Nixplay Digital Photo Frame
FailThe top 5 brands take 100% of clicks, so Nixplay Digital Photo Frame is a Fail.
- Flapen Score
- 32 / 100Ranks 1,370 of 1,488 Electronics & Photo niches · −12 vs the category median of 4432
- Market size
- £56K/yr13K searches / yr
- 90-day growth
- -23.0%search demand this quarter
- Competition
- 89%top-5 click share · 4 brands · 28 sellers
Flapen Score
Nixplay Digital Photo Frame against its category
The dotted line is the Electronics & Photo average. Past it, Nixplay Digital Photo Frame is stronger. Inside it, weaker.
Market
The Nixplay Digital Photo Frame market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Nixplay Digital Photo Frame 13K times last year and spent an estimated £56K. All 4 brands take every click. Demand peaks in Oct–Nov–Dec. Flapen scores it 32 out of 100, a Fail.
01 · Demand
4.2% of searches ended in a purchase last week.
Shoppers searched for this 13K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.2% of those searches ended in a purchase. Searches in the last 90 days moved -23.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £56K a year.
- Searches, last 12 months
- 13K
- Growth, 90 days vs prior 90
- -23.0%
- Conversion, latest week
- 4.2%
- Market size, estimated
- £56Ka year
- Peak month
- December6.7× the quietest month
- Top search term
- nixplay digital photo frame10K searches a year
02 · Price
A sale here is worth £103.59.
Listings sell for £103.59 on average, from £38.54 to £166.41. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At £103.59 that is £0 to £10K a year per listing.
- Average price
- £103.59above the $15 to $100 sweet spot
- Price range
- £38.54–£166.41
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 250–500
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£10K
- Returns
- 1.7%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
75% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 9.9% of listings are out of stock. The average listing ranks #82 within Camera & Photo. It carries 9,021 reviews at 4.36 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 75%
- Prime listings
- 88%
- Out of stock, average day
- 9.9%
- Average rank
- #82in Camera & Photo
- Average rating
- 4.36 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 9,021per listing
- Listings tracked
- 8
04 · Newcomers
Amazon counts 1 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 31 months
Products
Top Nixplay Digital Photo Frame products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Nixplay AI-Enhanced Digital Picture Frame | Stunning HD Touch Screen Display | Perfect Digital Picture Frame for Gifting | Auto-Rotation Feature Securely Share Photos/Videos via Email or App | 10.1
- Price
- £91.84
- Rating
- 4.1/5
- Reviews
- 20,207
- Age
- 3y ago
Nixplay Digital Touch Screen Picture Frame - 15.6 Photo Frame Connecting Families & Friends (Black/White Matte)
- Price
- £166.41
- Rating
- 4.1/5
- Reviews
- 20,207
- Age
- 2y ago
Nixplay Digital Touch Screen Picture Frame - 10.1 Photo Frame Connecting Families & Friends (Black/Silver)
- Price
- £99.16
- Rating
- 4.1/5
- Reviews
- 20,207
- Age
- 4y ago
Aura 10 Digital Picture Frame | Unlimited photo and video sharing with no subscription or fees quick and easy setup over WiFi
- Price
- £113.83
- Rating
- 4.7/5
- Reviews
- 5,238
- Age
- 3y ago
Frameo WiFi Digital Photo Frame 10.1 Inch - 1280x800 HD IPS Touch Screen Picture Frame Electronic 32GB Memory Auto Rotate Wall Mountable Digital PictureFrame for Sharing Photos and Videos
- Price
- £38.54
- Rating
- 4.5/5
- Reviews
- 1,241
- Age
- 2y ago
Trending
90-day click momentum
Digital Picture Frame 10.1 Inch Large Digital Photo Frame with 1280 * 800 IPS Full HD Touchscreen Humblestead 32GB WiFi Smart Frame Share Photos and Videos via AiMOR App Black
- Price
- £41.97
- Rating
- 4.5/5
- Reviews
- 1,000
- Age
- 6mo ago
Nixplay Digital Touch Screen Picture Frame - 10.1 Photo Frame Connecting Families & Friends (White/Wood)
- Price
