Is only fools and horses box set profitable to sell on Amazon United Kingdom?

The niche generates £39K/yr across 8 tracked products. 90-day search growth is -41.7%. Flapen's verdict: Skip it (34/100).

How competitive is the only fools and horses box set niche?

6 brands and 40 sellers compete. The top 5 products take 82% of clicks and top 5 brands hold 95% of demand.

When does demand for only fools and horses box set peak?

Demand peaks in Nov–Dec; the busiest month runs 4.0× the quietest.

What does it cost to enter the only fools and horses box set niche?

Listings span £4.56–£33.38; the average listing price is £13.50 (sweet spot $15–$100). The average incumbent carries 255 reviews — the moat a new listing must climb.

only fools and horses box set

Skip it

Soft demand (-41.7% this quarter) — this niche doesn't clear our bar today.

Returns

Incredible0.8%

return rate — above 5% kills the launch gate

Review moat

Great254.75

avg incumbent reviews — the moat a new listing must climb

Price range

Good£4.56–£33.38

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Good£13.50

avg listing price — sweet spot $15–$100

Conversion

Good4.7%

search→purchase rate — share of searches ending in a sale

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Competition

Bad82%

top-5 click share — a locked-up shelf

Brand share

Bad95%

top-5 brand share — brand-locked demand

Market size

Bad£39K

£39K/yr · 62K searches

Growth

Bad-41.7%

90-day search growth — must beat 0% to launch

Signals Low Review Barrier

According to Flapen's Amazon United Kingdom niche tracking, only fools and horses box set is a £39K/yr Amazon United Kingdom market (62K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 34/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

only fools and horses box set market data

Units sold / yr: 3K–4K; avg 0–100/product
Revenue / yr: £41K–£54K; units × avg price
Conversion rate: 4.7%
Avg BSR: #508
Page quality: 0%
Prime: 63%
Sponsored: 63%
Out of stock: 11.9%
Avg brand age: 91 months
Avg seller age: 200 days

Competition & brand share

The top 5 products capture 82% of clicks — a locked-up shelf that new listings rarely crack.

Brands

6 flat

Sellers

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

82%

Top 20: 100%

Open market

Only Fools and Horses43%
2 entertain25%
Spirit Entertainment10%
SIGNED BY THE STARS9%
TruffleShuffle8%
Vanilla Underground5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -41.7% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 4.0×

Open Trend

Top only fools and horses box set search terms

only fools and horses box set43K/yr -48.0%0.0% conv.
only fools and horses dvd16K/yr -35.6%0.6% conv.
only fools and horses dvd box set4K/yr +8.3%0.2% conv.

All search terms

Top only fools and horses box set products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 8 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Only Fools and Horses Mens Pyjamas Set Short PJs Funny Lounge Set Comfy Sleepwear Breathable Nightwear Gifts for Men (Black S)

Only Fools and Horses£12.564.7★234 rev

Only Fools and Horses - The Complete Series 1 [1981] [DVD]

2 entertain£5.224.7★202 rev

Only Fools and Horses - The Complete Series 2 [1982]

2 entertain£4.564.7★183 rev

Only Fools and Horses - A Royal Flush

Spirit Entertainment£4.904.6★247 rev

Stunning Quality Only Fools and Horses Cast Signed/Autographed Print. David Jason Nicholas Lyndhurst etc etc (A4 Print 29.7cm x 21cm)

SIGNED BY THE STARS£8.194.6★30 rev

Newest

by launch date

Only Fools and Horses Dressing Gown for Men & Teens M-3XL Soft Fleece Loungewear Nightwear Robe With Pockets Gifts for Men (2XL Dark Grey)

Only Fools and Horses£20.9456 rev

1y ago

Only Fools & Horses Mens Pyjama Set | Cushty Adults Classic Logo Short Sleeve Top and All Over Print Graphic Loungewear Bottoms in Black | Classic TV Comedy Show Merchandise Gift

Vanilla Underground£18.2135 rev

1y ago

Stunning Quality Only Fools and Horses Cast Signed/Autographed Print. David Jason Nicholas Lyndhurst etc etc (A4 Print 29.7cm x 21cm)

SIGNED BY THE STARS£8.1930 rev

2y ago

Only Fools and Horses Mens Pyjamas Set Short PJs Funny Lounge Set Comfy Sleepwear Breathable Nightwear Gifts for Men (Black S)

Only Fools and Horses£12.56234 rev

3y ago

Groovy Uk Only Fools & Horses Adult Del Boy Fleece Hoodless Bathrobe One Size Tan/White

TruffleShuffle£33.381,051 rev

14y ago

What buyers say about only fools and horses box set

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall50%

“I am completely satisfied with my purchase”

Image/Picture Clarity25%

“the image was good”

Value For Money25%

“it was definitely value for money”

Top return reasons

Size-Overall40%

Stitch/Finish/Polish20%

Sleeve Fit20%

Quality-Overall10%

Advertised Vs Actual Product10%

Common questions

Is only fools and horses box set profitable to sell on Amazon United Kingdom?: The niche generates £39K/yr across 8 tracked products. 90-day search growth is -41.7%. Flapen's verdict: Skip it (34/100).
How competitive is the only fools and horses box set niche?: 6 brands and 40 sellers compete. The top 5 products take 82% of clicks and top 5 brands hold 95% of demand.
When does demand for only fools and horses box set peak?: Demand peaks in Nov–Dec; the busiest month runs 4.0× the quietest.
What does it cost to enter the only fools and horses box set niche?: Listings span £4.56–£33.38; the average listing price is £13.50 (sweet spot $15–$100). The average incumbent carries 255 reviews — the moat a new listing must climb.