personalised phone cases
Skip itPrices mostly outside the sweet spot ($5.93–$13.47) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Good524.44avg incumbent reviews — the moat a new listing must climb
Avg price
Okay£10.75avg listing price — sweet spot $15–$100
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Brand share
Bad91%top-5 brand share — brand-locked demand
Growth
Bad-11.1%90-day search growth — must beat 0% to launch
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale
Market size
Bad£31K£31K/yr · 206K searches
Price range
Bad£5.93–£13.47cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, personalised phone cases is a £31K/yr Amazon United Kingdom market (206K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Dec. Verdict: Skip it — 35/100.
Data updated Jul 25, 2026 · scored weekly · How we score niches
personalised phone cases market data
- Units sold / yr
- 500–750
- avg 0–100/product
- Revenue / yr
- £5K–£8K
- units × avg price
- Conversion rate
- 1.4%
- Avg BSR
- #2,848
- Page quality
- 0%
- Prime
- 6%
- Sponsored
- 69%
- Out of stock
- 20.3%
- Avg brand age
- 26 months
- Avg seller age
- 198 days
Competition & brand share
The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.Brands
9 falling
Sellers
9
Top-5 brand share
91%
Top 20: 100%
Top-5 click share
69%
Top 20: 100%
Open market
6%
- EKAM39%
- Hairyworm37%
- Trendi7%
- Generic4%
- Bitrue4%
- Cliffora3%
- Open — no brand owns it (3 brands, 6%)
Demand & seasonality
Weekly Amazon search volume, last 86 weeks — -11.1% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 2.8×
Top personalised phone cases search terms
- personalised phone case54K/yr
- custom phone case38K/yr
- personalised phone cases31K/yr
- customised phone case9K/yr
- photo phone case8K/yr
- personalised iphone 16 case7K/yr
- customisable phone case4K/yr
- personalised iphone 15 case5K/yr
- iphone 15 case personalised5K/yr
- iphone 16 case personalised5K/yr
Top personalised phone cases products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 16 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
EKAM Personalised Phone Case For Apple iPhone 17 16 15 14 Pro Max Mini Plus 13 12 11 X XS XR SE 8 7 - Custom Photo Shockproof TPU Back Cover Personalize Image Collage Layout (7 Images)
EKAM£9.524.4★342 rev
Personalised Phone Case For Apple IPhone 17 16 15 14 Pro Max Mini Plus 13 12 11 X XS XR SE 8 7 6 Custom Photo Hard Cover Personalize with Image One Image Layout
Hairyworm£11.274.0★1,470 rev
Personalised Phone Case For Apple IPhone 17 16 15 14 Pro Max Mini Plus 13 12 11 X XS XR SE Custom Photo Hard Cover Personalize with Four Image Collage Layout A Two Small Centre Images
Hairyworm£11.034.0★1,470 rev
Trendi Custom Personalized Picture/Photo Phone Case for iPhone 13 14 15 16 17(All Models) UV Printed MagSafe Compatible Scratch-Resistant | Mobile Cover Clear
Trendi£9.774.0★32 rev
Personalised Phone Case For Apple iPhones 17 16 15 14 13 12 11 Pro Max Mini Plus Samsung S24 S25 Gel Case Compatible with MagSafe Custom Photo Cover Personalize with Image One Image
Hairyworm£13.473.8★47 rev
Newest
by launch date
Oybinfiy Personalised Phone Case for iPhone 17 16 15 14 13 12 11 Pro Max Plus Air Custom Photo Picture Text Shockproof Soft Liquid Silicone Cover for Family Friends Couples Gift (1 photo&text)
Oybinfiy£12.072 rev
Custom Picture Phone Case for iPhone 17 17e Air 16e 16 15 14 13 12 11 Pro Max Plus XR Four-Corner airbag is Anti-Drop Customized Personalized Full ProtectionSoft Clear TPU Case(1 photo&text)
aobthurn£12.09562 rev
