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Oura Ring Cover

Fail

The top 5 brands take 99% of clicks, so Oura Ring Cover is a Fail.

Flapen Score
35
35 / 100
Ranks 1,267 of 1,488 Electronics & Photo niches · −9 vs the category median of 44
Market size
£36K/yr138K searches / yr
90-day growth
-31.5%search demand this quarter
Competition
62%top-5 click share · 6 brands · 8 sellers

Flapen Score

Oura Ring Cover against its category

The dotted line is the Electronics & Photo average. Past it, Oura Ring Cover is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Oura Ring Cover market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Oura Ring Cover 138K times last year and spent an estimated £36K. The top 5 brands take 99% of clicks. Flapen scores it 35 out of 100, a Fail.

01 · Demand

2.7% of searches ended in a purchase last week.

Shoppers searched for this 138K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.7% of those searches ended in a purchase. Searches in the last 90 days moved -31.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £36K a year.

Searches, last 12 months
138K
Growth, 90 days vs prior 90
-31.5%
Conversion, latest week
2.7%
Market size, estimated
£36Ka year
Top search term
oura ring cover72K searches a year

02 · Price

A sale here is worth £9.76.

Listings sell for £9.76 on average, from £5.84 to £16.25. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £9.76 that is £976 to £2K a year per listing.

Average price
£9.76under the $15 to $100 sweet spot
Price range
£5.84–£16.25
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
£976–£2K
Returns
2.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 22.7% of listings are out of stock. The average listing ranks #158 within Wearable Technology. It carries 62 reviews at 3.93 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
22.7%
Average rank
#158in Wearable Technology
Average rating
3.93 starsAmazon United Kingdom average 4.36 stars
Average reviews
62per listing
Listings tracked
19

04 · Newcomers

Amazon counts 0 of last year's 11 launches as successful.

11 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 16 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
11
Successful launches
0Amazon's first-year sales bar
Average brand age
16 months

Products

Top Oura Ring Cover products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£7K£11K£14K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

8

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

62%

Top 20: 100%

Open market

0%

  • ZOOROO48%
  • Polyjoy40%
  • Snyeest6%
  • Hexasider2%
  • Seltureone2%
  • SURITCH1%

Demand

Oura Ring Cover search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KJanFebMarAprMayJunJul

Peak months: Jan · busiest ÷ quietest = 3.6× · 7 of 12 months tracked

Search terms

Top Oura Ring Cover search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • oura ring cover72K/yr
  • oura ring 4 cover38K/yr
  • oura ring protector8K/yr
  • ultrahuman ring cover7K/yr
  • oura ring 4 protector6K/yr
  • oura ring cover gen 48K/yr

Reviews and returns

What reviews say buyers love and hate about Oura Ring Cover

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall20%−0.19

It looks and feels cheap

Cheap appearance

Poor quality

Durability17%−0.29

then after a week they rip

They dont seem to be that durable

not long lasting

Color13%+0.38

became a really brassy ugly colour

Only down side is the colouring faded so I have to replace them every few months

Coloured covers peel easily

Adhesion/Stickiness7%−0.13

unsticks itself when u r doing everyday things

Brightness/Shine/Glow7%−0.10

Not as sparkly as I thought

Love

Color20%+0.38

Nice colours

Love the different colours

Lovely vibrant colours

Size-Overall20%+2.48

The sizing is very accurate

Fits well

Fits the ring well

Quality-Overall12%−0.19

the clear is the best quality

Good quality on clear

Good quality

Advertised Vs Actual Product11%+0.32

As described

Does what it says on the tin as they say

As described and are ok

Ease Of Use11%−0.08

Easy to use

Fairly easy to put on

Useful

Return

2.6% Return rate 71% Fixable by listing

Size-Overall61%▇▆██▇█
Quality-Overall12%▄█▅▅▂▅

It looks and feels cheap

Cheap appearance

Poor quality

Color6%▄▃▆▄▄█

became a really brassy ugly colour

Only down side is the colouring faded so I have to replace them every few months

Coloured covers peel easily

Durability3%▁▄▃█▆▁

then after a week they rip

They dont seem to be that durable

not long lasting

Compatibility-Overall3%█▁▅▁▆█

FAQ

Common Oura Ring Cover questions

Answered from the same tracked data.