Over Ear Earbuds
FailThe average product has 6,703 reviews to catch up to, so Over Ear Earbuds is a Fail.
- Flapen Score
- 49 / 100Top 26% of 1,488 Electronics & Photo niches · +5 vs the category median of 4449
- Market size
- £305K/yr396K searches / yr
- 90-day growth
- -1.0%search demand this quarter
- Competition
- 66%top-5 click share · 14 brands · 41 sellers
Flapen Score
Over Ear Earbuds against its category
The dotted line is the Electronics & Photo average. Past it, Over Ear Earbuds is stronger. Inside it, weaker.
Market
The Over Ear Earbuds market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Over Ear Earbuds 396K times last year and spent an estimated £305K. The top 5 brands take 82% of clicks. Demand peaks in Jan–Feb–Dec. Flapen scores it 49 out of 100, a Fail.
01 · Demand
An estimated 3.3% of those searches ended in a purchase.
Shoppers searched for this 396K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.3% of those searches ended in a purchase. Searches in the last 90 days moved -1.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £305K a year.
- Searches, last 12 months
- 396K
- Growth, 90 days vs prior 90
- -1.0%
- Conversion, latest week
- 3.3%
- Market size, estimated
- £305Ka year
- Peak month
- December2.9× the quietest month
- Top search term
- over ear earbuds72K searches a year
02 · Price
A sale here is worth £23.40.
Listings sell for £23.40 on average, from £7.59 to £62.95. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At £23.40 that is £6K to £12K a year per listing.
- Average price
- £23.40inside the $15 to $100 sweet spot
- Price range
- £7.59–£62.95
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £6K–£12K
- Returns
- 2.4%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 32.6% of listings are out of stock. The average listing ranks #226 within Headphones, Earphones & Accessories. It carries 6,703 reviews at 4.11 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 92%
- Prime listings
- 100%
- Out of stock, average day
- 32.6%
- Average rank
- #226in Headphones, Earphones & Accessories
- Average rating
- 4.11 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 6,703per listing
- Listings tracked
- 24
04 · Newcomers
8 of last year's 11 launches cleared the first-year sales bar.
11 products launched here in the last 12 months. 8 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 11
- Successful launches
- 8Amazon's first-year sales bar
- Average brand age
- 27 months
Products
Top Over Ear Earbuds products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 31, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
soundcore Anker V20i Open-Ear Wireless Headphone Adjustable Ear Hooks
- Price
- £22.25
- Rating
- 4.4/5
- Reviews
- 16,824
- Age
- 2y ago
JLab Go Air Sport+ Running Headphones - Bluetooth Earbuds Graphite
- Price
- £21.96
- Rating
- 3.8/5
- Reviews
- 10,258
- Age
- 2y ago
Sports Wireless Earbuds with EarHooks HiFi Stereo Sound with ENC Mic Black
- Price
- £14.45
- Rating
- 4.3/5
- Reviews
- 26,249
- Age
- 3y ago
soundcore Sport X20 by Anker True-Wireless Workout Earbuds Rotatable and Extendable Ear Hooks Noise Cancelling Deep Bass IP68 Waterproof Sweatproof Dustproof 48H Play Sport Earbuds for Gym
- Price
- £53.21
- Rating
- 4.1/5
- Reviews
- 14,577
- Age
- 2y ago
soundcore Anker V20i Open-Ear Wireless Headphone Adjustable Ear Hooks