- £154.09
- Rating
- 4.3/5
- Reviews
- 223
- Age
- 5y ago
Aura Carver WiFi Digital Picture Frame | The Best Digital Frame for Gifting | Send Photos From Your Phone | Quick Easy Setup in Aura App | Free Unlimited Storage | Gravel with White Mat
- Price
- £122.93
- Rating
- 4.6/5
- Reviews
- 3,846
- Age
- 3y ago
Nixplay Digital Touch Screen Picture Frame - 15.6 Photo Frame Connecting Families & Friends (Black/White Matte)
- Price
- £166.41
- Rating
- 4.1/5
- Reviews
- 20,207
- Age
- 2y ago
Frameo WiFi Digital Photo Frame 10.1 Inch - 1280x800 HD IPS Touch Screen Picture Frame Electronic 32GB Memory Auto Rotate Wall Mountable Digital PictureFrame for Sharing Photos and Videos
- Price
- £38.54
- Rating
- 4.5/5
- Reviews
- 1,241
- Age
- 2y ago
Newest
by launch dateDigital Picture Frame 10.1 Inch Large Digital Photo Frame with 1280 * 800 IPS Full HD Touchscreen Humblestead 32GB WiFi Smart Frame Share Photos and Videos via AiMOR App Black
- Price
- £41.97
- Rating
- 4.5/5
- Reviews
- 1,000
- Age
- 6mo ago
Frameo WiFi Digital Photo Frame 10.1 Inch - 1280x800 HD IPS Touch Screen Picture Frame Electronic 32GB Memory Auto Rotate Wall Mountable Digital PictureFrame for Sharing Photos and Videos
- Price
- £38.54
- Rating
- 4.5/5
- Reviews
- 1,241
- Age
- 2y ago
Nixplay Digital Touch Screen Picture Frame - 15.6 Photo Frame Connecting Families & Friends (Black/White Matte)
- Price
- £166.41
- Rating
- 4.1/5
- Reviews
- 20,207
- Age
- 2y ago
Aura 10 Digital Picture Frame | Unlimited photo and video sharing with no subscription or fees quick and easy setup over WiFi
- Price
- £113.83
- Rating
- 4.7/5
- Reviews
- 5,238
- Age
- 3y ago
Aura Carver WiFi Digital Picture Frame | The Best Digital Frame for Gifting | Send Photos From Your Phone | Quick Easy Setup in Aura App | Free Unlimited Storage | Gravel with White Mat
- Price
- £122.93
- Rating
- 4.6/5
- Reviews
- 3,846
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 89% of clicks. A locked shelf that new listings rarely crack.
Brands
4 rising
Sellers
28
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
89%
Top 20: 100%
Open market
0%
- Nixplay82%
- AURA9%
- BIGASUO4%
- humblestead4%
- Open — no brand owns it (0%)
Demand
Nixplay Digital Photo Frame search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 6.7×
Reviews and returns
What reviews say buyers love and hate about Nixplay Digital Photo Frame
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
then you will be very disappointed when it breaks
Broke after two months
two months after setting it up it has given up
As the item is not functioning as expected
Doesn't work just stuck on loading page
limited functionality
Terrible for picking up wifi
Had a power cut while it was plugged in now it doesnt work
then reconnected after a few minutes it went through same cycle
This is a very poor product
Rubbish
Dodgy
It felt cheap and plasticky
Love
Easy to use
it's easy to get started
Easy to upload and share
certainly well made and looks good
Positive review
Excellent Product
Picture quality is crisp and clear
Very happy with picture quality etc
Great Picture Quality
Good value
Great value
Well worth the money
the screen is very good quality
Overall it has a great display quality
The 10.1-inch display is bright, clear, and showcases photos beautifully with vibrant colors
Return
1.7% Return rate 19% Fixable by listing
As the item is not functioning as expected
Doesn't work just stuck on loading page
limited functionality
Terrible for picking up wifi
Had a power cut while it was plugged in now it doesnt work
then reconnected after a few minutes it went through same cycle
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Disposable Cameras Multipack
£2.4M/yr+56.2%
Magsafe Charger
£1.4M/yr-13.4%
Wireless Power Bank
£1.8M/yr+22.5%
Spy Camera
£762K/yr-2.8%
Solar Power Bank
£716K/yr+5.7%
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Nixplay Digital Photo Frame questions
Answered from the same tracked data.