Ottocast

Shoppers searched for this 188K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.3% of those searches ended in a purchase. Searches in the last 90 days moved -15.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £386K a year.

Searches, last 12 months

188K

Growth, 90 days vs prior 90

-15.2%

Conversion, latest week

3.3%

Market size, estimated

£386Ka year

Peak month

October2.0× the quietest month

Top search term

ottocast121K searches a year

Listings sell for £62.84 on average, from £15.96 to £185.50. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At £62.84 that is £16K to £31K a year per listing.

Average price

£62.84inside the $15 to $100 sweet spot

Price range

£15.96–£185.50

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

4K–5K

Units per listing a year

250–500

Revenue per listing a year

£16K–£31K

Returns

5.9%of orders · Amazon United Kingdom median 0.6%

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 12.8% of listings are out of stock. The average listing ranks #117 within Car & Vehicle Electronics. It carries 374 reviews at 3.50 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

100%

Out of stock, average day

12.8%

Average rank

#117in Car & Vehicle Electronics

Average rating

3.50 starsAmazon United Kingdom average 4.36 stars

Average reviews

374per listing

Listings tracked

20

16 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 10 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

16

Successful launches

7Amazon's first-year sales bar

Average brand age

10 months