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Personal Dab Radio

Fail

Shoppers spend only $72K a year here, so Personal Dab Radio is a Fail.

Flapen Score
41
41 / 100
Ranks 922 of 1,488 Electronics & Photo niches · −3 vs the category median of 44
Market size
£72K/yr93K searches / yr
90-day growth
-6.5%search demand this quarter
Competition
44%top-5 click share · 13 brands · 22 sellers

Flapen Score

Personal Dab Radio against its category

The dotted line is the Electronics & Photo average. Past it, Personal Dab Radio is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Personal Dab Radio market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Personal Dab Radio 93K times last year and spent an estimated £72K. The top 5 brands take 86% of clicks. Demand peaks in Nov–Dec. Flapen scores it 41 out of 100, a Fail.

01 · Demand

1.5% of searches ended in a purchase last week.

Shoppers searched for this 93K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.5% of those searches ended in a purchase. Searches in the last 90 days moved -6.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £72K a year.

Searches, last 12 months
93K
Growth, 90 days vs prior 90
-6.5%
Conversion, latest week
1.5%
Market size, estimated
£72Ka year
Peak month
December2.4× the quietest month
Top search term
pocket dab radio19K searches a year

02 · Price

A sale here is worth £51.98.

Listings sell for £51.98 on average, from £19.05 to £195.44. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At £51.98 that is £0 to £5K a year per listing.

Average price
£51.98inside the $15 to $100 sweet spot
Price range
£19.05–£195.44
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£5K
Returns
4.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.7% of listings are out of stock. The average listing ranks #41 within Portable Sound & Video. It carries 2,157 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
100%
Out of stock, average day
6.7%
Average rank
#41in Portable Sound & Video
Average rating
4.32 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,157per listing
Listings tracked
33

04 · Newcomers

Amazon counts 3 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
3Amazon's first-year sales bar
Average brand age
41 months

Products

Top Personal Dab Radio products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£7K£11K£14K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 falling

Sellers

22

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

44%

Top 20: 85%

Open market

11%

  • MAJORITY57%
  • LEMEGA13%
  • AZATOM6%
  • Roberts6%
  • Radioddity4%
  • MangoKit3%
  • Open — no brand owns it (7 brands, 11%)

Demand

Personal Dab Radio search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.4×

Search terms

Top Personal Dab Radio search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pocket dab radio19K/yr
  • majority dab radio18K/yr
  • majority16K/yr
  • personal dab radio10K/yr
  • pocket dab radio with bluetooth headphones5K/yr
  • majority radio6K/yr
  • dab pocket radio5K/yr
  • pocket dab5K/yr
  • majority internet radio3K/yr
  • pocket radio dab/fm/am bluetooth5K/yr

Reviews and returns

What reviews say buyers love and hate about Personal Dab Radio

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability10%−0.18

Failed after 15 months

Not durable

could easily break

Quality-Overall10%−0.04

Low Quality

Very disappointed in what should have been a better quality build

Obviously cheaply made

Signal Strength8%−0.10

lose the signal

Couldnt get a signal

No signal

Functionality-Overall5%−0.07

Functions never working

now get just a blank screen

Not working

Audio Quality5%+1.60

The sound quality is very poor

FM sound quality really bad

Poor Quality Speakers

Love

Audio Quality27%+1.60

Brilliant clear sound

Amazing Quality and Sound

Sound is decent enough

Value For Money14%+1.20

Excellent value

Good value for money

Brilliant for the money

Quality-Overall13%−0.04

the build quality is excellent

The build quality is really strong

Great quality

Ease Of Use5%+0.32

Ease of use

easy to read

Easy to operate

Signal Strength5%−0.10

signal strength for DAB was really good

youll get the best signal available

Good signal gain

Return

4.4% Return rate 10% Fixable by listing

Functionality-Overall14%█▆▅▆▇▆

Functions never working

now get just a blank screen

Not working

Audio Quality12%▇▆█▆▇▇

The sound quality is very poor

FM sound quality really bad

Poor Quality Speakers

Connectivity-Overall8%█▆▄▄▅▇

socket loses connection occasionally

It wont connect

However, the fact it DOES NOT connect to eg

Signal Strength7%▅█▇█▇▇

lose the signal

Couldnt get a signal

No signal

Size-Overall7%▃▅██▅▆

Not fit for purpose

the headphone jack would not fit securely

It's small

FAQ

Common Personal Dab Radio questions

Answered from the same tracked data.