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Openreach Power Cable

Fail

Prices span $5.90–$12.15, mostly outside the sweet spot, so Openreach Power Cable is a Fail.

Flapen Score
36
36 / 100
Ranks 1,214 of 1,488 Electronics & Photo niches · −8 vs the category median of 44
Market size
£47K/yr43K searches / yr
90-day growth
-5.6%search demand this quarter
Competition
83%top-5 click share · 10 brands · 11 sellers

Flapen Score

Openreach Power Cable against its category

The dotted line is the Electronics & Photo average. Past it, Openreach Power Cable is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Openreach Power Cable market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Openreach Power Cable 43K times last year and spent an estimated £47K. The top 5 brands take 85% of clicks. Demand peaks in Aug. Flapen scores it 36 out of 100, a Fail.

01 · Demand

13.1% of searches ended in a purchase last week.

Shoppers searched for this 43K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 13.1% of those searches ended in a purchase. Searches in the last 90 days moved -5.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £47K a year.

Searches, last 12 months
43K
Growth, 90 days vs prior 90
-5.6%
Conversion, latest week
13.1%
Market size, estimated
£47Ka year
Peak month
August2.9× the quietest month
Top search term
openreach power cable14K searches a year

02 · Price

A sale here is worth £8.30.

Listings sell for £8.30 on average, from £5.90 to £12.15. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At £8.30 that is £2K to £4K a year per listing.

Average price
£8.30under the $15 to $100 sweet spot
Price range
£5.90–£12.15
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
250–500
Revenue per listing a year
£2K–£4K
Returns
3.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 17.9% of listings are out of stock. The average listing ranks #297 within Power Accessories. It carries 24 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
17.9%
Average rank
#297in Power Accessories
Average rating
4.46 starsAmazon United Kingdom average 4.36 stars
Average reviews
24per listing
Listings tracked
11

04 · Newcomers

Amazon counts 0 of last year's 7 launches as successful.

7 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 14 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
7
Successful launches
0Amazon's first-year sales bar
Average brand age
14 months

Products

Top Openreach Power Cable products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 83% of clicks. A locked shelf that new listings rarely crack.

£0£5K£9K£14K£19K110100 Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 flat

Sellers

11

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

83%

Top 20: 100%

Open market

10%

  • CKDSA21%
  • Qurzou18%
  • LUM9EX817%
  • Vryth14%
  • Heblumin14%
  • Pmqs6%
  • Open — no brand owns it (4 brands, 10%)

Demand

Openreach Power Cable search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Spike '26JunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Aug · busiest ÷ quietest = 2.9×

Search terms

Top Openreach Power Cable search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • openreach power cable14K/yr
  • bt openreach ont power cable16K/yr
  • open reach power cable4K/yr
  • ont power cable7K/yr
  • bt openreach power cable3K/yr

Reviews and returns

What reviews say buyers love and hate about Openreach Power Cable

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Socket/Port/Plug25%−0.15

Doesnt fit power port

Functionality-Overall25%−0.15

Doesn't work

Durability25%−0.12

Broke in half

Thickness5%+0.07

though not quite as thick

Love

Advertised Vs Actual Product29%+1.73

As described worked well great price

Does as needed

Did the job

Quality-Overall27%+1.56

Good quality

Overall, a reliable replacement power supply that does the job without fuss

Great product

Durability9%−0.12

it still feels solid enough for everyday use

It has been working perfectly for the last couple of weeks

Size-Overall8%+0.37

Fits and works perfectly and exactly what I needed

Compatibility-Overall8%+0.37

Compatible with Open Reach fibre box

Return

3.1% Return rate 43% Fixable by listing

Size-Overall41%▄█▅▆▆▅
Compatibility-Overall33%█▅▅▆▆▆
Functionality-Overall8%▇▂▄▆█▅

Doesn't work

Connectivity-Overall6%▁█▄▂▂▇
Charging3%▁▁▂▆█▄

FAQ

Common Openreach Power Cable questions

Answered from the same tracked data.