nicotine free vape
Skip itA small market ($11K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Quality gap
Incredible4.0★avg incumbent rating — lower means beatable quality
Review moat
Great311.47avg incumbent reviews — the moat a new listing must climb
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Price range
Okay£3.06–£19.36cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Bad£7.72avg listing price — sweet spot $15–$100
Growth
Bad-10.5%90-day search growth — must beat 0% to launch
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
Market size
Bad£11K£11K/yr · 105K searches
According to Flapen's Amazon United Kingdom niche tracking, nicotine free vape is a £11K/yr Amazon United Kingdom market (105K searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Aug–Sep–Oct. Verdict: Skip it — 38/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
nicotine free vape market data
- Units sold / yr
- 2K–2K
- avg 100–250/product
- Revenue / yr
- £12K–£15K
- units × avg price
- Conversion rate
- 1.3%
- Avg BSR
- #2
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 7%
- Out of stock
- 13.9%
- Avg brand age
- 29 months
- Avg seller age
- 192 days
Competition & brand share
The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.Brands
8 falling
Sellers
17
Top-5 brand share
87%
Top 20: 100%
Top-5 click share
69%
Top 20: 100%
Open market
7%
- VYPE32%
- Survival Boyz29%
- W-Direct10%
- Vuse9%
- cigtrus7%
- Just Juice Superior E-Liquids6%
- Open — no brand owns it (2 brands, 7%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -10.5% search growth over the last 90 days.Peak months: Aug, Sep, Oct · busiest ÷ quietest = 2.5×
Top nicotine free vape search terms
- nicotine free vape77K/yr
- nicotine free vapes16K/yr
- vape nicotine free9K/yr
- nicotine free disposable vape3K/yr
Top nicotine free vape products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 15 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
VUSE Blueberry Ice Extra Intense Flavour Pods Pack of 2 2ml Puff Activated up to 2000* Puffs per Pack Compatible with Vuse Pro and GO RELOAD Devices 0mg Strength Nicotine-Free Vaping**
VYPE£5.354.2★520 rev
![Elf Bar ELFX Pod Kit [Pink] - Available in 6 Colours - 1000mAh Long-Lasting Battery 30W Output Type-C Fast Charge Dual Mesh Coils LED Indicator Anti-Leak Tech Works with ELFX Pods No Nicotine](https://m.media-amazon.com/images/I/21z5bLmGNJL.jpg)
Elf Bar ELFX Pod Kit [Pink] - Available in 6 Colours - 1000mAh Long-Lasting Battery 30W Output Type-C Fast Charge Dual Mesh Coils LED Indicator Anti-Leak Tech Works with ELFX Pods No Nicotine
Survival Boyz£7.733.8★58 rev
VUSE Mint Ice Extra Intense Flavour Pods Pack of 2 2ml Puff Activated up to 2000* Puffs per Pack Compatible with Vuse Pro and GO RELOAD Devices 0mg Strength Nicotine-Free Vaping**
VYPE£4.844.2★520 rev
W-Direct Vaporesso XROS Mini Pod Kit - No Nicotine (Cherry Red)
W-Direct£9.234.1★192 rev
VUSE Berry Blend Extra Intense Flavour Pods Pack of 2 2ml Puff Activated up to 2000* Puffs per Pack Compatible with Vuse Pro and GO RELOAD Devices 0mg Strength Nicotine-Free Vaping**
Vuse£5.614.2★520 rev
Newest
by launch date![Oxva Xlim Go Lite Vape Kit [Light Pink] - Available in 8 colours - Type-C Fast Charge 1000mAh Battery 30W Max RGB Indicator - Compatible with Full Xlim Pod Range - No Nicotine](https://m.media-amazon.com/images/I/41TMilO7cAL.jpg)
Oxva Xlim Go Lite Vape Kit [Light Pink] - Available in 8 colours - Type-C Fast Charge 1000mAh Battery 30W Max RGB Indicator - Compatible with Full Xlim Pod Range - No Nicotine
Survival Boyz£6.1233 rev
