Skip to content

Personalised Phone Cases

Fail

Prices span $5.93–$13.47, mostly outside the sweet spot, so Personalised Phone Cases is a Fail.

Flapen Score
35
35 / 100
Ranks 1,267 of 1,488 Electronics & Photo niches · −9 vs the category median of 44
Market size
£31K/yr206K searches / yr
90-day growth
-11.1%search demand this quarter
Competition
69%top-5 click share · 9 brands · 9 sellers

Flapen Score

Personalised Phone Cases against its category

The dotted line is the Electronics & Photo average. Past it, Personalised Phone Cases is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Personalised Phone Cases market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Personalised Phone Cases 206K times last year and spent an estimated £31K. The top 5 brands take 91% of clicks. Demand peaks in Dec. Flapen scores it 35 out of 100, a Fail.

01 · Demand

1.4% of searches ended in a purchase last week.

Shoppers searched for this 206K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -11.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £31K a year.

Searches, last 12 months
206K
Growth, 90 days vs prior 90
-11.1%
Conversion, latest week
1.4%
Market size, estimated
£31Ka year
Peak month
December2.8× the quietest month
Top search term
personalised phone case54K searches a year

02 · Price

A sale here is worth £10.75.

Listings sell for £10.75 on average, from £5.93 to £13.47. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At £10.75 that is £0 to £1K a year per listing.

Average price
£10.75under the $15 to $100 sweet spot
Price range
£5.93–£13.47
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

69% of listings pay for placement with sponsored ads. 6% ship with Prime. On an average day, 20.3% of listings are out of stock. The average listing ranks #2,848 within Cases & Covers. It carries 524 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings
69%
Prime listings
6%
Out of stock, average day
20.3%
Average rank
#2,848in Cases & Covers
Average rating
4.30 starsAmazon United Kingdom average 4.36 stars
Average reviews
524per listing
Listings tracked
16

04 · Newcomers

Amazon counts 0 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
6
Successful launches
0Amazon's first-year sales bar
Average brand age
26 months

Products

Top Personalised Phone Cases products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 69% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£6K£9K£12K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

9

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

6%

  • EKAM39%
  • Hairyworm37%
  • Trendi7%
  • Generic4%
  • Bitrue4%
  • Cliffora3%
  • Open — no brand owns it (3 brands, 6%)

Demand

Personalised Phone Cases search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KHoliday '24Holiday '25DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Dec · busiest ÷ quietest = 2.8×

Search terms

Top Personalised Phone Cases search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • personalised phone case54K/yr
  • custom phone case38K/yr
  • personalised phone cases31K/yr
  • customised phone case9K/yr
  • photo phone case8K/yr
  • personalised iphone 16 case7K/yr
  • customisable phone case4K/yr
  • personalised iphone 15 case5K/yr
  • iphone 15 case personalised5K/yr
  • iphone 16 case personalised5K/yr

Reviews and returns

What reviews say buyers love and hate about Personalised Phone Cases

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall31%+0.51

low quality product

Cheap quality

Poor quality

Durability13%−0.21

it just peels off

The phone case will fall apart eventually

Doesnt last

Image/Picture Clarity13%−0.21

The picture quality is absolutely shocking considering the photo was taken on I phone 17 had to order another one with same photo which has come in perfect condition the writing is just sticker

Terrible quality, the picture is grainy and faded

the picture is starting to peel

Size-Overall6%+0.78

didnt fit on the phone

Does not fit

Charging6%−0.05

You cannot charge your phone with this in place waste of money will return

It makes charging phone difficult

Beautiful case, not compatible with wireless charging

Love

Quality-Overall29%+0.51

Beautiful phone case and great quality

Brilliant quality

Great product

Advertised Vs Actual Product18%+1.80

Just what I needed

as i was expecting

Did the job

Size-Overall18%+0.78

Fits perfect

Fits phone great

perfect fit for the phone

Strength10%+0.48

Sturdy

case is robust

Nice sturdy case

Value For Money8%+0.41

Value for money

Very good for the price

Worth it

Return

0.0% Return rate 21% Fixable by listing

Strength15%▄█▂▁▂▅

Not as sturdy as I thought it would be

Size-Overall11%█▁▇▁█▁

didnt fit on the phone

Does not fit

Material Quality11%█▁▁▁▅▁
Compatibility-Overall11%▁▁▁█▂▃
Quality-Overall11%▁▁▆▁▁█

low quality product

Cheap quality

Poor quality

FAQ

Common Personalised Phone Cases questions

Answered from the same tracked data.