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Olympus Tough Tg-6

Fail

The top 5 products take 100% of clicks, so Olympus Tough Tg-6 is a Fail.

Flapen Score
27
27 / 100
Ranks 1,447 of 1,488 Electronics & Photo niches · −17 vs the category median of 44
Market size
£23K/yr6K searches / yr
90-day growth
+25.9%search demand this quarter
Competition
100%top-5 click share · 2 brands · 17 sellers

Flapen Score

Olympus Tough Tg-6 against its category

The dotted line is the Electronics & Photo average. Past it, Olympus Tough Tg-6 is stronger. Inside it, weaker.

27Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Olympus Tough Tg-6 market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Olympus Tough Tg-6 6K times last year and spent an estimated £23K. All 2 brands take every click. Demand peaks in Sep–Oct. Flapen scores it 27 out of 100, a Fail.

01 · Demand

1.4% of searches ended in a purchase last week.

Shoppers searched for this 6K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.4% of those searches ended in a purchase. Searches in the last 90 days moved +25.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £23K a year.

Searches, last 12 months
6K
Growth, 90 days vs prior 90
+25.9%
Conversion, latest week
1.4%
Market size, estimated
£23Ka year
Peak month
October1.8× the quietest month
Top search term
olympus tough2K searches a year

02 · Price

A sale here is worth £297.11.

Listings sell for £297.11 on average, from £159.57 to £384.67. Amazon reports units sold in ranges. This niche sold 0 to 100 a year. The average listing sells 0 to 100 of them. At £297.11 that is £0 to £30K a year per listing.

Average price
£297.11above the $15 to $100 sweet spot
Price range
£159.57–£384.67
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
0–100
Units per listing a year
0–100
Revenue per listing a year
£0–£30K
Returns
3.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

40% of listings pay for placement with sponsored ads. 60% ship with Prime. On an average day, 19.2% of listings are out of stock. The average listing ranks #271 within Camera & Photo. It carries 518 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings
40%
Prime listings
60%
Out of stock, average day
19.2%
Average rank
#271in Camera & Photo
Average rating
4.35 starsAmazon United Kingdom average 4.36 stars
Average reviews
518per listing
Listings tracked
5

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 63 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
63 months

Products

Top Olympus Tough Tg-6 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

£0£3K£7K£10K£14K101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

2 falling

Sellers

17

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • OM SYSTEM90%
  • Olympus10%
  • Open — no brand owns it (0%)

Demand

Olympus Tough Tg-6 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

350250Spike '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct · busiest ÷ quietest = 1.8×

Search terms

Top Olympus Tough Tg-6 search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • olympus tough2K/yr
  • olympus tg61K/yr
  • olympus tough tg-61K/yr
  • olympus tg-61K/yr

Reviews and returns

What reviews say buyers love and hate about Olympus Tough Tg-6

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Touch/Button Controls20%−0.22

The scroll buttons only worked intermittently so sent it back

Image/Picture Clarity20%−0.12

picture quality pretty rubbish without AI sharpen

picture quality rubbish without AI sharpen/denoise from Topaz

Zoom10%+0.86

Zoom noise is fairly loud when used underwater

Macro Mode7%+0.30

Also, for macro video which is what I wanted to use it for, you can't control the focus once you've hit record, so your subject could move in and out of focus and you can't control that

Disappointing, unusable for macro video

Image Focus7%−0.07

you actually can't see if your photo is fully in focus until you view it on your laptop on a larger screen

Often the photos I thought would be great are slightly out of focus

Also, for macro video which is what I wanted to use it for, you can't control the focus once you've hit record, so your subject could move in and out of focus and you can't control that

Love

Quality-Overall25%+1.85

Great quality

Value For Money25%+1.44

Nice value for money

Macro Mode13%+0.30

Macro ability is surprising

Image/Picture Clarity13%−0.12

Shots are perfect for me

Ease Of Use13%+0.45

easy to use

Return

3.3% Return rate 4% Fixable by listing

Image/Picture Clarity27%▅█▁▅▅▆

picture quality pretty rubbish without AI sharpen

picture quality rubbish without AI sharpen/denoise from Topaz

Zoom8%▁▁▁▃▃█

Zoom noise is fairly loud when used underwater

Functionality-Overall8%▁▅▁▅█▁
Camera Quality7%▅█▇▂▁▁
Lenses4%▁▁▁█▁▁

FAQ

Common Olympus Tough Tg-6 questions

Answered from the same tracked data.