Oura Ring

Shoppers searched for this 1.7M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved -1.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £770K a year.

Searches, last 12 months

1.7M

Growth, 90 days vs prior 90

-1.1%

Conversion, latest week

0.5%

Market size, estimated

£770Ka year

Peak month

December4.8× the quietest month

Top search term

smart ring556K searches a year

Listings sell for £88.65 on average, from £5.48 to £313.90. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At £88.65 that is £9K to £22K a year per listing.

Average price

£88.65inside the $15 to $100 sweet spot

Price range

£5.48–£313.90

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

8K–10K

Units per listing a year

100–250

Revenue per listing a year

£9K–£22K

Returns

3.8%of orders · Amazon United Kingdom median 0.6%

95% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 17.4% of listings are out of stock. The average listing ranks #54 within Wearable Technology. It carries 1,942 reviews at 4.08 stars, so a new listing needs social proof before a better product.

Sponsored listings

95%

Prime listings

95%

Out of stock, average day

17.4%

Average rank

#54in Wearable Technology

Average rating

4.08 starsAmazon United Kingdom average 4.36 stars

Average reviews

1,942per listing

Listings tracked

22

16 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

16

Successful launches

1Amazon's first-year sales bar

Average brand age

27 months