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No Nicotine Vape

Fail

Shoppers spend only $10K a year here, so No Nicotine Vape is a Fail.

Flapen Score
46
46 / 100
Top 38% of 1,488 Electronics & Photo niches · +2 vs the category median of 44
Market size
£10K/yr97K searches / yr
90-day growth
-12.8%search demand this quarter
Competition
51%top-5 click share · 14 brands · 29 sellers

Flapen Score

No Nicotine Vape against its category

The dotted line is the Electronics & Photo average. Past it, No Nicotine Vape is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The No Nicotine Vape market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for No Nicotine Vape 97K times last year and spent an estimated £10K. The top 5 brands take 67% of clicks. Demand peaks in Aug–Sep–Oct. Flapen scores it 46 out of 100, a Fail.

01 · Demand

1.2% of searches ended in a purchase last week.

Shoppers searched for this 97K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.2% of those searches ended in a purchase. Searches in the last 90 days moved -12.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £10K a year.

Searches, last 12 months
97K
Growth, 90 days vs prior 90
-12.8%
Conversion, latest week
1.2%
Market size, estimated
£10Ka year
Peak month
September2.2× the quietest month
Top search term
no nicotine vape43K searches a year

02 · Price

A sale here is worth £8.56.

Listings sell for £8.56 on average, from £3.08 to £19.36. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At £8.56 that is £0 to £856 a year per listing.

Average price
£8.56under the $15 to $100 sweet spot
Price range
£3.08–£19.36
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£856
Returns
0.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

5% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 23.5% of listings are out of stock. The average listing ranks #2 within E-Cigarettes, E-Shisha & Heat-Not-Burn. It carries 111 reviews at 3.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
5%
Prime listings
90%
Out of stock, average day
23.5%
Average rank
#2in E-Cigarettes, E-Shisha & Heat-Not-Burn
Average rating
3.61 starsAmazon United Kingdom average 4.36 stars
Average reviews
111per listing
Listings tracked
21

04 · Newcomers

Amazon counts 2 of last year's 10 launches as successful.

10 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
10
Successful launches
2Amazon's first-year sales bar
Average brand age
27 months

Products

Top No Nicotine Vape products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.

£0£980£2K£3K£4K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

14 falling

Sellers

29

Top-5 brand share

67%

Top 20: 100%

Top-5 click share

51%

Top 20: 99%

Open market

26%

  • SWYFT ESSENTIALS21%
  • VYPE18%
  • vaporr10%
  • Survival Boyz9%
  • CLICKON8%
  • TILLELOT7%

Demand

No Nicotine Vape search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep, Oct · busiest ÷ quietest = 2.2×

Search terms

Top No Nicotine Vape search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • no nicotine vape43K/yr
  • vape no nicotine21K/yr
  • no nic vape8K/yr
  • no nicotine vapes9K/yr
  • vapes no nicotine4K/yr
  • low nicotine vape3K/yr
  • disposable vape no nicotine2K/yr
  • no nicotine disposable vape3K/yr
  • e cigarette vape disposable730/yr

Reviews and returns

What reviews say buyers love and hate about No Nicotine Vape

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Charging21%−0.26

has stopped charging

No charge

Doesn't charge

Functionality-Overall13%−0.18

Keeps cutting out when in use so dont get a full drag

Doesnt work

door bell didn't ring

Leak-Proof12%

Leaked

Constant oil leaking

Leaking pods

Durability8%−0.12

Broke within a month of owning

Stopped working after 1 week

not impressed at just over a month of use

Quality-Overall6%+0.42

Cheap

Rubbish

Its cheaply made

Love

Value For Money23%+1.90

Good value

Worth the money

Great value

Quality-Overall11%+0.42

seems reasonable well made

very good quality

Best vapes

Ease Of Use9%+0.81

easy to fill easy to use

Helpful tool

Good vape easy to use

Design-Overall7%−0.04

Works well and looks nice

Small and sleek design means its easy to carry around and an amazing product

Lovely design, lightweight and the silicone surrounding and included lanyard is a great touch

Charging5%−0.26

still works the following morning upon recharging

charging very fast

excellent vape that is very fast charging

Return

0.9% Return rate 6% Fixable by listing

Functionality-Overall33%▇▅▆█▄▄

Keeps cutting out when in use so dont get a full drag

Doesnt work

door bell didn't ring

Charging21%▆▄▅▅█▅

has stopped charging

No charge

Doesn't charge

Leak-Proof11%▅▆▅▄▄█

Leaked

Constant oil leaking

Leaking pods

Defective Material/Parts7%▆█▄▃▆▂

The item doesnt work the pods broken very disappointing

the full unit wont work

Durability4%▃█▂▃▆▅

Broke within a month of owning

Stopped working after 1 week

not impressed at just over a month of use

FAQ

Common No Nicotine Vape questions

Answered from the same tracked data.