Is openreach power cable profitable to sell on Amazon United Kingdom?

The niche generates £47K/yr across 11 tracked products. 0 of 7 products launched in the last 360 days are still selling. 90-day search growth is -5.6%. Flapen's verdict: Skip it (36/100).

How competitive is the openreach power cable niche?

10 brands and 11 sellers compete. The top 5 products take 83% of clicks and top 5 brands hold 85% of demand.

What do buyers complain about in openreach power cable?

Top complaints mined from reviews: Socket/Port/Plug, Functionality-Overall, Durability. The return rate is 3.1%.

When does demand for openreach power cable peak?

Demand peaks in Aug; the busiest month runs 2.9× the quietest.

What does it cost to enter the openreach power cable niche?

Listings span £5.90–£12.15; the average listing price is £8.30 (sweet spot $15–$100). The average incumbent carries 24 reviews — the moat a new listing must climb.

openreach power cable

Skip it

Prices mostly outside the sweet spot ($5.90–$12.15) — this niche doesn't clear our bar today.

Review moat

Incredible24.18

avg incumbent reviews — the moat a new listing must climb

Conversion

Incredible13.1%

search→purchase rate — share of searches ending in a sale

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Returns

Okay3.1%

return rate — above 5% kills the launch gate

Brand share

Okay85%

top-5 brand share — brands hold most of the demand

Avg price

Bad£8.30

avg listing price — sweet spot $15–$100

Growth

Bad-5.6%

90-day search growth — must beat 0% to launch

Competition

Bad83%

top-5 click share — a locked-up shelf

Market size

Bad£47K

£47K/yr · 43K searches

Price range

Bad£5.90–£12.15

cheapest to priciest tracked listing — scored on the share inside $15–$100

Signals Low Review Barrier

According to Flapen's Amazon United Kingdom niche tracking, openreach power cable is a £47K/yr Amazon United Kingdom market (43K searches/yr). The top 5 brands hold 85% of demand. Demand peaks in Aug. Verdict: Skip it — 36/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

openreach power cable market data

Units sold / yr: 4K–5K; avg 250–500/product
Revenue / yr: £33K–£42K; units × avg price
Conversion rate: 13.1%
Avg BSR: #297
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 17.9%
Avg brand age: 14 months
Avg seller age: 246 days

Competition & brand share

The top 5 products capture 83% of clicks — a locked-up shelf that new listings rarely crack.

Brands

10 flat

Sellers

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

83%

Top 20: 100%

Open market

10%

CKDSA21%
Qurzou18%
LUM9EX817%
Vryth14%
Heblumin14%
Pmqs6%
Open — no brand owns it (4 brands, 10%)

Demand & seasonality

Weekly Amazon search volume, last 62 weeks — -5.6% search growth over the last 90 days.

Peak months: Aug · busiest ÷ quietest = 2.9×

Open Trend

Top openreach power cable search terms

openreach power cable14K/yr +25.4%10.6% conv.
bt openreach ont power cable16K/yr -30.7%8.4% conv.
open reach power cable4K/yr -3.2%16.5% conv.
ont power cable7K/yr -32.0%10.1% conv.
bt openreach power cable3K/yr +35.2%10.3% conv.

All search terms

Top openreach power cable products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 11 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

12V Power Adapter Compatible with BT-Openreach ONT Openreach EchoLife-HG612-Fibre-optic-Modem Power Replacement Power Adapter for Router desk lamp atomizer Android screen 1.5M Power Cord White

CKDSA£11.274.4★65 rev

12V Charger Compatible with BT-Openreach EchoLife-HG612-Fibre-optic-Modem Power Adapter ONT Openreach 1.8M Power Supply Cord

Qurzou£8.194.3★12 rev

12V 2A Power Adapter With Bt-Openreach Ont Openreach Echolife Fiber Optic Modem Power Supply Replacement Part 1.5m Power Cord White Suitable For Routers Desk Lamps Vaporizers And Android Screens

