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No Nicotine Vape

Fail

Shoppers spend an estimated $10K a year here, so No Nicotine Vape is a Fail.

Flapen Score
46
46 / 100
Top 38% of 1,488 Electronics & Photo niches · +2 vs the category median of 44
Market size
£10K/yr97K searches / yr
90-day growth
-12.8%search demand this quarter
Competition
51%top-5 click share · 14 brands · 29 sellers

Flapen Score

No Nicotine Vape against its category

The dotted line is the Electronics & Photo average. Past it, No Nicotine Vape is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The No Nicotine Vape market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for No Nicotine Vape 97K times last year and spent an estimated £10K. The top 5 brands take 67% of clicks. Demand peaks in Aug–Sep–Oct. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 1.2% of those searches ended in a purchase.

Shoppers searched for this 97K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.2% of those searches ended in a purchase. Searches in the last 90 days moved -12.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £10K a year.

Searches, last 12 months
97K
Growth, 90 days vs prior 90
-12.8%
Conversion, latest week
1.2%
Market size, estimated
£10Ka year
Peak month
September2.2× the quietest month
Top search term
no nicotine vape43K searches a year

02 · Price

A sale here is worth £8.56.

Listings sell for £8.56 on average, from £3.08 to £19.36. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At £8.56 that is £0 to £856 a year per listing.

Average price
£8.56under the $15 to $100 sweet spot
Price range
£3.08–£19.36
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£856
Returns
0.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

5% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 23.5% of listings are out of stock. The average listing ranks #2 within E-Cigarettes, E-Shisha & Heat-Not-Burn. It carries 111 reviews at 3.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
5%
Prime listings
90%
Out of stock, average day
23.5%
Average rank
#2in E-Cigarettes, E-Shisha & Heat-Not-Burn
Average rating
3.61 starsAmazon United Kingdom average 4.36 stars
Average reviews
111per listing
Listings tracked
21

04 · Newcomers

2 of last year's 10 launches cleared the first-year sales bar.

10 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
10
Successful launches
2Amazon's first-year sales bar
Average brand age
27 months

Products

Top No Nicotine Vape products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 51% of clicks. Leaders hold, but buyers still shop past them.

£0£980£2K£3K£4K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

14 falling

Sellers

29

Est. top-5 brand share

67%

Top 20: 100%

Est. top-5 click share

51%

Top 20: 99%

Open market

26%

  • SWYFT ESSENTIALS21%
  • VYPE18%
  • vaporr10%
  • Survival Boyz9%
  • CLICKON8%
  • TILLELOT7%

Demand

No Nicotine Vape search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep, Oct · busiest ÷ quietest = 2.2×

Search terms

Top No Nicotine Vape search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • no nicotine vape43K/yr
  • vape no nicotine21K/yr
  • no nic vape8K/yr
  • no nicotine vapes9K/yr
  • vapes no nicotine4K/yr
  • low nicotine vape3K/yr
  • disposable vape no nicotine2K/yr
  • no nicotine disposable vape3K/yr
  • e cigarette vape disposable730/yr

Reviews and returns

What reviews say buyers love and hate about No Nicotine Vape

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Value For Money”
21%of negative reviews mention “Charging”
0.9%of orders come back
“has stopped charging”
A buyer, on “Charging”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common No Nicotine Vape questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data