Screen Protector & Strong Magnet] Military-Grade Protection Shockproof Scratch-Resistant with Velvet Touch for iPhone 17 Cover 6.3 Matte Black
Miracase£14.4258,386 rev
ORNARTO Compatible with iPhone 17 Pro Max Case Liquid Silicone Slim Cover
ORNARTO£7.353,175 rev
ORNARTO Compatible with iPhone 17 Pro Case 6.3 Liquid Silicone Slim Cover
ORNARTO£7.292,030 rev
ORNARTO Compatible with iPhone 17 Case 6.3 Liquid Silicone Slim Cover
ORNARTO£7.352,224 rev
Kuafcase for Samsung A17 Case with 4 Card Slots Magnetic Closure Kickstand Shockproof Protective Phone Case for Samsung Galaxy A17 - Black
Kuafcase£6.696,123 rev
Trending
90-day click momentum
NITITOP Compatible with iPhone 13 Case Clear Cute Flower Floral Lily Butterfly Pattern for Women Girls Transparent Full Camera Lens Soft TPU Shockproof Protective Phone Cover - Pink
NITITOP£7.434.3★
![Miracase Magnetic Case for iPhone 17e Case & iPhone 16e case 6.1 [Built-in 9H Tempered Glass Screen Protector] Full Body Bumper Shockproof with Clear Back Cover Compatible with MagSafe (Black)](https://m.media-amazon.com/images/I/418pmZbeFdL.jpg)
Miracase Magnetic Case for iPhone 17e Case & iPhone 16e case 6.1 [Built-in 9H Tempered Glass Screen Protector] Full Body Bumper Shockproof with Clear Back Cover Compatible with MagSafe (Black)
Miracase£15.054.3★
Miracase for iPhone 17 Case with MagSafe [with 9H+Screen Protector & Strong Magnet] Military-Grade Protection Shockproof Scratch-Resistant with Velvet Touch for iPhone 17 Cover 6.3 Matte Black
Miracase£14.424.5★
QLTYPRI for iPhone 14/iPhone 13 Case Cute Polka Dot Pattern Aesthetic Phone Case Raised Camera Protection Durable TPU Slim Shockproof Protective Phone Cover for Girls Women - White
QLTYPRI£6.624.4★
DEREAFF Case for iPhone 15 (6.1-Inch) Clear 15 Case Hard PC Back & Soft TPU Shockproof Anti-Scratch Phone Bumper Cover for iPhone 15 Clear
DEREAFF£3.154.5★
What buyers say about phone case
What buyers praise and complain about, mined from review topics.What buyers love
“Great price for quality”
“Fits the phone perfectly”
“Excellent value for money”
“As advertised”
“And the colour is super cute”
“Good phone protector”
“Case is waterproof”
“Solid phone case”
“Easy to use”
“Good value magnetic case”
What buyers complain about
“Broke easily”
“Its a poor quality case”
“the case is *slightly* too small”
“Product misleading to look like apple product and is overpriced”
“the adhesive doesnt last long”
“Doesnt work”
“The fit over the buttons isnt great either”
“NOT WATERPROOF”
“Not fully black phone case”
“bit expensive,”
Top return reasons
Common questions
- Is phone case profitable to sell on Amazon United Kingdom?
- The niche generates £81K/yr across 44 tracked products. 8 of 15 products launched in the last 360 days are still selling. 90-day search growth is -5.7%. Flapen's verdict: Skip it (44/100).
- How competitive is the phone case niche?
- 26 brands and 36 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 63% of demand.
- What do buyers complain about in phone case?
- Top complaints mined from reviews: Durability, Quality-Overall, Size-Overall. The return rate is 1.2%.
- What does it cost to enter the phone case niche?
- Listings span £3.15–£33.18; the average listing price is £8.40 (sweet spot $15–$100). The average incumbent carries 15,496 reviews — the moat a new listing must climb.