LUM9EX8£12.154.2★13 rev

12V Power Adapter for BT Openreach ONT EchoLife HG612 Fibre optic Modem Replacement Cable for EE Router Smart Hub Nail Lamp 1.5M Power Supply Cord White Charger 1.5M UK Plug

Vryth£8.124.4★43 rev

Heblumin 12V Power Adapter Compatible with BT-Openreach EchoLife-HG612-Fibre-optic-Modem Power Cable for ONT ECI Modem 4.9Ft Charging Cord White Charger

Heblumin£9.214.4★78 rev

Newest

by launch date

12V Power Adapter for BT-Openreach ONT Openreach EchoLife-HG612-Fibre-optic-Modem Power Cable Replacement for Router Desk Lamp Atomizer 1.5M Power Cord

Zutflap£6.042 rev

3mo ago

Pmqs 12V Power Adapter for BT-Openreach ONT Echolife-HG612-Fibre-Optic-Modem Charger Replacement for Desk Lamp Atomizer Android Screen Router 100-240V 1.5M Power Cord

Pmqs£6.211 rev

3mo ago

Funver UK Plug Power Adapter AC DC Charger Supply 100-240V for BT Openreach ONT EchoLife HG612 Fibre Modem Router Desk Lamp Atomizer Smart Home Devices (White (12V2A DC5.5 * 2.1mm))

Funver£5.902 rev

8mo ago

12V 2A Power Adapter With Bt-Openreach Ont Openreach Echolife Fiber Optic Modem Power Supply Replacement Part 1.5m Power Cord White Suitable For Routers Desk Lamps Vaporizers And Android Screens

LUM9EX8£12.1513 rev

8mo ago

12V 2A Adapter for BT-Openreach ONT Openreach EchoLife-HG612-Fibre-Optic-Modem 5.5 x 2.5mm Replacement ONT Power Cable for LED Strip Desk Lamp Router Camera Atomizer (1.5m Cable White)

Unicavu£7.5310 rev

9mo ago

What buyers say about openreach power cable

What buyers praise and complain about, mined from review topics.

What buyers love

Advertised Vs Actual Product29%

“As described worked well great price”

Quality-Overall27%

“Good quality”

Durability9%

“it still feels solid enough for everyday use”

Size-Overall8%

“Fits and works perfectly and exactly what I needed”

Compatibility-Overall8%

“Compatible with Open Reach fibre box”

Charging8%

“Good charger - no problems”

Value For Money6%

“As described worked well great price”

Touch/Button Controls2%

“Discrete green power LED is a nice touch”

Heating2%

“A few weeks in, its working exactly as it should — no heat, no buzzing, no odd behavior”

What buyers complain about

Socket/Port/Plug25%

“Doesnt fit power port”

Functionality-Overall25%

“Doesn't work”

Durability25%

“Broke in half”

Thickness5%

“though not quite as thick”

Top return reasons

Size-Overall41%

Compatibility-Overall33%

Functionality-Overall8%

Connectivity-Overall6%

Charging3%

Defective Material/Parts2%

Socket/Port/Plug2%

Advertised Vs Actual Product1%

Strength1%

Quality-Overall1%

Common questions

Is openreach power cable profitable to sell on Amazon United Kingdom?: The niche generates £47K/yr across 11 tracked products. 0 of 7 products launched in the last 360 days are still selling. 90-day search growth is -5.6%. Flapen's verdict: Skip it (36/100).
How competitive is the openreach power cable niche?: 10 brands and 11 sellers compete. The top 5 products take 83% of clicks and top 5 brands hold 85% of demand.
What do buyers complain about in openreach power cable?: Top complaints mined from reviews: Socket/Port/Plug, Functionality-Overall, Durability. The return rate is 3.1%.
When does demand for openreach power cable peak?: Demand peaks in Aug; the busiest month runs 2.9× the quietest.
What does it cost to enter the openreach power cable niche?: Listings span £5.90–£12.15; the average listing price is £8.30 (sweet spot $15–$100). The average incumbent carries 24 reviews — the moat a new listing must climb.