- Flapen Score
- 42 / 100Ranks 845 of 1,488 Electronics & Photo niches · −2 vs the category median of 4442
- Market size
- £117K/yr722K searches / yr
- 90-day growth
- -14.4%search demand this quarter
- Competition
- 32%top-5 click share · 34 brands · 203 sellers
Flapen Score
Pay Monthly against its category
The dotted line is the Electronics & Photo average. Past it, Pay Monthly is stronger. Inside it, weaker.
Market
The Pay Monthly market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Pay Monthly 722K times last year and spent an estimated £117K. The top 5 brands take 61% of clicks. Flapen scores it 42 out of 100, a Fail.
01 · Demand
0.1% of searches ended in a purchase last week.
Shoppers searched for this 722K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.1% of those searches ended in a purchase. Searches in the last 90 days moved -14.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £117K a year.
- Searches, last 12 months
- 722K
- Growth, 90 days vs prior 90
- -14.4%
- Conversion, latest week
- 0.1%
- Market size, estimated
- £117Ka year
- Peak month
- December1.6× the quietest month
- Top search term
- pay in 5 monthly payments items310K searches a year
02 · Price
A sale here is worth £203.29.
Listings sell for £203.29 on average, from £2.72 to £988.51. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At £203.29 that is £0 to £20K a year per listing.
- Average price
- £203.29above the $15 to $100 sweet spot
- Price range
- £2.72–£988.51
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 250–500
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£20K
- Returns
- 2.7%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
97% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 5.4% of listings are out of stock. The average listing ranks #63 within Home Cinema, TV & Video. It carries 4,341 reviews at 4.41 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 97%
- Prime listings
- 89%
- Out of stock, average day
- 5.4%
- Average rank
- #63in Home Cinema, TV & Video
- Average rating
- 4.41 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 4,341per listing
- Listings tracked
- 63
04 · Newcomers
Amazon counts 10 of last year's 13 launches as successful.
13 products launched here in the last 12 months. Amazon counts 10 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 13
- Successful launches
- 10Amazon's first-year sales bar
- Average brand age
- 33 months
Products
Top Pay Monthly products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Hisense 55 55E6QTUK 4K Ultra HD Smart TV - Hi-View AI Engine Precision Colour Smooth Motion Sports Mode with Freely Disney + YouTube Netflix
- Price
- £239.12
- Rating
- 4.5/5
- Reviews
- 671
- Age
- 1y ago
DREO 20 dB Standing Fan for Bedroom 120+120 Omni-directional Cooling Fans 90 ft Circulator With Remote DC Motor Pedestal Fans 35-40 Adjustable Height Floor Fan 8 Speeds 3 Modes 8H Time
- Price
- £78.56
- Rating
- 4.5/5
- Reviews
- 4,190
- Age
- 2y ago
Ninja Foodi StaySharp Knife Block with Integrated Sharpener 5 Knives and Scissors (1 pair) Sharp 6-Piece Knife Set Chef Bread Slicing Utility Paring Knives & Scissors Stainless Steel K32006UK
- Price
- £102.69
- Rating
- 4.8/5
- Reviews
- 5,522
- Age
- 4y ago
Ninja Thirsti Water Bottle and Flask 700 ML With Leak-Proof Lid Designed For Carbonated Hot & Cold Drinks Ideal For Travel & Sports Triple Insulated Stainless Steel Bottle Grey DW2401EUUKGY
- Price
- £23.88
- Rating
- 4.6/5
- Reviews
- 4,482
- Age
- 2y ago
DKNY Portland Mens Boxers Shorts Multipack | Pack Of 5 Cotton Boxers For Men | Breathable Trunks Cotton Fabric | Mens Underwear Trunks | Ideal Gifts For Him Grey Black Navy Charcoal White XL
- Price
- £21.82
- Rating
- 4.5/5
- Reviews
- 970
- Age
- 2y ago
Trending
90-day click momentumDKNY Portland Mens Boxers Shorts Multipack | Pack Of 5 Cotton Boxers For Men | Breathable Trunks Cotton Fabric | Mens Underwear Trunks | Ideal Gifts For Him Grey Black Navy Charcoal White XL
