Is no nicotine vape profitable to sell on Amazon United Kingdom?

The niche generates £10K/yr across 21 tracked products. 2 of 10 products launched in the last 360 days are still selling. 90-day search growth is -12.8%. Flapen's verdict: Skip it (46/100).

How competitive is the no nicotine vape niche?

14 brands and 29 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 67% of demand.

What do buyers complain about in no nicotine vape?

Top complaints mined from reviews: Charging, Functionality-Overall, Leak-Proof. The return rate is 0.9%.

When does demand for no nicotine vape peak?

Demand peaks in Aug–Sep–Oct; the busiest month runs 2.2× the quietest.

What does it cost to enter the no nicotine vape niche?

Listings span £3.08–£19.36; the average listing price is £8.56 (sweet spot $15–$100). The average incumbent carries 111 reviews — the moat a new listing must climb.

no nicotine vape

Skip it

A small market ($10K/yr) — this niche doesn't clear our bar today.

Quality gap

Incredible3.6★

avg incumbent rating — lower means beatable quality

Returns

Incredible0.9%

return rate — above 5% kills the launch gate

Review moat

Great110.52

avg incumbent reviews — the moat a new listing must climb

Brand share

Good67%

top-5 brand share — brands hold most of the demand

Competition

Good51%

top-5 click share — leaders hold, buyers still browse

Price range

Okay£3.08–£19.36

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Bad£8.56

avg listing price — sweet spot $15–$100

Growth

Bad-12.8%

90-day search growth — must beat 0% to launch

Conversion

Bad1.2%

search→purchase rate — share of searches ending in a sale

Market size

Bad£10K

£10K/yr · 97K searches

Signals Low Review Barrier Quality Gap

According to Flapen's Amazon United Kingdom niche tracking, no nicotine vape is a £10K/yr Amazon United Kingdom market (97K searches/yr). The top 5 brands hold 67% of demand. Demand peaks in Aug–Sep–Oct. Verdict: Skip it — 46/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

no nicotine vape market data

Units sold / yr: 1K–1K; avg 0–100/product
Revenue / yr: £9K–£11K; units × avg price
Conversion rate: 1.2%
Avg BSR: #2
Page quality: 0%
Prime: 90%
Sponsored: 5%
Out of stock: 23.5%
Avg brand age: 27 months
Avg seller age: 240 days

Competition & brand share

The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.

Brands

14 falling

Sellers

Top-5 brand share

67%

Top 20: 100%

Top-5 click share

51%

Top 20: 99%

Open market

26%

SWYFT ESSENTIALS21%
VYPE18%
vaporr10%
Survival Boyz9%
CLICKON8%
TILLELOT7%

Demand & seasonality

Weekly Amazon search volume, last 103 weeks — -12.8% search growth over the last 90 days.

Peak months: Aug, Sep, Oct · busiest ÷ quietest = 2.2×

Open Trend

Top no nicotine vape search terms

no nicotine vape43K/yr -15.3%0.9% conv.
vape no nicotine21K/yr -13.8%1.3% conv.
no nic vape8K/yr +1.0%0.6% conv.
no nicotine vapes9K/yr -1.1%0.7% conv.
vapes no nicotine4K/yr +15.4%0.7% conv.
low nicotine vape3K/yr -17.6%0.3% conv.
disposable vape no nicotine2K/yr +18.1%0.5% conv.
no nicotine disposable vape3K/yr -46.4%0.0% conv.
e cigarette vape disposable730/yr -75.8%0.0% conv.

All search terms

Top no nicotine vape products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 21 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Crystal Pro CP 10K Device 1000mAh Battery 0.8 Mesh Coil LED Battery Indicator Sleek Portable Design 0mg No Nicotine (Chery Kola)

SWYFT ESSENTIALS£8.443.1★3 rev

VUSE Mint Ice Extra Intense Flavour Pods Pack of 2 2ml Puff Activated up to 2000* Puffs per Pack Compatible with Vuse Pro and GO RELOAD Devices 0mg Strength Nicotine-Free Vaping**

VYPE£4.844.2★520 rev

VUSE Blueberry Ice Extra Intense Flavour Pods Pack of 2 2ml Puff Activated up to 2000* Puffs per Pack Compatible with Vuse Pro and GO RELOAD Devices 0mg Strength Nicotine-Free Vaping**