Custom Personalized Picture/Photo Phone Case for iPhone 17e 17 Air 16e 16 15 14 12 13 11 Pro Max XR X Xs 8 7 Plus Four-Corner airbag is Anti-Drop Anti-Scratch Soft Protective Clear TPU Case
Bitrue£12.08580 rev
Cliffora Personalised Phone Case Clear TPU Photo Soft iPhone Case Customised Phone Case for iPhone 17 16 15 14 13 12 11 Pro Max SE Compatible Magsafe Creative Gift with 2 Screen Protector
Cliffora£11.857 rev
Personalised Custom Phone Case for iPhone 16 15 14 13 12 11 Pro Max Case Customized Photo Name Phone Case Anti-Scratch Shock-Resistant Soft Protective TPU (Black Case 1 Photos) Clear
Generic£5.9327 rev
Trending
90-day click momentumCustom Personalized Picture/Photo Phone Case for iPhone 17e 17 Air 16e 16 15 14 12 13 11 Pro Max XR X Xs 8 7 Plus Four-Corner airbag is Anti-Drop Anti-Scratch Soft Protective Clear TPU Case
Bitrue£12.084.6★
Oybinfiy Personalised Phone Case for iPhone 17 16 15 14 13 12 11 Pro Max Plus Air Custom Photo Picture Text Shockproof Soft Liquid Silicone Cover for Family Friends Couples Gift (1 photo&text)
Oybinfiy£12.075.0★
Custom Picture Phone Case for iPhone 17 17e Air 16e 16 15 14 13 12 11 Pro Max Plus XR Four-Corner airbag is Anti-Drop Customized Personalized Full ProtectionSoft Clear TPU Case(1 photo&text)
aobthurn£12.094.5★
Cliffora Personalised Phone Case Clear TPU Photo Soft iPhone Case Customised Phone Case for iPhone 17 16 15 14 13 12 11 Pro Max SE Compatible Magsafe Creative Gift with 2 Screen Protector
Cliffora£11.854.1★
Personalised Custom Phone Case for iPhone 16 15 14 13 12 11 Pro Max Case Customized Photo Name Phone Case Anti-Scratch Shock-Resistant Soft Protective TPU (Black Case 1 Photos) Clear
Generic£5.934.4★
What buyers say about personalised phone cases
What buyers praise and complain about, mined from review topics.What buyers love
“Beautiful phone case and great quality”
“Just what I needed”
“Fits perfect”
“Sturdy”
“Value for money”
“its very durable”
“Fantastic safe for your phone”
“It was however aligned exactly how I designed it during ordering”
“protection for the phone”
“the colour is sharp”
What buyers complain about
“low quality product”
“it just peels off”
“The picture quality is absolutely shocking considering the photo was taken on I phone 17 had to order another one with same photo which has come in perfect condition the writing is just sticker”
“didnt fit on the phone”
“You cannot charge your phone with this in place waste of money will return”
“Not worth it”
“the colours are different”
“It doesn't look like the picture at all”
“Very thin plastic”
“Not as sturdy as I thought it would be”
Top return reasons
Common questions
- Is personalised phone cases profitable to sell on Amazon United Kingdom?
- The niche generates £31K/yr across 16 tracked products. 0 of 6 products launched in the last 360 days are still selling. 90-day search growth is -11.1%. Flapen's verdict: Skip it (35/100).
- How competitive is the personalised phone cases niche?
- 9 brands and 9 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 91% of demand.
- What do buyers complain about in personalised phone cases?
- Top complaints mined from reviews: Quality-Overall, Durability, Image/Picture Clarity. The return rate is 0.0%.
- When does demand for personalised phone cases peak?
- Demand peaks in Dec; the busiest month runs 2.8× the quietest.
- What does it cost to enter the personalised phone cases niche?
- Listings span £5.93–£13.47; the average listing price is £10.75 (sweet spot $15–$100). The average incumbent carries 524 reviews — the moat a new listing must climb.