Ozlo Sleepbuds
FailDemand is soft, at -9.1% this quarter, so Ozlo Sleepbuds is a Fail.
- Flapen Score
- 45 / 100Top 44% of 1,488 Electronics & Photo niches · +1 vs the category median of 4445
- Market size
- £151K/yr158K searches / yr
- 90-day growth
- -9.1%search demand this quarter
- Competition
- 56%top-5 click share · 12 brands · 28 sellers
Flapen Score
Ozlo Sleepbuds against its category
The dotted line is the Electronics & Photo average. Past it, Ozlo Sleepbuds is stronger. Inside it, weaker.
Market
The Ozlo Sleepbuds market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Ozlo Sleepbuds 158K times last year and spent an estimated £151K. The top 5 brands take 83% of clicks. Demand peaks in Feb–Mar–Apr–May–Jun–Jul. Flapen scores it 45 out of 100, a Fail.
01 · Demand
2.5% of searches ended in a purchase last week.
Shoppers searched for this 158K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.5% of those searches ended in a purchase. Searches in the last 90 days moved -9.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £151K a year.
- Searches, last 12 months
- 158K
- Growth, 90 days vs prior 90
- -9.1%
- Conversion, latest week
- 2.5%
- Market size, estimated
- £151Ka year
- Peak month
- February7.8× the quietest month
- Top search term
- invisible earbuds52K searches a year
02 · Price
A sale here is worth £39.07.
Listings sell for £39.07 on average, from £9.41 to £209.85. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £39.07 that is £4K to £10K a year per listing.
- Average price
- £39.07inside the $15 to $100 sweet spot
- Price range
- £9.41–£209.85
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £4K–£10K
- Returns
- 3.6%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.6% of listings are out of stock. The average listing ranks #343 within Headphones, Earphones & Accessories. It carries 2,407 reviews at 3.79 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 88%
- Prime listings
- 100%
- Out of stock, average day
- 5.6%
- Average rank
- #343in Headphones, Earphones & Accessories
- Average rating
- 3.79 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,407per listing
- Listings tracked
- 26
04 · Newcomers
Amazon counts 7 of last year's 14 launches as successful.
14 products launched here in the last 12 months. Amazon counts 7 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 21 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 14
- Successful launches
- 7Amazon's first-year sales bar
- Average brand age
- 21 months
Products
Top Ozlo Sleepbuds products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Ozlo Sleepbuds - Sleep Earbuds for Side Sleepers Noise Masking Technology 10-Hour Sleep Streaming Snore Blocking Sounds Ultra-Comfortable In-Ear Design
- Price
- £209.85
- Rating
- 3.5/5
- Reviews
- 1,636
- Age
- 1y ago
Ear Buds Invisible Earbuds Tiny Earphones Mini Gym Headphones Wireless
- Price
- £17.26
- Rating
- 4.0/5
- Reviews
- 181
- Age
- 2y ago
Invisible Mini Small Earbuds Wireless Hidden Earphones for Small Ears
- Price
- £17.42
- Rating
- 4.0/5
- Reviews
- 181
- Age
- 8mo ago
Wireless Invisible Earbuds Small Mini In Ear Buds Bluetooth Tiny Earphones
- Price
- £10.53
- Rating
- 4.0/5
- Reviews
- 44
- Age
- 3mo ago
Xmenha Tiny Mini Invisible Earbuds Wireless Bluetooth Low Profile Micro Smallest Discreet Sleep Small Earbuds for Sleeping Small Ear Canals Invisible Earphones Ear Buds Mini Discreet Headphones
- Price
- £17.53
- Rating
- 3.9/5
- Reviews
- 139
- Age
- 2y ago
Trending
90-day click momentum
Wireless Earbuds with Smart Touch Screen Mini Sleep Earbuds Bluetooth 5.4 Headphone In Ear with Noise Cancelling Mic 48Hrs Playtime Hi-Fi Stereo Sound 5 EQ Modes/IP7 Waterproof Ear Buds Deep Black
