Oxva

Shoppers searched for this 574K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.6% of those searches ended in a purchase. Searches in the last 90 days moved +7.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £214K a year.

Searches, last 12 months

574K

Growth, 90 days vs prior 90

+7.0%

Conversion, latest week

2.6%

Market size, estimated

£214Ka year

Peak month

February1.8× the quietest month

Top search term

oxva366K searches a year

Listings sell for £14.42 on average, from £5.60 to £21.98. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At £14.42 that is £4K to £7K a year per listing.

Average price

£14.42under the $15 to $100 sweet spot

Price range

£5.60–£21.98

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

15K–20K

Units per listing a year

250–500

Revenue per listing a year

£4K–£7K

Returns

0.6%of orders · Amazon United Kingdom median 0.6%

4% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 14.3% of listings are out of stock. The average listing ranks #0 within E-Cigarettes, E-Shisha & Heat-Not-Burn. It carries 158 reviews at 3.68 stars, so a new listing needs social proof before a better product.

Sponsored listings

4%

Prime listings

100%

Out of stock, average day

14.3%

Average rank

#0in E-Cigarettes, E-Shisha & Heat-Not-Burn

Average rating

3.68 starsAmazon United Kingdom average 4.36 stars

Average reviews

158per listing

Listings tracked

28

14 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

14

Successful launches

4Amazon's first-year sales bar

Average brand age

29 months