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Openreach Power Cable

prices mostly outside the sweet spot ($5.90–$12.15) — Openreach Power Cable doesn't clear our bar today.

Flapen Score

36
Skip it
Market size 12Growth 22Conversion 96Competition 14Returns 48Price range 0Avg price 23Brand share 34Review moat 99Quality gap 48
This niche Category average

Is Openreach Power Cable profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Openreach Power Cable is a £47K/yr Amazon United Kingdom market (43K searches/yr). The top 5 brands hold 85% of demand. Demand peaks in Aug. Verdict: Skip it — 36/100.

Openreach Power Cable: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -5.6% over the last 90 days and 13.1% of searches end in a purchase.

£47K

revenue / yr

Units sold / yr5K
Search volume / yr-5.6%43K
Conversion rate13.1%
Avg price£8.30

Who owns the niche?

The top 5 brands hold 85% of demand, so 15% of the market is open.

15%

open market share

Brands · sellers10 · 11
Top-5 product click share83%
Open market15%
Avg brand age14 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 11 products

Sponsored placement100%
New entrants (1y)7· 0 succeeded
Avg rating4.5★
Avg reviews24

Top Openreach Power Cable products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 83% of clicks — a locked-up shelf that new listings rarely crack.

£0£5K£9K£14K£19K110100 Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 flat

Sellers

11

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

83%

Top 20: 100%

Open market

10%

  • CKDSA21%
  • Qurzou18%
  • LUM9EX817%
  • Vryth14%
  • Heblumin14%
  • Pmqs6%
  • Open — no brand owns it (4 brands, 10%)

Openreach Power Cable demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume43KCVR13.1%Products11Brands10Top 5 Brands85%OOS Rate17.9%Rating4.5★Reviews24Avg BSR#297
3K2KSpike '25Spike '26JunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Aug · busiest ÷ quietest = 2.9×

Top Openreach Power Cable search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • openreach power cable14K/yr
  • bt openreach ont power cable16K/yr
  • open reach power cable4K/yr
  • ont power cable7K/yr
  • bt openreach power cable3K/yr

What reviews say buyers love and hate about Openreach Power Cable

What buyers mention most, as a share of all reviews.

What buyers love

98% of reviews
Advertised Vs Actual Product29%

As described worked well great price

Quality-Overall27%

Good quality

Durability9%

it still feels solid enough for everyday use

Size-Overall8%

Fits and works perfectly and exactly what I needed

Compatibility-Overall8%

Compatible with Open Reach fibre box

What buyers complain about

80% of reviews
Socket/Port/Plug25%

Doesnt fit power port

Functionality-Overall25%

Doesn't work

Durability25%

Broke in half

Thickness5%

though not quite as thick

Openreach Power Cable return rate & reasons

Why buyers send it back, as a share of all return requests.

3.1%

Return rate

43%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
41%
2Compatibility-Overall
33%
3Functionality-Overall
8%
4Connectivity-Overall
6%
5Charging
3%

Common Openreach Power Cable questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Openreach Power Cable 36/100 on Amazon United Kingdom — Skip it. The niche generates £47K/yr across 11 tracked products. 0 of 7 products launched in the last 360 days are still selling. Search demand moved -5.6% over the last 90 days.
Search demand for Openreach Power Cable on Amazon United Kingdom peaks in Aug, where the busiest month runs 2.9× the quietest.