- Price
- £23.14
- Rating
- 4.1/5
- Reviews
- 41
- Age
- 2mo ago
Wireless Invisible Earbuds Small Mini In Ear Buds Bluetooth Tiny Earphones
- Price
- £10.53
- Rating
- 4.0/5
- Reviews
- 44
- Age
- 3mo ago
Wireless Invisible Earbuds Small Mini In Ear Buds Bluetooth Tiny Earphones
- Price
- £10.60
- Rating
- 4.0/5
- Reviews
- 44
- Age
- 3mo ago
VEKJ Mini Wireless Sleep Earbuds with Smart Touch Screen for Side Sleepers
- Price
- £22.54
- Rating
- 4.2/5
- Reviews
- 148
- Age
- 3mo ago
soundcore Anker Sleep Earbuds A30 Adaptive Snore Masking Smart ANC
- Price
- £111.46
- Rating
- 4.0/5
- Reviews
- 66
- Age
- 4mo ago
Newest
by launch date
sunvito Sleep Earbuds Bluetooth 5.4 Mini Invisible Silicone Sleep Earbuds for Side Sleepers Noise Blocking Sleeping Headphones Hidden Earbuds with LED Display for Small Ears Sleep & Relax
- Price
- £18.70
- Rating
- 3.4/5
- Reviews
- 17
- Age
- today
Wireless Earbuds with Smart Touch Screen Mini Sleep Earbuds Bluetooth 5.4 Headphone In Ear with Noise Cancelling Mic 48Hrs Playtime Hi-Fi Stereo Sound 5 EQ Modes/IP7 Waterproof Ear Buds Deep Black
- Price
- £23.14
- Rating
- 4.1/5
- Reviews
- 41
- Age
- 2mo ago
VEKJ Mini Wireless Sleep Earbuds with Smart Touch Screen for Side Sleepers
- Price
- £22.54
- Rating
- 4.2/5
- Reviews
- 148
- Age
- 3mo ago
Wireless Invisible Earbuds Small Mini In Ear Buds Bluetooth Tiny Earphones
- Price
- £10.53
- Rating
- 4.0/5
- Reviews
- 44
- Age
- 3mo ago
Wireless Invisible Earbuds Small Mini In Ear Buds Bluetooth Tiny Earphones
- Price
- £10.60
- Rating
- 4.0/5
- Reviews
- 44
- Age
- 3mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.
Brands
12 falling
Sellers
28
Top-5 brand share
83%
Top 20: 100%
Top-5 click share
56%
Top 20: 94%
Open market
13%
- Xmenha45%
- Ozlo17%
- Yeforu12%
- soundcore5%
- JLab4%
- sunvito4%
- Open — no brand owns it (6 brands, 13%)
Demand
Ozlo Sleepbuds search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb, Mar, Apr, May, Jun, Jul · busiest ÷ quietest = 7.8×
Search terms
Top Ozlo Sleepbuds search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- invisible earbuds52K/yr
- small earbuds23K/yr
- mini earbuds19K/yr
- ozlo sleepbuds uk14K/yr
- invisible earphones17K/yr
- ozlo sleepbuds16K/yr
- side sleeper earbuds6K/yr
- bose sleepbuds10K/yr
- szhtfx sleep earbuds small bluetooth earbuds mini wireless discreet earbud for music home work2K/yr
Reviews and returns
What reviews say buyers love and hate about Ozlo Sleepbuds
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Wont charge when plugged in
Don't hold a charge
charging issues
Seriously easy to break
Broken within a month
didnt last
Intermittent connection
frequently loses connection
Connectivity is poor
Poor quality sound
Tinny sound quality
Sounds are terrible
Poor Quality Product
there seems to have been a dramatic drop in quality
Garbage
Love
Excellent sound
The sound quality is clear and good,
Clear sound
Good for the money
Good value for money
worth every penny
- Comfort is great
to help with comfort
Great, comfortable to sleep in
They are beautifully made
quality is crisp
Good quality
Very comfortable fit
just fit in my ear
Comfortable fit
Return
3.6% Return rate 12% Fixable by listing
Wont charge when plugged in
Don't hold a charge
charging issues
Not very comfortable
They also not very comfortable when lying on them
are incredibly uncomfortable to wear when you're trying to drift off to sleep on your side
Intermittent connection
frequently loses connection
Connectivity is poor
Poor quality sound
Tinny sound quality
Sounds are terrible
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Ozlo Sleepbuds questions
Answered from the same tracked data.