Night Vision Goggles

Shoppers searched for this 545K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -19.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £907K a year.

Searches, last 12 months

545K

Growth, 90 days vs prior 90

-19.4%

Conversion, latest week

1.3%

Market size, estimated

£907Ka year

Peak month

December2.5× the quietest month

Top search term

night vision goggles211K searches a year

Listings sell for £124.13 on average, from £8.28 to £1036.92. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £124.13 that is £12K to £31K a year per listing.

Average price

£124.13above the $15 to $100 sweet spot

Price range

£8.28–£1036.92

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

6K–8K

Units per listing a year

100–250

Revenue per listing a year

£12K–£31K

Returns

2.4%of orders · Amazon United Kingdom median 0.6%

86% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 16.8% of listings are out of stock. The average listing ranks #98 within Camera & Photo. It carries 1,283 reviews at 4.25 stars, so a new listing needs social proof before a better product.

Sponsored listings

86%

Prime listings

94%

Out of stock, average day

16.8%

Average rank

#98in Camera & Photo

Average rating

4.25 starsAmazon United Kingdom average 4.36 stars

Average reviews

1,283per listing

Listings tracked

35

11 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months

11

Successful launches

5Amazon's first-year sales bar

Average brand age

36 months