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Nicotine Free Vape

Fail

Shoppers spend an estimated $11K a year here, so Nicotine Free Vape is a Fail.

Flapen Score
38
38 / 100
Ranks 1,101 of 1,488 Electronics & Photo niches · −6 vs the category median of 44
Market size
£11K/yr105K searches / yr
90-day growth
-10.5%search demand this quarter
Competition
69%top-5 click share · 8 brands · 17 sellers

Flapen Score

Nicotine Free Vape against its category

The dotted line is the Electronics & Photo average. Past it, Nicotine Free Vape is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Nicotine Free Vape market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Nicotine Free Vape 105K times last year and spent an estimated £11K. The top 5 brands take 87% of clicks. Demand peaks in Aug–Sep–Oct. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 1.3% of those searches ended in a purchase.

Shoppers searched for this 105K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -10.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £11K a year.

Searches, last 12 months
105K
Growth, 90 days vs prior 90
-10.5%
Conversion, latest week
1.3%
Market size, estimated
£11Ka year
Peak month
September2.5× the quietest month
Top search term
nicotine free vape77K searches a year

02 · Price

A sale here is worth £7.72.

Listings sell for £7.72 on average, from £3.06 to £19.36. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 100 to 250 of them. At £7.72 that is £772 to £2K a year per listing.

Average price
£7.72under the $15 to $100 sweet spot
Price range
£3.06–£19.36
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
100–250
Revenue per listing a year
£772–£2K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

7% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 13.9% of listings are out of stock. The average listing ranks #2 within E-Cigarettes, E-Shisha & Heat-Not-Burn. It carries 311 reviews at 3.96 stars, so a new listing needs social proof before a better product.

Sponsored listings
7%
Prime listings
100%
Out of stock, average day
13.9%
Average rank
#2in E-Cigarettes, E-Shisha & Heat-Not-Burn
Average rating
3.96 starsAmazon United Kingdom average 4.36 stars
Average reviews
311per listing
Listings tracked
15

04 · Newcomers

2 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
5
Successful launches
2Amazon's first-year sales bar
Average brand age
29 months

Products

Top Nicotine Free Vape products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 69% of clicks. Leaders hold, but buyers still shop past them.

£0£526£1K£2K£2K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

17

Est. top-5 brand share

87%

Top 20: 100%

Est. top-5 click share

69%

Top 20: 100%

Open market

7%

  • VYPE32%
  • Survival Boyz29%
  • W-Direct10%
  • Vuse9%
  • cigtrus7%
  • Just Juice Superior E-Liquids6%
  • Open — no brand owns it (2 brands, 7%)

Demand

Nicotine Free Vape search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep, Oct · busiest ÷ quietest = 2.5×

Search terms

Top Nicotine Free Vape search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • nicotine free vape77K/yr
  • nicotine free vapes16K/yr
  • vape nicotine free9K/yr
  • nicotine free disposable vape3K/yr

Reviews and returns

What reviews say buyers love and hate about Nicotine Free Vape

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Quality-Overall”
19%of negative reviews mention “Durability”
0.8%of orders come back
“Broke within a month”
A buyer, on “Durability”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Nicotine Free Vape questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data