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Only Fools and Horses Box Set

Fail

Demand is soft, at -41.7% this quarter, so Only Fools and Horses Box Set is a Fail.

Flapen Score
34
34 / 100
Ranks 1,308 of 1,488 Electronics & Photo niches · −10 vs the category median of 44
Market size
£39K/yr62K searches / yr
90-day growth
-41.7%search demand this quarter
Competition
82%top-5 click share · 6 brands · 40 sellers

Flapen Score

Only Fools and Horses Box Set against its category

The dotted line is the Electronics & Photo average. Past it, Only Fools and Horses Box Set is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Only Fools and Horses Box Set market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Only Fools and Horses Box Set 62K times last year and spent an estimated £39K. The top 5 brands take 95% of clicks. Demand peaks in Nov–Dec. Flapen scores it 34 out of 100, a Fail.

01 · Demand

An estimated 4.7% of those searches ended in a purchase.

Shoppers searched for this 62K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.7% of those searches ended in a purchase. Searches in the last 90 days moved -41.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £39K a year.

Searches, last 12 months
62K
Growth, 90 days vs prior 90
-41.7%
Conversion, latest week
4.7%
Market size, estimated
£39Ka year
Peak month
December4.0× the quietest month
Top search term
only fools and horses box set43K searches a year

02 · Price

A sale here is worth £13.50.

Listings sell for £13.50 on average, from £4.56 to £33.38. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £13.50 that is £0 to £1K a year per listing.

Average price
£13.50under the $15 to $100 sweet spot
Price range
£4.56–£33.38
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

63% of listings pay for placement with sponsored ads. 63% ship with Prime. On an average day, 11.9% of listings are out of stock. The average listing ranks #508 within Home Cinema, TV & Video. It carries 255 reviews at 4.66 stars, so a new listing needs social proof before a better product.

Sponsored listings
63%
Prime listings
63%
Out of stock, average day
11.9%
Average rank
#508in Home Cinema, TV & Video
Average rating
4.66 starsAmazon United Kingdom average 4.36 stars
Average reviews
255per listing
Listings tracked
8

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 91 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
91 months

Products

Top Only Fools and Horses Box Set products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 82% of clicks. A locked shelf that new listings rarely crack.

£0£4K£8K£12K£16K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 flat

Sellers

40

Est. top-5 brand share

95%

Top 20: 100%

Est. top-5 click share

82%

Top 20: 100%

Open market

0%

  • Only Fools and Horses43%
  • 2 entertain25%
  • Spirit Entertainment10%
  • SIGNED BY THE STARS9%
  • TruffleShuffle8%
  • Vanilla Underground5%

Demand

Only Fools and Horses Box Set search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Holiday '24Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 4.0×

Search terms

Top Only Fools and Horses Box Set search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • only fools and horses box set43K/yr
  • only fools and horses dvd16K/yr
  • only fools and horses dvd box set4K/yr

Reviews and returns

What reviews say buyers love and hate about Only Fools and Horses Box Set

We read the reviews and the return reasons for every product selling here.

50%of positive reviews mention “Quality-Overall”
0.8%of orders come back
“I am completely satisfied with my purchase”
A buyer, on “Quality-Overall”50% of positive reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

7 topics

NegativePositive

FAQ

Common Only Fools and Horses Box Set questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data