- Price
- £23.83
- Rating
- 4.4/5
- Reviews
- 16,824
- Age
- 2y ago
Trending
estimated 90-day click momentum
TRAUSI Wireless Earbuds Bluetooth Headphones Bluetooth 5.3 Stereo Over Ear Buds Noise Cancelling Mic IPX7 Waterproof Earphones for Workout/Running Pure Black
- Price
- £16.77
- Rating
- 3.7/5
- Reviews
- 16
- Age
- 4mo ago
Csasan Sport Wireless Earbuds Bluetooth 5.3 Headphones with Secure Earhooks & ENC Mic 48H Playtime Hi-Fi Bass Ear Buds IPX7 Waterproof Earphones for Running Gym and Cycling LED Display/USB-C
- Price
- £23.05
- Rating
- 4.6/5
- Reviews
- 3,838
- Age
- 4mo ago
Wireless Earbuds Sport 2026 Bluetooth 5.4 Headphones with App Custom EQ Stereo Bass in-Ear bud 50+Hrs ENC Noise Cancelling Earphone with Earhook USB-C IP-X7 Waterproof Running Gym for Android iOS
- Price
- £23.00
- Rating
- 3.2/5
- Reviews
- 28
- Age
- 1mo ago
HAOYUYAN IPX7 Waterproof Earphones for Workout/Running
- Price
- £16.09
- Rating
- 3.7/5
- Reviews
- 31
- Age
- 1mo ago
HAOYUYAN Wireless Earbuds Sports Bluetooth Headphones 80Hrs Playtime Ear Buds with LED Power Display Noise Canceling Headset IPX7 Waterproof Earphones for Workout/Running
- Price
- £16.73
- Rating
- 3.9/5
- Reviews
- 45
- Age
- 3mo ago
Newest
by launch dateWireless Earbuds Sport 2026 Bluetooth 5.4 Headphones with App Custom EQ Stereo Bass in-Ear bud 50+Hrs ENC Noise Cancelling Earphone with Earhook USB-C IP-X7 Waterproof Running Gym for Android iOS
- Price
- £23.00
- Rating
- 3.2/5
- Reviews
- 28
- Age
- 1mo ago
HAOYUYAN IPX7 Waterproof Earphones for Workout/Running
- Price
- £16.09
- Rating
- 3.7/5
- Reviews
- 31
- Age
- 1mo ago
HAOYUYAN Wireless Earbuds Deep Sea Gray
- Price
- £16.76
- Rating
- 4.0/5
- Reviews
- 37
- Age
- 2mo ago
KT1 Ear buds Wireless Earbuds Bluetooth 5.3 Headphones 2026 Wireless Headphones with Earhook Deep Bass Dual LED Display 4 ENC Noise Cancelling Mic IPX7 Waterproof 72Hrs Playtime Pure Black
- Price
- £14.48
- Rating
- 4.5/5
- Reviews
- 3,752
- Age
- 2mo ago
Hupoaf Earbuds Sport Bluetooth 5.4 Headphones Hi-Fi Stereo Bass Earphones Wireless 50+Hrs USB-C IP-X7 Waterproof for Running Workout Gym
- Price
- £20.09
- Rating
- 4.0/5
- Reviews
- 32
- Age
- 3mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 66% of clicks. Leaders hold, but buyers still shop past them.
Brands
14 falling
Sellers
41
Est. top-5 brand share
82%
Top 20: 100%
Est. top-5 click share
66%
Top 20: 95%
Open market
13%
- soundcore34%
- JLab20%
- Jesebang15%
- HAOYUYAN8%
- Poounur5%
- Hupoaf5%
- Open — no brand owns it (8 brands, 13%)
Demand
Over Ear Earbuds search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb, Dec · busiest ÷ quietest = 2.9×
Search terms
Top Over Ear Earbuds search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- over ear earbuds72K/yr
- sports earbuds49K/yr
- sports earphones37K/yr
- running earbuds36K/yr
- sport earbuds28K/yr
- jlab go air sport19K/yr
- over the ear wireless earbuds16K/yr
- gym earbuds18K/yr
- earbuds with ear hooks16K/yr
- over ear earphones11K/yr
Reviews and returns
What reviews say buyers love and hate about Over Ear Earbuds
We read the reviews and the return reasons for every product selling here.
“Broke after a month”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Over Ear Earbuds questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data