- Price
- £21.82
- Rating
- 4.5/5
- Reviews
- 970
- Age
- 2y ago
Hisense 50 50U7QTUK MiniLED QLED 144Hz Smart AI TV - Hi-View AI Engine 144Hz Game Mode PRO 2.1 Channel Dolby Atmos Quantum Dot Colour Anti-Reflection with Freely Disney + YouTube Netflix
- Price
- £355.52
- Rating
- 4.5/5
- Reviews
- 306
- Age
- 1y ago
DREO 20 dB Standing Fan for Bedroom 120+120 Omni-directional Cooling Fans 90 ft Circulator With Remote DC Motor Pedestal Fans 35-40 Adjustable Height Floor Fan 8 Speeds 3 Modes 8H Time
- Price
- £78.56
- Rating
- 4.5/5
- Reviews
- 4,190
- Age
- 2y ago
Tower Pro Corded 3-in-1 Vacuum Cleaner with Cyclonic Suction Built-in HEPA 13 Filter and Detachable Handheld Mode Black and Rose Gold T513005BLG
- Price
- £27.06
- Rating
- 3.4/5
- Reviews
- 3,415
- Age
- 4y ago
Hisense 50 50A6QTUK 4K Ultra HD Smart TV - Hi-View AI Engine Precision Colour Smooth Motion Sports Mode with Freely Disney + YouTube Netflix
- Price
- £207.70
- Rating
- 4.5/5
- Reviews
- 583
- Age
- 1y ago
Newest
by launch date
XIAOMI TV F 32 32 Inch (81 cm) HD Smart TV Fire TV Dolby Audio DTS Virtual:X DTS-HD Alexa Voice Control Works with Apple AirPlay
- Price
- £94.80
- Rating
- 4.4/5
- Reviews
- 355
- Age
- 10mo ago
Ninja CREAMi Scoop and Swirl Soft Serve and Ice Cream Maker with 2x Tubs 13 Functions Makes Ice Cream Soft Serve Gelato Sorbet Milkshakes and More Mix-In Option Platinum Silver NC701UK
- Price
- £235.87
- Rating
- 4.3/5
- Reviews
- 293
- Age
- 1y ago
Hisense 55 55E6QTUK 4K Ultra HD Smart TV - Hi-View AI Engine Precision Colour Smooth Motion Sports Mode with Freely Disney + YouTube Netflix
- Price
- £239.12
- Rating
- 4.5/5
- Reviews
- 671
- Age
- 1y ago
Hisense 50 50E6QTUK 4K Ultra HD Smart TV - Hi-View AI Engine Precision Colour Smooth Motion Sports Mode with Freely Disney + YouTube Netflix
- Price
- £209.32
- Rating
- 4.5/5
- Reviews
- 671
- Age
- 1y ago
Hisense 50 50U7QTUK MiniLED QLED 144Hz Smart AI TV - Hi-View AI Engine 144Hz Game Mode PRO 2.1 Channel Dolby Atmos Quantum Dot Colour Anti-Reflection with Freely Disney + YouTube Netflix
- Price
- £355.52
- Rating
- 4.5/5
- Reviews
- 306
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 32% of clicks. An open shelf where new products get seen.
Brands
34 falling
Sellers
203
Top-5 brand share
61%
Top 20: 90%
Top-5 click share
32%
Top 20: 66%
Open market
35%
- Hisense21%
- Ninja19%
- TCL10%
- DREO7%
- DKNY4%
- Tefal4%
Demand
Pay Monthly search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.6×
Search terms
Top Pay Monthly search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- pay in 5 monthly payments items310K/yr
- pay monthly76K/yr
- monthly payments42K/yr
- amazon pay in 5 installments41K/yr
- pay in 3 monthly payments items35K/yr
- 5 monthly payments items34K/yr
- pay monthly items amazon41K/yr
- buy now pay later with amazon26K/yr
- amazon monthly payments14K/yr
- amazon monthly payment items29K/yr
Reviews and returns
What reviews say buyers love and hate about Pay Monthly
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
almost falling apart
Broke on first use
Broke after a couple weeks
Disappointed with the quality
Questionable quality control
Not the quality I was expecting
now i know why price is low
a bit pricey
It showed a reduced price with the offer
Really poor performance
Doesnt work
Slow
Horrible Sound
The sound is awful
Rubbish Speakers
Love
Great buy
Great savings
Fair Price
So far the build quality is excellent
a great build quality
Better quality
easy to handle
easy to navigate
Ease of use
cleans really well
It cleans well
Easily cleaned
Beautiful picture quality
Good Picture
Clear picture
Return
2.7% Return rate 40% Fixable by listing
Too small
Not fit for purpose
A bit too big than expected
Really poor performance
Doesnt work
Slow
Disappointed with the quality
Questionable quality control
Not the quality I was expecting
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Pay Monthly questions
Answered from the same tracked data.