VYPE£5.354.2★520 rev

Hayati Pro Ultra plus 25000+ 25K Puffs Kit All Best Flavours Rechargeable Vape Device with Smart Display Long Lasting Performance (Pack of 1) (Summer Dream)

Generic£16.943.5★6 rev

Lost Vape Ursa Epoch Pod Kit 1000mAh Battery 0.42 OLED Display Precise Airflow Adjustment Compact Design 2ml Cartridge Capacity No Nicotine (Flame Mystic)

TILLELOT£7.643.7★44 rev

Newest

by launch date

R3loaded Crystal Pro CP 10K Device LED Battery Indicator Sleek Portable Design Rechargeable 1000mAh Battery 2ml Cartridge 0mg No Nicotine (Cherry Ice)

R3LOADED£8.300 rev

2mo ago

Hayati Pro Ultra plus 25000+ 25K Puffs Kit All Best Flavours Rechargeable Vape Device with Smart Display Long Lasting Performance (Pack of 1) (Summer Dream)

Generic£16.946 rev

2mo ago

Oxva Xlim Go Lite Vape Kit [Light Pink] - Available in 8 colours - Type-C Fast Charge 1000mAh Battery 30W Max RGB Indicator - Compatible with Full Xlim Pod Range - No Nicotine

Survival Boyz£6.1233 rev

3mo ago

Crystal Pro CP 10K Device 1000mAh Battery 0.8 Mesh Coil LED Battery Indicator Sleek Portable Design 0mg No Nicotine (Chery Kola)

SWYFT ESSENTIALS£8.443 rev

3mo ago

Oxva XLIM GO Lite Vape Pod Kit [8 Colors] 30W Max Output |1000mAh Battery|Anti-Leak Top Fill Cartridges|USB-C Lightweight Vape Device Compatible with Xlim Pods - No Nicotine (Light Pink)

vaporr£6.0626 rev

4mo ago

What buyers say about no nicotine vape

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money23%

“Good value”

Quality-Overall11%

“seems reasonable well made”

Ease Of Use9%

“easy to fill easy to use”

Design-Overall7%

“Works well and looks nice”

Charging5%

“still works the following morning upon recharging”

Advertised Vs Actual Product5%

“Does the job”

Efficiency4%

“I found that 2x slim crushball cigarette filters work amazing in these”

Stress/Anxiety3%

“Great for nervous flyers”

Cough Relief2%

“All the expensive capes I brought that made me cough an leaked this one is perfect”

Soft Feel2%

“It's great and very smooth”

What buyers complain about

Charging21%

“has stopped charging”

Functionality-Overall13%

“Keeps cutting out when in use so dont get a full drag”

Leak-Proof12%

“Leaked”

Durability8%

“Broke within a month of owning”

Quality-Overall6%

“Cheap”

Value For Money4%

“Waste of money”

Size-Overall3%

“the sizes is small”

Defective Material/Parts3%

“The item doesnt work the pods broken very disappointing”

Flavor3%

“However the flavored filters are disgusting”

Smell3%

“like lemon washing up liquid smells like”

Top return reasons

Functionality-Overall33%

Charging21%

Leak-Proof11%

Defective Material/Parts7%

Durability4%

Size-Overall3%

Battery Life2%

Advertised Vs Actual Product2%

Compatibility-Overall2%

Breathability2%

Common questions

Is no nicotine vape profitable to sell on Amazon United Kingdom?: The niche generates £10K/yr across 21 tracked products. 2 of 10 products launched in the last 360 days are still selling. 90-day search growth is -12.8%. Flapen's verdict: Skip it (46/100).
How competitive is the no nicotine vape niche?: 14 brands and 29 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 67% of demand.
What do buyers complain about in no nicotine vape?: Top complaints mined from reviews: Charging, Functionality-Overall, Leak-Proof. The return rate is 0.9%.
When does demand for no nicotine vape peak?: Demand peaks in Aug–Sep–Oct; the busiest month runs 2.2× the quietest.
What does it cost to enter the no nicotine vape niche?: Listings span £3.08–£19.36; the average listing price is £8.56 (sweet spot $15–$100). The average incumbent carries 111 reviews — the moat a new listing must climb.