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Oneplus Nord 5

Fail

The top 5 brands take 100% of clicks, so Oneplus Nord 5 is a Fail.

Flapen Score
28
28 / 100
Ranks 1,436 of 1,488 Electronics & Photo niches · −16 vs the category median of 44
Market size
£178K/yr62K searches / yr
90-day growth
-15.8%search demand this quarter
Competition
90%top-5 click share · 1 brands · 29 sellers

Flapen Score

Oneplus Nord 5 against its category

The dotted line is the Electronics & Photo average. Past it, Oneplus Nord 5 is stronger. Inside it, weaker.

28Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Oneplus Nord 5 market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Oneplus Nord 5 62K times last year and spent an estimated £178K. One brand takes every click. Flapen scores it 28 out of 100, a Fail.

01 · Demand

1.1% of searches ended in a purchase last week.

Shoppers searched for this 62K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -15.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £178K a year.

Searches, last 12 months
62K
Growth, 90 days vs prior 90
-15.8%
Conversion, latest week
1.1%
Market size, estimated
£178Ka year
Top search term
oneplus nord 549K searches a year

02 · Price

A sale here is worth £271.68.

Listings sell for £271.68 on average, from £183.17 to £349.26. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At £271.68 that is £0 to £27K a year per listing.

Average price
£271.68above the $15 to $100 sweet spot
Price range
£183.17–£349.26
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
£0–£27K
Returns
2.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

13% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 58.6% of listings are out of stock. The average listing ranks #378 within Mobile Phones & Smartphones. It carries 113 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
13%
Prime listings
75%
Out of stock, average day
58.6%
Average rank
#378in Mobile Phones & Smartphones
Average rating
4.48 starsAmazon United Kingdom average 4.36 stars
Average reviews
113per listing
Listings tracked
8

04 · Newcomers

Brands here are young.

The brands on the shelf have sold for 16 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
16 months

Products

Top Oneplus Nord 5 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 90% of clicks. A locked shelf that new listings rarely crack.

£0£27K£53K£80K£107K101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

1 falling

Sellers

29

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

90%

Top 20: 100%

Open market

0%

  • OnePlus100%

Demand

Oneplus Nord 5 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '25Black Friday '25Spike '26OctNovDecJanFebMarAprMayJunJul

Peak months: Nov · busiest ÷ quietest = 2.1× · 10 of 12 months tracked

Reviews and returns

What reviews say buyers love and hate about Oneplus Nord 5

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Charging38%−0.18

so the charger is incorrect

It was missing the original charger to be complete

Software/Application8%−0.06

the camera software is dreadful

Camera software is bad

Camera Quality8%−0.10

Camera software is bad

the camera software is dreadful

Thickness6%

it's a chunky boi in your hand

Love

Value For Money32%+1.67

Value for money

Good for the price

Great phone forvthe price no complaints here very happy with the product

Battery Life15%+0.94

good battery life

Decent battery and performance

Battery is amazing

Quality-Overall11%+0.64

Good quality

Excellent in both form and function

Feels well made

Advertised Vs Actual Product7%+0.42

Works like a charm

Performing absolutely as expected

does what it says

Ease Of Use7%+0.40

Easy to use

Easy to navigate

Pretty clean Android/Oxygen OS with only a tiny bit of bloat which is easy to remove

Return

2.4% Return rate 0% Fixable by listing

Functionality-Overall16%▁▅▃█▅▂
Compatibility-Overall14%▃█▁▄▁▃
Heating7%▁▄▁██▄
Camera Quality7%▅▁▅▁█▁

Camera software is bad

the camera software is dreadful

Computation Performance5%█▅█▁▁▁

FAQ

Common Oneplus Nord 5 questions

Answered from the same tracked data.