Just Juice Superior E-Liquids Vape Liquid with No Nicotine - Cherry Flavour - 10ml Bottle 60/40 0mg e-Liquid Nic Free eliquid
Just Juice Superior E-Liquids£3.09170 rev
Just Juice Superior E-Liquids Vape Liquid with No Nicotine - Tropical Peach Flavour - 10ml Bottle 60/40 0mg e-Liquid Nic Free eliquid
Just Juice Superior E-Liquids£3.06170 rev
Oxva Xlim Go 2 Vape Pod Kit - Pink Ripple - 2A Fast Charge 1500mAh Battery 30W Output 3-Starry Light Indicator - No Nicotine
Survival Boyz£7.9685 rev
VUSE Berry Blend Extra Intense Flavour Pods Pack of 2 2ml Puff Activated up to 2000* Puffs per Pack Compatible with Vuse Pro and GO RELOAD Devices 0mg Strength Nicotine-Free Vaping**
Vuse£5.61520 rev
Trending
90-day click momentumOxva Xlim Go Lite Vape Kit [Light Pink] - Available in 8 colours - Type-C Fast Charge 1000mAh Battery 30W Max RGB Indicator - Compatible with Full Xlim Pod Range - No Nicotine
Survival Boyz£6.124.3★
Just Juice Superior E-Liquids Vape Liquid with No Nicotine - Cherry Flavour - 10ml Bottle 60/40 0mg e-Liquid Nic Free eliquid
Just Juice Superior E-Liquids£3.094.3★
Oxva Xlim Go 2 Vape Pod Kit - Pink Ripple - 2A Fast Charge 1500mAh Battery 30W Output 3-Starry Light Indicator - No Nicotine
Survival Boyz£7.963.6★
![Oxva Xlim Go Pod Kit [Black] - Available in 16 colours - 1000mAh Battery Type-C Fast Charging 30W Output RGB Indicator Anti-Leak - Works with all Xlim Pods - No Nicotine](https://m.media-amazon.com/images/I/41CrBRF+v1L.jpg)
Oxva Xlim Go Pod Kit [Black] - Available in 16 colours - 1000mAh Battery Type-C Fast Charging 30W Output RGB Indicator Anti-Leak - Works with all Xlim Pods - No Nicotine
Survival Boyz£7.904.0★
Just Juice Superior E-Liquids Vape Liquid with No Nicotine - Tropical Peach Flavour - 10ml Bottle 60/40 0mg e-Liquid Nic Free eliquid
Just Juice Superior E-Liquids£3.064.3★
What buyers say about nicotine free vape
What buyers praise and complain about, mined from review topics.What buyers love
“seems reasonable well made”
“Does the job”
“Great vape for the money”
“Easy to use”
“It works well”
“It's great and very smooth”
“is nicotine free”
“Great little vape with no leaks”
“Very nice design, very pleased”
“Charges quickly”
What buyers complain about
“Broke within a month”
“Barely works”
“unfortunately this one does not hold charge”
“Not worth the money”
“Its tiny”
“Good cheap product”
“I have reason to believe this product contains nicotine because I gave up cigarettes and nicotine vapes and started using this over a week ago and have still not tested negative for cotinine. nicotine metabolite”
“Battery not great”
“Unfortunately received and one of the pods were broken”
“there were none as shown in pic”
Top return reasons
Common questions
- Is nicotine free vape profitable to sell on Amazon United Kingdom?
- The niche generates £11K/yr across 15 tracked products. 2 of 5 products launched in the last 360 days are still selling. 90-day search growth is -10.5%. Flapen's verdict: Skip it (38/100).
- How competitive is the nicotine free vape niche?
- 8 brands and 17 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 87% of demand.
- What do buyers complain about in nicotine free vape?
- Top complaints mined from reviews: Durability, Functionality-Overall, Charging. The return rate is 0.8%.
- When does demand for nicotine free vape peak?
- Demand peaks in Aug–Sep–Oct; the busiest month runs 2.5× the quietest.
- What does it cost to enter the nicotine free vape niche?
- Listings span £3.06–£19.36; the average listing price is £7.72 (sweet spot $15–$100). The average incumbent carries 311 reviews — the moat a new listing must climb.