Phone Case
weak search conversion (0.3%) — Phone Case doesn't clear our bar today.
Flapen Score
Is Phone Case profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Phone Case is a £81K/yr Amazon United Kingdom market (3.3M searches/yr). The top 5 brands hold 63% of demand. Verdict: Skip it — 44/100.
Phone Case: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -5.7% over the last 90 days and 0.3% of searches end in a purchase.
£81K
revenue / yr
Who owns the niche?
The top 5 brands hold 63% of demand, so 37% of the market is open.
37%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 44 products
Top Phone Case products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Reownest Case for iPhone 13 iPhone 14 with Cute Polka Dot Pattern Aesthetic Design Simple Stylish Soft TPU Protective Phone Cover for iPhone 13/14 -White
- Price
- £6.75
- Rating
- 4.5/5
- Reviews
- 419
- Age
- 1y ago
TOCOL for iPhone 14 Case Fit for MagSafe Upgraded Full Camera Protection 14FT Military Grade Drop Tested Shockproof Magnetic Slim Translucent Matte Back Phone Cover (Black)
- Price
- £8.21
- Rating
- 4.5/5
- Reviews
- 65,851
- Age
- 2y ago
oakxco Thin Slim Clear case for iPhone 15 iPhone 14 iPhone 13 Case Transparent Hybrid Hard Plastic & Soft Silicone Rubber Bumper Non-Yellow Acrylic Protective Cover for Women Girl Light Pink
- Price
- £5.98
- Rating
- 4.0/5
- Reviews
- 987
- Age
- 2y ago
ORNARTO for iPhone 13 Case 6.1 Liquid Silicone Shockproof Cover Cases
- Price
- £7.17
- Rating
- 4.6/5
- Reviews
- 10,339
- Age
- 4y ago
Reownest Case for iPhone 13 iPhone 14 with Cute Polka Dot Pattern Aesthetic Design Simple Stylish Soft TPU Protective Phone Cover for iPhone 13/14 -Pink
- Price
- £6.71
- Rating
- 4.5/5
- Reviews
- 419
- Age
- 1y ago
Trending
90-day click momentum
NITITOP Compatible with iPhone 13 Case Clear Cute Flower Floral Lily Butterfly Pattern for Women Girls Transparent Full Camera Lens Soft TPU Shockproof Protective Phone Cover - Pink
- Price
- £7.43
- Rating
- 4.3/5
- Reviews
- 24
- Age
- 1y ago
![Miracase Magnetic Case for iPhone 17e Case & iPhone 16e case 6.1 [Built-in 9H Tempered Glass Screen Protector] Full Body Bumper Shockproof with Clear Back Cover Compatible with MagSafe (Black)](https://m.media-amazon.com/images/I/418pmZbeFdL.jpg)
Miracase Magnetic Case for iPhone 17e Case & iPhone 16e case 6.1 [Built-in 9H Tempered Glass Screen Protector] Full Body Bumper Shockproof with Clear Back Cover Compatible with MagSafe (Black)
- Price
- £15.05
- Rating
- 4.3/5
- Reviews
- 118,089
- Age
- 1y ago
![Miracase for iPhone 17 Case with MagSafe [with 9H+Screen Protector & Strong Magnet] Military-Grade Protection Shockproof Scratch-Resistant with Velvet Touch for iPhone 17 Cover 6.3 Matte Black](https://m.media-amazon.com/images/I/415tPwbDFPL.jpg)
Miracase for iPhone 17 Case with MagSafe [with 9H+Screen Protector & Strong Magnet] Military-Grade Protection Shockproof Scratch-Resistant with Velvet Touch for iPhone 17 Cover 6.3 Matte Black
- Price
- £14.42
- Rating
- 4.5/5
- Reviews
- 58,386
- Age
- 9mo ago
QLTYPRI for iPhone 14/iPhone 13 Case Cute Polka Dot Pattern Aesthetic Phone Case Raised Camera Protection Durable TPU Slim Shockproof Protective Phone Cover for Girls Women - White
- Price
- £6.62
- Rating
- 4.4/5
- Reviews
- 480
- Age
- 11mo ago
DEREAFF Case for iPhone 15 (6.1-Inch) Clear 15 Case Hard PC Back & Soft TPU Shockproof Anti-Scratch Phone Bumper Cover for iPhone 15 Clear
- Price
- £3.15
- Rating
- 4.5/5
- Reviews
- 273
- Age
- 2y ago
Newest
by launch dateMiracase for iPhone 17 Case with MagSafe [with 9H+Screen Protector & Strong Magnet] Military-Grade Protection Shockproof Scratch-Resistant with Velvet Touch for iPhone 17 Cover 6.3 Matte Black
- Price
- £14.42
- Rating
- 4.5/5
- Reviews
- 58,386
- Age
- 9mo ago
ORNARTO Compatible with iPhone 17 Pro Max Case Liquid Silicone Slim Cover
- Price
- £7.35
- Rating
- 4.6/5
- Reviews
- 3,175
- Age
- 10mo ago
ORNARTO Compatible with iPhone 17 Pro Case 6.3 Liquid Silicone Slim Cover
- Price
- £7.29
- Rating
- 4.6/5
- Reviews
- 2,030
- Age
- 10mo ago
ORNARTO Compatible with iPhone 17 Case 6.3 Liquid Silicone Slim Cover
- Price
- £7.35
- Rating
- 4.6/5
- Reviews
- 2,224
- Age
- 10mo ago
Kuafcase for Samsung A17 Case with 4 Card Slots Magnetic Closure Kickstand Shockproof Protective Phone Case for Samsung Galaxy A17 - Black
- Price
- £6.69
- Rating
- 4.6/5
- Reviews
- 6,123
- Age
- 10mo ago
Competition: brands, sellers & click share
The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.
Brands
26 falling
Sellers
36
Top-5 brand share
63%
Top 20: 96%
Top-5 click share
41%
Top 20: 80%
Open market
33%
- Reownest17%
- ORNARTO17%
- TOCOL14%
- oakxco8%
- NITITOP7%
- JETech4%
Phone Case demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Top Phone Case search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- phone case2.0M/yr
- phone cases353K/yr
- iphone case352K/yr
- magsafe phone case89K/yr
- pink phone case74K/yr
- cute phone case76K/yr
- iphone cases63K/yr
- magnetic phone case51K/yr
- phone cover40K/yr
- apple phone cases37K/yr
What reviews say buyers love and hate about Phone Case
What buyers mention most, as a share of all reviews.
What buyers love
83% of reviews“Great price for quality”
“Fits the phone perfectly”
“Excellent value for money”
“As advertised”
“And the colour is super cute”
What buyers complain about
60% of reviews“Broke easily”
“Its a poor quality case”
“the case is *slightly* too small”
“Product misleading to look like apple product and is overpriced”
“the adhesive doesnt last long”
Phone Case return rate & reasons
Why buyers send it back, as a share of all return requests.
1.2%
Return rate
74%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Phone Case questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
